MORE THAN REAL ESTATE
At Intero We have some of the most experienced and dedicated real estate professionals in the industry. But what makes our agents and our company different? It’s our culture, support and approach. Even though we sell a massive amount of real estate every year, we’re more than just a real estate-selling machine. We’re a company that invests highly in our people and our community. In return, you get a company overflowing with compassion, professionalism and energy that supports and cares about you and your family. As you read the following pages, you’ll understand more about the Intero difference. From our founda on that supports children and elderly in need, from our industry-leading training and educa on to our unique marke ng channels and techniques, Intero doesn’t follow the tradi onal path. We do all of this so you’ll have the best experience possible. Because with Intero, it’s more than real estate.
THE INTERO METHOD BUILDING TOWARD YOUR SUCCESS YOUR STORY IS UNIQUE MARKETING YOUR HOME NEGOTIATION & BEYOND
YOUR STORY IS UNIQUE
The most important part of any real estate transaction is not the house, but the people involved in the transaction. Sitting down and discussing your unique situation is the most important part of the process. It gives us time to listen and understand what you’re really looking for and what will make you happy. As personal real estate consultants, our job is to collaborate with you and explore all of the endless possibilities. We are here to understand your situation and tailor the process to fit your wants and needs.
RELOCATION Are you selling and moving out of the area? Our award-winning reloca on department is ready to assist individuals and businesses with a range of reloca on services. Let us help take the stress out of your big move. We can quickly get you up to speed in your new area on the business scene, city informa on, school data, housing, medical care, moving resources and much more. Our rela onships with some of the most pres gious real estate companies, both na onally and globally, allows us to help you with your long-distance move. We can help ease the stress on the des na on side by connec ng you with the right people and services. All of this allows us to narrow the gap between both sides when you have so many miles to cross.
WORKING WITH YOU Selling a home takes a group effort to be successful. There are many moving parts in getting your home ready for the market. We take the worry out of the process by leveraging our knowledge, expertise and contacts giving you peace of mind. Getting your home ready to put on the market can be a daunting task. Whether it’s finalizing home inspections, completing upgrades and remodeling projects or staging your home to look its best, we have everything you need to get your home ready for sale.
FIRST IMPRESSIONS We want your home to be on the market for the shortest amount of time possible while maximizing your interests. For that to happen, it needs to look its best so it will appeal to the broadest range of buyers. Our experience gives us a strong basis for suggesting changes and proposing style recommendations that will make your home more marketable. Taking care of any necessary repairs and improvements can help eliminate buyer objections before they arise. Removing clutter and sprucing up interior and exterior areas can also reduce distractions for potential buyers. PRACTICAL ADVICE We can provide specific recommendations to help you highlight your home’s important areas, decorative appeal, amenities, and focal points. At the same time, we’ll also suggest ways to establish clear traffic patterns that may help potential buyers get the most from their viewing. STAGING BENEFITS CAN BE SEEN THROUGHOUT THE SELLING PROCESS • It is easier for buyers to visualize the property as a future home • Buyers are more willing to walk through a home they viewed online • The value of the home can be positively impacted if it is decorated to entice buyers • Buyers are more willing to overlook other property faults • The most important rooms to be staged for buyers matches identically to the rooms that are most common to be staged among sellers—in order: living room, kitchen, master bedroom, dining room, bathroom, children’s bedroom, and guest bedroom • 32% percent of buyers’ agents believe staged homes increases the dollar value buyers are willing to offer by 1 to 5 percent. Another 16% of buyers' agents believe it increases the dollar value buyers are willing to offer by 6 to 10 percent
PROFESSIONAL PHOTOGRAPHY When it comes to real estate, buyers are inherently visual. For this reason, it’s imperative that the visual side of marketing your home is left to the professionals. The difference between taking interior and exterior shots with a smart phone versus a professional photographer can make or break the first impression of your home to hundreds, if not thousands, of potential buyers. Photography is the introduction point to putting your property’s best foot forward. A professional utilizes lighting, angles and post-production techniques to get the most out of your home and pique the interest of those interested buyers right from the beginning.
PRICING YOUR HOME We leverage our market knowledge and experience to help you price your home as competitively as possible. If your home is priced right, you'll receive acceptable offers fairly quickly. If you overprice your home, it may be excluded from buyer's searches making comparable homes on the market more desirable. Here are some things to consider:
• How soon do you want to sell your property? Statistics clearly prove that the
narrower the gap between your agent’s estimate of value and your asking price, the sooner you’ll receive an offer.
