Summer of Golf
Summer of Golf Brought to you by Gerbilnow and Callaway Golf Sponsored by
1982 Ely Callaway purchases
1988 S2H2 (which stands for
1992 Callaway Golf Company
1995 Big Bertha gets bigger: the
50 percent of niche clubmaker
Short Straight Hollow Hosel) Irons
goes public, trading on the New York
Great Big Bertha, made of titanium,
Hickory Stick USA for $400,000,
are introduced, demonstrating the
Stock Exchange under the apropos
debuts and helps make Callaway
adds his surname to the company
out-of-the-box, radical innovation
symbol, “ELY”.
Golf the #1 seller of woods and irons.
and later re-christens it simply
that continues to mark the Company
1994
1996 The following year, Callaway
Callaway Golf.
nearly two decades later.
stainless steel woods and original
Golf becomes the world’s largest
1991 Big Bertha Driver is
Big Bertha Irons are introduced,
manufacturer of golf clubs– and the
launched, and the game of golf
and the Big Bertha Driver becomes
Callaway Golf Ball Company is formed.
is changed forever.
the #1 driver on the PGA Tour.
Big Bertha War Bird
Cover: Annika Sorenstam is regarded as one of the greatest female golfers of all time and has won ten major titles including the Kraft Nabisco Championship and McDonald’s LPGA Championship in 2005. She ranks 2nd in career LPGA victories. Arnold Palmer is one of golf’s most popular and legendary figures, having earned 62 PGA Tour victories, including seven majors (four at the Masters). He also has 10 Champions Tour victories.
Contents Golf Balls
3
Gift Items
5
Gift Boxes
7
Accessories
9
Golf Bags
11
Odyssey
13
Gift Cards
15
Licensed Product 16
1997 The growth continues, and
2001 The Odyssey 2-Ball Putter is
for the Company, which acquires
introduced and goes on to become
Odyssey Sports, Inc. sales reach
the best-selling putter of all time.
nearly $850 million.
2002 Callaway Golf balls carry
2000 The Rule 35 Golf Ball is
HEX Aerodynamics instead of
introduced, and more than half
dimples for the first time.
of the professionals who tee it up do so without any endorsement compensation.
2005 The Big Bertha Fusion FT-3 Driver is launched. By year’s end the revolutionary driver with the new science of distance with accuracy wins five of eight majors between the PGA and LPGA Tours.
And finally, capping nearly twoand-a-half decades of innovation and game-changing technologies, Callaway Golf pushes the envelope again — this time with the Callaway Golf Gift Card, which makes available to anyone fortunate enough to possess it, the entire world of legendary performance and revolutionary thinking that defines Callaway Golf. From technologically advanced clubs to golf balls, putters, footwear, timepieces, and accessories, it’s the perfect gift for making a lasting impact.
Mary Leahy “I want people to love the game of golf as much as I do. When I go to a pro shop or demo day, I hand people clubs. I give them every club that we make. I say try all of these.”
What Women Want -- From Golf I just love golf. I’ve played since I was 8 years old. I never played college golf. I played in high school. It was something to do outside of basketball and tennis season. I’ve been with Callaway eight plus years and prior to that was with Odyssey and with Ray Cook for four years . Callaway has 81 reps, and four are women. We have a pretty strong percent of the women’s market. Basically, everything we manufacture, we will do for men and women, including left handed clubs. Our
2 Summer of Golf
products are so easy to hit, the technology we put in allows people to hit straighter. As Ely Callaway used to say, they are “demonstrably superior and pleasingly different.” DSPD. Mr. Callaway had enough vision to see that technology would allow people to enjoy the game more. He started that process with the S2H2 great technology that takes weight out of the hosel and moves it to the hitting area. Then he went to the Big Bertha Irons, and now our latest
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ones are the X-series. Callaway technology helps women swing harder with less effort. Callaway offers a full line for women, which is wonderful. Big Bertha Irons have a thicker top line, but they are a great product. We put them in a lot of women’s hands to help get the ball up in the air. For many women Big Bertha Irons solve that problem.
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The differences between the Big Bertha irons and the X-Tour is that the X-Tour is for the lower handicapper woman or man who wants to work the ball. And the Big Bertha irons are for the woman or man who wants to get the ball up in the air easily. In January, we expect to see a change in the Big Bertha Iron. It will have a thicker top line and wider sole. The constant width sole helps the average woman get through the turf. It has more mass down low so the ball goes in the air. I love it for women. One big difference between men and women players, as most of us know, is strength. If we can make a club more stable, women can hit ball straighter. With the 360 undercut channel in the Big Bertha, women ( and men ) will be able to hit the ball straighter and higher. That is important because if you are hitting it higher, it will also go farther. I want people to love the game of golf as much as I do. When I go to a pro shop or demo day, I hand people clubs. I give them every club that we make. I say try all of these. One club maybe better for you than another. We encourage people to demo product through PGA pros and LPGA pros and at test centers. When it comes to the high lofted fairway woods, Ely Callaway was one of the early ones with the Seven Wood and then the Heaven Wood. In fact, we go up to a 13 wood with our Big Bertha woods. Women have tendency to get more distance with fairway woods. The clubs hit the ball higher and land softer and go farther, and they are easy to hit.
