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LOGISTICS 4.0 Thai logistics sector records robut growth as digitalization, e-commerce gain significant PREMIUM PARTNERS 2018
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FROM THE EDITOR Dear readers, The evolution of Information and Communication Technologies (ICT) especially the emergence of the Internet of Things (IoT) lead to new challenges in the logistics industry. New technologies enable improvements in logistic efficiency, delivery quality and customer satisfactions as well as shorter transit time and lower operational costs. The new technologies have enhanced Germany’s position as a global logistics hub. Germany was ranked Number 1 in the World Bank’s Logistics Performance Index 2016, with its comprehensive state-of-the-art transportation networks of air, rail, sea and road and a turnover of EUR 230 billion in 2016. “Logistics 4.0” was mentioned in Germany for the first time together with the strategic initiative “Industry 4.0” at the Hannover Messe in 2011, following the fact that supply chains and customer requirements are increasingly complex and diverse by sector (AXIT, 2016). Thus, in response to the multifaceted environment, digitally automated supply chains have become the future of German logistics with the utilisation of high technologies such as intelligent pallets and containers, driverless transpor t systems, smar t warehouse, shelves and data glasses (feature for picking items quickly without error), and ar tificial intelligence (AI) systems to plan truck routes in real time. Automated solutions now are mainstream in warehousing. Thailand is on its way to “Logistics 4.0”. Its logistics sector is growing twice as fast as the country’s gross domestic product (GDP) and is predicted to reach the US$100 billion threshold by 2020. Main drivers of such growth are the Thai government’s new strategies for industrial development “Thailand 4.0” as well as a progress in integrated regional infrastructure, especially in the Eastern Economic Corridor (EEC) which will enable effective cross border logistics development and enhance a provision of export/import services and warehouses. Logistics and aviation is one of the key targeted new S-curve industries in order to foster the country to a high value-added economy. Therefore, GTCC presents the theme of “Logistics 4.0” for this issue of UPDATE magazine. Thanks to the contributors from GTAI, DHL Global Forwarding, Dachser and CEVA Logistics (Thailand) for sharing their experiences and interesting aspects in the logistics industry. I trust you will enjoy an interesting and informative read.
Dr. Roland Wein UPDATE is published quarterly by the German-Thai Chamber of Commerce and distributed free of charge to members and qualified non-members in Thailand and abroad. Subscription is also available at an annual rate of US$75 (airmail). Payment can be made in cash or by cheque to the German-Thai Chamber of Commerce, 14Fl., AIA Sathorn Tower, 11/1 South Sathorn Rd., Bangkok 10120, Thailand. Tel.: +66 2 055 0600. Fax: +66 2 055 0601. info@gtcc.org. Any opinions expressed in articles in this magazine do not necessarily reflect the views of the Chamber. UPDATE welcomes story and photo contributions from members and non-members alike. Articles may be reproduced with acknowledgement, except for those taken from other sources.
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Publisher/Editor-in-Chief: Dr. Roland Wein Editor & Communications Director: Chadaphan Maliphan Advertising Director: Ganya Aparaks Design & Layout: Sorapol Liengboonlertchai Sub-Editor: Tony Oliver
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CONTENTS
06
Thai logistics sector records robust growth as digitalization, e-commerce gain significance
10 Human element will remain a crucial element in digitalizing for logistical value-added
22 Hannover Messe 2018 delegation trip by GTCC
30 GTCC Gala Night 2018 “Futuristic”
34 Round-table meeting on the GTDEE Project
LOGISTIC 4.0
GTDEE INSIGHT
12 Digitalization: Key to the future success of
34 Pre-selection of the Apprentices Batch 2018
Logistics 4.0
14 People are the key driver for CEVA Logistics in the era of Logistics 4.0
35 Four-party Meeting on German and Thai Curricula
MEMBER’S CORNER
BUSINESS BRIEFS
40 New GTCC members
18 Daimler Commercial Vehicles Thailand launches
TRADE FAIRS
Fuso Truck range
19 ThaiGerTec moves to new main office
46 Kids India 2018 47 iba 2018
CHAMBER ACTIVITIES
48 InnoTrans 2018
24 Visit to BMW Manufacturing &
49 Chillventa
Somboon Advanced Technology
25 White Asparagus Wine Dinner 27 “Innovation & Lifestyle Night 2018” Ice-Breaker Networking
50 EuroTier
06 LOGISTIC 4.0
THAI LOGISTICS SECTOR RECORDS ROBUST GROWTH AS DIGITALIZATION, E-COMMERCE GAIN SIGNIFICANCE Dr. Waldemar Duscha
Thailand’s logistics sector is growing twice as fast as the country’s gross domestic product (GDP) and will cross the US$100 billion threshold by 2020. Main drivers of such growth are its new strategies for industrial development as well as integrated regional infrastructure concepts with intermodal options, specifically in the Eastern Economic Corridor (EEC). While competition will increase, the significance of digital technologies and e-commerce is growing, and creative start-ups will gain more opportunities. The Thai logistics sector is experiencing a transformation towards more innovation as well as adapting to digitalization and new trends in consumer behaviour. The long-term initiative, “Thailand 4.0”, is setting a framework with the goal of accelerating industrial development to a higher level of technology. Ten clusters have been identified that are considered to be leading growth drivers – next-generation automotives, electronics, medical tourism, food innovation, efficient agriculture, automation, bio-chemicals, digitalization, aerospace, and logistics. The clusters are spread over several regions, with the main focus on the EEC, which covers the three provinces Rayong, Chonburi and Chachengsao that, dependent on certain categories, enjoy tax benefits from the Board of Investment (BOI). Logistics specifically receive support for transport services as well as the construction of logistics centres.
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In conformity with the aspired fourth industrial revolution, “Logistics 4.0” primarily targets the growing importance of digitalization and the resulting change of business models and supply chains. The PwC report on “Shifting Patterns” recommends that logistics companies introduce data analysis, automation and cloud technology like “virtual freight forwarding, in order to match higher customer expectations. However, as PwC points out, the biggest challenges are the lack of a digital culture and deficient education. A similar result is supported by the Logistics and Supply Chain Management Society, located in Singapore. Substantial development is emphasised by the rapid expansion of
© Getty Images/MarsYu
LOGISTIC 4.0 07
e-commerce and the affiliated demand for express delivery at low costs, especially for private consumers. During 2017, e-commerce increased by 10 per cent to US$90 billion, as estimated by the Electronic Transactions Development Agency (ETDA). The businessto-business (B2B) segment dominates with 60 per cent, followed bythe business-toconsumer (B2C) segment with 29 per cent and the business-to-government (B2G) with 11 per cent. Based on product categories, ETDA claims that the wholesale and retail sectors are taking a leading role by handling 35 per cent of all electronic transactions. This is followed by the hospitability industr y with 26.4 per cent and the processing industry with 16.8 per cent. Never theless, e-commerce only contributes 1 per cent to general retail, which is significantly less than the world average of 8.6 per cent. Thus, due to the high potential for growth, ETDA projects this number to double to 2 per cent by 2020.
“ At the beginning of 2018, the Government of Thailand approved 168 projects worth US$32 billion for infrastructure development in the EEC…The biggest single project, worth US$6.4 billion, is the expansion of the U-Tapao airport with the construction of a third terminal, a train station and a maintenance, repair and operations centre. In second position, worth US$5 billion, is the high-speed train link between the three airports, Don Mueang, Suvarnabhumi and U-Tapao.”
HUB FOR SOUTH-EAST ASIA The strategic central location of Thailand in South-East Asia gives the country a significant advantage in its development towards a leading regional transport hub and logistics centre in the ASEAN Economic Community (AEC). Undeniably, Thailand is already a trans-shipment centre in the Greater Mekong Subregion (GMS), offering a gateway to neighbouring countries Myanmar, the Lao People’s Democratic Republic and Cambodia. The BOI is supporting the establishment of regional headquarters through tax initiatives. Oppor tunities are mainly driven by the impact of the export of automotives, food, petrochemicals, electronics and synthetics. The Asian Development Bank has already mapped out a strategic framework for the GMS, which defines a broad development concept of the three main corridors – EastWest, Nor th-South and South-South – for the 2012-2022 period. The prioritized fields are energy, the improvement of communications channels and simplification of border trade.
