Statistilite 129
TOURISM IN ISRAEL
1 9 9 0 - 2 0 1 1
Contents Incoming tourism
Number of visitors 3
The visitors 4 The visit 5 Tourist-nights 6 Income from tourism 7 Domestic tourism
Trips 8
Person-nights 9
Departures abroad of Israelis
10
Accommodation services
11
Rooms in tourist hotels
Room occupancy 11 Revenue 12 Employment 12 Income, expenditure and profit 13 The economic contribution of tourism
2
14
Incoming tourism Number of visitors
• In 2011 there were in the world approximately one billion tourists 5% more than in 2010 (source: UNWTO). • In Israel too the number of incoming tourists is rising: in the 1950s there was an average of 47,000 tourist arrivals a year; in 2000-2011 the annual average was 1.9 million. Since the establishment of the State of Israel there have been approximately 62 million tourist arrivals, 84% of them since the 1980s. Israel’s attractiveness as a center of tourism can be attributed to the large number of religious, natural, and cultural sites which are concentrated in a small area, as well as to Israel’s extensive tourism infrastructure and temperate climate. • The most serious tourism crisis in Israel was at the turn of the 21st century. The expectation for rapid growth in incoming tourism to Israel in 2000 was upset by the outbreak of the Second Intifada (20012003). Afterwards, there was a steady recovery in rates of tourism – except during the second half of 2006 (as a result of the Second Lebanon War) and at the beginning of 2009 (as a result of “Operation Cast Lead”). • In both 2010 and 2011 the number of tourist arrivals was 2.8 million.
1 Tourist arrivals, millions, 1990-2011 2011-2000 , מיליונים,כניסות תיירים.1 2.2 2.1
2 1.9
1.9 1.8
2.1
2011
2010
2009
2008
2007
2006
2005
1.1
2004
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
0.9
1992
1991
1990
2.3
1.5 1.2
1.1 1.0
2003
1.5
1.7 1.8
2.8 2.8
2.6
2.3 2.4
• 86% of all tourist arrivals in 2011 were by air and 14% were by land border crossings. • In addition to tourists, in 2011 there were approximately 542,000 arrivals of day visitors (persons who enter and leave the country the same day) - 44% entered by land, 44% - by sea, and 12% - by air.
2 Visitor arrivals by route, 2010 Thousands
All visitors
All arrivals Via air Via land Via sea
3,362 2,505 620 237
Tourists
Day visitors
2,820 2,438 382 -
542 67 238 237
1% 5% -22% -
-16% -6% -41% 41%
Percent change 2011/2010
3
All arrivals Via air Via land Via sea
-2% 5% -30% 41%
Incoming tourism The visitors1
• 60% of all tourist arrivals in 2011 were from European countries, 28%
- from American countries (21% from the USA), 8% - from Asia, 3% - from Africa and 1% - from Oceania. Until the early 1970s, most tourists were from America, and in later years more than half of them were from Europe.
3 Tourist arrivals from selected countries, 2000-2011 Average Average 2001- 20052000 2004 2006 2007
Country of origin Total 000s Total-% Thereof: USA Russia France Germany UK Italy The Ukraine
2,417 100 20 7 8 7 8 3 2
1,157 100 24 4 15 5 11 2 2
2008 2009 2010
% change 2011 2011/10
1,864 2,063 2,560 2,321 2,803 2,820 100 100 100 100 100 100 26 26 23 23 22 21 4 6 8 10 11 13 15 12 10 11 10 10 5 5 5 6 6 6 9 8 7 7 6 6 4 4 5 5 5 4 2 2 2 2 2 4
1 -4 11 -2 0 0 -25 93
• Citizens of Russia constituted the greatest ethnic group among day
visitors who arrived by air (44%) and by land (44%). Citizens of the 2011-2000 , אחוזים,התיירים מכלל אחוז היהודיםconstituted -4 ' תרשים מסthe greatest groups among United Kingdom and of Germany cruise passengers (19% each) followed by citizens of the USA (18%).
2011-2000 ,התיירים מכלל אחוז.similar 4 • In 2011 Jewish tourists constituted 24% ofהיהודים all tourists, to 2010.
4 Percent Jews of all tourists, 2000-2011 50% 40%
44%
2000
2000
32%
25%
20%
Average Average 2007 20012001- ממוצע 2005- 2007 2004 2006 2004 2006ממוצע 2005
2008
2009
2008
2009
23%
24%
2010
2011
2010
2011
• There are differences in the share of Jews among tourists from various
1
2000 2001-2004 ממוצע 2006-2005 ממוצע 2007 2008 Data on religion 2009 2010 of tourists were 2011
obtained from a survey conducted for the Ministry of Tourism among tourists who departed the country in January-June, 2011.
