Comprehensive Guide to Selling Your Home by ggsirDaniela

SELLING YOUR HOME T H E L I F E O F YO U R L I S T I N G

CONTENTS ABOUT ME A personal introduction

WHO WE ARE Why settle for less? Discover the difference with us

ADDING VALUE Maximizing your property value and its exposure

MARKETING — LOCAL & REGIONAL Bringing your property to market locally and regionally

MARKETING — GLOBAL Reaching affluent buyers around the world

YOUR LISTING ON SIR.COM

DRIVING TRAFFIC TO SIR.COM

ONLINE LISTING MARKETING

CONCLUSION My unique advantages

Each office is independently owned and operated.

OUR APPROACH We believe strongly that there is no better company to help you sell your home than Golden Gate Sothebyâ&#x20AC;&#x2122;s International Realty. The brand recognition alone opens doors that other brokerages canâ&#x20AC;&#x2122;t, but itâ&#x20AC;&#x2122;s the personal attention you will receive throughout the process of preparing, marketing, and negotiating the sale of your home that will make the difference in the experience you have and the results we achieve together. The following pages describe what we do to prepare, market, negotiate and sell your home at its optimum price.

Each office is independently owned and operated.

ABOUT ME

My Background

Daniela Haaland Golden Gate Sotheby’s International Realty d.haaland@ggsir.com 650.980.8866 Lic #02045462 DreamHomesbyDH.com

From the foundation up, Daniela Haaland knows houses and how to make them homes. Developers throughout the San Francisco Bay trust Daniela with finding and designing their perfect home. She brings to Golden Gate Sotheby’s International Realty a strong passion for real estate stemming from her positions at JD Haaland Construction, Inc. as Chief Financial Officer and Principal Design Consultant. This insight allows her to match your specifications with real estate offered both on and “off-MLS” or market your property to the right buyer that will make the best offer. Daniela’s genuine enthusiasm and commitment to excellence shines in all her transactions. Having lived and worked in Palo Alto, Los Altos and the South Bay, she has intimate knowledge of those communities and are her areas of focus. She is a graduate of San Jose State University and is dedicated to continuing her education and staying current in the ever-changing real estate markets by being an active member of the National Association of Realtors, Monterey County Association of Realtors, and Silicon Valley Association of Realtors. She and her husband currently reside in Los Altos and a vacation home in North Lake Tahoe. They spend their free time in the great outdoors mountain biking in the Santa Cruz Mountains and training for ultra-marathons. As a marathon runner and endurance athlete, Daniela will work tirelessly and collaboratively with all parties involved for her client’s ultimate success.

Each office is independently owned and operated.

ABOUT ME

Selected Listings and Sales

888 Warren Way, Palo Alto $4,300,000 | SOLD

584 Jay Street, Los Altos $3,850,000 | SOLD

3097 Cowper Street, Palo Alto $2,600,000 | SOLD

2738 Montavo Place, Campbell $1,150,000 | SOLD

807 Ticonderoga Drive, Sunnyvale $2,700,000 | SOLD

1246 Valley Quail Circle, San Jose $2,108,800 | SOLD

Each office is independently owned and operated.

ABOUT ME

Shared Experiences Daniela is a fabulous agent!

Daniela Haaland d.haaland@ggsir.com 650.980.8866 Lic. #02045462 DreamHomesbyDH.com

She really took the time to get to know what I was looking for and provided amazing advice about specific properties and neighborhoods. Daniela’s background in construction and design was super helpful, in that it gave me ideas on how to make my dream home out of the inventory available. She was on time for all of our meetings and went out of her way to be available when it worked for me. She also got detailed information on the properties I was interested in very quickly. I’m also really impressed with her ability to clearly lay out pricing strategies and present comps — Daniela knows the market and it shows! Proof of Market Knowledge — I will only set realistic exceptions We connected with Daniela in a chance meeting while checking out a home she was representing the seller for. She came across as a very honest lady who had great experience of the Palo Alto neighborhood. What was more interesting, was her ability to understand our needs and then suggest homes with our perspective and budgets in mind, rather than forcing us in a particular direction. She aggressively showed us homes across Palo Alto, while patiently waiting on our responses, gauging them and then checking the seller sentiment before advising us. In a short span of a month, Daniela had personally shown us over 20 homes, we had bid on 3 and finally landed with the home of our choice and budget. Furthermore, with her personal connections, she helped us settle in quickly by providing us with the right services (handyman, gardener...). We highly recommend Daniela as a trustworthy partner who will work with you to get the home meant for you.

Each office is independently owned and operated.

ABOUT ME

My Background Brian Ayer, a top producing agent in the Silicon Valley, consistently exceeds expectations with premium service, in-depth market knowledge, and personal integrity. Across all price points he exhibits extraordinary resourcefulness and problem-solving abilities that provide his clients with a seamless escrow experience.

