Portfolio 2016

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INDUSTRIAL DESIGN PORTFOLIO

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GERARDO LEÓN


E D U C AT I O N

CV

Central Saint Martins School of Arts and Design | London, United Kingdom October 2015 - July 2017 Master in Industrial Design, MAID Program

IED Barcelona | Barcelona, Spain July-August 2014 Design Thinking & Co-Creation

FABLAB UNI | Lima, Perú February-March 2013 Pressfit Digital Fabrication

Pontificia Universidad Católica del Perú | Lima, Perú 2006-2008 Fine Arts Formation 2008-2011 Industrial Design (BA).

WORK EXPERIENCE

GERARDO LEÓN

Graduate Student Instructor Pontificia Universidad Católica del Peru | Lima, Perú

BORN ON JUNE 8TH, 1989 24 Cottrill Gardens, Marcon Place grrdoleon@gmail.com

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LONDON, UK

07479 449633

WEB

gerardo-leon.squarespace.com

BEHANCE

behance.net/GjLeon

VIMEO

vimeo.com/gerardoleon

INSTAGRAM

instagram.com/grrleon/

FLICKR

flickr.com/photos/grrleon/

March - July 2015 Visual Communication 1. Instructor of laboratory workshop classes in charge of introducing the students to the fundamentals of visual media and communication through freehand drawing and techical drawing exercises. Fundamentals of Three Dimensional Design 1. In charge of providing students with the basics of two and three dimensional design developing their skills using practical experimentation.

Grúas Triple A | Lima, Perú

May - October 2013 In charge of developing an electric vehicle concept as a solution for the informal and unsafe means of public transportation currently being used for city commuting in Lima, Peru.

Mectamo / Popeye’s | Lima, Perú

February - April 2013 Freelance industrial designer member of a team of graphic designers and architects from Mectamo Estudio and Infinito Consultores, in charge of designing a children’s playground for a new Popeye’s restaurant.


Arenart S.A | Lima, Perú

December 2011- June 2012 Industrial Design intern, I worked in collaboration with a team of engineers for redesigning and conceptualizing factory machinery.

Mectamo / SOLE | Lima, Perú

October - November 2012 Member of a design team in charge of developing the aesthetics of a new line of household appliances for SOLE.

Krafts Foods / Halls / Patria Films

| Lima, Perú

2011 December - 2012 February Member of a design team in charge of designing a custom running prosthetic for marathon runner Pablo Huaripata.

SKILLS CAD

Rhinoceros Autodesk Inventor Pro Autodesk 3ds Max Autocad Adobe Photoshop Adobe Photoshop Lightroom Adobe Illustrator Adobe Indesign Adobe Premier Adobe, After Effects SolidWorks Keyshot Adobe Sketchbook Pro

INTERESTS • • • • • • • • •

Photography. Filming. Video editing. Diving. Drawing. Traveling Digital illustration. Sketching. Longboarding

DRAWING

Pencil/Pen Sketching Digital Painting Marker rendering

PROTOTYPING Carpentry Welding Painting Clay modeling Foam modeling

LANGUAGES Spanish English (advanced) French (intermediate)


FOREWORD Work in progress is a selection of works undertaken during Unit 1 of MA Industrial Design at Central Saint Martins and which I’m currently still developping and refiing. Past Work is a short selection of projects I worked on from 2012 to 2014 that demonstrate the develpment of my method and skills as a designer.


WO R K

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9

IN

PROG RESS

Six Tpods


PA ST

WO RK

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45


63

81

91


WORK

I N

P ROG RESS


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Six Gift Design and Identity Brief Design a gift that CSM can give to others, something that challenges the norms of corporate gifting, and embodies the spirit and identity of your College. Method For the research phase of this project we were asked to work in pairs. This stage aimed for the collaboration of two individuals with different cultural background in order to benefit from the ideas of each one’s cultural identity. During the research phase we were introduced to branding strategies and we were encouraged to conduct our own ethnographic and secondary research in order to identify key qualities of the school to then translate the into design proposals. After making sense of the research phase each student started working on on individual proposals.


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Team Research The Gift, Branding and Semiotics The research phase for this project, in my opinion, was structured to aim in two main directions. The first direction was to find the key qualities of the school and it’s students in order to translate those insights into values of a brand, in other words, to see Central Saint Martins as a company or brand with a particular and unique set of characteristics in order to materialize those findings into a experience or interaction through a tangible or intangible product. In order to achieve this we used a semantic differential map that helps visualize, map and identify different emotional spaces through comparing a brand to its immediate competitors. That way we can have a clear idea of the characteristics of a brand and be able to focus on one aspect that has unique potential for exploration. The second direction of the research stage was to question the role of the gift in society, that is, to study the gift as a sociological phenomenon, its influences in how different cultures behave around gift giving and the meaning of different rituals of goods exchange. For this we analyzed and discussed an extraction of Marcel Mauss’ book ‘The Gift’ that focused in the culture of exchange and gift giving. Because of this we were able to think beyond the common definition of gifting to start thinking in different ways to create interactions between the giver and the receiver. 3 EXCLUSIVE

SERIOUS

INNOVATIVE

TRENDY

COMPETITIVE

ARTISTIC INFLUENCE INTERNATIONAL

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1

0

1

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3 ACCESIBLE

PLAYFUL

TRADITIONAL

OLD FASHIONED

RELAXED

INDUSTRIAL INFLUENCE LOCAL

• • • •

Is it about power? domination? prestidge? How can we communicate the values of CSM? How can we create an interesting interaction? How can we implant a meaningful memory?