4
countries of origin. Out of all French tourists in 2011, Jews constituted share of Jews was only 3%.
יהודים67%, אחוז תייריםamong יציאות whereas German tourists the 2011, לפי ארץ מוצא,אחוז היהודים מכלל התיירים.5 0.2 0.5 2001 1122.4 2001-2003 2952.4 0.4 2002 805 2004 1420 0.44 2003 1025 0.25 1420 67%2004 67% 0.32 4372.4 0.23 100 0.24 48% 48% 2001-2004 0.50
0.49
5 Percent Jews of all tourists, by country of 0.52 origin, 2011
37% 37%
צרפת צרפת France
הממלכה United המאוחדת המאוחדת Kingdom
ארה”ב בUSA "ארה
8% 8%
6% 6%
איטליה איטליה Italy
רוסיה Russia
5% 5%
3% 3%
אוקריאנה גרמניה The אוקראינה גרמניה Germany Ukraine
Incoming tourism The visit1
• 92% of all tourists who arrived in Israel in 2011 stayed in the country less than one month.2011 On,אחוזים average their ימיstay ,הביקור של תיירים מספרי.6lasted 8.1 days.
6 Tourists, by duration of visit, percentages, 2011 ימים+30 8%
days 30+ 8% ימים29-20
ימים1-4 4-1 25%
5%
20-29 days 5%
days 25%
10-19 days 22% ימים19-10 22%
5-9 days 40% ימים9-5 40%
• 37% of the tourists who came to Israel in 2011 came primarily for touring and leisure (in 2010 - 28%). 7 Tourists, by main purpose of visit, percentages, 2010, 2011 38%
37% 28%
28% 17% 17% 15%
12% 2%
2010
2011
Touring and Pilgrimage leisure
Visit of relatives
Business and conferences
6%
Other
• The share of tourists who visited Israel for the first time increased from 53% in 2010 to 61% in 2011.
8 Tourists, by characteristics of visit, percentages, 2000-2011 % on first visit
56 56
66 65 65 66
2011 2011 2011
64 64
2010 2010 2010
2000 2000 2000
Average ממוצע ממוצע2001-2004 2001-2004 2001-2004
2011 2011 2011
2010 2010 2010
2009 2009 2009
2008 2008 2008
2007 2007 2007
Average
35 35
2006-2005 ממוצע 2006-20052005-2006 ממוצע
Average
ממוצע 2001-2004 ממוצע2001-2004 2001-2004
2000 2000 2000
29 29
50 44 50 44
2009 2009 2009
70 70
2008 2008 2008
53 50 53 50
2007 2007 2007
58 58 43 41 43 41
% arrived for pilgrimage and touring 61 61
Average 2006-2005 ממוצע 2006-20052005-2006 ממוצע
59 59
• 80% of all tourists visited Jerusalem, 66% - Tel Aviv-Yafo, 55% - the Dead Sea, 45% - Tiberias and the Sea of Galilee, 21% - Haifa and 14% - Elat.
• 60% of all tourists visited the Western Wall, 48% - the Via Dolorosa and 36% - Massada.
Western Wall
48
2011
2010
2009
Average 2001-2004 ממוצע 2001-2004
2000 2000
2011 2011
2010 2010
2009 2009 2011
2008 2008 2010
2007 2007 2009
2006- Average ממוצע 2005-2006 2005 2008
22
2011 2011
60 60 58 51 58 51 48 41 44 41 22 2008 2010 2010
62 44
2007 2009 2009
62
2006-2005 ממוצע 2008 2008
60
2001-2004 ממוצע 2007 2007
Via Dolorosa
7367 66 6775 6674 7577 74 77 60 50 50
2000 Average 2006-2005 ממוצע 2005-2006
73
2000
5
9 Tourists who visited selected sites, percentages, 2000-2011
2001- ממוצע 2004 2000 2000 2006- ממוצע 2005 2001- Average ממוצע 2001-2004 2004 2007
1 Data were obtained from a survey conducted for the Ministry of Tourism among tourists who departed the country in January-June, 2011.