Brian Ayer Golden Gate Sotheby’s International Realty Brian@BrianAyer.com 650.242.2473 Lic. #01870281 BrianAyer.com

Competing and cooperating with some of the top real estate professionals in the industry, Brian has earned the respect of his colleagues with his ethics and professional demeanor. Drawing upon these established relationships gives him a distinct advantage in the competitive Silicon Valley real estate market, and facilitates selling or uncovering off market opportunities. He remains a top producing agent consistently achieving $40+ Million in annual sales and continues to grow his business through exemplary referrals from his past clients. Brian is very well-versed in negotiation and marketing, and annually closes the most transactions for any individual Golden Gate Sotheby’s International Realty agent in Silicon Valley. A self-proclaimed “construction addict,” Brian draws upon his past experiences to provide remodel and expansion advice to clients to maximize the potential of their homes - for both enjoyment and resale. His extensive list of trusted vendors enables his clients to complete projects quickly and within budget. Globally, Brian leverages the Sotheby’s International Realty brand to connect his relocating clients with top agents around the world. His clients receive the highest level of service and experience a seamless transition from one home to another, anywhere around the globe. In his free time Brian enjoys running half marathons, traveling, and gardening.

Each office is independently owned and operated.

ABOUT ME

Selected Listings and Sales

490 Walsh Rd, Atherton

2 Sierra Ln, Portola Valley

285 Cervantes Rd, Portola Valley

685 Oregon Ave, Palo Alto

455 Oregon Ave, Palo Alto

255 Robin Way, Menlo Park

Each office is independently owned and operated.

ABOUT ME

Selected Listings and Sales

389 Oâ&#x20AC;&#x2122;Connor St, Menlo Park

303 Robin Way, Menlo Park

899 Blandford Blvd, Redwood City

950 Pleasant Hill, Redwood City

70 Woodsworth Ave, Redwood City

1907 Kentucky St, Redwood City

Each office is independently owned and operated.

ABOUT ME

Selected Listings and Sales

417 Palomar Dr, Redwood City

19 Anchor Lane, San Carlos

2637 Cedar St, San Carlos

8 El Sereno Dr, San Carlos

1168 Walnut St, San Carlos

217 Clifton St, San Carlos

Each office is independently owned and operated.

ABOUT ME

Selected Listings and Sales

2843 Adeline Dr, Burlingame

Each office is independently owned and operated.

1660 Celeste Dr, San Mateo

ABOUT ME

Shared Experiences Jonathan C.

Brian Ayer Brian@BrianAyer.com 650.242.2473 Lic. #01870281 BrianAyer.com

From the first time we met with Brian, we were very clear in aligning our goals for the sale of our home. Every conversation thereafter centered on achieving those goals. Brian was also very responsive; he literally picked up the phone EVERY time we called or followed up with a text, if unavailable. Selling your home can be a stressful time, and Brian kept a calm demeanor to assist us through the process. For open houses, inspections, staging, etc. Brian was there to ensure every detail was covered. Brian was great to work with and through his knowledge of the area helped us to achieve our goals. I would recommend him to anyone. Katherine E. Brian Ayer was fantastic! He was professional, knowledgeable, detail oriented, and best of all made it so easy for me! My house sold in less then one week for almost 200,000$ over asking. We broke the price per square feet record , with the buyer and seller happy. He handled ALL of the details: painters, landscapers, installation of new kitchen, carpet guys, beautiful staging, and for a great price for me. Selling my house was emotional for me and I can’t thank him enough for making it easy and stress free. Do yourself a favor, hand him the key, and walk away with confidence. Pete S. I had an exceptionally good experience working with Brian Ayer. I have worked with many very good agents and Brian was the best. What made him stand out in my transaction was his ability to correctly assess what my house could get in the market at the time and then market the property accordingly. Brian saw value in my house for a specific target segment. In interviewing multiple agents Brian believed that I get $100K more than the others thought I would. I was a bit skeptical, but he convinced me of his thinking and plan. Sure enough we got what we were asking. But that was also because Brian did a great job of market intelligence and negotiating to close the sale. George N. Working with Brian was phenomenal. You can tell you are working with a real professional who really cares about what he does. I’m elated with the experience. It was awesome. Brian is a rock star. He is the Michael Jordan of his industry.”

Each office is independently owned and operated.

ABOUT ME

Shared Experiences Roger M.

Brian Ayer Brian@BrianAyer.com 650.242.2473 Lic. #01870281 BrianAyer.com

Our experience was super! Brian has a fabulous personality and he’s really easy to work with. He’s extremely good with follow- through and he’s a nice guy, too. I have nothing but high praise for Brian. He did an absolutely stellar job.” Jeff A. I’ve used Brian for 4 transactions and wouldn’t think of using anyone else. Each time, I feel like he has gotten me a great deal, and I’m really glad he is in my corner. He has a keen eye for the current market, and offers great advice so I have confidence when it’s time to make a decision. Chris B. Brian always displays a balance of patience and aggressiveness that pays off. He understands the business well and how to get the deal done.. Noah R. Every couple of years you might meet a person who is exceptionally motivated, highly disciplined, and loyal. Brian is one of them. Mike S. I can not state this more clearly: Brian is excellent! He has vision, he has insight, he has dedication, and he was always there for us. You can not be in better hands! Outi T. Thank you! You have been wonderful, especially for the fact that we left you to take care of everything!

Each office is independently owned and operated.

WHO WE ARE Discover the difference with us

Each office is independently owned and operated.