In 2016, the market research company, Frost & Sullivan, estimated the turnover of the logistics industry in Thailand to be US$86 billion, which constituted a growth of 7.5 per cent compared with the previous year. Up to 2020, the turnover is expected to pass the US$100 billion threshold, mainly due to a massive expansion of the country’s infrastructure and increasing professionality of the logistics sector.
www.thailand.ahk.de
08 LOGISTIC 4.0
FOCUS ON THE EEC
© Getty Images/yoh4nn
At the beginning of 2018, the Government of Thailand approved 168 projects worth US$32 billion for infrastructure development in the EEC. Most projects are being realized through public-private partnerships (59 per cent). The biggest single project, worth US$6.4 billion, is the expansion of the U-Tapao airport with the construction of a third terminal, a train station and a maintenance, repair and operations centre. In second position, worth US$5 billion, is the high-speed train link between the three airpor ts, Don Mueang, Suvarnabhumi and U-Tapao. Thailand’s long-term infrastructure master plan focuses on the stronger connection of the road, rail, sea and air transport systems. Such multi-modality promotes © iStock.com/Alija lower costs as well as more connectivity with the AEC for the logistics industry. In a regional comparison, logistics costs The biggest logistics suppliers are DHL, Linfox, Schenker and the Thai relative to GDP are quite high at 14 per cent, while the neighbouring company of Eternity Grand Logistics, which was acquired in 2011 for countries of Singapore and Malaysia are below 10 per cent. US$20 million by the largest Japanese 3PL-supplier Hitachi Transport System. Other providers with their own vehicle fleets and cross-border The most impor tant suppliers of logistics ser vices are foreign transpor t include TNT Logistics, CEVA Logistics, Kerry Logistics, companies with high standards, while national companies lag behind Yusen Logistics and Nippon Express. in capital, technology, know-how and connectivity. An increasing trend is the outsourcing of transport services and vehicle fleets to so-called Further information on the economy, industries, business practices, 3PL-suppliers (third-party logistics). laws, customs, vacancies and development projects in Thailand can be found at http://www.gtai.de/thailand. The website http://www.gtai.de/ According to transportation experts, in order to move transport asien-pazifik offers an from road to rail, strategically located multimodal transfer terminals overview of a number Contact details: with modern handling equipment for quick trans-shipment need to of related topics in the Dr. Waldemar Duscha be constructed. Furthermore, vehicle standards have to be renewed Asia-Pacific region. Representative in Thailand – with “smart” operation methods, better routing (PS) and new Germany Trade and Invest (GTAI) transpor t technology such as multi-deck palletising. Several www.gtai.de/thailand governmental initiatives are promising – specifically the introduction www.gtai.de/asien-pazifik of e-commerce, paperless procedures at GMS customs and the construction of a One-Stop Export Service Centre.
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10 LOGISTIC 4.0
HUMAN ELEMENT WILL REMAIN A CRUCIAL ELEMENT IN DIGITISING FOR LOGISTICAL VALUE-ADDED Dr. Andreas Froschmayer
The central theme of the Thailand 4.0 plan is the development of innovations and technologies. Driven by digitization and Industry 4.0, a global cyber-socio-physical system is being developed that will increase the number of, and utilisation by customers from industry and commerce. Logistics, from the perspective of consumers and industrial enterprises, generates valueadded by ensuring the availability of goods, delivery reliability and the transparency of all movements along the supply chains. Technological progress, Industry 4.0 and digitization enable automation and allow the shifting of individual transactions into the digital realm. This fact alone, however, does not suffice to create value-added. In the foreseeable future, logistics will successfully combine the physical and digital worlds while at the same time maintaining the focus on the human element. The term “cyber-socio-physical system” was developed precisely in this context. In a digital future, actual goods will still have to be moved physically. The social plane denotes the interactions of people and
UPDATE 3/2018
organizations along the supply chain as well as their role in the creation of value-added. This will be enhanced by the cyber sphere elements such as information logistics, the Internet of Things, Big Data and predictive analytics or online-tracking and tracing.
CYBER SYSTEM: DIGITAL EVOLUTION Digitization continuously simplifies the connectivity of IT systems, and digital interfaces emerge with trail-blazing speed, developing into new and dominant man-machine interfaces. New distribution and communication channels are being developed, which are utilized by most companies today. The Internet has redefined our relationship with end-users. However, in some industries, this has led to disruptive effects. Mobile devices are no longer primarily used only for the display and dispatch of information. Smart phones, in particular, can function as powerful sensors, potentially delivering diverse data sets — foremost of which is not just the geographic location of the device and its user, but also the behaviour of individual users. By installing “apps”, a great number of activities can be tracked and automated. The availability of extensive and comprehensive data sets via these permanently evolving and developing data sources, in combination with existing resources and their integration via the Internet, have already passed another milestone in digital evolution — Big Data, which encompasses the emergence and use of large and diverse data sets. For Dachser, as an operator of a large logistics network, digitization is naturally an evolutionary process that is part of the company’s core competences and strategic alignment that it began
LOGISTIC 4.0 11
“ Digitization and Industry 4.0 solutions that enable ever-faster efficient processes as well as the progressive introduction of robotics are creating concern with regard to the availability of jobs. Will humans ultimately become redundant in the wake of full automation?” developing 30 years ago. This has included, among other s, the development of proprietary IT core systems, the integration of the Internet and mobile terminal devices, the use of Big Data, the provision of LLP services together with the development of capabilities to interact with newly-emerging connectivity platforms used by the company’s customers.
SOCIO-SYSTEM: THE HUMAN FACTOR IN LOGISTICS Digitization and Industry 4.0 solutions that enable ever-faster efficient processes as well as the progressive introduction of robotics are creating concern with regard to the availability of jobs. Will humans ultimately become redundant in the wake of full automation? The demands by industry and commerce on logistics providers are changing at an everfaster rate. Flows of goods must be calculated and optimized, using steadily improving methods. This not only requires the use of soft- and hardware, but also a substantial number of qualified employees who are capable of building the overall data architecture, and who will be needed to permanently update these systems in the ongoing dialogue with customers. Therefore, IT and the physical world are inseparably intertwined and are now working hand-in-hand within cyber-socio-physical systems; in other words, the online and offline worlds have been merged. Extensive barcode scanning or data exchange in the EDI centres make all stages of processing globally transparent. However, humans will not become redundant; IT systems process information, preparing it for use by humans and thereby enabling the implementation of meaningful production
decisions. The human factor therefore will remain the controlling and regulating element. Collaboration is the determining principle enabling the effective and efficient operation of these systems. Basic principles such as decentralisation, self-guidance and selforganization in networks form the foundation for logistics service providers to generate and deliver optimum benefits to customers.
PHYSICAL SYSTEM: TRUST IN PROCESS CONTROL The precondition for successful and meaningful digitization in global supply chains is the standardization and harmonization of global processes as well as internationalization. Dachser achieves these goals by integrating IT with the company’s existing sophisticated physical networks. These networks include the consistently in-house development of IT core systems (Domino, Mikado and Othello) for connection with its many locations, including 353 Dachser European Logistics locations plus 169 Air & Sea Logistics locations worldwide, be it in France, the United States or in Thailand. Comprehensive, unified network manuals form the basis for standardized processes that are, in turn, form basis for the integration of value-added chains into global networks.
INCREASED FLEXIBILITY, QUALITY AND VALUE-ADDED When talking of digitization, the actual core issue is the reduction of complexity in logistics operations in order to make global, intermodal supply chains increasingly transparent with the help of digital technologies. Digital logistics processes strengthen the flexibility of industr y and trade as well as facilitate fast and precise responses to continuous change.
Industry and commerce will be able to create logistical value-added via steadily improving digital control, integration and transparency in global logistics networks. Logistics and future-oriented logistics service providers are therefore among the most impor tant partners, pioneers and value-added creators. (Note: Dr. Andreas Froschmayer is Corporate Director of logistics service provider Dachser. He is responsible for the development and implementation of strategic concepts and their communication.) Contact details: Christophe Vincent Managing Director Dachser (Thailand) Co., Ltd. Air & Sea Logistics Thailand, Singapore, Malaysia, Vietnam Tel: +66 2 080 3800 www.dachser.co.th
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12 LOGISTIC 4.0
DIGITALIZATION: KEY TO THE FUTURE SUCCESS OF LOGISTICS 4.0 Thomas Tieber
These are exciting times for Thailand. In the wake of the Thailand 4.0 plan, existing industries in the country are rapidly digitizing, while new infrastructural investments — such as the Eastern Economic Corridor (EEC) — are opening doors in the eastern provinces to innovation-based industries including robotics, biotechnology and even aerospace.1 These factor s, together with foreign investments in maturing industries like e-commerce and manufacturing, are a clear indication that Thailand is rapidly becoming a major land corridor that connects the economies of Southeast Asia with the rest of the region. These developments will inevitably result in higher volumes of domestic or cross-border logistics — and a greater need to investigate new digital technologies in order to cope with the increased demand. Like any other industry, Thailand’s logistics industry is ripe for innovation — and logistics operators should consider new technological pathways to better prepare themselves for the future.
INCREASED DIGITAL CONNECTIVITY THROUGH IOT Consumers are living in an increasingly connected world, spurred by the growth of Internet of Things (IoT) technologies in smart homes, vehicles and devices. In addition, they are coming to expect this “always on” level of connectivity of their services, with real-time access to information, control and tracking becoming the norm on mobile devices. This is especially prevalent in last-mile deliveries — where new mobile applications and services are allowing customersto track deliveries and communicate with drivers to reschedule and reroute deliveries — all in real time.2 This creates new layers of interaction and complexities that logistics operators servicing e-commerce industries will potentially need to take into account. However, it is not just last-mile delivery that is changing — IoT is also quickly revolutionising cross-border shipments. The establishment of the EEC will see high-tech industries such as biotechnology, pharmaceuticals and electronics develop; these industries have stringent requirements when it comes to shipments. For example, when delivering sensitive products such as medicines and chemicals, DHL uses IoT sensors to remotely track and adjust the temperature of individual containers.3 In the same vein, IoT sensors have also increased the
1 https://www.straitstimes.com/asia/se-asia/thailands-eastern-economic-corridor-the-great-new-hope-the-nation-columnist. 2 https://postandparcel.info/76679/news/dhl-express-launches-on-demand-delivery/. 3 http://www.rfidjournal.com/articles/view?10777.