• The number of tourist-nights in tourist hotels in 2011 was approximately 10 million, similar to 2010 and lower than the 2008 record (10.2 million) by 2%. 10 Tourist-nights, millions, 1990-2011 10.2
9.7
6.8 4.8
2011
2010
2009
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
2.6
6.9
3.3
2005
3.8
2004
5.8 4.4
9.9 9.9 8.1
8.4
2008
8.1 7.7
9.0
2007
7.6
8.9
2006
9.5 8.0 8.4
2003
Incoming tourism Tourist-nights1
• Between 1990 and 2000 tourist-nights constituted 53% of all personnights in tourist hotels, on annual average; in the slump years 20012003 their share decreased to 22%, on annual average; since then (except for 2009) the share increased and in 2011 it reached 46%. 11 Tourist-nights in major localities, millions, 2011 3.2 2.3 1.1
Jerusalem ירושליםTel יפו-Aviv-Yafo תל אביב
Elat אילת
0.8
Tiberias טבריה
0.6
0.5
Dead המלחSea יםKibbutzim קיבוצים
• More than half of all tourist-nights in Israel in 2011 were in Jerusalem and Tel Aviv-Yafo (33% in Jerusalem and 23% in Tel Aviv-Yafo). • In Jerusalem and in Tel Aviv-Yafo tourist-nights constitute approximately 82% of all person-nights in tourist hotels; in Netanya - 69%, in the kibbutzim - 35%, in the Dead Sea area - 25% and in Elat - 16%.
1 Person-nights of foreign tourists in tourist hotels (hotels recommended by the Ministry of Tourism).
6
• In 2011 income from tourists totaled $3.8 billion – a 2% rise compared with 2010 ($3.7 billion).
12 Income from tourism, billions of dollars, 1995-2011 3.5
2.7
2.4 1.5
2.0 1.9
2.2
2011
2010
2009
2008
2007
2006
2005
0.9 1.1
2004
2001
2000
1999
1998
1997
1996
1995
1.4
2003
2.7 2.6 2.7
3.7 3.8
3.3
3.1
2002
Incoming tourism Income from tourism1,2,3
• The average expenditure of a tourist visiting Israel in 2011 was $1,325 (including amounts paid abroad). • The average expenditure of a tourist from North America was $1,782, from South and Central America – $1,719, from Europe – $1,165, from Asia - $1,044, and from Africa – $970. • 55% of tourist expenditure in Israel was on accommodation, 11% – on shopping, 12% – on transportation, 12% – on food and beverages and 10% – on other expenses.
13 Expenditure of a tourist in Israel, by country of origin (selected 2011 , דולרים,הוצאה ממוצעת של תייר מארצות נבחרות.13 countries), dollars, 2011 1 The prices on this
page are current prices in dollars. Some of the changes in financial data between the years may derive from fluctuations in the exchange rate of the dollar. In 2010 the exchange rate was NIS 3.7 to the dollar, and in 2011 it was NIS 3.6 to the dollar.
2 Excluding income
of Israeli air carriers from air fare of tourists.
3 The estimate of
Israel’s income from tourism is based on the average expenditure of a tourist.
7
1,808 1,429
1,402
1,396
1,247
1,187
1,147 924
בUSA "ארה
ספרד Spain
890
The איטליה קנדהFrance צרפתGermany הממלכה גרמניה רוסיהSwitzerשוויץ Italy Canada Russia United המאוחדת land Kingdom
Domestic tourism Trips1,2,3
• Domestic tourism refers to trips of Israelis in Israel – day trips (58% of all trips2) and longer trips, which include person-nights in accommodation services, homes of friends and relatives, and other places (42% of all trips). Accommodation services include hotels (tourist hotels and other hotels), rural tourism, youth hostels, and field schools. • In 2010, the average expenditure per person for a day trip in Israel was NIS 88, and for an overnight trip in Israel, it was NIS 740. Regarding overnight trips, the expenditure for the accommodation comprised 60% of the total trip expenditure. 12% of the expenditure for overnight trips was financed by the employer.
14 Expenditure per person for a day or overnight trip, percentages, 2010
Total Accommodation Transportation Restaurants Attractions & sites Organized trips Purchases of equipment & food Other purchases
Expenditure for an overnight trip
Expenditure for day trips
100 60 14 9 2 10 3 2
100 36 17 30 8 7 2
הטיולall במהלך ואתריםat באטרקציות ביקור • 33% of visits attractions and sites during a trip were entries to amusement park rides, 30% were entries to sites, and the rest were visits to other attractions. 2010 , אחוזים,ביקורים באטרקציות ובאתרים בזמן הטיול.15
15 Visits at attractions and sites during a trip, percentages, 2010 אחר כולל טיול
צלילה,סקי
שכירת ( )כוללincluding equipment rental) Skiing, diving Other, including donkey, camel, and , גמלים,חמורים ציוד horseback,גיפים rides 3% סוסים2% (2% טרקטורונים 6%
Jeeps and ATVs
3%
6%שייט
למתקני Entryכניסה to amusement שעשועים park rides 33%
ספינה/קייקים Kayaking, boating
11%11%
1 The data are based
on the findings of the Social Survey 2010 and the Household Expenditure Survey 2010.