We also found important to know what was the perception of Central Saint Martins to students, that’s why we decided to generate surveys to help us brainstorm on the key values that were going to drive our design proposals.


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Ideation


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Metaphors defining the product

I decided to elaborate on the idea of power and prestige to achieve a product that could link the user to CSM values. I used the monolithic structure as a metaphor for power and symbol of a society or culture and I used the column as a metaphor of support and strength. I wanted the user to have a close interaction with the product so I proposed to work with a desk lamp. By having the product close to the user, it could build a constant interaction that would intensify the message of the product. Digital render of the proposal. The lamp can be rotated in order to turn the light on. When rotating the faces of the product twist giving it a dynamic language that contrasts to the initial stage of the surface.


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Prototyping

With the first model I made I was trying to understand how the surface behaved when twisting the body. I used paper, wood and a threaded shaft to build a rough model With the second prototype I used 3D printing to create a housing for the plastic rods that were defining the shape of the object. I developed a clicking mechanism that hold the twisted object in place after turning it. The model turned out to work properly and it successfully conveyed what I was trying to achieve with the mechanism

Screenshot of a video of the rotating mechanism


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After prototyping the mechanisms I started to resolve the internal components of the lamp. During a short Arduino induction I decided to learn how to set up and program a potentionemeter, an LEDs ring and a accelometer to make the object more interactive. I’m currently modifying the proportions for the internal electronics and defining materials for the final prototype.



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Tpods Self-driven iteration Out of the ideation stage for the previous project I decided to experiment and develop one of the ideas I sketched. The idea was to offer a tea infuser that could have an interesting interaction with the user. Once brewed, the moisture in the tea would activate the seeds so they start to grow giving the tea infuser a second life as a sprouter.


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Self-driven Iteration

The tea infuser would come with instructions on what to do in order to get the mysterious reaction. By experimenting with 3D modeling I began to find the language that I wanted to use for these infusers and I began making models for testing. Through experimentation I learned that the seeds need to be exposed to mild temperatures and if exposed to hot water for too long the sprouting process would never happen. This meant that the infusers would need to have an interior shell in order to protect the seeds from hot water but this shell or membrane would also need to be permeable to let moisture in. Despite this problem I decided to experiment with cold brewing to see if I could activate the sprouting process

Screen capture of 3D experimentation of different polyhedrons as containers for seeds. I used 3ds Max to explore different languages of form and colour.

Photo of the tea infuser after a week. The seeds need to be exposed to moisture for 12 hours in order to activate the sprouting and the interior of the infuser should be able to retain moisture during this process.


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After the experimentation through sketching and 3D modeling I started testing through 3D printing. At this stage I was looking to achieve the right assembly of parts to make the product easy to use. I realized that I could have a family of tea infusers that shared a common geometric language that contrasted with the spontaneous and organic growth of the sprouts. I decided to make a second infuser that had a vertical shape to see how the sprouting interacted with the shape and this time I added a centerpiece that could hold the tea blend separating it from the seeds. This center piece had holes big enough to let water out and small enough to allow the surface tension of water to create a film of moisture.


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Day 3

Day 5

Day 8+


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Learning Outcomes While experimenting I found important issues that I missed to consider at the beginning of the ideation and through these tests I failed but those failures brought useful insights and more challenges. It is important to mention that this project allowed me to familiarize with 3D printing and understand how to effectively use this prototyping method. At the moment this is something that I keep working on to resolve and even though this iteration on The Gift project led me to an unexpected result I find interesting the discoveries that take place when experimenting with ideas. I will keep refining this project starting by redefining the persona and establishing a scenario for the product.



PAST

WORK



01

TX/ev

Conceptual electric vehicle for rural and urban commuting Sponsored Project Duration: 12 weeks / June - August 2013

Gruas Triple A Primary conceptual stage of electric vehicle for city commuting in Lima, Peru. This project was developed for Gruas Triple A, a Peruvian company specialized in crane services, mechanical assistance and special delivery services, as a first step towards improving transportation in the outskirts of the city, envisioning a more secure and efficient compact vehicle that fits within the cultural and technological reality of Lima. It’s based on mototaxis, a three wheeled vehicle also known as rickshaw in some parts of Europe and Asia, this vehicle can be found all around Latin America, but most commonly in the poorest areas of the continent.

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R ES E A R C H

10%

I thought that it was important to do a background research on the problem of transportation, traffic and road safety to see how these vehicles were affecting each of these points. It was evident that traffic, and all the other problems it brings, is one of the biggest issues in my country and these vehicles are a big part of the informality that keeps feeding this problem directly affecting pedestrians, passengers and drivers. I also felt important to do a technical research of the assembly line to learn how these vehicles were constructed, what mechanical elements they use and the origin of their components.