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LOGISTIC 4.0 13
accuracy of our inbound-to-manufacturing supply chains, thus providing greater visibility for manufacturers and allowing them to schedule delivery of parts to meet the needs of assembly lines as they occur. 4
GREATER DEPENDENCE ON DATA ANALYTICS The prevalence of IoT devices has also created access to a gold mine of real-time analytics data — called Big Data — which is crucial for companies looking to monitor and streamline operations. Data are vital for cross-border logistics, which has traditionally been an area of unpredictability and uncertainty for companies. This is especially evident among Thai companies looking to ship nor thwards, as the changes in temperature and long land routes can quickly affect the integrity of time- or temperature-sensitive shipments. Thailand’s logistics providers can remedy this — and add value to their services — by tracking real-time shipment data, such as location, temperature, speed and routing, and making such information available to their customers. The recent partnership between Thailand and China’s Alibaba5 has also digitized customs processes for entry into China, potentially providing a range of trackable customs data. Logistics providers can work with companies to analyse these data ranges in order to plan and create optimised shipment routes and processes to streamline customs clearances — allowing cross-border shipments to be more efficient and less prone to delays and uncertainties.
AUGMENTING OPERATIONS WITH ROBOTICS Even as cross-border and e-commerce trade continues to increase in frequency, the complexity of shipment routes or supply chains will inevitably grow. Thai logistics operators will soon face the need to expand their workforce to cope with demand — a task not easily accomplished, even in more mature markets.6 Rising costs and the lack of skilled workers — among many other factors — are existing barriers in rising markets such
“ Even as cross-border and e-commerce trade continues to increase in frequency, the complexity of shipment routes or supply chains will inevitably grow. Thai logistics operators will soon face the need to expand their workforce to cope with demand — a task not easily accomplished, even in more mature markets.” as Thailand, and logistics operators should consider radical alternatives in order to preserve the productivity and integrity of their operations. The past few year s have seen r apid advancements in robotics technology, increasing the dexterity, accuracy and cognitive abilities of machines to a level suitable for other industries, such as logistics. DHL has star ted to experiment with collaborative robotics in our United Kingdom and Singapore warehouses, where Baxter and Sawyer robots7 aid our workforce in handling tasks such as picking, co-packing and labelling e-commerce parcels. This allows logistics operators to automate parts of their operations and obtain greater flexibility with their existing workforce. The future could also see advancements such as delivery drones and self-driving trucks that will relieve the workforce from areas such as last-mile delivery, while allowing logistics operators to maintain accuracy in time-critical deliveries.
Change is the only constant in a growing powerhouse such as Thailand. By embracing these radical new technologies, logistics providers will be better poised to service the needs and requirements of future markets. Indeed, with the continued growth of crossborder e-commerce and potential rise of Industry 4.0 companies, logistics will continue to play a huge part in becoming the pulse that drives Thailand’s economic prosperity as well as the country’s competitiveness on the global stage.
Contact details: Thomas Tieber CEO, ASEAN and South Asia DHL Global Forwarding Tel: +66 2 080 8701 thomas.tieber@dhl.com www.dhl.com
4 http://www.dhl.com/en/press/releases/releases_2017/all/dhl_and_huawei_accelerate_inbound_to_manufacturing_logistics_with_internet_of_things_solution.html. 5 https://www.warc.com/newsandopinion/news/alibaba_partners_with_thailand_on_digital_trade/40360. 6 http://www.supplychainbrain.com/nc/logistics/all-logistics/single-article-page/article/recruiting-and-retaining-workers-in-a-tight-labor-market/. 7 http://www.dhl.com/en/press/releases/releases_2016/all/logistics/dhl_engages_robots_baxter_and_sawyer_as_warehouse_helpers.html.
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14 INTERVIEW
PEOPLE ARE THE KEY DRIVER FOR CEVA LOGISTICS IN THE ERA OF LOGISTICS 4.0
Russell Pang, Vice President-Business Development of CEVA Logistics, Mekong Cluster One of logistics leaders in several sectors such as automotive & tyres, technology and telecommunications, with a strong presence in retail, healthcare and industrial markets, CEVA Logistics provides a complete array of services in freight management, contract logistics and vehicle logistics for a wide range of multinational and local companies. In this issue of this UPDATE magazine, GTCC had a great opportunity to interview Mr. Russell Pang,Vice President-Business Development of CEVA Logistics, Mekong Cluster (Thailand, Vietnam, Cambodia, Laos, Myanmar, Bangladesh) who has over 25 years of industry experience in Europe, Hong Kong, China and Southeast Asia. He moved to Thailand in 2003 and became Country Business Development Director of CEVA Logistics Thailand in 2009. After a brief acting Managing Director role in the Philippines he accepted a regional role in supporting growth and strategy in the emerging market countries in Southeast Asia. He has held the current position since January 2015. What are your company’s scope of activities and how is your company different from other logistics companies? CEVA Logistics is an integrated logistics supply chain company and one of the top 6 players globally. We operate in 160 countries worldwide and employ about 56,000 people all over the world, of which around 3,300 work in Thailand. We offer global transport services including air and ocean, cross-border services, customs brokerage and warehousing. In Thailand we have over 900 trucks transporting goods from different sectors like automotive, consumer retail, high-tech, industrial, energy, mining and health care. Furthermore our company has 17 local geographical clusters around the globe instead of just a handful of large continental regional offices. Some clusters are represented by a single country. While others can contain several countries in close geographical or strategic proximity like the Mekong Cluster with the countries of Thailand, Vietnam, Myanmar, Cambodia, Laos, and Bangladesh. Each cluster reports directly to the board that allows us to work more direct and closer to the market and customers as well as to be in charge of our own destiny.
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If you look at our competitors in general, we offer similar services on paper, but what CEVA Logistics tries to do is offer integration logistics. We look at the solution aspect and put together proposals with bundled service offerings on transpor t, warehouse and customs brokerage. Also most of the people we look to hire are supply chain people, who ask important questions for a broader understanding – Where does the raw material come from? How is it moved? Where is it stored? Who will be using it? Any change in your company’s business model due to the trend of digitalization and Logistics 4.0? We need to have a look at how we can do things smarter and how to understand our
INTERVIEW 15
customers better. Technology within our industry, like Virtual Reality, Augmented Reality, automation in warehouses, drones and robots have been in the industry for several years. We are constantly learning from both new technologies and progressive customers whilst balancing the need for core logistics principles. It is essential to have people that clearly understand project timelines and requirements for cost reduction along a supply chain. When we are identifying recruits there is a need to understand the millennial way of thinking and processing and how this generation can bring benefits to our industry. We all know about industry disruptors and technologies, but we need to learn how to get the right people in the right positions.
“ We need to have a look at how we can do things smarter and how to understand our customers better. Technology within our industry, like Virtual Reality, Augmented Reality, automation in warehouses, drones and robots have been in the industry for several years. We are constantly learning from both new technologies and progressive customers whilst balancing the need for core logistics principles.”
Although technologies are enhancing logistic operations and improving overall logistics, people remain our most critical asset and a key differentiator. We measure ourselves by the customers we retain. We work hard on delighting clients and this success is made possible by the quality and dedication of our people. To develop our staff at all levels we invest in continuous training programs in broad range of spheres (e.g. leadership, cross depar tmental, compliance, safety, overseas deployment and operations). We want our people to feel trust in the management and the company goals and be inspired to grow within CEVA & the Mekong Cluster. What is the current area of logistics hub in Thailand and the region? Any change after the completion of integrated transportation system such as the high-speed trains? Thailand is an interesting place for business. You have got the consumer base in the
Bangkok metropolitan area, the manufacture base in Rayong and Chonburi and other cities, like Chang Mai, with high potentials. Oppor tunities are given all across the country and connectivity will help chasing these opportunities. But the question is how high is high-speed? Most certainly many cities would like to become part of the railway-system and if you have to stop in every city, high-speed will not be high-speed anymore. In terms of business we all need rail and it is great that we start developing it, but what is more important is a multi-modal transportation network nationwide that expands to all the key borders. What challenges and opportunities do you see in Thailand’s Industry 4.0 strategy? A challenge will be in how to find passionate and talented people willing to make a change and who can drive Thailand’s industry 4.0. You will need good supply chains and good engineers for implementation and the new strategy will need nurturing, investment and development. There has not been done enough on the industry apprenticeship schemes and training schemes and we do not have enough talented people in the country. This is where the ASEAN concept should come in and we need to look at people within the region, who can support the work. Furthermore, the nature of Thailand in logistics is going to be less of a manufacturing and more of a hub concept. Thailand offers wonderful opportunities for regional or sub-regional hubs, because of its maturity, location, connectivity and long-term logistics experience. I would like to see where it is going, not only for the logistics industry, but for the entire Thai market. The next
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16 INTERVIEW
5 years will be critical in setting up how Thailand is in terms of supporting the rest of the region. The country should make use of the momentum because Vietnam will be catching up soon. What is your opinion on the prospect of Thailand’s Eastern Economic Corridor (EEC)? EEC offers cross-border activities and connectivity, but we would like to see a little bit more fluidity on the borders and processes. We strongly suppor t the cross-border initiative and although air and ocean are traditional transport methods, ground transport adds an additional element. If you want to remain competitive you need to have best-in-class logistics. There is no point manufacturing a product if you cannot transport to a global final destination in-full and on-time. It is not a sustainable business model for any company. How are you planning to address the new customers’ needs and to position your services? The hardest challenge will be on the consumer side due to their changing behaviour. For instance, Thai people’s perception of the environment has changed. The energy sector is shifting towards renewable energies and the demand is increasing. Traditional brick and mortar retailers are seeing the impact of online shopping and e-commerce. The key is to be aware of changes in the market and finding the balance in adopting technology to address consumer’s desires. At CEVA we strive to be in tune with what our customers want and there have been beneficial interactions between customers and suppliers in the form of global workshops, studies, high level visits to one of our global Centres of Logistics Excellence. Also the mind-set of service providers has changed and they are interested in educating you about their customers. Collaboration and cooperation is the only progressive way to move forward.
