Learn How to Develop a Winning E-commerce Website in 2016 In the last couple of years, the popularity of e-commerce has increased rapidly across the world. Considering this fact, many big and small businesses entered in this booming market. As a result, existing online marketplace is experiencing a cut-throat competition. In this scenario, if you want to make a mark, then it has become evident for you to build a unique and innovative online portal. In this article, you will discover few essentials that help you in developing an exclusive and winning e-commerce website. 1. Fewer clicks, more customers! Customers expect convenience. They want to find information immediately and reach your products effortlessly. A lengthy path with many clicks certainly annoys customers and make it timeconsuming for them to find your products. Ultimately, it makes a negative impact on their buying decision, and they may leave your store before reaching your products. If you want to get more customers, it is important to make their journey on your website simple. Thus, make sure to create well-planned categories of your products and divide them into the sub-categories. Try to ensure your customers will reach to your products in minimum clicks. 2. Use Highly Quality Images It is said that a picture is equal to a thousand words. A high-quality image certainly helps you to draw your customers’ attention and sell your products. Furthermore, it helps you to provide your end-users with the feel of the actual product and encourage them to purchase it. Customers determine the quality of your products based on the images you showcase on your website. Therefore, make sure to use high-quality images to display your products. You can also provide short description along with product pricing. 3. Keep your design simple yet attractive Many online sellers build websites with complex designs as if they are selling design, not products. Websites with the complicated design put consumers in the state of confusion rather than making their journey easier. Therefore, ensure to keep your website design simple yet attractive. In this regards, use colors suggested by Google’s material design guidelines . Also, assure to implement an easy to follow navigation pattern which you can see in some popular e-commerce websites like eBay and Amazon. 4. Allow customers to add products to the cart without registration Asking customers to register every time certainly not make good sense. Today’s consumers are highly impatient. They want everything quickly. By pushing them to make registration at every step, you put obstacles in their path. They might just want to see the total amount or shipping charges. 5. Help users at every step with notifications When it comes to the delivery of the product, many businesses face difficulties. By notifying customers at each phase of product delivery including product dispatch, payment completion, product delivery schedule, product delay, etc. , you can reduce those difficulties.
6. Provide buyers with FAQs and Online Chat Having FAQs and online chat facility on your e-commerce website help you to provide your consumers with an instant online support. Furthermore, you can use chat option to collect customers’ contact details which you can use for promotion purpose. By putting the suggestions mentioned above into the action, you will be able to develop an ecommerce website that provides your buyers with the better online shopping experience and set you apart from your competitors. Eventually, it will help you sell more products and earn high revenue.