• How does your home compare to others in the area? Your agent has access to
details about current listings and sold properties through the Multiple Listing Service. You can use this information to evaluate the competition and analyze the impact of market conditions in your area. Then you can determine your price by comparing your home to ones similar in age, size, condition and location.
• How much will buyers offer? The cost of your next home or your hope for a return
on improvement costs won’t affect a potential buyer’s perception about the value of your home. Buyers will assess your property through comparisons with other homes in similar condition with comparable features. Potential buyers are the true appraisers – and it’s their evaluation that matters.
• There are challenges associated with overpricing your home. Emotions and pride of ownership in a home are superb qualities to have but they can block people from thinking logically and realistically. While sellers focus on the amount invested in a home to personalize it, buyers tend focus on location, price, condition, and similar comparable properties. The key is to find the balance between the two.
• Should you leave room for negotiating? You greatly enhance the chances for a
quick sale at or near your asking price when it can be substantiated by comparable sales data. Don’t risk your property being missed by qualified buyers because it’s not priced properly. Even if an unreasonably high priced offer does come in, it will be tested during the appraisal and lending process.
• What should you think about when the first offers that come in? Early offers can be
your most realistic test of the current market. They often come from serious buyer/ agent teams who have been searching the market for a long time and know it well.
• The Right Price. The closer you price your home to fair market value, the more likely it is to sell quickly, and at the optimum price.
MARKETING YOUR HOME After we’ve prepped your home for sale, we get down to the meat of the process – marketing your home. This process includes: • Competitively pricing your home to maximize offers. • Professionally Photographing your home. • Using our Automated Marketing System to create high-quality flyers for your home. • Putting your home on the Multiple Listing Service (MLS) so it will show up on all real estate brokerage websites, including intero.com. • Syndicating your home to top-level real estate portals such as Zillow, Trulia and Realtor.com. • Showcasing your property to other local brokers and agents on the weekly broker tour. • Holding an open house of your property to maximize exposure. • Leveraging social media channels to expose your property to a wider audience. All of this, in tandem with other marketing activities, will make sure we get the most exposure for your property and in turn maximize the value that you get from the sale of your house.
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ONLINE EXPOSURE By partnering with the leading online real estate portals, we make sure your property is marketed to the largest group of consumers possible. SYNDICATION - DISTRIBUTING THE INFORMATION According to the National Association of REALTORS® Profile of Home Buyers and Sellers, 42% of recent buyers looked at properties for sale online as the first step in the home buying process. Additionally, 82% saw online websites as a very useful information source. For these reasons, we’ve developed strategic partnerships with the leading real estate search engines to syndicate Intero’s property listings online, where today’s consumers are turning for real estate information. We've established relationships with sites like Zillow, Trulia and Realtor.com that place the Intero properties in front of millions of consumers worldwide. This helps increase exposure of the Intero listings and makes sure we are touching every potential buyer possible. Our strategy is to place the Intero listings on these sites to help get our client's properties sold as quickly as possible. OPEN HOUSE ACTIVITY Additionally, Intero places the open house information for our client's properties within the open house sections of Zillow, Trulia and InteroOpenHouses.com. Again, this increases the exposure of the properties and draws in potential buyers that we would otherwise have challenges reaching.
Homes.com
EMAIL MARKETING Over the years, agents develop a trusted relationship with their clients, family and friends. Intero’s exclusive Email Engagement Program (EEP) personally connects our agents to individuals they have worked with in the past. This database is an untapped network full of buyers and referrals unique to each agent. Through this exclusive email program, exposure of your home expands far beyond the buyers using MLS searches and other syndicated portals.
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INTERO LUXURY SHOWCASE The Intero Luxury Showcase digital magazine is designed with ease of circulation in mind to reach the largest audience possible. As if reading a handheld magazine, this online publication features Intero's most luxurious and beautiful properties on and off the market. From cover to cover, view gorgeous pictures and find the property information and unique qualities of each one of the featured homes. Through the use of social media channels, websites and emails by Intero and our agents, the full collection has over 80,000 reads and more than 1.3 million impressions. Uniquely positioned for the international consumer, the Intero Luxury Showcase has notable readership from the United States, China, Canada, India, United Kingdom, Spain, Italy, Russian Federation, Mexico and Brazil.
