N E W S L E T T E R
Downtime DO’S
Rockin’
THE HOLIDAYS
Appreciation CUSTOMER
DECEMBER 2017
#Hashtags
Gracious
Display a servants heart.
Gerri Clark Director
443-527-1985 gerriclark31@gmail.com
Join the Conversation! www.facebook.com/thirtyone
SOCIAL MEDIA CHALLENGE Okay - 11 days. That’s what you’ve got until the holiday cutoff! How are you going to spend it? What about sharing a daily post focusing on holiday solutions for gifting, partying, and celebrating? Try a quick post about grab and go gifts that are thoughtful for anyone - even someone they may not have
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planned for or may have missed on their with our Glitz list - like our Twice As Nice Tote stuffed with a few and Glam products and JK by 31 - from holiday goodies? hues to gold sparkle shoes How about some seasonal - our on trend look will have decor to make things more them stepping out in style! festive? Our pillows are perfect to spread holiday Do some mashups, snap some shots, and post them! cheer around the house! Keep the conversations and the sales going! Rock the holiday parties
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December specials continue Santa Bundle Challenge begins Spring K Group earning period starts! Heart of Her nominations open Holiday Cutoff for US and Canada Last Day: Santa Bundle Challenge Customer Appreciation Celebration begins! Celebrate You products at 40% off + bundle deal! New Consultant Webinars Weekly Celebration deals begin Merry Christmas // Home Office Closed Last Day: December Specials January Specials begin
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DECEMBER
New Consultant Webinars every Tuesday at 1 pm and 9 pm EST!
You re be YOU tiful Join us every Monday evening at 9pm EST! Watch Online Listen by Phone https://zoom.us/j/320391153 646-558-8656 (toll call) Meeting ID 320 391 153 Miss a call? Replays are on ThirtyOneToday! Monday, Dec 3
Monday, Dec 11
Monday, Dec 18
Monday, Dec 25
“Fill Your January Calendar Now”
“January Customer Appreciation to Launch Spring”
“Hostess of the Month prep for January 2018”
Merry Christmas!
Melinda HughesRorapaugh Senior Director
Miranda Perazzo Director
Danae Burns Executive Director
Enjoy your holidays!
Opportunity Webinars every Thursday at 9 pm EST!
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special
what’s on
It’s Mix & Match time and your customers are going to love the savings on these awesome products!
Pick 2!
Are you pre-booking your Spring/Summer parties? You should be! Start teasing the upcoming season throughout December and into January. You should be well booked BEFORE the season officially starts!
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Challenge them to finish off their shopping list with our Customer special!
ahead
LOOKING
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Rockin’
THE HOLIDAYS
The holidays are in full swing and our Fall/Winter season is whizzing by! Holiday cutoff is fast approaching, but December doesn’t stop on the 11th ladies! You have 3 more weeks to get through - and you will if you do some smart scheduling. Take a look at your calendar and instead of wondering how you are going to get through the holidays and run a business, change your mindset and make it work!
Block off your “holiday” time, gatherings you will be attending, and time for holiday prep. Next, mark off your December bookings. After this, look at what time you have available - did you include your customer appreciation event for this month? If not, finalize that date and block it off. Now evaluate how much time you have left to dedicate to an evening of online parties, a quick cafe sip and shop, or an ornament exchange. You CAN build in plenty of time to work your business - you just have to make the most of
the available time you have! at the event! If you’re a leader, Some other tips to help you use it as a training opportunity through the holiday hub-bub: for new recruits. This is a great way to get them comfortable 1. Get creative with your party showing off products and times and make them fit your talking about sponsoring. schedule! Have basketball games on Saturday mornings? 3. Fundraisers! The winter and Try suggesting a Sunday spring seasons are prime time lunch party instead. And, of for doing them! From schools course, do a bleacher shop and churches, civic groups, and shout for the game itself! graduation party planners and Can’t work on the weekends? everything in between. Reach Weeknights are perfect for out to your favorite local groups virtual events! Have a group and see if you can help with of stay at home moms who’s their fundraising goals. Share kids are in school? Have a with them what you can offer early morning party so they to help with their cause! This is also a great way to spread have some girl time! your reach and gain new 2. Look into vendor events! contacts in your community. The winter season is packed Keep those conversations with vendor events and holiday going! fairs all across the country. If you’re wanting to expand the 4. Work on those incentives! reach for your business, look Refocus on sales goals into booking a few. Focus on that help you achieve our making contacts and booking incentives - like LIT, K groups, parties. Remember, vendor holiday dash for cash! These events are not about sales. are put in place to reward you, The goal is to book parties but also help you grow your and network! If it is a multi- business. If you’re earning day event consider partnering them, your business will with a 31 sister and share time flourish.
Everyone has a story, share yours!
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Where would you be 40% off these exclusive, WITHOUT your customers? limited-time products, plus a free gift when they purchase Say “thanks!” and make a two-piece bundle! Plus, time to CELEBRATE them your Customers will be able in December and January to shop Weekly Outlet Deals with special pricing, weekly and enter a special Video deals, and even more during Contest during this same our Customer Appreciation time. Check back soon for Celebration December 12 more details! through January 14! Celebrate your favorite Customers and all those who have supported your business by hosting a very special Customer Appreciation Celebration Event between Dec. 12, 2017 and Jan. 14, 2018. Have it early or have it late – you set the date! This event is a great way for you to celebrate your Customers in a fun, relaxed environment while they shop our Celebrate You Collection offered at a very special price:
To start, pick a date, time and location for this event, and create your guest list using the invitations and social graphics we’ve linked to below. You can even choose to host your event online! A Party Guide is available on TOT and includes information you’ll need to plan your event, plus recipes and game ideas. We’ve also added printable signage and a special thankyou video from Cindy to show during your event!
