N E W S L E T T E R
Facebook TIPS & TRICKS
November
SALES INCENTIVE
C R E AT I V E MARKETING
NOVEMBER 2017
Thankful
Gerri Clark Director
443-527-1985 happysacsshop@hotmail.com
Appreciate all the blessings you have been given each day! and finished right.
Join the Conversation! www.facebook.com/thirtyone
SOCIAL MEDIA CHALLENGE Lots of people have jumped on the November Thankful Challenge on social media. We see people try for 30 days to declare the things in their lives for which they are grateful. It’s an excellent exercise in mindfulness–a way to connect and be present for those things we tend to take for granted.
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This year, what if you put a different spin on it - kind of pay your thankfulness forward. Still give thanks, appreciate the blessings, but show how your business is making a difference - in your life, the lives of your family, your friends, or your community!
Demonstrate how effective being your own boss is in taking charge of your life, your financial freedom, and your impact! What a powerful way to not only be ever so thankful and express it, but to hopefully inspire others to look inside themselves and make a difference in their own life!
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NOVEMBER 1 November Specials Start November Sales Incentive 8-19 SS2018 Product Premiere Registration 21 Last Day: November Specials/Fall Personalization 22 December Specials Start APO/FPO/International Holiday Cutoff 30 Month End - Submit those parties! Last Day: Winter K Group Earning Period
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DECEMBER 1 Spring K Group Earning Period begins 11 Holiday Order Cutoff
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You re be YOU tiful Join us every Monday evening at 9pm EST!
Watch Online https://zoom.us/j/320391153
Listen by Phone 646-558-8656 (toll call)
Meeting ID 320 391 153 Miss a call? Replays are on ThirtyOneToday! Monday, Nov 6
Monday, Nov 13
Monday, Nov 20
Monday, Nov 27
“Maximize the Holiday Gift Guide”
“Build Your Christmas Cash Stash”
“Turn Holiday Fun into a Full Spring Calendar”
“Build Your Own Party Calendar”
Kelsey Egan Senior Director
Julie Timm Senior Exec Director
Janet Kincade Director of Design
Martine Williams National Exec Director
Opportunity Webinars every Thursday at 9 pm EST!
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special
what’s on
Customers can bring this gorgeous pair home for the holidays for a limited time this month! Did you see the new exclusive winter print - Frosted Metallic! YUM!? Mix & Match Giftables! Your customers will drop their tinsel when they see the savings available on these! Remember the special swap-out! November specials end 11/21 and December starts 11/22!
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ahead
LOOKING
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fScience
ALGORITHM BUSTERS Noticing that your customer interaction on Facebook is declining? Yeah, we did too! What’s a girl to do? We’ve learned that the dreaded Facebook algorithm recently underwent a few changes. Well - one of our very own “Queens of Facebook” recently shared some insightful info! After following these steps - we saw results! Give these algorithm busters a try to help you stay ahead of the curve.
interacting with other people, it identifies that as a connection and shows your content to them more often!
and run. Respond to every comment on your post. Get people to reply back by asking a question. Don’t just respond to them with a quick ‘thanks, Susan!’. Engage with them in conversation - Facebook likes that as it shows a connection and thinks you’re friends with that person, which means your posts show up more in their feeds! BINGO! That’s what we want!
Buster #1 Be Social! Five to 10 minutes before you post, get active on Facebook! Comment on people’s posts, watch videos, like photos, etc. Be social! Show a legit interest in what’s happening on Facebook! They reward contributing members. So ‘warm up’ the algorithm! If First, educate yourself on you are active for 5-10 minutes A few more things to the process. Facebook pre-post, that post will show consider - comments weigh values authenticity and true up in more feeds! more than likes! Encourage connections. They LOVE conversation. Ask them to original content! If they see Buster #2 make a comment, not just like multiple people making the Early engagement! Facebook the post. Also, Facebook is not same or similar posts, it dramatically weighs the first crazy about third party apps gets flagged as spam and 15 minutes of a post. It takes it that do autoposting - so use shows them to fewer people. for a spin, shows it around to a That’s bad news for you! few people, and determines its them sparingly for these types More importantly, Facebook value. This is why live videos of posts. They’re great for tries to identify connections are so effective - they get online parties to help you with and friendships between instant engagement, which timing posts in groups, but for its members, which is why shows value to the algorithm! genuine marketing to boost engagement is so crucial! After you post, stick around engagement, be present and When the algorithm sees you for 10-15 minutes, don’t post be active!