COMPANY | WHO WE ARE

GOLDEN GATE SOTHEBY’S INTERNATIONAL REALTY CONNECTED AROUND THE BAY AND AROUND THE WORLD Our brokerage is the largest Sotheby’s International Affiliate in Northern California. We can help you find your buyer. We have more than 500 agents in 22 offices representing active qualified buyers and sellers throughout the San Francisco Bay Area. We service all Bay Area counties: • Alameda • Contra Costa • Marin • Napa • San Francisco

Each office is independently owned and operated.

• San Mateo • Santa Clara • Solano • Sonoma • Santa Cruz

SERVING ALL PRICE POINTS | WHO WE ARE

LUXURY SERVICE AT ALL PRICE POINTS MEETING THE NEEDS OF ALL OUR CLIENTS At Golden Gate Sothebyâ&#x20AC;&#x2122;s International Realty we believe that all our clients deserve luxury service for their property sale at every price point. We can provide added cachet and expanded exposure for properties at mid-to-lower price points. We market entry level homes, condominiums, land and investment properties provided there are ten attractive professional photos. Listings at all price points can be included on our San Francisco Bay Area website, ggsir.com, as well as on the internationally acclaimed sir.com site, searchable by clients all over the world. This is one way we can help you reach more qualified buyers. Donâ&#x20AC;&#x2122;t forget that from the perspective of most buyers around the country and around the globe, Northern California properties are at luxury price points. In addition, properties that do not meet our photography standard can still receive extensive marketing, including the option of Off-MLS marketing, email marketing, MLS and MLS related listing feeds such as Realtor.com, and property specific websites.

Each office is independently owned and operated.

#1 IN WEB TRAFFIC | WHO WE ARE 30M

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SOTHEBYSREALTY.COM REACHING THE MOST QUALIFIED BUYERS The homes on sothebysrealty.com are showcased with incredible photography, videography, and complimented with lifestyle searching capability. This has resulted in a website that attracts qualified and affluent consumers who appreciate the beauty of the site, the breadth of homes at all price points and depth of information offered on properties and locations. Anyone can host a website, but reaching the most qualified buyers casts the widest net for your home. Visitors to our site spend more time searching, and are able to locate properties in areas across the world that they may not have known or been aware of because of the lifestyle features and content.

Each office is independently owned and operated.

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#1 ON YOUTUBE | WHO WE ARE

SILVER CREATOR AWARD PRESENTED TO

Sotheby’s International Realty for passing 100,000 subscribers

51M+ VIDEO VIEWS

AWARDED #1 YOUTUBE CHANNEL MOST VIEWS OF ANY LUXURY REAL ESTATE BRAND Five billion videos are watched on YouTube each day. Sotheby’s International Realty has received YouTube’s Silver Creator Award and is the industry-leading channel with over 51+ million video views and 148,000+ subscribers, outperforming our competition by miles. At youtube.com/sothebysrealty you can find high quality listing and brand videos, as well as unique content. All of this drives traffic to sothebysrealty.com where your property is listed.

Each office is independently owned and operated.

#1 ON YOUTUBE | WHO WE ARE 51M 50M

148K+ SUBSCRIBERS

3.2M

#1 IN VIDEO IT’S ALL ABOUT THE VIEWS The collaboration of global affiliates contributing high-quality videography of our best properties listed worldwide has propelled the Sotheby’s International Realty brand’s YouTube channel to the top. We are #1 in video views and subscribers, far surpassing local and global competitors, and bringing the attention of today’s buyers from anywhere around the globe to our most remarkable homes for sale.

LOCAL VIDEO Our local bayareapropertyvideos.com YouTube channel is the largest in the San Francisco Bay Area, reaching millions of viewers worldwide. With over 1.2+ Million property views to date and 2,300+ subscribers and counting, our local property video channel far surpasses all competitors.

Each office is independently owned and operated.

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HERITAGE & BRAND | WHO WE ARE

SELLING YOUR GREATEST TREASURES SOTHEBY’S AUCTION HOUSE - 250 YEARS OF TRUST Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned a renowned status as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Sotheby’s is the oldest company listed on the New York Stock Exchange (BID), with a global network. Our association with the Sotheby’s brand is truly what sets us apart, because it is more than just an Auction House—it’s a legacy.

Each office is independently owned and operated.

WORLDWIDE NETWORK | WHO WE ARE

WORLDS LARGEST REFERRAL NETWORK

22,500

SALES ASSOCIATES

990

OFFICES

WE CAN FIND QUALIFIED BUYERS AROUND THE GLOBE BY ACTIVATING OUR WORLDWIDE AGENT NETWORK

72 COUNTRIES

ALL WORKING FOR YOU

SOTHEBY’S INTERNATIONAL REALTY WORLDWIDE REACH The Sotheby’s International Realty brand is a collection of the finest real estate companies in the world. Today our network boasts more than 22,500 affiliated independent sales associates, located in approximately 990 offices, in 72 countries and territories worldwide, placing over 10,000 referrals every year. Our network members utilize innovation with relevant reach to present a home in the most unique way.

Each office is independently owned and operated.

ADDING VALUE

Maximizing your property value through preparation, pricing and photography

Each office is independently owned and operated.