OF ALL TRAFFIC ACCIDENTS IN LIMA ARE CAUSED BY MOTOTAXIS


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P R OBL E MS & N E E DS BACKGROUND 37 of the 49 districts in Lima have authorized the circulation of mototaxis but only 48% of these vehicles in the streets have the required documentation. These vehicles are only meant to connect the outer areas of the city, where public transportation has not yet been properly implemented, with main avenues and transportation routes, but nowadays they even circulate the most transited and congested streets in the center of the city. Most of the districts where the circulation of these vehicles is authorized are emitting permissions without having technical regulations or making a proper study of what’s the maximum amount of units needed per district. This lack of regulation together with the recent entrance of cheaper chinese components to the country have given place to the creation of informal assembly lines where these vehicles have no technical regulations and which construction is often improvised.

were chinese companies that sold assembly kits, these kits included only the main mechanical components: motor and frame, front and back wheels, as well as headlights and backlights. I found that it was very common to buy this kit and then take it to an informal asasembly workshop where each owner decides the dimensions of the vehicle and the materials used which are usually composed of a metalic tubes structure and a body of fiberglass with vynil plastic applications.

PROBLEMS FOUND •

The informal assembly industry is creating vehicles that are not prepared for circulation endangering the passenger safety and often incurring in fatal accidents.

Improvised vehicles do not offer the necessary performance.

Lack of regulation is causing these vehicles to grow in number and begin to congest main avenues creating disorder and threatening pedestrian safety.

It is also important to mention that mototaxi rides take 4.8% of the transportation systems in Lima and they are responsible for 10% of all the accidents.

ASSEMBLY I began researching the structure and components of existent mototaxis such as wheelbas, track dimensions, wheel diameters, combustion engines, fork steering (offset and trail), spring and hydropneumatic suspension, chasis materials and stucture. Then I proceeded to study the actual fabrication origin of these vehicles to which I found two main streams of comercialization. The stream were chinese and national companies that sold already assembled mototaxis in specialized stores. The second stream

L I MA

NEEDS Terrein:

The vehicle must be able to withstand various types of terrains and maintain its stability where roads are still unpaved and where they are affected by both heavy traffic load, and bad weather conditions such as frequent rains.

User: • • • •

Confort Safety Fast transportation Cargo space

Not Authorized Not regularized


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IDE AT I O N

Shape and proportion exploration. Here I tried to sketch the general dimensions required to fit 1 driver, 2 adults passengers and 1 child. I tried to follow geometric shapes with dynamic lines to accentuate the compactness of the vehicle.


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At this stage I wanted to keep working the idea of lightness that we find in the existent mototaxis, through simple lines and surfaces, without completely closing the vehicle, that’s why I chose not to put doors at this point in order to allow an easy access and maintain a minimal language. On the other hand I also wanted to make a safe and compact vehicle, and I knew I could achieve that through the use of structural and shock absorbing materials such as rotational molded plastic with polyethylene filling and a solid but minimal structure.


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REFINEMENT A

I worked with SolidWorks, a parametric modeling software, to build the interior and exterior of the vehicle. I started with the basic proportions of the interior and then worked with real scale dimensions to further refine the anthropometrics. I went through various iterations on the exterior lines and surfaces in order to accentuate the feeling of speed, lightness and compactness. After going through the design with the client and with material and mechanical engineers at UNITRADE, a rotational molding plastic factory, I proceeded to refine the remaining aspects of the vehicle.

B

C


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After the ideation phase I started working on the body based on the main ideas obtained. I began defining main dimensions and proportions to then work with a real scale drawing to verify the dimensions.

3d sketches

Defining shape and proportions on Solidworks

Revising dimensions

By having a real size drawing I could go through the main vehicle dimensions such as height, length and width


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100°

95TH

INTE RIO R

Top view of interior space and position for 95th percentile users. The driver’s angle of view is represented with the blue color.

100°

10 0 °

SEAT

STEERING

CARGO

The driver’s seat is composed of three main bodies with an inclination of 100° in relation with the ground.

I was inspired by jet ski steering and handlebars, and tried to keep a dynamic shape with the least components as possible.

The back of the vehicle has a cargo space with an approximate volume of 240l. The space below the trunk is where the engine is located, moving the engine back helps improving the stability.


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EXTER I OR Size reference for the carrying space

1.3m

e

BACK

FRONT

TOP

The back of the vehicle is where most of the mechanical components are located, including the engine, suspension, and cargo space which allows to have more space in the interior of the vehicle.

At first the headlights proposal was inspired by motorcycles aesthetics by using more dynamic lines, later I changed this to a more minimal shape that merged better with the main body.

This kind of sunroof works as another light source for the interior and helps to emphasize the sense of connection with the outside environment.


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Close up of the driver’s position. The idea was to be able to drive the vehicle using only the steering handles, leaving more room for the legs.

Back door

The carrying space at the back of the vehicle can be accessed by a back door that opens with the help of two hydraulic pumps.

Side doors

The doors in this vehicle are ment to increase the safety and confort, but these can be detached when used in summer or in places near the beach without compromising the safety of user.


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TXe


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A NT H ROPOM E T RY

Side and front views of main dimensions for 95th and 5th percentile users. The interior of the vehicle is designed to carry 2 95th percentile users or up to 3 5th percentile users with enough room for storage at the back of the vehicle. The roof can also be used as a secondary carrying space for objects that are not too heavy.

B AC K

1602

1633

1600

1850

RI GHT

95 / 5 %til

1850

F R O NT

95 / 5 %til

2176 2896


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A N TH RO P O M E T RY

The back door of the vehicle can be easily reached and it offers enough carrying space for daily commuting activities.