INTERNATIONAL CONNECTION To broaden our International reach, especially with the Chinese market, Intero has actively developed a significant presence on the most popular social platforms worldwide. WeChat and Weibo see millions of active users every month and Intero's content and properties are at the forefront.
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. Released in 2011, it is now one of the world's largest standalone mobile apps by monthly active users. With over 1 billion active users it has been called China's "app for everything" and a "super app" because of its wide range of functions and platforms.
WeChat receives about 29% of all the time spent in mobile apps in China on an average day.
Chinese micro blogging service Weibo announced it had 340 million monthly active users as of the end of March, overtaking US-based Twitter in active user totals.
LUXURY CONNECTION
Intero is at the forefront of exposing its luxury properties to the most prestigious global real estate networks available. One of the most admired in the world is Who’s Who in Luxury Real Estate.
A worldwide collection of top brokers representing the finest luxury properties across the globe, Who’s Who in Luxury Real Estate has been leading the real estate industry since 1986. This hand-selected group of more than 130,000 professionals with properties in more than 70 countries collectively sells more than $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world. TOP VISITING COUNTRIES
United States • Canada • United Kingdom • Australia Germany • Brazil Sweden • Italy • Spain • France Who’s Who in Luxury Real Estate’s global network is showcased on LuxuryRealEstate.com, which remains the #1 portal for luxury properties on the web and has more $1,000,000+ content than any near-peer. The company has been recognized as a leader in the industry by Forbes, The Webby Awards, Web Marketing Association, Maggie Awards, ADDY Awards and the Inc. 5000 List.
NEGOTIATION & BEYOND
Once your property is on the market, we will develop a negotiating strategy for your home. Every property and situation is unique, we will use our resources and experience to make sure the plan fits your specific needs. In addition, after we accept an offer, we want to keep you informed every step of the way. We do that by leveraging the cutting-edge transaction management system from Skyslope. This platform will make sure we know what is happening with your transaction.
NEGOTIATION Our depth, range of experience, and high standards of professionalism are essential elements in negotiating a favorable sale. WE’RE ON YOUR SIDE Intero is a company you can rely on and trust to remain totally focused on representing you and your best interests when it comes time to negotiate the sale of your home. Our agents are trained and coached by some of real estate’s most well known negotiators. Our real estate professionals are very knowledgeable about standard contract forms and the kinds of issues involved in negotiating the best price and terms. They are well versed in local, state and federal requirements that affect the sale of property in your community. Our agents pride themselves in being able to provide expertise from start to finish – from qualifying buyers and advising about financing alternatives – to assembling a comprehensive and binding contract.
STAYING IN THE LOOP
Intero prides itself on integrating technology that helps alleviate wasted time, stress and lack of communication from the real estate transaction. This is not only a priority internally, but in providing top-level customer services, it’s a priority externally as well. These were all things we considered as we started searching for a next-generation transaction management system. Through our due diligence and research, we had the good fortune to be introduced to SkySlope, an industry-leading digital transaction management software provider. Not only was their platform far superior to other solutions from an internal tracking and communication level, but it also provides unique communication tracking tools that allows clients to communicate with their agents in their preferred manner. One of these tools that is unique to SkySlope is text message tracking. With the recent release of their native mobile app for iOS and Android, SkySlope is currently the only platform on the market that has text message tracking. This allows clients to use communication methods that fit their lifestyle while still allowing the agent to remain compliant. SkySlope also supports E-Signing. This feature allows clients to apply signatures to any contract or disclosure by simply dragging and dropping signature blocks into the documents. This makes the transaction quicker and more efficient as it allows for clients to interact with documents on their individual schedule. We are very proud of our relationship with SkySlope and know it will make a difference in our client’s real estate transactions, both today and in the future.
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Suicide Prevention Network of Douglas County
Historic Dangberg Ranch
WE'RE HERE FOR YOU. Now you have a clear understanding of our approach to business, our people, and our clients. We understand for most, the process of selling a home can be overwhelming and emo onal. It's our job to put your mind at ease and provide the proper support, care and guidance. We strive to earn your trust and provide you with the most professional service possible. Above all, we want you to feel conďŹ dent that you made the right choice for you and your family.