NEXT LEVEL CONCIERGE | ADDING VALUE

NEXT LEVEL CONCIERGE OUR PROGRAM GOES BEYOND ALL OTHERS Streamlined Property Preparation

Trusted Vendor Selection

Buy-Before-Selling Advantage

• Expertise at all price points

• Move on and move forward faster

• Cash-free, stress-free process

• Qualified and insured vendors

• Structural repairs, cosmetic improvements, staging

• Contract administration

• Move out before preparation and showings

• Customer satisfaction guarantee

• Improve accessibility and appearance

• No loan documentation required • Pay at close of escrow

• Make non-contingent “cash-like” offers

More details on this program at Next-Level-Concierge.com

ROAD MAP | ADDING VALUE

THE ROAD MAP INITIAL PHASES OF SELLING Phase 1 Initial Walkthrough Review Marketing Discuss Pricing Strategies Comparative Market Analysis (CMA) Sign Listing Agreement

Each office is independently owned and operated.

Phase 2 Phase 3 Preparing Your Home Review Pre-Market Options Clearing Personal Items Bay Area Elite Network Inspections Off-MLS Public Launch Disclosures Repairs - Select Contractors Improvements - Select Contractors Staging - Select Stager Professional Photography Ad Copywriting

TARGETED MARKETING | ADDING VALUE

TARGETED MARKETING MATCHING THE OPPORTUNITY WITH THE INTERESTED BUYER We spend time early in the process to get to know your home well enough that we can communicate the opportunity it represents. That helps us to target our marketing to buyers that are looking for the unique opportunity your home represents. Good marketing builds demand and increases the likelihood that buyers will seek out your home. We reach out proactively to potential buyers and their agents, diligently following up on any leads uncovered at open houses, from online lead capture, or through our own one-on-one efforts. This expert human touch is becoming increasingly rare in a world of automated online marketing and reliance on auction pricing to draw a crowd. We do the additional legwork required to get the best result for you in getting your house sold.

Each office is independently owned and operated.

PREPARATION | ADDING VALUE

PREPARING YOUR PROPERTY INSPECTIONS, REPAIRS & DISCLOSURES We can recommend improvements to the house to enhance its attractiveness and marketability. If desired, we will coordinate and schedule professionals to perform these improvements. We will highlight the areas that will appeal most to likely buyers: the yard and grounds, the homeâ&#x20AC;&#x2122;s workspaces and its entertaining possibilities. In some regions, property inspection reports are expected. We can assist you in locating inspectors and coordinating the reports. We can work with you to complete disclosures to reduce your risk of a lawsuit after close.

Each office is independently owned and operated.

STAGING | ADDING VALUE

STAGING SHOWCASING FOR MAXIMUM VALUE Staging a home is a powerful way to expand the pool of potential buyers. By proposing aesthetic changes that will make a difference to buyers we can make your home stand out from other properties on the market. A few judicious improvements can help a buyer fall in love more quickly with your home. We also offer virtual staging with our CURATE app, which can help buyers quickly visualize an upstaged or empty space and imagine it as their home.

Each office is independently owned and operated.

PHOTOGRAPHY | ADDING VALUE

YOU ONLY HAVE 6 SECONDS, MAKE THEM COUNT.

PROFESSIONAL PHOTOGRAPHY MAKE THE FIRST IMPRESSION MEMORABLE A picture is worth a thousand words. In real estate sales, a picture can be worth thousands, hundreds of thousands, even millions of dollars. Showcasing your property in the best light with proper preparations and professional photography can increase the final sales price substantially. Our company is highly selective regarding the quality assurance of the photography used to market and sell your home. This is a benefit that provides untold value when it comes to gaining the attention of buyers online, and enticing them to visit the property in person.

Each office is independently owned and operated.

PRICING | ADDING VALUE

THE ART OF PRICING

HOME PRICING FACTORS & STRATEGIES

Your home should be uniquely positioned to create maximum interest and help produce the highest possible financial return. Although the strategy you adopt in setting the listing price will influence its sale, there are many other factors that come into play. Market Influences: • Your property’s location • Recent property market values • Economic and housing market conditions • Absorption rate Client Control: • List price to maximize buyer pool • Physical condition of your property • Ready access to your property for showing

Agent Control: • Preparing your property to look its best • Professional photography • Reaching the largest buyer audience • Highlighting your property’s attributes • Negotiating on your behalf Pricing Strategies: • Low “Auction” Pricing - to generate bidding • Market Pricing • Premium Pricing - consider timing

Each office is independently owned and operated.

PRICING | ADDING VALUE

Comprehensive Upgrade “I am in LOVE with this house!”

Deeper Details

“I wouldn’t have to do a thing.”

Finishes

More improvements

“I want to move in and not do anything for a while.”

Basics

“Has potential, but needs work.”

= increased demand = better price

Preparation Expands the Audience

As Is

“I have a vision and want a deal.”

IMPACT OF HOME PREPARATION PRESENTATION AFFECTS BUYER PERCEPTION The “As Is” Option Sellers stay in residence No prep work performed Just The Basics Professional cleaning service Maximize space, no staging Update Finishes Sellers move out of residence Paint interior and exterior of house Front landscaping clean-up or re-do New and refinished flooring

Each office is independently owned and operated.

Deeper Details Replace light fixtures, knobs and faceplates Upgrade appliances, carpet and flooring Address “decision rooms” Backyard landscaping clean-up or re-do Priority repairs Comprehensive Upgrades Contemporize all aesthetics in house Upgrade counters and surfaces Upgrade appliances Upgrade bathrooms Complete all repairs on inspection report

MARKETING

Reaching local and regional buyers

Each office is independently owned and operated.

