covent garden web of light
C o v e n t g a r d e n w e b o f l i g h t i s t h e b r a n d i n g o f t h e p r oj e c t t h a t u s e s l i g h t a s a m o d e r n a r t f o r m t o i n n o va t e c o v e n t g a r d e n w h i l s t p r o m o t i n g s a f e t y a n d s u s ta i n a b i l i t y . I h a v e c r e a t e d a n o r i g i n a l c o n c e p t t h a t I b e l i e v e w i l l i n n o va t e C o v e n t G a r d e n i n a b e a u t i f u l , a n d i n t e l l i g e n t wa y . t h e r e s e a r c h d o c u m e n t i s a c o l l e c t i o n o f t h e p l a n n i n g p r o c e s s t h a t to o k p l a c e to d e t e r m i n e t h e c o n c e p t - i t i l l u s t r a t e s t h e c o n c e p t a n d p r o p o s e s i t to t h e c h o s e n c l i e n t e l e a s a p l a u s i b l e b u s i n e s s i d e a . M y r o l e i s C u r a to r - to b r i n g c o l l a b o r a t i o n s to g e t h e r - to a i d d e s i g n ,
black is night & white is light T h i s e c h o e s t h e co n c e p t a n d i s s t y l i s t i c a l ly s o u n d
I h a v e w o r k e d c lo s e ly a n d t h o r o u g h ly w i t h a l l a s p e c t s o f t h i s p r oj e c t . T h r o u g h o u t t h e d e s i g n a n d e v e n t u a l c o n s t r u c t i o n I w i l l o v e r s e e d e v e lo p m e n t a n d c o n t i n u e to r e s e a r c h w i t h i n t h e f i e l d s o f a r t , d e s i g n , a n d i n n o va t i o n to k e e p t h i s p r oj e c t f o r e w o r d t h i n k i n g a n d a l i v e . C o l l a b o r a t i o n w i l l b e k e y , I w i l l b e c o n s ta n t ly lo o k i n g to b r i n g i n t h e m o s t r e l e va n t a n d e x c i t i n g p e o p l e to w o r k w i t h m e ,
e n s u r i n g o v e r a l l s u cc e s s
and perfection. T h i s d o c u m e n t w i l l b e t h e c r e a t i v e e m b o d i m e n t o f w h a t I wa n t to a c h i e v e w i t h i n m y r o l e o n b e h a l f o f c a p i ta l a n d c o u n t r i e s , t h e c o n v e n t g a r d e n a r e a t r u s t , a n d t h e W e s t m i n s t e r c i t y co u n c i l .
T h i s i s t h e s to r y o f t h e p r o m ot i o n f o r a c o n c e p t t h a t c o u l d m a k e c o v e n t g a r d e n s p e c ta c u l a r
t h i s i s t h e s to r y o f c o v e n t g a r d e n ’ s w e b o f light
“ There
are hundreds of interesting n a t u r a l p h e n o m e n a t h a t wo u l d b e q u i t e f u n to r e p r o d u c e w i t h light. Because in the end it’s about creating richness and texture in our environment where there is a lot o f a r t i f i c i a l i t y t h a t d o e s n ’ t h a v e to b e a s a r t i f i c i a l a s i t i s . ” Jason Bruges Architect. Jason Bruges Studio.
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covent garden web of light
FL Spider of Spider silk silk isis an an excellent excellent reflector reflector of ultraviolet ultraviolet light, light, leading leading some some scientists scientists to to hypothesize hypothesize the the stabilimentum stabilimentum may may function function to to lure lure prey. prey. Just ard Just as as insects insects will will fly fly tow tow ard lights, lights, they they may may FL unwittingly fly ard light unwittinglyFL fly tow tow ard aa web web that that reflects reflects light
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S u s ta i n a b l e interactive navigation Jason
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covent garden web of light
covent garden web of light
As an app, the web can go where ever yo u g o Interactive with t h e co v e n t g a r d e n environment Navigate through t h e co n c e p t E
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without a shadow of a doubt
t h e P r o m o t i o n a l t o o l s w i l l a l l b e p r o d u c e d o n ly w i t h 1 0 0 % d e d i c a t i o n a n d c r e a t i v i t y : p r o d u c i n g t h e h i g h e s t s ta n d a r d of artistic branding. the website, the application for smartphone, and the on s i t e l i v e m a p i n s ta l l a t i o n , a r e j u s t t h e b e g i n n i n g o f t h i s brand. t h e o p p o r t u n i t i e s f o r s u c h a b o l d , s u s ta i n a b l e a n d a r t i s t i c p r oj e c t a r e e n d l e s s . a s n e w t e c h n o l o g y a d va n c e s , t h i s p r o j e c t w i l l c o n t i n u a l ly a d va n c e , a d a p t & g r o w . T h i s i s t h e r i g h t t i m e t o i n n o va t e c o v e n t g a r d e n u s i n g l i g h t t e c h n o lo g i e s . T h e p r oj e c t w i l l u n lo c k t h e d i s t r i c t s p ot e n t i a l t h u s c r e a t i n g :
a more holistic, more economical, and more s p e c ta c u l a r covent garden. Amelia curwen