Contents 4. The Manifesto of Spectral 7. How it Works 13. Brand Guidelines
14. Logo Guidelines
16. Colour Guidelines
18. Typeface
SPECTRAL has been created in the aim of enabling a SIMPLER and EASIER COMMUNICATION process between clients and creatives from the start of each project. An easy way to create CLEAR project BRIEFS that clients and creatives can UNDERSTAND.
“The most basic of all human needs is the need to understand and be understood.�
Ralph Nichols
HOW IT WORKS
SIGN UP
1
Firstly a creative agency or freelancer joins SPECTRAL and refers a client to SIGN-UP to access the area where you can generate a BRIEF for you to work with.
Add Project
2
Once Signed up the CLIENT will add a project to his dashboard DASHBOARD project type selection page
DIMENSIONS 25
x
Add another option
3
The client inserts all the relevant CONTENT into each FORM field that appears. The client is GUIDED as to what needs to be inputted.
4
The project is then SUBMITTED to the agency causing SPECTRAL to SEND BRIEFS via EMAIL to the clients and creatives involved in the project.
THE BRAND GUIDELINES
This is the main logo and styling. sky blue to white gradient on the logo with the brand name underneath placed on top of a white or blue background usually so the logo appears to fade.
The logo represents, obviously an ‘S’ but also many other things, a paperclip, a ghostly fade which relates to the brand name.
The Logo can be used like this when the height isn’t suitable for the placement of the main logo
The logo should only be placed on primarily flat colours or somewhere on a texture or image that doesn’t interfere with the design of the logo.
THE BLUE COLOUR RED - 21 GREEN - 179 BLUE - 255 CYAN - 64 YELLOW - 16 #14b2ff THE OTHER MAIN COLOUR IS PURE WHITE
DEEP GREY Red - 40 Green - 45 Blue - 51 #43484b
DEEP BLUE Red - 15 Green - 156 Blue - 211 #0f9cd3
GREEN Red - 19 Green - 168 Blue - 53 #13a835
FOR HEADINGS USE:
Akzidenz-Grotesk BQ Light Condensed FOR BODY TEXT USE: Akzidenz-Grotesk BQ regular
“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.”
Elon Musk
www.getspectral.co hello@getspectral.co 07931791024