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Where do you see CEVA Logistics in 5 years and what are your company’s long-term plans? We have successfully conducted an initial public offering (IPO) and CEVA Logistics is officially a public limited company since May 2018. We are now in a stronger financial position making us an agile company able to further invest in business and innovation. In parallel we have a new partnership with CMA, the renowned French Ocean Carrier, which gives us further opportunities to explore. These actions have paved the way for our growth. We already have presence here in the emerging markets, clearly recognise perspectives in the region and look forward to strengthen our position. We always aim to attract the right people who want to excel in logistics and develop our younger employees by offering them new career opportunities as the company expands. We have exceeded our growth expectations over the past three years and will continue to expand further. I see nothing but growth in Mekong region. Interviewed by Niklas Schulte, Membership, Events and Communication Trainee
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18 BUSINESS BRIEFS
DAIMLER COMMERCIAL VEHICLES THAILAND LAUNCHES FUSO TRUCK RANGE Daimler Commercial Vehicles Thailand (DCVT) recently launched its Fuso Truck construction range under the theme “Challenge the Impossible” on 3 and 4 May 2018. More than 500 dealers, potential investors and young executives from the industry participated in the event, that was held at Amata Castle in Chonburi. The construction range comprises the FI 1217C, FJ 2528C, FJ 2528RMC and the FZ 4928TT (with a dump semi-trailer). Customers were also provided with the opportunity to testdrive the trucks. Also unveiled for the first time after DCVT’s establishment was the Canter FE, one of the popular models that has a long history in Thailand. In addition to the exhibition, the event also featured a workshop and lounge areas. The exhibition showcased DCVT’s One-Stop-Solution products and services such as Fuso fully-built vehicles, Fuso par ts and service, Fuso leasing and protection and Fuso Drive. The event’s highlight was the “Challenge the Impossible” show that was aimed at presenting the USPs of Fuso trucks, using an articulation and ABS track, a water through-drive and a GWV loaded restart on the gradient track.
VIESSMANN SHOWCASES AT BOILEX ASIA 2018 Viessmann successfully par ticipated in the Boilex Asia 2018 exhibition at Bitec, Bangkok, from 6 to 9 June 2018. The main focus of the event was smart technology for boiler systems. Viessmann showcased its Vitomax steam boiler and Vitocontrol, its smar t boiler control system. Vitocontrol is very user-friendly with coloured touch-screen technology, it can control and monitor the boiler operation automatically as well as help to increase operational safety and performance. Visitors were fascinated by the quality of the product and the advanced "Made in Germany" technology.
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BUSINESS BRIEFS 19
THAIGERTEC MOVES TO NEW MAIN OFFICE
ThaiGerTec Co. Ltd., a leading Thai-German company specialising in the design, development and supply of microelectronics, powerelectronics and embedded systems for the automotive industry, has moved to a new office at 44/1 Rungrojthanakul Building, 14th Floor, Ratchadaphisek Road, Huai Kwang, Bangkok 10310. On behalf of GTCC, Deputy Executive Director Mr. Marius Mehner attended the opening celebration of the company’s new office on 18 May 2018 and congratulated Managing Director and founder of ThaiGerTech Co. Ltd., Mr. Markus Waidelich, with flowers on this special occasion.
ATa SERVICES CO., LTD.’S TENTH ANNIVERSARY
ATa Services Co., Ltd. marked it tenth anniversary on 15 June 2018. To celebrate this special occasion, ATa Services is offering three months’ office rental free-ofcharge in its new business centre on Rama 4 at Green Tower, for all new one-year contracts signed before end of August 2018. On 15 June, the company organised a special event at Green Tower on the sixteenth floor to thank existing clients of ATa Services. The company’s services include office rental, car rental, virtual offices, meeting rooms, PEO contract, HR recruitments, payroll & accounting services, as well as visa & work permit.
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20 BUSINESS BRIEFS
PEERAPAT TECHNOLOGY TEAMS UP WITH CALVATIS-ASIA PACIFIC IN PROPAK ASIA 2018 Peerapat Technology Public Co., Ltd. in cooperation with Calvatis-Asia Pacific Co., Ltd. successfully par ticipated in PROPAK ASIA 2018 (BITEC BANGNA) on 13 – 16 June 2018, which showcased key products and applications to more visitors at its stand compared to the previous year, estimated up to 60% are new customers. The company would like to thank all the guests for visiting “Calvatis-Asia Pacific & Peerapat Technology” exhibition and had a pleasure presenting its products detergents and disinfectants for industrial applications. "We are glad that we could help clear up any doubts or issues about hygiene concepts in your food & beverage industries", said its representative.
INCAS BECOMES PART OF THE SSI SCHAEFER GROUP The Germany-based SSI Schaefer Group, one of the world’s leading suppliers of intralogistics products and solutions, has finalised the 100 % acquisition of Incas S.p.A., the leading Italian player in supply chain automation. Established in Biella in 1981, Incas offers to its customers industrial automation solutions for logistics and production monitoring as well as integrated system & software solutions. The Incas management will continue to manage the company and benefit from additional flexibility, skills and know-how on the Italian market with the rich technology and solution portfolio of SSI Schaefer.
From left: Ermanno Rondi, CEO Incas and Benno Reichmuth, CEO South West Europe of SSI Schaefer
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22 CHAMBER ACTIVITIES
STAMMTISCH BANGKOK AT DEUTSCHES ECK The second GTCC Stammtisch Bangkok of 2018 took place at Deutsches Eck Bangkok Restaurant on 19 April 2018. GTCC Board Member Krisna Thiengtham opened the event and welcomed guests from the German-Thai business community. Afterwards, the guests enjoyed traditional German food as well as German beer while networking.
HANNOVER MESSE 2018 DELEGATION TRIP BY GTCC On 22 April, the GTCC organised its annual delegation trip to HANNOVER MESSE 2018, the largest trade fair worldwide for industrial technology. The trip featured site visits to Viessmann Werke (the world’s leading manufacturer of heating and cooling systems), Volkswagen (the world’s leading car manufacturer), Mubea Group (market leader in the spring industry), Röchling Group (manufacturer of finishing technologies) and KSB Pumps (one of the world’s leading pump manufacturers). The 14 participants focused on the topic of integrated industry and energy solutions, which enabled them to gain valuable insights during their site visits and two days spent at the trade fair.
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CHAMBER ACTIVITIES 23
GTCC BREAKFAST TALK WITH PKF The GTCC organised an Executive Breakfast Talk on “Digital disruption in the ser vices industry” at the Mode Sathorn Hotel on 24 April 2018. Mr. Andrew McBean, CEO of PKF Thailand, shared insights into latest technology trends and how they will affect the future working place, specifically in the services sector. PKF is one of the world’s leading tax and consulting firms.
GTCC EASTERN SEABOARD NETWORKING
The GTCC hosted its Eastern Seaboard networking event on 27 April 2018, in co-operation with multiple bilateral Chambers, at the Mövenpick Hotel Pattaya, during which 150 members, guests and friends were welcomed. GTCC would like to express its sincere
gratitude to its partners EventBank, Lufthansa Group, Mercedes-Benz Thailand, Light Style (Thailand), P3, Siemens, and Mövenpick Siam Hotel for their great support of this event.
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24 CHAMBER ACTIVITIES
VISIT TO BMW MANUFACTURING & SOMBOON ADVANCED TECHNOLOGY The GTCC, in co-operation with BMW Manufacturing Thailand, organised an exclusive site visit for 50 GTCC members on 27 April 2018 to the BMW manufacturing plant in Rayong province. The participants were guided through the factory facilities where first-class cars and motorcycles are assembled. In 2017, nine BMW models and five BMW Motorrad (motorcycles) models were produced at the facility. Recently, the plant has celebrated its 100,000-unit production milestone for the BMW, MINI and BMW Motorrad.
T he me mb e r s als o vis ite d Som boon Advanced Technology PCL. Following a short introduction about the company’s history and businesses, they explored Somboon’s unique training centre as well as one of the company’s factories. Somboon Advance Technology is a Thailand-based company that was established in 1962 and is engaged in the manufacture and distribution of motor vehicle parts for pickup trucks, commercial tr ucks, passenger car s and agr icultur al machinery.