PLAN | LOCAL & REGIONAL MARKETING

SUCCESSFUL MARKETING MARKETING PLAN OVERVIEW PRE-MLS OPTIONS • Coming Soon - Elite Agent Network • Private Listings - Elite Agent Network • Off-MLS Public Listing Launch LOCAL AND REGIONAL MARKETING • Signage • Brochures • Email Marketing • Property Website • Host a Broker’s Tour • Host an Open House

Each office is independently owned and operated.

• • • • •

Report on Inquiries of Your Home Enhanced Listing on ggsir.com Print Advertising Local Online Advertising Regular Updates on Comparable Homes

STRATEGIES | LOCAL & REGIONAL MARKETING

500+ AGENTS LOCALLY WORKING GLOBALLY Our regional network of top agents work together,

THE POWER OF REFERRAL

giving you direct access to the largest referral network to find qualified buyers around the San Francisco Bay Area for on-and off-market listings.

ELITE AGENT NETWORK Coming Soon Listings (before photography) Coming soon listings can be shared with the Golden Gate Sotheby’s International Realty’s Elite Agent Network throughout the Bay Area via our proprietary, password-protected platform that only GGSIR agents can access. This starts without photos in the “coming soon” property section of the platform. Private Exclusive Listings When professional photos are added to the listing, email marketing goes out to our agents notifying them that a new property is available and can be found on our proprietary, passwordprotected intranet. Agents in our company will be able to email the listing to their buyers who are looking for off-market opportunities, hence the need for professional photos. In this stage the property will not be found on any public websites such as sir.com, goldengatesir.com, zillow.com, trulia.com, etc.

Each office is independently owned and operated.

OFF-MLS | LOCAL & REGIONAL MARKETING

OFF-MLS PUBLIC LAUNCH MARKETING WITHOUT LAUNCHING ON MLS Listings can be marketed on public websites without being on MLS. Off-market listings do not appear on realtor.com which exclusively pulls from the MLS, nor will they appear on any competing brokersâ&#x20AC;&#x2122; websites or agent websites that use the IDX feed from MLS. Note: Some sites, such as Zillow, do track days on market. sir.com*

FT.com (Financial Times)*

Homes.com

GoldenGateSIR.com*

JamesEdition.com

CountryLife.co.uk

Zillow.com Network

HomeFinder.com

HomeAdverts.com

Trulia.com

PropGoLuxury.com (Asia)

Nikkei.com (Japan)*

WSJ.com

Juwai.com (China)

SFGate.com

NewYorkTimes.com*

Zaobao.com (China)*

MercuryNews.com

MansionGlobal.com*

House 24 (Italy)

LuxuryEstate.com*

RealBuzz.com

Each office is independently owned and operated.

*Indicates video is shown on property detail page

SIGN | LOCAL & REGIONAL MARKETING

PROPERTY SIGNAGE A POWERFUL INTRODUCTION The prestige of the Sotheby’s International Realty Brand is renowned globally. When a Golden Gate Sotheby’s Intentional Realty sign is installed in front of your property, it instantly leverages the cachet of our brand power to uniquely distinguish your home from others. Our sign represents a legacy of luxury service at all price points.

Each office is independently owned and operated.

650.766.9429 annette.smith@sothebysrealty.com Lic. #01180954 ANNETTE SMITH

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. GOLDENGATESIR.COM | 640 Oak Grove Avenue, Menlo Park, CA 94025

BROCHURES | LOCAL & REGIONAL MARKETING

More photos and info at 240RingwoodAvenue.com

Annette makes her home in the Linfield Oaks neighborhood in Menlo Park with her husband, Cary, and their two daughters. As someone who has been through several boom and bust real estate cycles, Annette can give clear, calm advice to help her clients achieve their real estate goals in any economic climate. Annette’s passion for people and the community where she lives and works is evident. For 24 years she has not only been a top-performing realtor, but also an active member of the Menlo Park community— sponsoring the Summer Concert Series; serving on the board of directors for Adolescent Counseling services; shepherding her kids through the local schools, and greeting neighbors as she walks her dog, Max.

About Me

Annette Smith knows it’s all about building relationships. Whether you’re a homeowner, navigating all the emotional and physical transitions of selling your house, or a buyer trying to get the best deal in a competitive environment, Annette offers both the expertise of a seasoned real estate agent and the genuine care of a good friend. It’s no wonder that over 90% of her business comes from referrals.

About the Home

Details

Opportunities for entertaining abound in this this exquisitely crafted, elegant home custom designed

• Offered at $4,388,000

with the highest quality materials and finishes. The main level offers a chic living room / dining room

• 4 Beds

combo, generous size family room which opens to the gourmet chef’s kitchen, an en suite bedroom

• 4.5 Baths

and powder bath. Three upstairs en suite bedrooms including the elegant master retreat with a

• House ±3,369 sf

luxurious bath, and separate office/reading room complete the inside of the home. The backyard

• Living Space ±2,930 sf

includes a stone patio and seating wall, built-in outdoor kitchen and a gas firepit.

• Garage ±436 sf • Lot ±7,797 sf

Over the years, she’s also developed strong relationships with other local agents who know her reputation for professionalism, creative problem solving, and integrity—qualities that give her buyers an edge in multiple offer situations.

