Ecolonomy: Doing Business and Manufacturing Differently
"It makes better economic sense to do business ecologically!" So says Emmanuel Druon, the successful businessman and 'green' visionary. For the last 20 years, Druon has been practising what he preaches as CEO of the French envelope manufacturer Pocheco. In that time he and his staff have developed the idea of 'ecolonomy' - an approach to business that is based on strict environmental and ethical principles and which is sustainable and commercially profitable. In other words, it makes both economic sense and ecological sense. The three principles that underpin every decision made in the business are that it must: - minimise any damage the business causes to the environment and any pollution it causes minimise any harm the business could cause to staff (including stress and disruption to family life) - increase productivity. In this radically inspiring little book, Druon tells the story of Pocheco, outlines the key decisions his team has taken and the effect they've had. He recalls
Absolutely stunning and flawless. Promoted to one of my all-time favorite books. I've no clue how the author wrote this, but it is absolutely incredible.