PRIMARY This logo will be the primary logo used for all marketing materials.
SECONDARY The secondary logo will be used only when alternate dimensions are required
restoring lives, restoring communities Rationale Promoting the sale of recycled clothing the ‘restore’ logo has been developed using elements of the easily recognisable recycle symbol combined with an everyday clothes hanger to attract both givers and receivers. The typography has been kept simple and modern with the letters ‘re’ enhanced to isolate ‘store’ while retaining the connections to recycling and restoration. The continuous lines of the symbol above clean lettering against the contrasting background make ‘restore’ a unique and recognizable brand. Get Smart Design Ballarat Victoria 3350 0429 084 236 sarah@getsmartdesign.com.au
headline, century gothic bold, lower case, 28pt font, 28pt leading, black 100%
Sub-Heading 1, Helvetica Light Oblique, Title Case, 22pt Font, 23pt Leading, Black 75% SUB HEADING 2, CENTURY GOTHIC BOLD, CAPS, 12PT FONT, 14PT LEADING, BLACK 100% Body of text Helvetica Light, sentence case, 9pt font, 14pt leading, black
75%. The above fonts are a guide when using the restore logo character style
highlight text bold black 100% make a type specimen book.
• bullets style one regular • example line one • example line two
For more information, please do not hesitate to contact:
headline style one lowercase
Sub-Heading Style One Title Case SUB HEADING STYLE TWO CAPITALS Lorem Ipsum is simply dummy
text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy
text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to character style highlight text make a type specimen book.
• bullets style one regular • example line one • example line two
It has chariacter style italic text
survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker
including versions of Lorem Ipsum. • bullets style two bold • example line one • example line two
sarah@getsmartdesign.com.au 1
restoring lives, restoring communities