2 There is a likelihood of under-reporting on one-day trips, because of the prevalence of forgetfulness regarding them in comparison with overnight trips.
3 Data for 2011 were
not available at the time the brochure was brought to press.
8
33%
כניסה למוזיאון Entrance to museums
Entrance to sites
15% 15%
לאתרים כניסה 30% 30%
• The primary means of transportation for trips in Israel is a private car (78%); 13% of travelers use a bus, and approximately 2% use a rented car. The rest use other means of transportation. • Approximately 50% of the Israelis aged 20 and over go on at least one overnight trip each year. The percentage of those who go on trips decreases with age – 59% among those aged 20-44, 52% among those aged 45-64, and 32% among those aged 65 and over. The percentage of those going on a trip increases with income.
16 Persons aged 20 and over who took a vacation or went on an overnight trip in Israel at least once in the last year, by monthly income per capita, percentages, 2010 68% 68% ומעלה שיצאו לפחות פעם בשנה האחרונה לנופש או לטיול20 בני.16 .2010 , אחוזים, לפי הכנסה חודשית לנפש,בארץ שכלל לינה
53% 53% 34% 34%
שNIS 2,000 עד Up"חto 2,000
ש"ח2,001 4,000-2,001 NIS – 4,000
ומעלה ש"חand 4,001 NIS 4,001 over
• 93% of overnight trips of Israelis in Israel are for the purpose of travel and vacation, 4% are for visiting friends and relatives, and 3% for business.
Domestic tourism Person-nights
פדיון פדיון האירוח סוג האירוח לינות לינות פדיון –מישראלים סוג לינות לינות פדיון –מישראלים –מישראלים ישראלים –מישראלים ישראלים ישראלים ישראלים [1] [1]
• In 2011, Israelis took approximately 6 million overnight Israel. אלפים % מיליונים אלפים % מיליוניםtrips in % תיירותמלונות תיירות 11,931 4,83175 מלונות 11,93175 4,831 The number of person-nights in accommodation services in 87these מלונות אחרים 1,000 6 168person-nights אחרים מלונות 1,000 6 168 trips was 15.9 million. The average number of per3 trip כפריmillion כפרי אירוח 2,003 43213 on trips 8 the אירוח 2,00313 432 was 2.7. Another 1.7 person-nights while were in שדהנוער וב"ס שדה אכסניות 968 106 6 2 אכסניות נוער וב"ס 968 6 106 homes of friends and relatives. סה"כ15,902 100 5,538 100 סה"כ15,902 100 5,538
% 87 3 8 2 100
17 Israeli person-nights in accommodation services and the revenue1 of accommodation services from Israelis, by type, 2011
ומהשכרת שטחים מאירועים פדיון,נלווים מלינה ההארחה פדיון [1] שירותי מלינה שטחים ומהשכרת מאירועים פדיון,נלווים ומשירותים ההארחה פדיון [1]והפדיון של 2010ומשירותים ,סוג לפי2010 ,מישראלים ההארחה בשירותי ישראלים לינות של .17 לינות של.17 ,לפי סוג ,מישראלים שירותי והפדיון של ההארחה בשירותי ישראלים אירחסוג שירותי אירח שירותי לפי התפלגות לינות ישראלים לינות ישראליםסוג התפלגות לפי
סוג שירותי אירוח שירותי לפי התפלגות אירוח סוג-(1)מישראלים פדיון התפלגות לפי -(1)פדיון מישראלים
Person-Nights (Total 16 million)
Revenue (Total NIS 5.5 billion)
( מיליון16 סה"כ ) לינות (מיליון 16 לינות )סה"כ
נוער אכסניות נוערYouth אכסניותhostels Rural tourism וב"ס שדה וב"ס שדה 6% 6% 12% אירוח כפרי אירוח כפרי 13% 13%
(מיליארד ש"ח פדיון )סה"כ (ח5.5 "מיליארד ש 5.5 פדיון )סה"כ
and field schools
אכסניות נוער Youthנוער hostels אכסניות אירוחשדה וב"סand שדהfield וב"ס כפרי 2% 2% 8% schools
Rural כפרי tourism אירוח 8% 8%
6%
Other hotels מלונות אחרים 3%
Other hotels
4%אחרים3%מלונות
2%
מלונות אחרים מלונות אחרים 6% 6%7% מלונות תיירות מלונות תיירות 75% 75%
Tourist hotels
מלונות תיירות מלונות תיירות 87% 87%
75%
Tourist hotels
86%
• Israelis’ person-nights in tourist hotels comprise 75% of the total Israeli person-nights at the various types of accommodation services. • Unlike the fluctuations in the number of tourist-nights in 1990-2011, there was a general increasing trend in the number of Israeli-nights in tourist hotels. From 1990 to 2002, their number doubled (from 5.6 to 12 million), and since then it has been stable with slight fluctuations. In 2011, the number was 11.9 million. Since 1997 the number of Israeli-nights is higher than that of tourist-nights.