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CHAMBER ACTIVITIES 25
WHITE ASPARAGUS WINE DINNER GTCC organised its first-ever White Asparagus Wine Dinner on 4 May 2018 at the Royal Orchid Sheraton Hotel and Towers, where it welcomed about 60 distinguished guests including German Ambassador to Thailand, H.E. Peter Prügel and Mrs. Lucia Constantini Prügel. They enjoyed the six-course dinner with finely cooked “white gold” and a selection of German premium wine.
THAI-GERMAN TECHNOLOGY CONFERENCE
GTCC in co-operation with Renewables Academy AG (RENAC) organised a Technology Conference on “Energy Efficiency in Industry” within the framework of the German Energy Solutions Initiative,
supported by the German Federal Ministry for Economic Affairs and Energy (BMWi), at the Crowne Plaza Bangkok Lumphini Park Hotel on 7 May. More than 100 participants joined this insightful event.
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26 CHAMBER ACTIVITIES
BREAKFAST TALK WITH LORENZ & PARTNER On 22 May 2018 GTCC organised its second Executive Breakfast Talk of the year with Lorenz & Par tner Co., Ltd. (L&P) at the Pullman Bangkok Hotel G. Mr. Till Morstadt, Equity Partner of L&P, presented key issues on “How to reduce permanent establishment risks in Thailand and the region”. The speaker shared interesting information on tax and interest payments that can be avoided when aware of permanent establishment risks. L&P is one of the leading German law firms in Thailand.
BUSINESS WOMEN NETWORKING EVENT GTCC second Business Women Networking on “Work & life balance: How business women manage career, family, friends and relationships” took place on 23 May 2018 at the Mode Sathorn Hotel. About 35 women from various professions joined the event, which was moderated by GTCC Board members Ms. Anja Heck, Khun Piyakanit Yen-Ura and Asst. Prof. Dr. Monpilai Narasingha. The par ticipants shared their experiences regarding the work-life balance aspect and developed good friendships.
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CHAMBER ACTIVITIES 27
GTCC TEAM OUTING GTCC organised a team outing on 1 June 2018 to enhance the teamwork and reward staff for their hard work and devotion. The staff members and management enjoyed activities together as well as scenic views at Khao Yai National Par k, including the opportunity to visit a unique organic farmer’s market.
“INNOVATION & LIFESTYLE NIGHT 2018” ICE-BREAKER NETWORKING GTCC, in cooperation with FTCC and TICC, organised the GTCC Ice-Breaker Networking at the “Innovation & Lifestyle Night 2018” on 7 June 2018. About 150 guests enjoyed exploring new innovative and lifestyle products from selected German, French, Italian and Thai companies. In addition, they had an opportunity to purchase the products at excellent discounts. Many thanks to hotel partner SO Sofitel Bangkok for making this great night smooth and successful.
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28 CHAMBER ACTIVITIES
GTCC YP GAMES DAY GTCC, in co-operation with Ninive Games, hosted a special Young Professionals event at the Nerdvana Board Game Temple on 9 June. Under the theme “Networking while teasing your brain”, participants were able to enjoy fantastic German board games at this special event, such as Camel UP, Settlers of Catan and Alhambra. The games tease brains how to solve problems, think outside the box and develop one’s own ideas and strategies, while networking with Bangkok’s young professional community.
GTCC EASTERN SEABOARD SEMINAR WITH KAIZENTM
The GTCC, in co-operation with other bilateral Chambers, organised an Eastern Seaboard Seminar on “Double digit improvements within a year – KAIZENTM – engaging everyone, everywhere, every day” on 15 June at the Holiday Inn Pattaya. Mr. Peter Weiss, Managing Director of Kaizen Institute Thailand, explained the concept of
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Kaizen and how it can improve a business unit. The par ticipants received valuable insights on problem-solving and how to effectively integrate cultural concepts. Kaizen Institute Thailand is a provider of management consulting and training services.
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30 CHAMBER ACTIVITIES
About 380 guests, including GTCC members, friends, business partners and executives from more than 20 top brands in the German-Thai business community, together with their spouses, participated in the GTCC Gala Night 2018 at Shangri-La Hotel, Bangkok, on Friday, 25 May 2018. “Futuristic” was a special theme for 2018, offering another level of Gala Night experience, during which GTCC’s distinguished guests enjoyed a prestigious performance by premium jazz band Jazziam, ultramodern LED shows, a lavish multi-course dinner and dessert buffet with a selection of wine and beer. GTCC was honoured by the presence of German Ambassador to Thailand, H.E. Peter Prügel. H.E. Peter Prügel will leave Thailand in summer this year to take over another position in the German foreign service. On behalf of the GTCC Board of Directors, President Markus Lorenzini expressed his sincere gratitude to the German Ambassador for his great suppor t since his arrival in Thailand in 2015 and wished him success in his forthcoming new position. The prestigious evening was made possible by the great support of leading German and Thai companies including: (Diamond partners) Mercedes-Benz Thailand; (platinum partners) BMW Manufacturing Thailand, Dachser Thailand and Trumpf Limited; (silver partners) Bayer Thai Company Limited, B.Grimm Trading Corporation Limited, Covestro Thailand Company Limited, Deutsche Bank AG, and Thai Nakorn R.O.P; (airline partner) Lufthansa German Airlines; (logistics partner) Leschaco Thailand Limited; (beverage partners) Global Wines & More Company Limited and Flow Inter Company Limited; (hotel par tner) Shangri-La Hotel Bangkok; and (in-kind par tners) Bumrungrad International Hospital, Ramada Plaza Bangkok Menam Riverside and Samitivej Hospital Public Company Limited. All proceeds from the raffle ticket sales at the Gala Night are donated to the Iceman Charity, which suppor ts Thailand’s largest orphanage under the administration of Wat Sa Kaeo Temple in Ang Thong.
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32 CHAMBER ACTIVITIES
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34 GTDEE INSIGHT
PRE-SELECTION OF THE APPRENTICES BATCH 2018 From February 2018 to April 2018, the GTDEE team organized the pre-selection of apprentices Batch 2018 for GTDEE company partners listed below.
GTDEE APPRENTICESHIP PROGRAMME BATCH 2018 Date
Company
College
1 February 2018
Mercedes-Benz (Thailand) Co., Ltd.
Military Technical Training School
2 March 2018
Mercedes-Benz (Thailand) Co., Ltd.
Samut Prakan Technical College
5 March 2018
BMW Group (Thailand) Co., Ltd.
Don Bosco Technological College
2 April 2018
Robert Bosch Automotive Technologies (Thailand) Co., Ltd.
Bankhai Technical College
ROUND-TABLE MEETING ON THE GTDEE PROJECT
On 12 February 2018, the GTDEE team, Project Director Mr. Markus Hoffmann, Senior Project Manager Dr. Kamonsak Suradom and Senior Consultant Mr. Katiphot Kanoknorrasade, together with GTCC Executive Director Dr. Roland Wein, participated in the Round-Table Discussion on German-Thai Dual Excellence Education Project (GTDEE) hosted by German Ambassador to Thailand H.E. Peter Prügel at residence. The executives from GTDEE company partners invited to participate in the meeting included:
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1. Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Co., Ltd.; 2. Mr. Putthi Tulayathun, Vice-President of After-Sales Ser vice, Mercedes-Benz (Thailand) Co., Ltd.; 3. Mr. Krisda Utamote, Director of Corporate Communications, BMW Group (Thailand) Co., Ltd.; 4 . M r. W i c h i t Ta n g w o n g c h e u n s u k , Qualification and Tr aining Manager, BMW Group (Thailand) Co., Ltd.; 5. Mr. Joseph Hong, Executive Director of Robert Bosch Limited, Thailand 6 . M s . H a t h a i r a t K a n t o n g , FAV P HR-Organization Development and Engagement of Amata B.Grimm Power Limited; 7. Ms. Phicharmon Rungruangsrimethr, People Development Specialist, Amata B.Grimm Power Limited; 8. Mr. Cholawit Sukudom, Group of K n o w l e d g e M a n a g e m e n t Ta l e n t Development Director, Boon Rawd Brewery Co., Ltd.; 9. Mr. Ralf Goehringer, Managing Director, Grohe Siam Limited; 10. Ms. Kochakorn Endoorat, Senior Human Resources Manager, Grohe Siam Limited.
GTDEE INSIGHT 35
EXPERIENCE-SHARING TALK ON TAX BENEFITS On 21 February 2018, GTDEE team members Mr. Panuwat Jaitham and Ms. Apinya Amporn or ganised a GTDEE wor kshop titled “Experience Sharing Talk on Tax Benefits” at the GTCC office . The key speaker was Human Resources Manager of Miki Siamese Inter national Co., Ltd., Mr. Watchar in Minwonpen. Representatives from GTDEE partner companies Mercedes-Benz (Thailand) Co., Ltd, Rober t Bosch Automotive Technologies (Thailand) Co. Ltd., Amata B.Grimm Power Limited, AAPICO Hitech PL. and Srithai Engineering Product Co., Ltd. were invited to participate in the workshop. In addition, Delta Electronics (Thailand) Public Co., Ltd. attended the workshop as an observer.