The vehicle can easily fit 2 95th percentile passengers and up to 3 5th percentile passengers. The doors can be detached for convenience, warmer temperatures or in cities near the beach.


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02

Sunbeam handmixer Redesign process of Sunbeam handmixer Academic project Duration: 4 weeks / May 2011

The main objective of this project was to choose an existing product and analyse every aspect of it’s design, such as usability, internal architecture, anthropometrics and materials in order to make a new proposal according to the aspects of the design that the student considered could be improved.

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A N A LY S I S

As a product to work on I chose a Sunbeam hand mixer. Sunbeam is a more accessible product division of Oster, I chose this brand because its simple design would allow me to find aspects that could be improved. In the first stage of the analysis process we started by disassembling the product in all its separate parts in order to figure out each parts specific function and material. Then we took every measurement necessary and translated those measurements into a CAD software to create a 3d assembly model of the product.

Assembly drawings

Assembly drawings of the finished 3d model.


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explotion view

STRUC T U R E & M OR PH O LO GY

A 1

At this stage we analysed the structure and morphology of the product, going through every element of its design, such as number of plastic cases, number and location of screws, surface textures and curvatures, materials used and buttons locations. This also included analysing its inner architecture and understanding the connections between elements and each one’s main function.

B 2

electric mo t o r

A handle grip B control board case C shaft and motor case D blade

C

3

4 5 6 7 8 D

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ASSEMBLY

1. top case 2. control board case 3. control board 4. motor support A 5. motor gasket A 6. electric motor 7. motor gasket B 8. motor support B 9. shaft 10. blade


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Working with extremes

ER G ONOM I C S & BIOM E C H A N I C S After having analysed every component of the product, we proceeded to work on the ergonomics taking in consideration every task involved in the usage of the product. We identified the user’s mental and physical requirements and then followed the RULA screening method, which generates a score based on the level of intervention required to reduce risks and improve usability.

C

If used frequently there may be risks of ulnar deviation on the wrists of 5th percentile users due position of the body and to the curvature of the handle grip.

30º

E

0º-20º

Rapid Upper Limb Assesment Upper Limbs

4

A Arm

2

B Forearm

2

C Hand and Wrist

3

extension >20° or flexion between 20°-45°.

flexion <60° or >100°.

Flexion or extension greater than 15º.

Legs & Torso D Neck Flexion beetween 10°-20°. E F

Trunk Flexion between 0-20°.

Legs Standing with weight simetrically distributed with room for movement.

3

95th

1

percentile

F

Upper Limbs

Final Score

2 2

5th

percentile

When the score is 3 or 4 it is sign that the task being evaluated may require some changes in order to avoid injury. Further research must be conducted.

Legs & Torso

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Control Panel

R ESU LTS DIAGNOSIS

The main buttons have a very reduced action surface that require the tip of the index and middle finger to travel a significant distance to fully push each button.

• • •

2 •

1

The grip zone can cause critical wrist deviations when used by the 5th percentile of users, this can be redesigned to include both 95th and 5th percentile. Buttons have a very small action surface and have to be pushed too hard in order to work properly, this forces the fingers to an unnatural position. Both cases are integrated and can’t be detached for cleansing or storage, they are made of white ABS plastic which can eventually suffer discoloration. Because of the low potency of the electric motor food can take more time to be processed making the task take longer.

2 1 3 3

A

G.U.T. (gravity, urgency, tendency)

Arranging design problems by urgency, importance and tendency with a scale from 1 to 4, being 1 of least importance and 4 of immediate action.

Problem Gravity Urgency Tendency

The buttons must remain pushed to keep the hand mixer working, this prolonged hand posture together with the wrist movement can make the task uncomfortable.

Grip

3

3

3

9

Buttons

3

4

4

11

Shaft case

2

2

2

6

Power

2

3

2

7

B Design Requirements • • •

Improve buttons accesibility. Improve grip for better hand adjustment. Allow better product cleansing


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I D E AT I O N I began working with clay and paper sketches to explore different ways of handling the product. I wanted to find a grip surface that would allow an improved fit of the natural curvature of the hand. I also wanted to achieve a more natural and easy way of pushing the main buttons as well as a way to increase safety when using the product, this led me to experiment with a lock button that would reduce the risk of injury if improper use by children.


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REFINEMENT

After the sketching process ended I proceeded to adapt the previous architecture to the new proposal. I kept every component previously used in the first hand mixer and added two new buttons ( I and II ) on top of the product that work both as lock and speed selector, this buttons are used with the thumb and they just need to be pushed once, this avoids forcing the wrist and hand position into uncomfortable positions.


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Once plugged the user can choose two speeds, these buttons also work as a safety lock.

After usage the lower body of the product can be detached for better cleansing and storage.

The main button has a larger action area that allows the use of multiple fingers


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PROTOTYPING

First I made a wooden model at the workshop so I could verify the dimensions and how well the handle fitted in the surface of the hand, after making some adjustments and modifications in the 3d model, I made a 3d print of the final prototype and began assembling all the separate parts.


