SELLING YOURHOME
Gerry Angel!!
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Keller Williams!!
914-263-7168
• Opened first Westchester County office in January 2006 (in White Plains) • Top 1% listing and sales office in Westchester/Putnam Counties • Over 110 local real estate professionals specializing in their respective communities • Unmatched local training and consulting • Agent Leadership Council (“ALC”) – an agency built by agents for agents and their clients/customers. • Fastest growing national company also fastest growing in Westchester and Putnam Counties.
MY BUSINESS Working in concert, Gerry, Colleen and Emily are passionate and committed professionals whose ultimate goal is to provide their clients with first class service. Their attention to detail, listening skills, staging experience and negotiating acumen continue to win them completely satisfied clients. This commitment to excellence has gained them respect from colleagues and clients alike. They take seriously the mantra of service, integrity and honesty. Experienced in selling various types of properties and homes, small and large but specializing in luxury homes and vacant land. Clients include builders, investors, first time homebuyers, down-sizers and single family end users. • I protect your home • I am well respected in real estate. I have outstanding reviews of my past work from both clients, their lawyers and their mortgage brokers. • I have and always will develop mutually respectful relationships with my colleagues and competitors but I will never let my clients be taken advantage of by other agent’s negotiation techniques. I successfully maintain the balance between professional respect and protecting my client’s interest. • I am flexible with your needs. I customize your home’s marketing plan, open house schedule and appointment calendar to your priorities.
• I work hard to stay abreast of all real estate issues by attending educational seminars and networking with professionals in related fields.
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Importance of Intelligent Pricing
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Market Value
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ASKING PERCENTAGE As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale.
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Weeks On Market
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WEEKS ON MARKET •Timing is extremely important in the real estate market. •A Property attracts the most activity from the real estate community and potential buyers when it is first listed. •It has the greatest opportunity to sell when it is new on the market.
A C T I V I T Y
BUYERS AND SELLERS DETERMINE VALUE The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area.
What You Paid
What You Need
What Your Neighbor Says
What Another Agent Says
What You Want
Cost to Rebuild Today
It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.
THE INITIAL PLAN These are the initial steps we take to market your property then after discussing your priorities we can further customize.
PRICE IT RIGHT INCENTIVES STAGE IT PROPERLY
PRICE IT RIGHT
INCENTIVES
STAGE IT PROPERLY
Do you want to lead the market or follow? I will create a Comparative Market Analysis for you. This will allow you to see what similar homes are currently selling for. We will then consider any additional features that may add or subtract value to your home. This will decide an appropriate price.
We should discuss providing an incentive to Realtors. A home that offers an additional bonus is not easy to forget. Real estate agents are working in a tough market and will work to sell a home that offers a bonus. You could provide the buyers their own incentive. You could buy down an interest point.
Please review the “Preparing Your Home” section of this presentation to see how to successfully prepare your home for appointments and Open Houses. Once your home is organized, spotless and appointment ready I will take photos to capture your home’s full quality.
Begin Process
Market Research
Listing Signed
Office
Office Tour
Multiple Listing
Broker’s Tour
MLS Members
Contact Prospects
Showings
Open House Transaction Processing Offer Received
Counter Offer
Offer Accepted
Inspections
PREPARING FOR THE OFFER
In slow economic times, offers to purchase routinely come in “low” whereas in healthy economic times, offers are closer to the asking price. Do not be offended by an offer received. Be offended by buyers who tour your property and don’t submit an offer.
ACCEPTANCE Congratulations, you’re on your way to having your property sold!
REJECTION Unconditional... unfortunately, your home is still on the market.
COUNTER OFFER Any change to the contract constitutes a counter offer. You are not in the renegotiation stage.
NO ACTION Equals rejection. Your home is still on the market.
INSPECTIONS INSPECTIONS AND POTENTIAL REPAIRS ARE THE NUMBER ONE REASON SALES DON’T CLOSE. TYPICALLY, BUYERS HAVE A CERTAIN NUMBER OF DAYS IN WHICH TO INSPECT THE PROPERTY AND ACCEPT OR REJECT THE PROPERTY BASED UPON THESE MECHANICAL AND STRUCTURAL INSPECTIONS.
SELLER SEES THEIR HOUSE
BUYER SEES YOUR HOUSE
INSPECTOR SEES THE HOUSE
Save Yourself Time, Money and DisappointmentDo Deferred Maintenance Now!
Home Warranty Plans go a long way to
alleviate some risks and concerns. For a modest price, the seller can provide to the buyer a one year warranty covering specified heating, plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing. In all cases, there are important limitations and exclusions (example: appliances/systems must be operative at commencement of coverage).
Transaction Processing
Contracts Signed
Processing
Rejection
Mortgage Company
Credit Report
Underwriting
Appraisal
Loan Approval
Verifications
Title Company
Assemble Papers
Closing
Home Sold!
WHERE WE MARKET
When you are ready for the listing to become active we immediately enter the property into the Westchester/Putnam Listing Service. This puts your home in front of 8,000 real estate agents. Additionally, the MLS immediately distributes the home to several other sites including Realtor.com.
Your home is also entered into the KWLS (Keller Williams Listing System). The KWLS offers a national and Canadian MLS system. The home is then available for Keller Williams agents from Quebec to California. From the KWLS the listing branches to hundreds of websites.