Annette’s passion for people and the community where she lives and works is evident. For 24 years she has not only been a top-performing realtor, but also an active member of the Menlo Park community— sponsoring the Summer Concert Series; serving on the board of directors for Adolescent Counseling services; shepherding her kids through the local schools, and greeting neighbors as she walks her dog, Max.

About Me

As someone who has been through several boom and bust real estate cycles, Annette can give clear, calm advice to help her clients achieve their real estate goals in any economic climate. Annette makes her home in the Linfield Oaks neighborhood in Menlo Park with her husband, Cary, and their two daughters.

More photos and info at 240RingwoodAvenue.com

ANNETTE SMITH 650.766.9429 annette.smith@sothebysrealty.com Lic. #01180954

GOLDENGATESIR.COM | 640 Oak Grove Avenue, Menlo Park, CA 94025 Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

Brand New Farmhouse in Menlo Park 240 Ringwood Avenue, Menlo Park

PROPERTY BROCHURE SHOWCASING YOUR PROPERTY IN PRINT We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and compelling narrative, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients which cannot be duplicated.

Each office is independently owned and operated.

EMAIL | LOCAL & REGIONAL MARKETING

ANNOUNCING YOUR HOME EMAIL MARKETING TO AGENTS Typically, the greatest interest in a property happens within the first weeks it is on the market. To effectively capitalize on this attention, we will create a customized marketing campaign to bolster interest in targeted key areas within your local neighborhood, surrounding area and to my sphere of influence. By employing a consistent, unique and customized marketing campaign, we will be able to skillfully market your home to make the impact it deserves.

Each office is independently owned and operated.

MLS | LOCAL & REGIONAL MARKETING

MULTIPLE LISTING SERVICE YOUR LOCAL LISTING ENHANCED Our agents have years of experience leveraging the Multiple Listing Service offering in your area. They understand the value of photography selection, copy writing, highlighting the features of the home and enhancing the appearance and appeal of your property on this platform. The MLS sends your listing to Realtor.com which is a significant US listing search portal. The information contained in the MLS is designed to accurately reflect the details of your property. Additionally, through using the features of the regional MLS, agents can reach buyers who are signed up to view your home.

Each office is independently owned and operated.

PROPERTY WEBSITE | LOCAL & REGIONAL MARKETING

PROPERTY WEBSITE SHOWCASING YOUR PROPERTY INDEPENDENTLY A property website with a unique domain name can be created to further showcase your property. This can be a simple way for traffic to find your site, particularly if the URL is the address or a notable description of your property. The property websites contain high resolution photography, details of the property, maps and area information, as well as the contact information of your agent to ensure we can answer any questions or respond to inquiries. If you have a video or Matterport 3D tour, this can be included on the property website as well.

Each office is independently owned and operated.

GGSIR.COM | LOCAL & REGIONAL MARKETING

GGSIR.COM COMPANY WEBSITE WITH YOUR HOME A comprehensive listing for your home is displayed on our company site, ggsir.com, where Bay Area buyers are searching for property. The site offers many enhancements. Property Search Options include: • Our Listings

• Listings by Region

• Luxury Collection

• Luxury Listings

• Bay Area Listings

• Listings by Lifestyle

• High Res Photography

• Open Homes

• Property Videos

Each office is independently owned and operated.

PRINT ADVERTISING | LOCAL & REGIONAL MARKETING

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LOCAL ADVERTISING INDIVIDUAL, LOCAL AND CUSTOM-TAILORED An individual plan will be custom-tailored to market your home and will include a combination of key elements. Our reach is local, national and international, and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement.

Each office is independently owned and operated.

NEWS SYNDICATION | LOCAL & REGIONAL MARKETING

ONLINE ADVERTISING SF GATE & BAY AREA NEWS GROUP REGIONAL MARKETING Our strategic syndication partnership with regional news outlets allows your property to be promoted on SFGate.com and MercuryNews.com. This ensures your property reaches regional audiences daily and that all the Open Houses for your property are covered on the top news media sites.

Each office is independently owned and operated.

GATEWAY MAGAZINE | LOCAL & REGIONAL MARKETING

BRAND MAGAZINE SAN FRANCISCO BAY AREA Print publications reinforce the brand image, elevating the properties that are listed through Golden Gate Sotheby’s International Realty. GATEWAY Magazine is published by Golden Gate Sotheby’s International Realty. Featuring rich local and global content, this tri-annual publication’s distribution reaches nearly 70,000 of the Bay Area’s most affluent households each issue.

Each office is independently owned and operated.

MARKET REPORTS | LOCAL & REGIONAL MARKETING

INFORMING BAY AREA BUYERS OUR BAY AREA MARKET REPORTS AND RESEARCH Data driven and in-depth analysis of the market monthly, quarterly and annually, with market research and commentary in collaboration with leading real estate research firm Rosen Consulting Group (RCG) ensures potential buyers have the best information to make informed decisions. Our strategic partnership with RCG contributes to our brokerageâ&#x20AC;&#x2122;s thought-leadership, market understanding and high-level service, enabling us to better understand and explain the current market to buyers, sellers, clients and peers.

Each office is independently owned and operated.

GLOBAL REACH

Reaching a global audience of affluent buyers

Each office is independently owned and operated.