The new Heaven Wood hybrids – in fact the whole hybrid category – are now being used to replace long irons. They are perfect to add to a set. Today, women don’t need 3- iron, 4- iron, often 5 or 6-irons. They are using hybrids and high lofted woods to give them a higher ball flight and more consistency. The hybrids are our up and coming clubs. Our Heaven Wood hybrid comes in five models with lofts from 14 to 26 degrees. The 26 degree replaces a 5- iron. The 14 degree is a little more lofted than a 3wood. Today, you can make up any set that you want. Women often don’t know that. They should think about getting fit for 6-iron through lob wedge or SW and add hybrids and fairway woods and a driver. At Callaway, we do our own shafts that work with our clubheads. There is a women’s version, and they are a little bit different in our irons. They have a different feel. The shafts are lighter and shorter in length. Shaft length depends completely on the fitting. We manufacture ours usually one inch shorter for ladies than for men’s. If you are stronger, maybe choose the light flex men’s senior and it will also be longer. But one thing is for sure: You want to be fit by someone.
Balls Women should look at finding the ball that fits their needs. We have seen women get extra distance with a 2 piece or 3 HX Hot — which is a great golf ball. And very, very long. If women are looking for more feel, spin, a softer ball, we suggest HX Tour or Tour 56, which many Tour players use. One thing you don’t want to do is to just buy what’s on sale. You want something that offers feel or distance. The HXHot is a great ball for the average player and it’s a good price. It’s three-piece so there is some feel, but the is also great distance. The HX Hot core is resilient. It increases the ball speed coming off the face around driver. The boundary layer between core and cover is softer, so it helps act like rubber. It has a softer feel and it is bouncy. Women Pros In terms of top women players, Annika Sorenstam now plays the FT3 driver. She’s been winning with hitting incredibly long and accurate drives since putting it in play. Iron wise, she can play with anything. She’s won this year using three different sets of irons. The X- Tour is new for the lower handicapper. It is more workable.
Putters When it comes to putters, again, you want someone who is attuned to fitting women. Women want to get fit properly. The fit of a putter can be very persona. For instance, I’m 5’ 10” , but I play with a 33 inch putter because I like to have my hands low.
Mary Leahy is Washington DC Metro Area Sales Representative for Callaway Golf.
Summer of Golf
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9.5 and 10.5 tour staff bags 9.5 and 10.5 Tour Staff Bags
9.5" & 10.5" 15.5 lbs.
Look like a pro with the same bag Callaway Golf Tour Staff Players use. With tour-tough reinforced body construction and dual water bottle pockets. Available in Black/Orange and Black /Silver
Logo Location - 4"-5"
Men’s Collection Cart Bags
9"-7 lbs.
The bag features a six-way, multi-tiered divider system, an individual putter pit and six pockets. Available in Black, Graphite and Olive
Secondary Logo Location 4"
men’s collection cart bags
Primary Logo Location 4"
big bertha cart bags 8.5"-6 lbs.
Big Bertha Cart Bags With a five-way divider system, the lightweight bag features seven pockets all facing forward for easy access while on the cart. Available in Red, Black, Navy and Silver Logo Location 4"
golf ba g s
Lasting impressions can be made on the cart or when they carry, your logo will be at the forefront of their mind with multiple bag customization options from Callaway Golf. Stand and cart bags can feature a logo on a ball pocket, and each bag has unique features, stylish colors and plenty of storage space to suit every golfer. Long after the balls are gone, your logo lives on.
5"-2.5 lbs.
pencil bag
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a.
b.
A. White Steel Tri-Ball SRT A hyper-extended inertial mallet, Tri-Ball alignment system, new Saturn Ring Technology, and a White Steel insert. Left-handed model available.
B. White Steel 2-Ball SRT The latest in 2-ball alignment utilizes new Saturn Ring Technology to significantly increase the Moment of Inertia for resistance to twisting. Left-handed model available.
C. White Steel 2-Ball Blade A sleek, blade-like head design with a full-shaft offset and unique White Steel insert technology. Left-handed model available.
d.
c.
D. White Steel 2-Ball Blade .2 A sleek, blade-like head design with a traditional “crank-neck� hosel.
e.
E. White Steel 2-Ball An extended mallet head with a full-shaft offset. Left-handed model available.
f F. White Steel 2-Ball Center-Shafted An extended mallet head with a center shaft and no offset.
h.
G. Side Logo Caps Available in red and black H. Putter Gift Box Odyssey putters are available in beautifully packaged gift boxes with six logoed golf balls. The exclusive package is an ace for your tournament or corporate event. Not available with Tri-Ball SRT putter
g.
k.
I. White Steel #1 Heel-toe weighted blade with a “crank-neck” hosel and full-shaft offset. Left-handed model available.
i.
J. White Steel #2 Scoop-back blade with a shorter hosel and half-shaft offset.
j. K. White Steel #5 Face-balanced mallet with a double-bend shaft and a full-shaft offset. Left-handed model available.
L. White Hot 2-Ball Blade A sleeker, blade-like head design with a traditional “crank-neck” hosel and White Hot Insert Technology for our softest feel. Available in left-handed model.
M. White Hot 2-Ball An extended mallet head with the unique 2-Ball alignment system designed to help you visualize line straight to the target. Available in left-handed model.
l.
m.
N. White Hot #1 Heel-toe weighted blade with a full-shaft offset. Available in left-handed model.
O. White Hot #2 Scoop-back blade with a half-shaft offset.
p.
P. White Hot #5 Face-balanced mallet with a double-bend shaft and a full-shaft offset.
o.
n. Please call for availablility of other models. Lengths: 34" and 35"
We understand that putting is a game within a game. One with many challenges but few masters. It’s where three feet can feel like three miles. And where good days are separated from bad days by mere inches. It’s where muscle strength doesn’t matter. Only mental strength does. So if you don’t control this game, this game controls you.
That’s our world. Welcome to it. Welcome to the #1 Putter in Golf.
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