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03

Running Prosthetic

Designing a prosthetic leg for Pablo Huaripata Sponsored Project: Kraft Foods Peru Patria Films Duration: 5months / March-July 2012

This project was financed by Kraft Foods Peru and Patria Films and I worked in collaboration with Ricardo Geldres, industrial designer and former proffesor at Pontificia Universidad Catolica del Peru and Diego Leon, freelance industrial designer. The main objective of this project was to experiment with local materials to see if it was possible to design a low cost and efficient running prosthetic for marathon runner Pablo Huaripata. Pablo Huaripata is a marathon runner from Cajamarca, Peru. He was born with a lower limb reduction defect that affected his right leg from above the knee, however this didn’t limit Pablo from practicing different sports and becoming one of the most known disabled marathon runner in Peru.

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RESEARCH

Together with therapists from Ortopedia Wong we started studying Pablo’s condition, we studied how he walked and what parts of the body he used for each movement. We discovered that Pablo grew up using a crutch below his right arm all the time, which affected his posture and coordination when walking with a prosthetic leg. We started a rehabilitation process for Pablo to learn how to walk properly while we continued to work on the design.


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RESEARCH The constant use of the crutch had caused a slight deviation in his shoulders line, rising his right shoulder a few centimeters higher when he walked and also affecting his arms-legs coordination, in other words he had to learn how to walk in order to use the prosthetic properly. Physicians took care of making a custom socket for Pablo’s leg and then was provided with a prosthetic knee and leg to start the rehabilitation.

Taking Pablo’s measurements


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Solidworks sketches First ideas of the running prosthetic.

I D E AT I O N

We started exploring with different shapes and surface curvatures that we thought could add more resistance to the piece, like adding concave surfaces to make the prosthetic endure vertical forces. We used simple and dynamic lines to communicate lightness. Following the sketching stage we started translating some ideas into CAD software to refine measurements and proportions.


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3d sketches / Rhinoceros

SK E TC HI N G

Free hand sketches / First ideas


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STR ESS A N A LYSI S Running basic stress analysis allowed us to understand how weight is distributed along the piece and make modifications before beginning experimenting with different materials.

Stress analysis / Autodesk Inventor


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PROTOTYPING

We chose three models to prototype and test, they were different in size, thickness and curvature, our aim was to prototype as soon as possible using different materials and bonding agents in order to put this models through different tests and see how each one responded to vertical forces as well as to evaluate bouncing and absorption properties.


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Wooden prototypes

MATE RIAL S E X P LO R AT I O N For the prototypes we chose to work with three different woods, tornillo, caoba and bamboo. Both tornillo and caoba are species native to the amazon forest and possess good flexibility and resistance properties. We also wanted to try with a bamboo prototype because of its well known strength, flexibility and lightness.

Laminating process

Diego opening the mold for the first press of one of the wood prototypes.

First prototypes of the three different models. This were laminated without any added reinforcement.


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A DHESI VES EXPER I MEN TATI ON Besides experimenting with woods we wanted to use different bonding agents in order to test and see how they interacted with the material thickness and surface area of each prototype. For the first prototypes we used a polyvinyl acetate based glue commonly used for gluing wood in carpentry. Then we used an epoxy resin bonding agent that required a co-reactant component in order to curate, different amounts of each of these components made the curating process faster or slower and it also affected the bonding strength and flexibility. For these prototypes we essayed different mixtures varying the amount of each reactant which then were applied to three prototypes, each with different mixture amounts. Finally we also used fiberglass and polyester resin reinforcements to some of the prototypes.


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S O CK E T CO NNE CTOR PR OTOTYPE For the connection component we worked with aluminum plates until we had the correct angle. After making the final modifications for the socket connector we used two welded aluminum plates with the correct angle.

Connector

Working with Pablo on the alignment of the connector prototype with some aluminum plates.


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TESTING Having Pablo in Lima during part of the prototyping allowed us to constantly modify each model, once we made the final modifications for a proper fit we began testing them. We flew to Cajamarca to find Pablo and we stayed for 3 days testing the final prototypes.


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Testing with Pablo These are screen captures from a video we took in Cajamarca, when testing the prototypes.

R E S U LT S & F I N D I N G S During the three days with Pablo in Cajamarca we could test each prototype through walking and running exercises. The one with polyvinyl acetate bonding did not show to be strong enough and broke after some exercises. The one with fiber glass showed to have better bouncing properties but was too flexible and could not hold Pablo’s weight. Finally the bamboo prototype, laminated with epoxy resin, showed to have enough resistance but not as much flexibility and was a little heavier than the others. After approximately an hour of use the welded plates that worked as the connector broke and we couldn’t proceed with more testing.


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REFINEMENT

After various attempts with wooden prototypes we failed to find a proper combination of material and reinforcements that could result in a light but resistant piece proper for an athletic environment. Nevertheless, the experimentation with wood, besides helping us to identify the forces involved in the activity and how they reacted and distributed along the piece, also helped us to better understand the mechanical properties of each type of wood, and how the use of different bonding agents, thickness and numbers of layers can enhance stiffness or add flexibility to a piece. With these insights we concluded that a carbon fiber prosthetic could offer both flexibility and resistance for the task given, so we proceeded to apply what we learned by adapting the final design for the new carbon fiber piece.


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CARBON FIBER / ALUMINIUM After making the necessary changes to the final design we started the development of the new running prosthetic with the help of an auto shop that specializes in the fabrication of carbon fiber auto parts. We also designed a new aluminum connector piece for the prosthetic socket based on the insights we gained from the testing stage.