Everyone has a story, share yours!
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We are officially into our 15th anniversary celebration year and Thirty-One is rewarding us with another special sales incentive! Can I get a Pink Bubble WooHoo!?!? During November, when you submit $1,000 in PV, you’ll receive select items from our Celebrate You collection for FREE! What do you get and why do you want it? You get all three products shown here that are from the Celebrate You collection - the All About the Benjamins and the Avenue Scarf in the new print, Virtuous Verses, as well as the new Thermal Zipper Pouch Set in Cool Confetti, another new print! A $104US/$128CA value!
Now you will want to have these beauties on hand to show off at parties throughout December and January to encourage bookings and sales! With everyone shopping for the holidays, getting to $1,000 PV needs to be your target goal and the Gift Guide and Online Exclusives plus our dual customer special should help you get there! What’s Celebrate You? It’s a limited-time collection of new products and prints available for 40% off during our Customer Appreciate Celebration that kicks off December 12th! Check out more about it on TOT! This awesome collection boasts products that enrich, nourish, and uplift your customers - encouraing her to celebrate herself or someone special!
November
SALES INCENTIVE
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K
GROUP
Crunch Time THERE’S STILL TIME! Our K Groups are set to refresh at the end of November - have you secured your spot in one of our Winter Groups? If not, or if you would like to move up a group, you still have time!
Here’s the criteria to earn your spot! Add up your PV for September, October, and November which level are you?
Our Winter K Group is especially beneficial to you as a consultant as it will contain products to help you kick off your Spring/Summer 2018 season! That’s right - fresh new products and you will want those at all of your parties this winter to start pre-booking your SS2018 season!
If you are already in the 1/2K or 1K group, how much PV do you need to move up? Set that as your sales goal for this month. You can do this ladies! How high do you want to go?
1/2 K $1,500 PV 1K $3,000 PV $6,000 PV Make your November count! Not only do you 2K get that coveted invite into the Facebook 4K $12,000 PV communities for your K Group where you will gain valuable insight, tips, and support from Do you have a plan to get into the 1/2 K Group? other members, but you will also earn some If not, call your director today and she will help key products for your business! you map out one that will get you there!
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Remember, your attitude determines your altitude - believe it and achieve it!
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FORUM MARKETING
to
Expanding your audience and getting in front of new people is crucial to the longevity and success of your business. You should constantly strive to make new acquaintenances and seek out introductions into new circles. Forum marketing is a simple, yet effective way to create exposure for your business. It helps your business stand out, and it’s a FREE way - if done effectively - to get yourself in front of a whole new group of people. That leads to new team members, new sales, and party bookings! First off, pick your forum! There are tons online - but you want to join one that is specific to your business so think organization, busy moms, teachers, work at home, etc. Finding the right forum is important because not only will you be interacting with people who may benefit from what you have to offer, but you may be approached by others who are looking to start their own business!
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BOOK, SELL & SPONSOR
Be Consistent! Invest the time to build relationships, get to know the others, offer suggestions, and be involved. Think about it - if you were someone who’s looking to work from home, would you be more likely to trust someone who posted 500 times and has been active in the forum or someone who Forum picked! Now setup posts 10 times, the same adyour account and create your like spam, and they are online signature. This is a crucial once a week? Yup! step! It’s going to be key in effective forum marketing. Be Finally, have fun and stay sure to include your website away from drama! Like with link, but keep it simple. You any social media outlet, stay don’t want to have a long ad positive, stay focused, and going on there, but basic info drama free! If someone is with a catchy tag line and a interested in you and your business, they’ll click your way to reach you. signature, read your profile, Don’t spam! NEVER EVER! and get in touch with you. Not only will it get you banned Give these simple techniques from the forum, but it will a try - on a private forum totally trash your reputation! or even a new group on People join people for intuitive Facebook. Before you know and meaningful conversation. it, you’ll be on your way to Build a trust-worthy reputation effectively exposing your in the forum by connecting business and your brand! with others. Don’t just go Networking can be fun and around posting “join me, join rewarding - when you do it right! Give it a whirl! me” all willy nilly! Once you pick your niche, do a search and select forums that are active and not full of spam. Your purpose is not to spam but network with others and connect with those searching for solutions that you can help provide answers to - products or business!
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