TOP WEBSITE | GLOBAL MARKETING

SOTHEBYSREALTY.COM (SIR.COM) YOUR PROPERTY FEATURED GLOBALLY Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestyle-focused sites to our global network of local websites and on to our media partner websites. Our collection of over 3.5 million vibrant, quality-controlled high resolution property photographs attracts consumers to search and inquire more than any other luxury real estate website. The ability to search “San Francisco Bay Area” goes beyond a standard city search, allowing buyers from across the country and around the world to discover properties in locations they may not be familiar with. This has resulted in many sales by buyers outside of the Bay Area. • Market Leader in International Audience

• Bay Area Search

• High Resolution Photography

• First to Video

• Up to 50 Photos

• 17 Languages

• Video and Matterport 3D

• Foreign Currency Conversion

• Lifestyle Search

Each office is independently owned and operated.

DRIVING TRAFFIC | GLOBAL MARKETING

100+ LOCAL BROKERAGE SITES

GLOBAL MARKETING DRIVING TRAFFIC TO OUR SITE AND TO THE WORLD Your property is showcased on our site, sothebysrealty.com. Through extensive advertising and content placement and media partnerships, traffic comes from sites like Mansion Global, Elle DĂŠcor, Facebook, Architectural Digest and YouTube to our site where they can search and find your home. Your home is also featured on the best premium paid listing sites that include wsj.com, nytimes. com, sfgate.com, juwai.com and many others. Some listing sites even include the property videography in our targeted listing distribution. Additionally, over 100 Sothebyâ&#x20AC;&#x2122;s International Realty brokerages include listings from around the world on their brokerage website in their local markets. This dramatically multiplies the number of potential buyers who can search and find your property. This is part of a cascading web platform that maximizes exposure for your property around the world.

Each office is independently owned and operated.

DRIVING TRAFFIC | GLOBAL MARKETING

DRIVING TRAFFIC TO SIR.COM OUR MEDIA PARTNERS BRING BUYERS TO SEE OUR LISTINGS At Sotheby’s International Realty, our goal is to provide a home with relevant points of exposure designed to connect sellers with potential buyers. The partners include Google, YouTube, The Wall Street Journal, Elle Décor and The New York Times. Your property can benefit as a result of traffic from our exclusive relationships with Architectural Digest and Apple.

Each office is independently owned and operated.

APPLE TV | GLOBAL MARKETING

EXCLUSIVE APPLE PARTNERSHIP APPLE NEWS AND APPLE TV CHANNEL Sotheby’s International Realty has launched a channel on Apple TV. Enjoy viewing listings from around the world. There is also an in-app game which allows you to guess the location of the most beautiful properties in the world listed by Sotheby’s international affiliates in the gallery. Sotheby’s International Realty is now the exclusive real estate partner of Apple News. Use the News app on your Apple device and experience the partnership!

Each office is independently owned and operated.

ARCHITECTURAL DIGEST | GLOBAL MARKETING

ARCHITECTURAL DIGEST EXCLUSIVE MULTI-PLATFORM PRESENCE Every day, Architectural Digest inspires millions of affluent home enthusiasts to redesign and refresh their lives through a multi-platform presence which includes print and digital connections. Our alignment with Architectural Digest will deliver an anticipated 14 million media impressions and encompasses an integrated online partnership through a commanding presence on ArchitecturalDigest.com. Recently redesigned and re-engineered, ArchitecturalDigest.com attracts on average more than 900,000 unique monthly visitors consuming about 10 pages per visit and is the perfect environment to uniquely showcase the homes we represent.

Each office is independently owned and operated.

SOCIAL MEDIA & MOBILE | GLOBAL MARKETING

SOCIAL MEDIA & MOBILE APP IN BUYERS’ HANDS AND LIVES Social media is not only a buzz word, but a powerful marketing vehicle when used artfully. At Golden Gate Sotheby’s International Realty, we use social media to connect homes to our global community of real estate influences to create meaningful conversations and emotional connections among those who value the unique. This relationship drives traffic to our website where buyers can search listings and contact us directly for information about your property.

Each office is independently owned and operated.

EGALLERY | GLOBAL MARKETING

WORLDWIDE DISTRIBUTION EGALLERY & GLOBAL PROPERTY DISTRIBUTION Featured in most of the Sotheby’s International Realty and Sotheby’s Auction House locations around the world, the eGallery is a dynamic property slide show designed to provide worldwide reach to a property. The Global Property Distribution program involves sending your property brochures to hundreds of real estate and Auction House locations around the world, providing additional exposure for listings our network represents.

Each office is independently owned and operated.

OF BUYERS SEARCH ONLINE Properties on SIR.com reach buyers worldwide.

INTERNATIONAL NEW YORK TIMES | GLOBAL MARKETING

INTERNATIONAL NEW YORK TIMES THE GLOBAL EDITION OF THE NEW YORK TIMES The authoritative journalism of The International New York Times reaches 180 countries. The INYT is written for people who know that global events and trends affect their work and their lives. Our partnership with this key daily newspaper goes beyond just the pages we advertise in. We also participate at some of the most prestigious events around the world, where our wrap is placed around thousands of copies of this newspaper. Unequivocally, the INYT helps your home reach the world.

Each office is independently owned and operated.