FOUR-PARTY MEETING ON GERMAN AND THAI CURRICULA On 8 March 2018, GTDEE team, Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade participated in a meeting with the teacher s from the Automotive Depar tment of Don Bosco Technological College, Eastern Technological College and Samut Prakan Technical College. Held at Don Bosco Technological College, the meeting’s main topic was a comparison of the German curriculum in Automotive M echatr o n ic s at B un d e s i n s t i t u t f u e r Berufsbidung (BIBB), Germany, and the Thai curriculum. The meeting included comparing documents of all the apprentices in Batch 2017 Automotive Mechatronics with those for the German A-level certificate.
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36 GTDEE INSIGHT
GTCC FINAL EXAMINATION 2018 IN LOGISTICS On 16 March 2018, GTDEE Project Director Mr. Markus Hoffmann, together with team members Dr. Kamonsak Suradom, Mr. Panuwat Jaitham, Mr. Katiphot Kanoknorrasade and Ms. Apinya Amporn, organised the GTCC final examination 2018 in Logistics at King Mongkut’s University of Technology North Bangkok, Rayong campus. The Associate Dean of the Faculty of Business Administration, Dr. Thitirat Thawornsujaritkul, was invited to be the examination board for the examination which was held for apprentices Batch 2016 of Robert Bosch Automotive Technologies (Thailand) Co., Ltd. Fur thermore, German expert in Thai-German Dual Education from the E-lear ning Development Institute , KMUTNB, Mr. Paul Koelker also participated in the examination.
ORIENTATION FOR BMW APPRENTICES BATCH 2018 On 19 March 2018, GTDEE team members Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade participated in the orientation meeting of BMW apprentices Batch 2018 and also held meetings with BMW Group (Thailand) Co., Ltd. and Chitralada Vocational School to discuss the BMW Apprentices Batch 2018 Programme, including the benefits package, the duration of the training plan, the contract for BMW apprentices and the teaching plan. The apprentices’ parents accompanied them at the meeting, which took place at BMW Academy Training Center, Pathum Thani.
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GTDEE INSIGHT 37
GTCC FINAL EXAMINATION 2018 IN ELECTRIC POWER On 23 March 2018, GTDEE team, led by Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade organised the GTCC final examination 2018 in Electric Power for apprentices Batch 2016. Ten students from Chonburi Technical College who were trained at Amata B.Grimm Power Limited par ticipated in the examination, which was held at Don Bosco Technological College.
GTCC FINAL EXAMINATION 2018 IN MECHANICS On 27 March 2018, GTDEE team members Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade organised the GTCC final examination 2018 in Mechanics for apprentices Batch 2016. The batch comprised three students – one student from Eastern Technological College (E.Tech), who was trained at Grohe Siam Limited, and two students from Kanchanapisek Technical College Mahanakorn (KTCM) who was trained at Boon Rawd Brewery Co., Ltd. The examination was held at the Thai-German Pre-Engineering School, KMUTNB.
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38 GTDEE INSIGHT
GTCC CERTIFICATE PRESENTATION CEREMONY FOR APPRENTICES BATCH 2016 IN ELECTRIC POWER On 28 March 2018 at the GTCC office, GTCC Executive Director Dr. Roland Wein, GTDEE Director Mr. Markus Hoffmann, Chon Buri Technical College Director Mr. Pariwat Thanisaroe and Head of Talent Acquisition and Development/Human R e c o u r s e s B . G r i m m Po w e r P C L , Ms. Pimmanee Taveekan congratulated the Batch 2016 in Electric Power graduates from Amata B.Grimm Power Ltd. on the completion of their apprenticeship. They presented certificates to the graduates who had qualified under the German technical standard.
eCADEMY WORKSHOP ON AUTOMOTIVE MECHATRONICS GTDEE team members Mr. Markus Hoffmann, Dr. Kamonsak Suradom, Mr. Panuwat Jaitham and Ms. Apinya Amporn organised an eCademy Workshop, from 3 to 5 April 2018 at Don Bosco Technological College, to provide an e-learning platform for Automotive Mechatronics apprentices Batch 2017 who were training at Mercedes-Benz (Thailand) Co., Ltd. and BMW Group (Thailand) Co., Ltd. The participating Don Bosco Technological College apprentices comprised five at Mercedes-Benz and 14 at BMW. Senior Manager of Mercedes-Benz (Thailand) C o . , L t d . , M r. Te e r a w u t Ta n a s o p i n , Qualification and Training Manager of BMW Group (Thailand) Co., Ltd., Mr. Wichit Tangwongcheunsuk and Training Specialist of BMW Group (Thailand) Co., Ltd., Ms. Prapasson Kommasit, together with teachers from Don Bosco Technological College, also joined the workshop as observers.
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GTDEE INSIGHT 39
GTCC FINAL EXAMINATION 2018 IN AUTOMOTIVE MECHATRONICS GTDEE team members Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade organised the GTCC Final Examination 2018 in Automotive Mechatronics for the 50-member apprentices Batch 2016 who are training at Mercedes-Benz (Thailand) Co., Ltd. and BMW Group (Thailand) Co., Ltd. They comprised 30 apprentices at MercedesBenz (Thailand) Co., Ltd., who are students at Eastern Technological College and Samut Prakarn Technical College, and 20 apprentices at BMW Group (Thailand) Co., Ltd., who are students at Kanchanapisek Technical College Mahanakorn, Bangkaewfa Industrial and Community Education College, and Chumphae Technical College. The examination, which was held from 23 to 27 April 2018 at Don Bosco Technological College, compprised theoretical and practical elements. The practical part was divided into three stations: Station 1 – Fault Diagnostics; Station 2 – Car Inspection; and Station 3 – Disassembly and Assembly of Timing Belts. Third Secretary (Economic and Commercial) of the German Embassy in Bangkok, Mr. Karl-Heinrich
Helmut Ewald Herber t Adam, and GTCC Executive Director, Dr. Roland Wein visited the examination on 24 April 2018 and met with the trainers from Mercedes-Benz (Thailand) Co., Ltd. and BMW (Thailand) Co., Ltd. at the three stations of the practical part of the examination.
GTCC FINAL EXAMINATION 2018 IN ELECTRIC POWER The GTDEE team, led by Mr. Mar kus Hoffmann, Mr. Panuwat Jaitham and Ms. Apinya A mp o r n o r ganis e d the GT C C Fina l Examination 2018 in Electric Power for apprentices Batch 2016 from Boon Rawd Brewery Co., Ltd. and AAPICO Hitech Public Company Limited. The examination was held at Don Bosco Technological College on 24 April 2018.
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40 MEMBERS’ CORNER
NEW GTCC MEMBERS up to 30 June 2018
German-Thai Chamber of Commerce warmly welcomes 21 new members! Baker & McKenzie Ltd.
Comte de Sibour Limited
5th Floor and 21st - 25th Floors, 990 Abdulrahim Place, Rama IV Road, Silom, Bangrak, Bangkok 10500 Thailand Tel: +66 2 666 2824 Fax: +66 2 666 2924 bangkok.info@bakermckenzie.com www.bakermckenzie.com
No.8 Rama 9 Soi 43 (Soi17 Seri4) Rama 9 road, Suanluang, Suanluang, Bangkok 10250 Thailand Tel: +66 2 300 5613 to 6 Fax: +66 2 300 6120 www.sibour.com
Activities As Thailand's largest law firm with 56 partners and 250 legal professionals, we have been the top choice for businesses in Thailand for over 40 years. We solve complex legal problems across borders and numerous areas. Our global footprint, culture of friendship, innovative thinking, and commercial pragmatism ensures that we have helped companies effectively navigate through challenging and changing times. Chamber Representative Melanie Geslin
Bangkok Marriott Hotel The Surawongse 262 Surawong Road, Siphraya, Bangrak, Bangkok 10500 Thailand Tel: +66 2 088 5666 Fax: +66 2 088 5777 www.marriott.com/hotels/travel/bkkwobangkok-marriott-hotel-the-surawongse Activities Bangkok’s first Marriott hotel offers a combination of 303 guest rooms, suites and extended-stay apartments. The hotel offers Praya Kitchen, an authentic Thai buffet restaurant, and Yào Restaurant & Rooftop Bar, the modern Chinese influenced hot spot. The 1,555 sqm indoor and outdoor meeting spaces. Chamber Representatives George Varughese and Porntita Bheungnoi
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Activities Distribute Alcohol Products Chamber Representatives Chritophe Paul Robert Imbert and Benjawan Wisitsorakrai
Drive X Company Limited 429/84 Premium place, Praditmanutham Road, Ladprao, Bangkok 10230 Thailand Tel: +66 80 557 1888 info@drivex.co www.drivex.co Activities We designs, develops and sells consumer electronics and automotive products focus on innovation and design. Chamber Representatives Kasidet Wangvithayakul and Sirawit Wangvithayakul
Erdinger Beer Co., Ltd. 7 Soi Krunthep Kreetha 37 Yaek 6, Saphansoong, Saphansoong, Bangkok 10250 Thailand Tel: +66 2 736 1104, +66 80 045 8882 Fax: +66 2 042 8445 info@beer-company.net www.beer-company.net Activities Selling imported German beer and provide draft beers for party services in Bangkok Metropolitan Region Chamber Representative Oliver-Christian Thon
MEMBERS’ CORNER 41
Fluxus Thailand Co., Ltd.