18
Person-nights in tourist hotels, millions, 1990-2011 25 20 15 10 5
Total 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0
ישראלים
תיירים
Israelis Tourists
סה"כ
• Almost 48% of all Israeli-nights in 2011 were in Elat, 14% - in the Dead Sea shore, 8% - in Tiberias, 8% – in Kibbutzim, 6% - in Jerusalem, and 4% - in Tel Aviv-Yafo.
19 Israeli-nights2011 in,מליונים tourist hotels in selected localities, millions, 2010 ,נבחרים תיירות בישובים ישראלים במלונות לינות.19 5.7 5.7
1 Revenue from
Israelis also includes revenue from services, such as celebrations and conferences
9
1.7 1.7
Elat אילת
Dead המלחSea ים
1.0 1.0
0.9 0.9
0.7 0.7
0.5 0.5
Tiberias טבריה
Kibbutzim קיבוצים
Jerusalem ירושלים
Tel יפו-Aviv-Yafo תל אביב
Departures abroad of Israelis
• In 2011, 2.4 million Israelis departed abroad – 4% more than in 2010. 1.6 million of them (67%) went abroad once, and 800,000 went abroad twice or more during the year. • The number of departures abroad of Israelis in 2011 was 4.4 million 3% more than in 2010 (the population of Israel at the end of 2011 was 1.8% larger compared to 2010). ,ישראלים לחו"ל יציאות .20 20 Departures2011-1990 abroad ,מיליונים of Israelis, millions, 1990-2011
1.9
2.5
3.0
3.2
3.5 3.6
3.3 3.3
4.4 4.1 4.2 4.0 4.3
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1.3
1993
1992
1991
1990
1.1 0.9 1.0
2.3
2.8
3.6 3.7 3.7
• 88% of all departures abroad were by air, 10% were by land and 2% - by sea. • Of all departures by land, 60% were through border crossings to Jordan and 40% - through the Elat (Taba) border crossing. • In July and August there were approximately 1 million departures – 27% of all departures. • Departures of children aged 0-14 comprised 18% of all departures in the months of July and August, compared to 10% in 2011 as a whole. • 179,000 departures in 2011 were to Sinai (Egypt) – 4% of all departures abroad and 40% of the departures abroad by land. The number of departures to Sinai in 2011 was 19% lower than in 2010, probably due to revolution in Egypt and repeated terror warnings by the Headquarters for Combating Terror. The peak years of departures for Sinai were 1999 and 2004 (close to 400,000 each). Between these two years, the slump year was 2001 (approximately 100,000). • In 2011 there were 4.4 million returns of Israelis from abroad – 30% were after a stay which lasted up to 4 days, 57% – after a 5-29 day stay and 13% – after a stay of 30 days or more. • According to the 20101 Social Survey, 31% of all those aged 20+ departed on a holiday or a trip abroad at least once in the 12 months that preceded the interview.
21 Persons aged 20+ who departed abroad last year at least once, (דתיות )יהודים חרדים 0.11 דתייםincome 0.21 by monthly per person, and by religiosity (Jews), 2010
הכנסה לנפש ש"ח2,000 עד 0.16 ש"ח4,000-2,001 0.27 ש"ח ומעלה4,001 0.5
מסורתיים חילוניים,לא דתיים
0.29 0.44
Religiosity (Jews) Income per person 201 ,( ולפי דתיות )יהודים, לפי הכנסה חודשית לנפש, ומעלה שיצאו לנופש או לטיול בחו"ל לפחות פעם בשנה האחרונה20 אחוז מבני.2