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Pablo wearing the carbon fiber prosthetic in a runners gathering in Miraflores district. That day Pablo was able to use the prosthetic normally and do some training, but it was necessary for him to keep the therapy and exercises in order to fix his shoulder deviation and improve his coordination.


60 A


61 A



05

Popeye’s Playground

Children Playground area for Popeye’s fast food restaurant Sponsored Project Duration: 4 weeks / March 2013

This project was a collaboration between Infinito, a branding consultancy firm and Mectamo, an architecture and design studio, where I worked as a product design consultor. The client was NG Restaurants a food subsidiary of Intercorp, the brief was to design a children playground for a new Popeye’s fast food restaurant. The playground had to reflect the Louisiana Kitchen and New Orleans concept behind Popeye’s.

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Randy Leo Frechette Super bowl cigar party at the Bourbon Vieux

I N S P I R AT I O N

The Popeyes brand rescues the features of the original Louisiana kitchen, bringing the regional heritage of the southern United States closer to diners worldwide. Part of the brief was to work with concepts and ideas that could reflect the New Orleans heritage of the restaurant. We took as inspiration the carnival celebrations of Mardi-Gras and in it we found interesting elements such as the music ,colors, costumes, street lights and facades that we thought were elements that could add the energy and vibration needed on a playground circuit, so we used this elements to start the ideation of a dynamic experience.

JAZZ Debra Hurd Drums and friends

BLUES


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THE SPACE

126.00MTS2 Playground area

TO P V IE W

The project is based on a new Popeye’s restaurant, being constructed at the time, located in 895 Jose Leguia Avenue, Pueblo Libre District. The space dedicated for the project has an area of 126.00MTS2, however it is important to note that, given the nature of the assignment, the space had to be replicable to new locations with different areas and proportions.

22.50MT2 5.8x3.9

U SER S Kids between ages of 3 - 6

65.70MT2

At this age kids usually play in groups, encouraging interaction and sociability. Children discover role play and they often play with abstract elements, to which they give attributes according to their characteristics and context (tables, chairs, benches, sticks, etc.)

Kids between ages of 6 - 8

At this age the game is characterized by action and a sudden increase of moving activities, focusing on the development of organizational skills and psychomotor skills. Children start playing and experimenting with elements that challenge their abilities such as net walls, tunnels and other structures that enable and encourage different motor responses.

19.00MT2


66

IDE ATI ON


67

S KE TC HI N G In the first sketches we tried to use as much available space as possible trying to create a central area surrounded by the main activities. Within the first ideas we proposed a line of slides that could take advantage of the roof height of the main windows area, beneath them a ball pit with little islands and a canopy that flew across the room. In the center of the space a totem-like carousel with bouncing balls.


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First ideas First sketches of the sapce in 3d Max

RE F I NEME N T

Developing ideas Refining some of the initial ideas in SolidWorks

After presenting the first ideas to the client and discarding some of them for budget reasons, we began working on new proposals based on the client feedback and requirements. Some of the main concepts we began working on were the ideas of creating a circuit through a topography language of bumps or little hills and complimenting them with a set of slides in order to keep an active flow inside the circle. Other important ideas we worked on were auditory and visual stimulation through music instruments, textures and fictional characters.


69

SL ID E S & B A L L P I T

One initial idea that was interesting was the use of slides as part of the playground circuit, these slides created a tunnel-like area beneath them that added more energy to the circuit, we thought to complement this using a sort of ball pit. But sadly in one of the meetings with the client this idea was discarded for budget and technical reasons.


70

CONST R U C T I O N S I T E


71


72

3D Sketching Working in some ideas on Adobe 3ds Max

TOPO G R A PH Y

Other idea in development was the use of changes in the topology of the ground to create sort of little hills of grass of different sizes and functions that could work together to create a circuit. The idea was to achieve different activities through these different hills and create a modular system that would allow them to be configured in different ways.

ACT I VI T I E S We wanted to cover a certain range of activities within the different modules used, in order to offer children the possibility to use and develop their psychomotor skills, activities like climbing jumping crawling and balancing were necessary inside the playground, so we proceeded to refine each module and function.


73

MOD UL ES A

B

A. M od u le A c o m e s i n t h re e s i z e s , it w or k s as a s i mp l e c o n n e c t o r b et w een oth e r m o d u l e s . B . M od u le B w o r k s a s a t u n n e l t h a t allow s c on n e c t i o n b e t we e n i n s i d e an d ou ts id e t h e c i rc u i t . C. M od u le C c a n wo r k a s s ma l l tra m p o line a n d a s a c o n c a v e s u r face for c h i l d re n t o si t . D. M od u le D m a i n f u n c t i o n i s t o wo r k as a p ila r f o r mo d u l e F i n o rd e r t o b u ild s m a l l b r i d g e s b e t we e n m od u le s , th i s a l l o ws c h i l d re n t o d eve lop t h e ir b a l a n c e . E. M od u le E giv e s c h i l d re n t h e p os s ib ilit y t o wo r k t h e i r f i n e m o t o r s k ills b y clim b i n g a n e t s t r u c t u re,

C

a nd a lso pla y ing w it h t he spa c e c re a t e d. be low. F. Module F is a w oode n pla nk t ha t w or ks a s a br idge c onne c t ing 2 D module s.