MORE VIEWS | GLOBAL LISTING SITES

ONLINE PROPERTY ADVERTISING YOUR PROPERTY ON THE MOST TRAFFICKED GLOBAL SITES To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty brand has partnered with, and distributes properties to, the most significant media companies and real estate-focused websites in the world. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.

Each office is independently owned and operated.

WALL STREET JOURNAL | GLOBAL LISTING SITES

THE WALL STREET JOURNAL TARGETING THE FINANCIAL WORLD Our ongoing collaboration with The Wall Street Journal provides our brand with a multi-platform approach to reach the global business elite that turn to this media icon for their daily source of insight, and deliver 170 million media impressions. As the exclusive global sponsor of the Friday Real Estate Section (Mansion), the Sotheby’s International Realty brand “owns” the most highly trafficked day of the week on wsj.com. And, for the first time ever, the WSJ has allowed advertising within the editorial space, turning to our brand as the preferred partner for this innovative endeavor.

Each office is independently owned and operated.

NEW YORK TIMES | GLOBAL LISTING SITES

THE NEW YORK TIMES THE “MLS” FOR NEW YORK AND INTERNATIONAL BUYERS Blending exclusivity, dominance and innovative technology, our brand will reach the NYT audience using behavioral targeting and a cross platform presence. Our listings are displayed prominently in the Real Estate section.

Each office is independently owned and operated.

JAMES EDITION | GLOBAL LISTING SITES

JAMES EDITION WORLD’S LUXURY MARKETPLACE—MIDDLE EAST, INDIA, CHINA JamesEdition.com is truly a global luxury website portal, attracting a niche audience of highly affluent consumers. Offering entrée into the world’s luxury marketplace, JamesList.com features private jets, yachts, exotic cars, exclusive watches and of course luxury homes. James Edition helps consumers find the best of the best and their website reaches more than 700,000 potential buyers from 200+ countries each month. Our brand’s collaboration includes results in about 2.5 million media impressions annually.

Each office is independently owned and operated.

JUWAI | GLOBAL LISTING SITES

JUWAI.COM REACHING THE CHINESE MARKET Sothebyâ&#x20AC;&#x2122;s International Realty has collaborated to ensure your property is listed on Juwai.com, the top real estate search site in China. The listings are hosted behind the Great China Firewall, and reach over 403 cities in China as well as major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore. The property features are professionally translated and include currency conversion. Chinese buyers are the fastest-growing segment of global property buyers. By 2020, Chinese overseas property transactions are predicted to hit $220 Billion.

Each office is independently owned and operated.

COUNTRY LIFE | GLOBAL LISTING SITES

COUNTRY LIFE REACHING EUROPEAN READERS Country Life magazine encompasses magnificent country properties across the United Kingdom and beyond, and one in three of their readers are looking to purchase a home within the next 12 months. Their website, CountryLife.co.uk, attracts more than 2 million page views per month and is considered the primary source of top-end properties, covering topics of interest that appeal to high-end property buyers. Anticipated to deliver 750,000 media impressions annually, our brand will execute a targeted banner ad rotation featuring listings from around our network.

Each office is independently owned and operated.

PROPGOLUXURY.COM | GLOBAL LISTING SITES

PROPGOLUXURY A LEADING INTERNATIONAL LUXURY PROPERTY WEBSITE PropGoLuxury.com represents tens of thousands of elite properties from over 35 countries and is one of the worldâ&#x20AC;&#x2122;s fastest growing global luxury real estate portals. This essential international placement provides our listings with 100% share of voice (S0V) via a leader board unit on the homepage and listing search pages. In total, this sponsorship is expected to deliver nearly 2 million media impressions this year.

Each office is independently owned and operated.

PROPERTY REPORTS | GLOBAL LISTING SITES

ONLINE PROPERTY REPORTS WEBSITE STATISTICS To measure results, the Sothebyâ&#x20AC;&#x2122;s International Realty brand has teamed up with ListTrac to provide a detailed property report with statistics and views that are generated from each partner site. These marketing reports provide critical data for your property, where valuable marketing intelligence is revealed. You will be able to see first-hand where your online buyers are coming from and how many visits are generated from each channel of communication.

Each office is independently owned and operated.

CONCLUSION | YOUR HOME

WHY LIST WITH ME? IMPORTANT UNIQUE ADVANTAGES While real estate by nature is local, the market for your home is likely national, and increasingly global. Sotheby’s International Realty is part of this global network, which includes offices in the world’s most sought-after locations. Selecting me and Golden Gate Sotheby’s International Realty to represent your property connects you to a group of real estate professionals widely respected for the quality of their listings and the level of professionalism and expertise they offer. Our associates have a deep understanding of local real estate markets and strong ties to the communities we serve. We share a strong commitment to delivering exceptional service and have a long history of exceeding the expectations of the world’s most discerning buyers and sellers. • Preeminent local expertise and contacts • Access to proprietary marketing materials • Strong relationships, marketing and brand recognition in other key markets • A referral connection with some of the world’s most successful agents • A proven ability to sell properties in all price ranges • A comprehensive internet and global marketing strategy • Cross-marketing opportunities with strategic partners like Sotheby’s Auction House • The high level of service that clients have come to expect from the Sotheby’s brand • Connection to a steadfast legacy company representing your most valuable asset

Each office is independently owned and operated.