1 Data for 2011 were not available at the time the brochure was brought to press.
29% 29%
הכנסה לנפש
27% 27%
21% 21%
16% 16%
11% 11% Religious מסורתיים דתיים חרדים UltraTraditionalNot Orthodox religious- religious secular
חילוניים,לא דתיים
10
50% 50%
(דתיות )יהודים
44% 44%
NIS
ש"ח ומעלה4,001
4,001+
NIS
ש"ח4,000-2,001
2,0014,000
ש"ח2,000 עד Less than
NIS 2,000
Accommodation services Rooms in tourist hotels 1,2
• In the 1990s, following an increase in the number of tourists, both from abroad and Israelis, and expectations for a record number of tourists in 2000, a large number of rooms was built in tourist hotels. From 1990 to 2000 the number of rooms increased by 53%. The volume of construction of hotels sharply decreased in 2001, following the second Intifada. In 2001-2011 the number of rooms almost did not change. • The rooms in tourist hotels (47,000 rooms in 337 hotels) comprised 78% of all accommodation rooms in Israel. The other rooms were in other hotels (6%), in youth hostels (2%), in Christian hostels (2%), in rural tourism (12%), and in field schools (1%). • The average number of rooms per tourist hotel increased from 34 in 1990 2011 2000 the אילתearly 3.91960s 11.0 to 141 10.4 in 2011. ירושלים 7.2 9.3 • In תלtourist the9.1 יפו-אביב 5.1 hotels, 6.8 5.9 average number of beds per room is 2.4, המלח ים 1.6 to 3.7 4.0 in rural 3.2 compared tourism, field schools and youth hostels. טבריה 3.1 4.2 4.0 נתניה1996, 1.4 Jerusalem 1.7 1.9 the highest number of rooms; since 1997 it is Elat. • Until had חיפה 0.9 1.2 1.3
22 Rooms in tourist hotels in selected localities, thousands, 1990, 2000, 2010
2011,2000,1990, אלפים,חדרים במלונות תיירות ביישובים נבחרים.22
11.0 10.4 11.0 10.4
9.1 9.1
9.3
7.2 7.2
6.8 6.8 5.9 5.9 5.1 5.1
3.9 3.9
3.2 3.2 1.6 1.6
2009- 1990 , אחוזים, תפוסת חדרים במלונות תיירות.23
טבריה Tiberias
1.9 1.9 1.7 1.7
0.9 0.9
נתניה Netanya
1.3 1.3
1.2 1.2
חיפה Haifa
66 66
2011
2009
60
2010
66
2008
62
2007
2006
57 58
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
51
• In cities such as Tel Aviv-Yafo and Jerusalem, where tourism is mainly from foreign countries, room occupancy in the last decade was highly influenced by changes in the level of security in Israel and in the global economic status, and therefore unstable. In localities highly dependent on internal tourism, such as Elat and the Dead Sea, occupancy was stable.
24 Room occupancy in,אחוזים selected 1990-2011 2011-1990 , נבחריםlocalities, תיירות ביישוביםpercentages, תפוסת חדרים במלונות .24 100 80 60 40 20
Elat and the יפו Dead -אביבSea ירושלים ותל
Jerusalem and Tel אילת Aviv-Yafo ים המלח ושפת
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
0 1996
11
61 59 62 60 46 44 45
1995
temporarily closed.
67 67 65 68 66 56 54
1994
3 Excluding hotels
1.4 1.4
ירושלים יפו-Aviv-Yafo תל אביבDead המלחSea ים Jerusalem Tel
1993
2 Hotels registered at the Ministry of Tourism.
4.04.2 4.2 4.0 3.1 3.1
2011- 1990 , אחוזים,תפוסת חדרים במלונות תיירות.23
1992
1 Including rooms temporarily closed (7% of all rooms, on average in 20002011).
4.0 4.0
23 Room occupancy in tourist hotels, percentages, 1990-2011
1991
Room occupancy3
אילת Elat
1990
56 54 67 67 65 68 66 61 59 62 60 46 44 45 51 57 58 62 66 60 66 66
1990
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1990 1990 2000 2000 2011 2011
9.3
Accommodation services Revenue1 and employment
• In 2011, the revenue of tourist hotels amounted to NIS 8.8 billion, 1.5% lower in constant prices, CPI adjusted, than the revenue in 2010 (a record high year). The revenue from tourists was NIS 3.8 billion – 3.4% lower than in 2010 and the revenue from Israelis2 was NIS 5 billion – similar to 2010. 25. מיליארדי,פדיון מלונות תיירות₪2011 - 2000 ,
25 Revenue from Israelis and from tourists, NIS billion, 2000-2011 From Israelis ישראלים From tourists תיירים
4.2 4.1
4.2
3.9
3.9
4.5
4.8
4.9
4.8
4.8
5.0
5.0
3.5
1.5
1.1
1.3
1.9
2.6
2.8
3.3
3.8
3.4
3.9
3.8
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
• In 2011, the revenue from tourists was 43% of the total revenue. In 2001-2004 (slump years) it was 26% on annual average. • The revenue from a tourist-night was $109. • The annual revenue from a room was $52,000. • 37% of the revenue came from hotels in the Dead Sea and Elat and 37% - from hotels in Jerusalem and in Tel Aviv-Yafo. 2011 , אחוזים, לפי יישוב,פדיון מלונות תיירות.26
26 Revenue, by locality, percentages, 2011 Other 20%
שאר 20%
אילת 25% Elat
25%
Tiberias 6% טבריה 6%
Dead Sea 12% שפת ים המלח
12% יפו-תל אביב Tel Aviv-Yafo 19%19%
1 In 2011 prices, general CPI adjusted 2 Revenue from Israelis also includes revenue from services, such as parties, weddings and conferences
12
ירושלים
18% Jerusalem 18%
• In 2011, revenue from rural tourism was NIS 535 million, compared to NIS 513 million in 2010. • The average price per person-night in rural tourism was NIS 229; in the Kibbutzim and the collective Moshavim it was NIS 218 and in a private rural accommodation it was NIS 244. • In 2011, 28,500 persons were employed in hotels, and additional 5,500 workers were hired by employment agencies. • On average, monthly wages per hotel employee was NIS 6,500, and per person employed by an employment agency – NIS 4,700.