B RIDG E CO NNE CTO R

E

D

F

CO NNE CT IO N BETW EEN MO DU LE S

F m odul es connected 120ยบ angl es

can be form i ng


74

A B C B

C

A .5 . 5 X 4.5M T S B .5 . 5 X 9 .5M T S C .5 . 5 X 9 .5M T S D. 5 . 5 X 9 .5M T S

The playground’s modularity allows different configurations that can be suitable for a variety of spaces, modules are compatible wich each other and they can make connections with a 120º angle which allows to construct circuits that can vary shape in order to fit into different areas. These are some examples of different configurations.

C

D


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95t h

A N TH RO P O M E T H RY

1800

463

660

942

1380

5 th

B

A

C

D

3 16

50

6 13

R1

R9

E

57

9

0 R1

R1

0

19

R1

76

00

R8

R750

399

12

12

12

12

12

26 R2 72

12

68

45

75

2400

R1

350

F

350

1

10

1954

12

Each module was designed taking in consideration both 95th (8 years old) and 5th (3 years old) percentile users. Every module has different dimensions, the biggest one having a diameter of 1.2 meters and the smaller one of 0.7 meters. They share two connection sides.


76

54

320

371 371

371

44

369 4

1280

10

10 10

150

150 10 150

150

640

371

640 640

Part of Infinito’s work was to create the graphics and characters on the wall. We incorporated the characters to a sort of mobile totem that allowed the children to rotate each body part to play with the animal and human version of each character, as we can see in the picture.

640

1280

1280 1280

THE BAN D

369 369

230

We also wanted to add some elements that could work as instruments and would allow to children to have an auditory feedback depending on the shape and material. The idea of instruments is a group of aluminum bottles, tubes and strings of different sizes lengths and thickness.

371 371

320 320

320

230

40

230 230

10

780

R930 699

3 16 9

10

27

R180

8

T HE I N STR U M E N TS


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Infinito graphics Graphics thanks to Infinito.

G RA PH ICS & C H A R AC T E RS

Infinito branding agency also participated on the process and design of the playground elements but was mainly in charge of designing the color palette as well as the theme behind the graphics and characters of the playground. The theme went through different iterations, being these graphics some of the final proposals.

Playground graphics Visualization of space with graphics and characters in 3D Max


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79

F I N A L C O N C E P T



81

07

go.case Iphone 4 case

Personal Project Duration: 2 weeks / February 2012

Concept case for iphone 4. The project was part of an exercise to design a case that would allow you to place your phone somewhere reachable having it near whenever you need it. The idea was to see how a phone could be used as a sort of carabiner breaking the idea of fragility often associated with smartphones.


82

CO N C E P T

The idea was to design a protective case that could be attached to a carabiner in order to allow your phone to be hanged anywhere, sort of breaking the habit of having it on your pockets all the time and forgetting how fragile smartphones are. The case would be compatible with a small hook allowing to to use it both ways and experiment with the system.


83

IDEATING In the first sketches I did I began searching for a way of plugging the carabiner easily to the case without the case having to be bulky or too thick. Between the first ideas (A & B) I began refining proposal B to see if the idea would work.


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Refining idea

Working with Autodesk Inventor on dimensions and proportions.

RE F I NEME N T

In the refinement stage I started by creating a 3d model of the iphone, with help of a caliper I took every measurement needed in order to create a realistic model that would allow me to start defining the case dimensions. I used Autocad Inventor for both the iphone and case models and components, this software allowed me to work with very precise measurements and simulate how the hook would fit on the case.


85

3D Assembly

Working on the assembly of the iphone case inside Autodesk Inventor.

DESIGN 1

2 The case is composed of three parts: the main case (1) made from one piece of plastic, the clip (2) that attaches to the case both ways, from the bottom and from the top, and the carabiner (3) that is attached to the clip by a strap. The shape of the clip follows the case form in order to get a tight lock.

PA R TS 3

1. Case 2. Clip 3. Carabiner


86 A

DE S I G N


87

go.case


88

PROTOTY P I N G

After making some modifications on the 3D model I made a 3D print of the components to see and analyse the dimensions and proportions of the design. In this stage having a plastic prototype allowed me to test the flexibility and feel the weight of the product and experiment with the prototype to find details that need to be improved


89 A

PR OTOTY P E The 3d printed prototype of the case proved to be really close to a perfect fit, I could see that while it fitted it could be improved in order to increase protection. Regarding the carabiner and clip, the prototype showed to work as initially thought and it was useful in order to refine details for better attachment and fit. This was an interesting exercise that allowed me to quickly prototype an initial idea in order to test its viability and have immediate feedback on its usability.


90


CS3

08

Belt sander station

Internship Duration: 3 months / January-March 2012 Arenart

This project started as a graduation project financed by Arenart and then it was developed as part of a 5 months internship. Arenart is vv. The objective of the project was to redesign the existing crystal sanding stations in the factory by analysing every aspect and component of its design with the aim of finding problems that could be resolved by developing a new proposal.

91


92

R ES E A R C H

I started by analysing the existing working environment and then studying the belt sander used in the factory. I proceed to take every measurement necessary in order to translate them into a 3D modeling software. I used Autocad Inventor to create a model of the old belt sander in order to start working on the modifications. After having analysed both the working environment and the machine it was clear that necessary changes had to be made. I found that the main problem was the dust flying around the environment. Since the machine was not using water in the sanding process to capture the dust particles, and the components did not have any kind of cover or housing, the dust produced flew around the area affecting the workers and covering with dust every thing near them.