Customer
APPRECIATION
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#HASHTAGS
YES, THEY WORK! Hashtags. We know that little # sign can seem pretty daunting. Not knowing exactly how to use a hashtag might make you feel like it’s easier to just avoid them completely but they really are super simple to integrate into your marketing plan! Have fun with them! Track your results. Here’s a few ideas:
• Find your tribe! Think #OrganizeMe, #Pink, #NeedMoney, #NewMom • Join the trend bandwagon! It’s what’s being “seen” on the internet, they filter up! Think #ThrowbackThursday or #TBT, #NewYearBiz • Target specific audiences! Think #WAHM, #MomBiz, #BossBabe, #NowHiring
Monday
Tuesday
Wednesday Thursday
#Monday #MotivationMonday #MCM #MondayBlues #MondayMorning #MondayNight #ManicMonday
#TravelTuesday #TipTuesday #TransformationTuesday #GivingTuesday #TuesdayTunes #TuesdayMorning #TuesdayNight
#WednesdayMorning #WellnessWednesday #Humpday #WCW #WomenToFollow #WomenWednesday #WednesdayWorkout
#Thursday #ThrowbackThursday #ThirstyThursday #ThankfulThursday #ThursdayMorning #ThursdayFunDay #ThursdayNight
Friday
Saturday
Sunday
Thirty-One
#Friday #FinallyFriday #TGIF #FeelGoodFriday #FamilyFriday #FollowFriday #FridayNight
#Saturday #SaturdayMornings #SaturdayNight #SocialSaturday #SaturdayFun #SaturdayAfternoon #SaturdaySelfie
#Sunday #SundayMorning #SundaySchool #SelflessSunday #SundayBrunch #SundayNight #SundayWorship
#31Life #PinkBubble #31Gifts #Weekend #LovingLife #Boss #Empower
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Four bundles! Ten sales! Eleven days! Up to the challenge?
Each bundle features a qualifying item (or items) along with select December Customer Special items that These are four easy complement it for an bundles to help your easy gift-giving solution! Customers make the most of our superCheck out the social versatile December Customer Special, plus media graphics on TOT great social graphics to help get these great to help motivate your bundles under the trees team. of all your customers!
Santa
BUNDLE CHALLENGE celebrate & share
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1. Send thank you cards out! 2. Get Hostess of the Month info ready for January! 3. Thank your Hostesses! Where would you be without them. 4. If something is not flowing in your business, consider a solution, and get ready to implement it on January 1st. 5. Round up some customer testimonials from favorite clients and post them on social media with their favorite product. 6. Prep for a New Years party! 7. Revamp your online presence! Take a new photo, update your VIP Group page. 8. Update marketing materials for 2018. 9. Order business cards, postcards, and other staples. 10. Check on customers who haven’t ordered in the past 4-6 months (or longer). Are they breathing? You need to know! 11. Start pre-planning for Spring it’s going to be here soon. 12. Make hot chocolate! Take a photo and post how great it is to have flex time in your job! 13. Get catalog packets ready to send out so all you have to do is slide the catalogs inside. 14. Do a little reading - you should always look for ways to expand your knowlede about the direct selling industry. Broaden your knowledge. 15. Revisit your why. Define a new one and a road map to get there. 16. Listen to those 31-minute calls you missed during the year. 17. Make your VIP Valentine’s - get them all ready to send! 18. Gather monthly reports and see how you did in 2017. Use your performance to help you as you look forward into 2018. 19. Share how you are enjoying time with family or friends and not
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having to stress with holidays and work. #BeABoss 20. Have a Facebook party! If you have free time - you have time to party! Do a post-holiday Facebook bash and have a blast with your VIPs! 21. Plan your ‘go to conference’ budget! 22. Clean up your email inbox, organize your contacts in your back office, and sync them to your phone. 23. Do an unboxing! When you get in an order, instead of unpacking and delivering everything immediately, take a minute to unbox live on Facebook and show off some of the products. 24. Calculate how many specials you need to seel to make the next K Group level. 25. Plan your next 240! That’s right, the 240 mornings available to you in 2018. How are you going to start them? You know you have that shiny new calendar, get the markers out and start “pinking” in those party dates! 26. Do some year-end inventory of stock you have on hand. Have a silent auction and liquidate and make room for SS2018. 27. Don’t stop checking TOT - you still have a business to run! #SmartBoss 28. Go for a walk or sleigh ride. 29. Take a marketing class - these are available online and some are even self-paced. Google your way to your next class. 30. Go to a local business afterhours or networking event. Mix and mingle with other business owners and pick their brains! 31. Enjoy downtime with family & friends. Have some “you” time and maybe even toss in a nap! You’ve earned it!
31 SUPER
DoOpEr THANGS YOU CAN GET DONE dUrINg
holiday
downtime
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TIS THE SEASON
Book to
Put on that “beautiful” Christmas sweater Aunt Lula and Uncle Estil sent you, grab a cup of whatever Grannie Gert put into that punch bowl, and have fun! But don’t forget to pink things up by laying a mini catalog on the coffee table. Take along a LUT and a thermal tote and maybe wear a few pieces of JK as conversation starters!
Sponsor and to
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While you are mixing and mingling, and ring-ting-tingling all the way through the season, be sure you are keeping an eye on the future as well! Chat up how the SS2018 season is fast approaching and you are already booking parties! Ask everyone if they want to be one of your first!
Party to
The holiday season is sponsoring season! These people have to pay for all of this stuff under their tree! You know the best way they can do it! Their post holiday finances may be the little something extra they need to put their objections aside and launch their own new business in the coming year! Keep conversations light and happy!
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