Accommodation services Income, expenditure and profit 1,2
• In 2011, the profit of tourist hotels (surplus of income over expenditure) reached NIS 1.5 billion – 18.5% of the income. • The income of tourist hotels is obtained from rental of rooms (50%), from food services for hotel guests and outside clients (40%) and from other sources, such as operation of store and clubs, and organization of events and conferences (10%). • Expenditures consist of labor costs (40%-45%), purchase of food (12%-16%), and other components such as maintenance and cleaning, water and energy, taxes and management. • Food purchases comprise, on average, 35% of the income from food, with the rate ranging from 50% in popular hotels to 30% in deluxe hotels. • Expenditures on taxes, fees and insurance comprise 6% of the total income (regardless of level of hotel), compared with 3% spent on publicity and sales promotion, 1.5% on culture and entertainment, and 1.5% on management (from 0.8% in popular hotels to 1.7% in deluxe hotels).
27 Expenditures as,ניהול a percentage of income, 2009 ,מיסים
Management andשכירות taxes 15% ופרסום 15%
עבודהLabour עלותcost 34%
34%
רווח 19%
Profit 19%
Maintenance 19%
מזון Food 13%
הוצאות תפעול 19%
13%
• From 1991 to 2000 there was a steady increase in the revenue of hotels, accompanied by a concomitant increase in expenditures. During that period, hotel profits ranged from 10% to 19% of the income. • During periods of crisis in tourism, the income of hotels declines more rapidly than the expenditures. When a crisis begins, reservations are immediately cancelled while expenditures – particularly the labour cost – do not shrink as fast. In the 2001 crisis, the income of hotels dropped by 25% and the expenditures only by 18%. In 2002, income and expenditures dropped by 11% each. The profit dropped from 12% in 2000 to 4%. In the years 2003-2008, income and expenditures increased, and the increase in income was faster – a phenomenon which characterizes recovery. In 2009 income decreased by 5% and expenditures by 2%. In 2010 a recovery began; in 2010 and in 2011 the revenue comprised more than 18% of the income. 28.2011 -1990 , מיליוני ש"ח, הוצאות ורווח במלונות תיירות,הכנסות
2011 מחירי,בסיס במחירי 28 Income, expenditures and profit, NIS billions, 1990-2011
Income
Expenditures הכנסות הוצאות
Profit רווח
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
13
1992
2 In 2011 prices, general CPI adjusted.
1991
was carried out in 2009. For 20102011 estimates were calculated.
9 8 7 6 5 4 3 2 1 0 1990
1 The last survey
The economic contribution of tourism1
• The tourism industry is based mainly on accommodation services (28% of tourism output), and on air transport services (29%). Additional divisions that contribute to tourism output are travel agencies (9% of the tourism output), restaurants (7%), leisure and vacation services (3%), and more. • In 2011, the tourism consumption of the Israeli economy (of tourists from abroad, of Israelis for traveling abroad and of Israelis in Israel) was estimated at NIS 35.2 billion. • The expenditure of tourists from abroad in Israel (including flight cost on Israeli airline companies) was estimated at NIS 16.2 billion - 46% of the total tourism consumption and close to 17% of the total export of services of Israel. Compared to 2010, this is a 5% decrease, despite the fact that the number of tourist arrivals in those years was similar. • The expenditure of Israelis for trips in Israel and abroad2 was estimated at NIS 19 billion – 54% of the total tourism expenditure.
29 Economic estimates of tourism, 2006-2011
Tourism consumption (NIS billion) Total Of arriving tourism
1 Tourism is not
defined as an industry in the definitions of national accounts and in the classification of industries. However, a methodology is used in tourism statistics (the satellite account of tourism), which calculates the share of tourism in various industries of the economy and by this means the product of tourism (added value of tourism). The data obtained are thus comparable with the data of national accounts.