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2

ANG LE ADJU ST ING

3

BE LT TI G HT E N ER

C O N TAC T AR EA

STR U CTU R E & A N A LYSI S

E XP LOS I O N V I EW

Diagnosis PARTS LIST 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.

Steel plate Cilynder 1 (tightener) Cilynder 2 Tightener shaft Handle grip Cilynder 2 shaft Steel plate Frame base Table support 1 Table support 2 Work-table Electric motor Sanding belt Base

Because the belt sander components were exposed and the process was not using water, crystal dust was expelled through the air affecting the workers and leaving the working areas near them covered in dust.

Design Requirements • • •

Use water in the sanding process. Allow easy acces to components. Cover / Housing for internal components protection.


94

I DE ATI ON

A f te r ide nt ify ing t he proble ms t o be re solv e d I st a r t e d t he ideati on proces s , I began s ketchi ng s om e i d e a s on how t he c ompone nt s c ould be prot e c t e d a nd st arted to ex peri m ent wi th di fferent l ayouts t o se e w ic h one w a s more e ffe c t iv e . Aft e r ske t c hing I used A utodes k Inventor to begi n worki ng on s o me of t he proposa ls a nd st a r t de signing some ne w c omponents for better perform ance.


S K E TC HI N G

95

The first idea to come up from the ideation stage was to create a body that could house and protect the inner components and engine.

This body would also work as the structure for the cylinders, as a support for the working platform and give room to a water compartment located at the bottom of the belt sander. This was the first idea I started to work on and continue to refine along the design process.


96

MOD E L 1 2

1 After refining the first ideas and working on the dimensions and proportions, the first model consisted on a supporting body that worked as an structure for the inner components. This body also included a water compartment where a little motor pumped the water slowly to the top of the sanding belt.

3

WORK ING S PAC E The working platform was another part that could be attached to the main body and could rotate to allow different working angles.


97

11 9

12

COM PO N E N TS 10 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Main body housing Engine casing Main body cover Water compartment Working platform support Platform Water cover Cylinder A (nylon) Cylinder B (tightener) Transmission cylinder C (aluminum) Sanding belt Transmission V belt Transmission pulley Engine Cylinder bearings

2

1

13

7

3

6

5

14

8

15

4

FI XATI O N The machine had 2 fixation points at the front and back in order to fix it to the work station to reduce vibration and increase stability.


98

P R OTOTY P I N G

At the factory we began the prototyping process, this first prototype allowed us to test the layout and stability of the new body. Making this prototype was crucial to identify weak points in the design. Since this was my first experience designing machinery with the help of engineers, despite the simplicity of the machine, this prototyping stage allowed me to constantly work and improve some aspects of the design in order to achieve the desired performance.


99

R ESU LTS & FI N DI N GS The first prototype showed that the attempt to use a unifying body as structure caused too much vibration when attached to the engine, I found that the components needed a more stable structure in order to keep the sanding belt aligned at all time and to give the engine the stability needed. Besides the performance issues, I also learned that it was necessary to have an easier access to some parts of the machine, such as the engine, transmission elements and the sanding belt itself.

Prototype of model 01

Final prototype of the first model.


100

Model 02 3d assembly

Working on the assembly in SolidWorks

R E F IN E M E N T & P ROTOTY P I N G

After studying the feedback and insights from the first prototype I continued to work on the design, this time focusing on solving the issues of vibration, stability and usability. In this second iteration of the machine I experimented adding an independent structure that connected all moving parts with the engine in order to reduce vibration, I also added a separate cover to the transmission area to have a more direct acces to the pulleys and transmission belt.

Prototyping model 02

Welding model 02 body for testing


101

MOD E L 2 In this version we added a new component (frame) that worked as a structure, serving as support for the inner components and engine, as well as for the housing of the transmission assembly such as the shaft, bearings and spacers.

FRAME

R E S ULTS & F I N DI N G S I found out that the new frame, while adding stability to the components and transmission, did not solved the vibration issue, because the frame was suspended by the casing and it did not reach the ground, causing the casing to vibrate. The new structure had to fix the engine and the components to the ground in order to gain more stability and lessen the vibration.

Assembling prototype 02

Picture taken during the assembly of the 2nd prototype


102

M OD E L 03

A

B

In the 3rd iteration we made the structure larger, this time also working as the fixation point for the engine and the moving platform. This also allowed us to make the water compartment larger and to use the frame as a support for the different casing components.

3 2

A.

1

A

The second proposal of structure frame solved some problems but later in the prototyping stage it was evident that the structure had to extend in order to work as the core structure of the machine where all components are fixed.


103

S E C T ION V IE W 1

2

B a. Platform structure b. Casing support c. Engine fixation area

B 3 b

c

W ET SA N DI N G

a

With the addition of the new frame the assembly gained stability and performance, there was also more room for the water system which allowed to have more water and streched the refill cycle. This was the last iteration I was in charged of designing and supervising, next I proceeded to elaborate the new blue prints for the construction of the final prototype. 1. Water injection 2. Water dripping slide / pump location 3. Water compartment


104

F I N A L C O N C E P T


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THANK YOU FOR YOUR TIME !


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