Helix Company Limited
15/1 Sukhumvit soi 3, Wattana, Bangkok 10110 Thailand Tel: +66 63 256 6550 www.fluxus.co.th
2525, FYI Center Building, 10th Floor, Rama 4 Road, Klongtoei, Klongtoei, Bangkok 10110 Thailand Tel: +66 2 032 2222 Fax: +66 2 032 2399 nitaya@helix.co.th www.helix.co.th
Activities Our main services include: web development and consultancy, multiplatform integration, SEO strategy, user experience design etc. Chamber Representatives Gareth Davies and Juanxin Victoria Qiu
GAT International Co., Ltd. 19/117 Soi Kubon 28, Kubon Road, Ramindra, Kannayao, Bangkok 10230 Thailand Tel: +66 2 519 2727 nop@gat.co.th www.gat.co.th Activities Professional Exhibition & Conference Organizer: The SETA, since 2016 www.setaasia.com Our dedicated professional team has been qualified from International standard training, and handled over 100 programs in Thailand and region. With Capabilities of managing congress and exhibition services from the ground up to full project management. Chamber Representatives Napapadol Sukkasem and Wuttaya Hnunphagdee
Huf (Thailand) Co., Ltd. 500/118 Moo 3, Hemaraj Eastern Seaboard Industrial Estate, T. Tasit, A. Pluakdaeng, Rayong 21140 Thailand Tel: +66 38 950 510 Fax: +66 38 950 515 manita.hall@huf-group.com www.huf-group.com Activities Huf Group develops and produces mechanical and electronic key systems, lock sets, steering locks, remote control systems, telematic and tire pressure monitoring systems for the automotive industry located in 16 countries worldwide.
Activities Real Estate and construction business Chamber Representatives Chutha Promchinavongs and Kraiwit Chalermnithiwongs
Interlacs Corporation Co., Ltd. 32/23 Moo 10, Chonlamark-pijan road, Ladsawai, Lumlukka, Pathumthani 12150 Thailand Tel: +66 2 549 8335 Fax: +66 2 549 8339 interlacs001@gmail.com www.interlacs.co.th Activities Organizer for the government in Thailand and overseas (Structure, lighting & sound service, exhibition, seminars, business matching, tour & travel festival, fashion show, youth camp activities). Chamber Representatives Jatsada Chuychunu and Unruean Ronsuek
Le Méridien Bangkok 40/5 Surawong Road, Silom, Bangrak, Bangkok 10500 Thailand Tel: +66 2 232 8888 www.lemeridienbangkokpatpong.com Activities Discover Bangkok and captivate the city’s inspiration with Le Méridien Bangkok! Stand out in style in Silom and offer guests not only a friendly hotel to stay with 282 rooms but also lifestyle cuisine and bars, inspiring guests to use their time creative by providing new perspectives. Chamber Representatives Killian Donoghue and Nattavadee Sangsirirattana
Chamber Representatives Manita Hall and David Nichols
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42 MEMBERS’ CORNER
Light Style Thailand Co., Ltd.
OMC Business Consulting Co., Ltd.
HQ: 1050 Soi Sukhumvit 66/1, Bangjak, Phrakanong, Bangkok 10260 Thailand Tel: +66 2 744 9624 Fax: +66 2 744 9731 customerservice@lightstyle.co.th, bernd.c@lightstyle.co.th www.lightstyle.co.th
90/42 Sathorn Thani Building, 16th Floor, North Sathorn Road, Silom, Bangrak, Bangkok 10500 Thailand Tel: +66 2 666 4846 Fax: +66 2 666 4847 nattaporn@omcbc.co.th www.omcbc.com
Activities Light Style, established in 2001, is leading total lighting solutions provider. We are the one-stop-shop destination for project based lighting. We are committed to developing light solutions that improve efficiency and comfort through advanced and innovative lighting luminaries and lighting control systems.
Activities OMC BUSINESS CONSULTING CO., LTD. is specialized in business development, HR & operation management and global sourcing & supply chain management. We provide tailor-made solutions as the result of blend of advanced skill, professional consultancy and international expertise. We have good and strong relations not only with clients but also with our local partners, professional employees and local communities.
Chamber Representatives Bernd Clauss and Phairot Hanwananon
McKinsey & Company (Thailand) Co., Ltd. 24th Floor, M. Thaitower, All Seasons Place, 87 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand Tel: +66 2 694 5000 Fax: +66 2 694 8501 www.mckinsey.com prom_pasukkhan@mckinsey.com Activities McKinsey & Company is a global management consulting firm, deeply committed to helping institutions in the private, public and social sectors achieve lasting success. For over eight decades, our primary objective has been to serve as our clients' most trusted external advisor. Chamber Representatives Shatetha Terdprisant and Dr. Tomas Koch
MYTT Beach Hotel 10 Moo 9, Nongprue, Banglamung, Chonburi 20150 Thailand Tel: +66 38 259 510 Fax: +66 38 259 501 suppachai@mytthotel.com www.mytthotel.com Activities Hotel Chamber Representatives Suppachai Ratanaopath and Petchpailin Ratanaopath
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Chamber Representative Nattaporn Intaveakin
Siam Makro Public Company Limited 1468 Phatthanakan Road, Khwaeng Phatthanakan, Khet Suan Luang, Bangkok 10250 Thailand Tel: +66 2 067 9888 Fax: +66 2 067 8999 www.siammakro.co.th Activities Siam Makro Pcl’s principal business is the operation of “Makro”, a Cash & Carry selling food and non-food products to registered members; small retailers, HoReCa (Hotel, Restaurant, Caterers) and professional service sectors. At the end of 2017, the Company operated 110 cash & carry stores, 8 frozen shops and 5 food shops (29 in Greater Bangkok and 94 in provinces). Chamber Representative Suchada Ithijarukul
UniCredit Bank AG One Raffles Quay #36-01 North Tower Singapore 048583 Tel: +65 6413 3688 Fax: +65 6536 8591 singapore@unicredit.eu www.unicreditgroup.eu Activities Banking and Financing Services Chamber Representatives Simon Tutt and Mario Oliviero
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Thailand Arbitration Center ("THAC")
Thonburi Automotive Assembly Plant Co., Ltd.
26th Floor, Bhiraj Tower, 689 Sukhumvit Road, Klong Tan Nua, Wattana, Bangkok 10110 Thailand Tel: +66 2 018 161 Ext. 101 Fax: +66 2 018 1632 litsan.c@thac.or.th www.thac.or.th
2/360 Moo 1, Bangmuangmai, Muangsamutprakarn, Samutprakarn 10270 Thailand Tel: +66 2 757 9544 to 50 Fax: +66 2 757 6851 www.thonburi.com
Activities THAC provides efficient and neutral arbitration, mediation and online dispute resolution services. We offer world class case administration services by our secretariat which consist of Counsels from different jurisdictions and are fluent in a variety of languages Chamber Representative Litsan Chong
The Ritz-Carlton, Koh Samui 9/123 Moo 5, Tambon Bophut Koh Samui, Surat Thani 84320 Thailand Tel: +66 77 915 777 Fax: +66 77 915 778 www.ritzcarlton.com sales@ritzcarlton-kohsamui.com
Activities Manufacturing of passenger car Chamber Representative Siwat Charanyanond
Werum IT Solution Ltd. (Head Office) Liberty Square Building, 14th FL. Unit 1405, 287 Silom Rd. Silom, Bangrak, Bangkok 10500 Thailand Tel: +66 2 020 5720 Activities Enterprise software and Digital Content Provider Chamber Representatives Teerapong Cheepchol and Orawan Opassakdakul
Activities Newest luxury resort on Koh Samui, perfect for leisure, business and social events and accommodation Chamber Representatives Yannick Gregory Mauchle and Mahmoud Skaf
www.thailand.ahk.de
18-20 October 2018 Hall 7-8, IMPACT Exhibition & Convention Center Bangkok, Thailand
Why exhibit? CEBIT ASEAN Thailand puts you at the forefront of your industry. Generate sales leads Reach new markets Showcase innovation Network with the industry elite Strengthen existing client relationships Stand out from your competition Be part of a global community
300+
Global Exhibiting Companies
8,000
Key Decision Makers
Who should exhibit?
Exclusive exhibitor package in The German Pavilion by GTCC
Business Solutions
Data & Cloud
Communications Network Infrastructure and Security
IOT & Smart Technology
Emerging Technology
Peripherals and Accessories
Organizer
Show Host
Show Consultant
Contact us: Mr. Nupat Khusribanchong Tel: +66(0)-2055-0643 Email: nupat@gtcc.org
Stay tuned on @cebitasean www.cebitasean.com
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Kids India 2018: GATEWAY TO THE FAST-GROWING INDIAN MARKET! 4-6 September 2018, Mumbai Kids India, India’s largest B2B trade fair for products related to children, will take place for the sixth time from 4 to 6 September 2018 in India’s financial and trade capital, Mumbai. The fair is organised by Spielwarenmesse India Pvt., Ltd., a fully-owned subsidiary of Spielwarenmesse eG, Germany, the organiser of the world’s largest toy fair in Nuremberg. Take this ideal oppor tunity to meet more than 160 Indian and international exhibitors who will showcase toys, babies’ ar ticles, licensed products, sports articles, and leisure and hobby articles. Highlights at Kids India 2018 include: Back to School – special area for school articles; Sports Arena – special area for exploring sports products; TrendingNow – special area for discovering trending products; Seminar Area – simultaneous programmes and discussions on impor tant industr y topics. Kids India 2018 will present a perfect mix of well-established, known brands and young
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start-ups with new innovations, offering a huge range of choices in design, quality, quantity, pricing, customer service and much more! The fair offers participating companies a single platform for oppor tunities to do business and networking. You can also register as a visitor if you belong to any of the following categories: retailers and wholesalers; online retailers; depar tment stores; mail order houses; self-service chains; supermarkets; franchisers; licensors; impor ters and expor ters; advertising and marketing agencies; and educational institutions. Come and use Kids India as your sourcing platform and event. Receive reimbursement for your travel costs to India by simply registering with the Sports Goods Export Promotion Council and apply for the grant! Kids India 2018 looks forward to welcoming you. Register now free of charge at www.kidsindia.co.in/visitorregistration. For more information and other inquiries, please contact GTCC’s official representative for Spielwarenmesse in Thailand, Ms. Chonlagorn Loypetch, by tel. +66 2 055 0642 or by e-mail at chonlagorn@gtcc.org.