2 Expenditure on
services purchased in Israel for the purpose of travel abroad.
14
Of Israelis Value added Of tourism Of tourism as percentage of GDP Employed persons (thousands)
2006 2007 2008 2009 2010
2011 % change 2011/10*
26.3 28.1 11.0 11.8 15.3 16.4
30.8 30.1 34.6 14.4 13.6 16.5 16.4 16.9 18.0
35.2 16.2 19.0
-2 -5 1
12.1 13.0 2.1 2.1 90 91
14.4 14.0 16.2 16.4 2.2 2.0 2.3 2.1 95 95 99 103
-2 4
* At 2011 prices
• On the basis of tourism consumption, economic estimations were calculated, such as tourism output (revenue), tourism product (added value of tourism), and the number of persons employed in tourism. Thus, in 2011, the added value of tourism was estimated at NIS 16 billion (2% of the GDP) and the number of persons employed in tourism at 103,000 (approximately 3% of total persons employed in the economy). • The following graph illustrates the relative shares of tourism and selected industries of the GDP and ofהמועסקים employment . אחוז מהתמ"ג אחוז מכלל ייעור ודייג,חקלאות
אחוז מהתמ"ג 2
ייעור ודייג,חקלאות
מכלל המועסקים1.6 אחוז
ייעור ודייג,חקלאות ייעור ודייג,חקלאות 1.6 תיירות 2.32 תיירות 3 30 Share of selected industries of persons and תיירות 2.3 תיירות בינוי 5.2 בינויall employed 5.43 בינוי 5.2 בינוי 5.4 ותקשורת אחסנה ,תחבורה 7.4 אחסנה ותקשורת ,תחבורה 6.6 GDP , percentages, 2011 of the אחסנה ותקשורת,תחבורה 7.4 אחסנה ותקשורת,תחבורה 6.6 2010 , אחוזים,חלקם של ענפי משק נבחרים בכלל המועסקים ובתוצר המקומי הגולמי.30
2010 ,אחוזים ,הגולמיGDP נבחרים בכלל המועסקים ובתוצר המקומיPercentage חלקם של ענפי משקof .30 employed persons Percentage of the
2.0 2.0 1.9 ייעור,חקלאות ייעור ,חקלאות Agriculture ודייג ודייג
אחוז מהתמ"ג אחוז מהתמ"ג 5.2 5.2 5.7 2.3 2.3 2.1 תיירות תיירות Tourism
בינוי בינוי Construction
7.4 7.4 7.3 1.6 1.4 1.6 ,תחבורה ,תחבורה Transporאחסנה אחסנה tation, ותקשורת ותקשורת Commu-
nication
ייעור ,חקלאות Agriculture ודייגייעור ,חקלאות ודייג
אחוז מכלל המועסקים אחוז מכלל המועסקים6.6 6.5 6.6 5.4 5.4 5.4 3.0 3.4 3.0
תיירות Tourism תיירות
בינוי אחסנה ,תחבורה TransporConstruction בינוי אחסנה ,תחבורה tation, ותקשורת ותקשורת Communication
• In 2011, tourism consumption in the Israeli economy comprised 7% of the total private consumption. By comparison, food consumption comprised 19%, and communications consumption was 4%.
The Central Bureau of Statistics Web site: www.cbs.gov.il E-mail: info@cbs.gov.il Phone at information center: Jerusalem 972-2-6592666 Tel Aviv-Yafo 973-3-5681933 Written by: Omri Romano and Lena Ostrovsky Editor of Stati-Lite series: Nurit Yaffe Graphic design and photo: Scorpio 88 Additional pamphlets in the statisti-lite series in English published since 2008*: Transport 1995-2006 Sustainable development indicators Israel household expenditure survey and income survey 2007 Israel in Statistics 1948-2007 Crime in Israel 1999-2008 The social survey 2007-2008 The Arab population in Israel 2008 Hotels in Israel 1990-2009 Tourism in Israel 1990-2009 The population of Israel 1990-2009 Women and men in Israel 1990-2009 Israel’s foreign trade 2000-2010 Construction and housing conditions 1985-2010
*In the CBS web site September 2012
15
16
Tourism in Israelושירותי 1990-2011 2011-1990 הארחה תיירות
Written by: 2012 Omri יולי Romano Lena Ostrovskyסדרת | Editor series:ולנה Nurit Yaffe September 2012 | יפהand נורית :סטטיסטיקל עורכתof Stati-Lite | אוסטרובסקי רומנו |עמרי:כתיבה