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iba 2018: STRONGHOLD OF THE INTERNATIONAL BAKING INDUSTRY 15-20 September 2018, Munich In 2018, the international baking industry will be highlighted by iba, the world's leading trade fair for bakery, confectionery and snacks, which will take place at Fairground Munich from 15 to 20 September 2018. This trade fair is the international meeting place for bakers, pastry chefs, restaurateurs, café owners, hotel professionals and caterers as well as decision-makers from the food retail market. As a premier platform, it offers an unparalleled market overview in 12 halls with all the latest innovations and products of the industry on display. In fact, iba prepares bakers and confectioners for the future. They can experience outstanding ar tisan achievements, discover new ideas, open up additional areas of business, learn about technical developments, watch new machines in action, test products, talk to experts and thereby promote their own companies. This event shows all trends – from baking ingredients and raw materials to packaging – and presents the most successful, most creative and most innovative companies. For the first time, this year’s iba will combine innovations and solutions for snack and beverage concepts for baking traders at a central contact point “iba.TO GO!” in Hall B3. There, the entire process chain of snacks will be presented – from ingredients and preparation, through to sustainable packaging solutions to logistics and shop design, and rounded off with many workshops and displays. The trend topic of coffee will also be discussed in detail by exper ts, star ting with the coffee bean, roasting and grinding, to machines and serving coffee in china or to-go cups with a deposit system.
medium-sized companies, large bakeries, manufacturers of dough and the food retail industry, iba offers a market overview in this area, which has never been seen before at this fair," according to Claudia Weidner, project manager of iba. Intelligent and environmentallyfriendly packaging, food safety and process optimisation solutions will be presented, live in action. At iba 2018, a multimedia experience show in Hall B3 will premiere. From Munich, visitors can have a look at the top bakeries on the national and international levels. With the help of virtual-reality glasses and 360-degree videos, they will be able to see right into renowned master bakeries from Germany, Greece, Iceland, Austria, Japan or the United States of America directly at the fair. Here, trade visitors can experience first-hand what makes their colleagues across the border successful. The experiential programme in Hall B3 will be complemented by the appearance of renowned industry stars in live competitions at the “iba.FORUM”. More details on iba are available at https://www.iba.de/en. For further information, please contact GTCC’s official representative for GHM Gesellschaft für Handwerksmessen mbH in Thailand, Ms. Patamaporn Wasuwat, by tel: +66 2 055 0641 or by e-mail at muenchen@gtcc.org.
With “iba.OPERATE!”, packaging solutions and processes will be shown in Hall B1. "For
www.thailand.ahk.de
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InnoTrans 2018: THE WORLD’S LEADING TRADE FAIR FOR TRANSPORT TECHNOLOGY 18-21 September 2018, Berlin InnoTrans, organised by Messe Berlin, is the world’s leading trade fair for transport technology and takes place every two years in Berlin. The twelfth InnoTrans will be held from 18 to 21 September 2018 on the Berlin Exhibition Grounds. At the previous event, 2,955 exhibitors from 60 countries presented the global rail industry’s innovations to 137,391 trade visitors who came from 119 countries. Sub-divided into the five trade fair segments, InnoTrans occupies all 41 halls of the Berlin Exhibition Grounds. These segments cover: Railway Technology – rail vehicles for passenger and freight transport, sub-assemblies and components (drives, energy/electrical engineering, couplers, brakes etc.) and vehicle maintenance; Railway Infrastr ucture – infrastr ucture, route technology (construction work, signaling and control systems, overhead line equipment etc.); Public Transport – communication and information technologies, traffic management and data processing, fare management, passenger information systems, fixed structures, information technologies and consulting; Interior s – vehicle equipment (finishing, lighting, glazing, air-conditioning systems, security etc.), travel catering and comfort services; Tunnel Constr uction – constr uction machinery, parts and components, safety technologies, finishing, communications, maintenance and consulting. There will be additional focus within these five segments covering: vehicle manufacturers in the south of the grounds to suppliers of motors and gears in the northern area; and
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electrical engineering in the east of the grounds to boogies and wheelsets in the western section. The Outdoor Display is the highlight of every InnoTrans. A wide range of rail-bound vehicles are presented on a comprehensive 3,500-metre-long track system, which are located directly adjacent to the exhibition halls. From high-speed trains to hybrid locomotives, from road-rail vehicles to trams – this is where manufacturers present their new products to the trade public. The Bus Display at InnoTrans offers vehicle manufacturers a combination of a static display and the possibility to demonstrate their vehicles on the adjacent approximately 500-metre-long circuit – called the Demonstration Course – directly in the centre of the exhibition grounds. More details on InnoTrans are available at http://www.innotrans.de/en/. For further information, please contact GTCC’s official representative for Messe Berlin GmbH in Thailand, Ms. Patamaporn Wasuwat, by tel: +66 2 055 0641 or by e-mail at berlin@gtcc.org.
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CHILLVENTA: INTERNATIONAL EXHIBITION FOR REFRIGERATION, AC & VENTILATION, HEAT PUMPS 16-18 October 2018, Nuremberg
Chillventa is a leading showcase and networking centre for the enormous diversity of the refrigeration, air conditioning, ventilation and heat pumps industries. This event attracts exper ts from around the world who are seeking the latest equipment and components available in these fields. The exhibition is supplemented by a congress programme that comprises the Chillventa CONGRESS, Chillventa Rossija and the European Heat Pump Summit, during which representatives from the fields of trade, industry, plant engineering, education and research discuss the most important trends and developments, make contacts and get new projects off the ground.
Don’t miss the opportunity for exchanging views with the crème de la crème! Exhibit and benefit from the access to specialists, such as decision-makers from commerce and industry, and to research and development experts. Once again, at this year’s Chillventa, the Air-Conditioning and Refrigeration Industry Club, an industrial group under the Federation of Thai Industries, will organise the official Thailand pavilion with the support of the Department of International Trade Promotion. For additional information about Chillventa, please contact the German-Thai Chamber of Commerce, which is the official representative of NürnbergMesse GmbH in Thailand, at tel: +66 2 055 0643 or by e-mail at hannover@gtcc.org.
www.thailand.ahk.de
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EuroTier: LEADING TRADE FAIR FOR ANIMAL PRODUCTION 13 - 16 November 2018, Hannover
This year’s EuroTier, the world's leading trade fair for livestock professionals, will be themed "Digital Animal Farming – Management Support, Animal Health, Food Safety". Today’s increasingly digitally-connected world is opening up new possibilities for successfully combining productivity and animal welfare as well as information management and the sustainable use of natural resources. Efficiency and animal health, together with transparency and quality in the production processes, are now the keys to economic and ecological success in livestock farming. According to the trade fair’s organiser, DLG e.V. (German Agricultural Society), initial indications suggest that all the world's leading suppliers of modern animal husbandr y technology will again be represented at this year’s EuroTier. Already, more than 1,900 companies have registered for the event, including about 300 new exhibitors, which underscores the trade fair’s importance as a platform for the modern animal husbandry sector. DLG e.V. expects the total number of trade stands at EuroTier 2018 to exceed 2,500. It is therefore clear that international participation at EuroTier 2018 will again be
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very high. More than half the applications for trade stands so far have been made by exhibitors based outside of Germany. A large number of visitors are also expected to travel to the event from abroad. In 2016, about a quarter of the 160,000 trade visitors at EuroTier were from countries other than the host nation. The German-Thai Chamber of Commerce is exclusively organising a delegation trip to EuroTier 2018. To register for the delegation or to request additional information, please contact Mr. Nupat Khusribanchong at tel: +66 2 055 0643 or by e-mail at hannover@gtcc.org.
G TCC G A L A N I G H T 2 01 8
Friday, 25 May 2018, Shangri-La Hotel, Bangkok WE wish to express our sincere gratitude to all distinguished sponsors and supporters of GTCC Gala Night 2018 ‘Futuristic" symbolising the future world created by innovations, the German-Thai friendship and strong business relations towards a bright future. This prestigious night would not have been successful without you! We look forward to your continued support.
The GTCC Team
Diamond
Airline Partner
LOGISTIC PARTNER
PLATINUM
Hotel Partner
IN-KIND PARTNERS
SILVER
Beverage PARTNERS
MEDIA PARTNER