ghd Product Brochure 2021 by ghdhairanz

EXPERIENCE THE ULTIMATE IN STYLING POWER

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TAKE CONFIDENCE TO ANOTHER LEVEL WITH GHD

Working together with scientists and stylists, we develop breakthrough technology that is designed to empower you. ghd offers everything you need to dry, style, curl, maintain and protect your hair to the highest possible standard. That’s why ghd is loved by professionals and used in salons across the world. Because there’s one thing we expect as standard – a good hair day.

*proven to increase shine vs naturally dried hair, reduced breakage vs a styler at 230 ̊ C.

GHD PLATINUM+™

GHD’S ULTIMATE SMART STYLER THAT PREDICTS YOUR HAIR’S NEEDS Breakthrough Ultra-zone™ technology intelligently predicts your hair’s needs and constantly adapts to ensure the optimum temperature of 185°C is maintained at all times. It monitors heat 250 times per second and recognises your hair type and the speed at which you are styling to control heat more effectively than ever before! Now thanks to platinum+, get head-turning results with 20% shinier and 70% stronger hair.*

GHD PLATINUM+™ EASE OF USE Swivel cord For extra ease and flexibility when in use.

ULTIMATE RESULTS Custom created plates Ceramic floating plates with ultra gloss coating for instant frizz-free styling and 20% more shine.**

UNCOMPROMISING STYLE Unique patented wishbone hinge For the ultimate snag-free glide and glossy finish.

#NOTJUSTA STRAIGHTENER Sleek rounded design For snag-free and versatile styling, quickly and easily.

PERSONALISED ONE STROKE STYLING Ultra-zone™ predictive technology Predicts your hair’s needs to control heat more effectively, for ultimate results with 70% stronger hair and 2x more colour protection.* *reduced breakage and 2x more colour protection vs. a styler working at 230 ̊C. **proven to increase shine vs. naturally dried hair.

GHD GOLD ® *December’20. Over 71% of 79 consumers agreed vs their current styler.

THE GOLD STANDARD OF STYLING Introducing ghd gold®. Featuring Dual-zone™ technology, which delivers sleeker, smoother and healthier-looking hair.* Expect nothing less than transformative results.

GHD GOLD®

#NOTJUSTASTRAIGHTENER Sleek rounded design

For snag-free, easy versatile styling.

EASE OF USE Swivel cord For extra ease and flexibility when in use.

HIGH PERFORMANCE ADVANCED STYLING Dual-zone™ technology 2 dynamic sensors control heat across both plates to maintain the optimum temperature of 185°C at all times.

LUXE RESULTS Ceramic contoured floating plates With high gloss coating for frizz-free styling with enhanced shine.

GHD MAX *vs ghd Original. **July’20. 80% of 140 consumers agreed vs their current styler

GHD'S WIDE PLATE STYLER FOR SLEEK, STRAIGHT STYLING IN HALF THE TIME Introducing new ghd max. Styling just got quicker and easier for long, thick or curly hair, enabling sleek styling with minimum effort and less damage. Featuring 70% larger plates* and Dual-zone™ technology so you can style your hair in half the time** with no extreme heat.

GHD MAX MAXIMUM RESULTS High gloss plate coating For super smooth glide with 80% more shine.††

#NOTJUSTASTRAIGHTENER Sleek rounded design with curved edges For snag-free, easy versatile styling with less breakage.***

EASE OF USE Swivel cord For extra ease and flexibility when in use.

HIGH PERFORMANCE ADVANCED STYLING Dual-zone™ technology Patented heater system with 2 dynamic sensors that control heat across both wide plates to maintain the optimum temperature of 185°C at all times.

TIME-SAVING TRANSFORMATION 70% larger ceramic floating plates* Perfect for styling long, thick and curly hair in half the time.**

*vs ghd original. **July’20. 80% of 140 consumers agreed vs their current styler. ***vs a wide plate styler at 210 C. †technical test in a lab on brunette hair, measured vs naturally dried hair. ††technical test in a lab on frizzy hair, vs naturally dried hair.

GHD MINI

THE SPECIALIST TOOL FOR PRECISION STYLING Professional slim plate styler, ghd mini for styling short hair and fringes. Featuring ceramic heat technology to constantly monitor and maintain the optimum styling temperature of 185°C. No matter what your hair type or style is, you can achieve sleek and smooth results, with no extreme heat.

GHD ORIGINAL

THE ONE THAT STARTED EVERYTHING

Remember a time before perfect hair? Neither do we, and that’s thanks to our ghd original. The original hair saviour uses ceramic heat technology to create sleek and smooth everyday styles. Simple, effective, iconic.

WHICH STYLER IS RIGHT FOR ME?

product

product description

hair results

ghd platinum+™

ghd gold®

ghd max

ghd mini

ghd original

ghd's ultimate SMART styler that predicts your hair's needs

The gold standard of styling

Wide plate styler for styling in half the time** for long, thick, curly hair.

Slim plate styler for precision styling on short hair and fringes

The one that started everything

70% stronger hair*, 2x more colour protection* and 20% more shine**

Sleeker, smoother and healthier looking hair*

Instant sleek, straight results in one pass

Sleek and smooth results

Sleek and smooth everyday styles

Smart professional styler

Advanced professional styler

Professional wide plate styler

Professional slim plate styler

Professional styler

Smart Ultra-zone™

Dual-zone™

Ceramic heat

26.8mm

25.6mm

42mm

12.7mm

23.9mm

20 seconds

25 seconds

30 seconds

3 years

2 years

key product features product type technology type wishbone hinge ultra-gloss plates 185°C temperature plate size (width) heat up time protective plate guard universal voltage automatic sleep mode warranty

ghd platinum™+: *reduced breakage and 2x less colour fade vs. a styler working at 230°C. **Proven to increase shine vs. naturally dried hair. ghd gold ®:*December’20. Over 71% of 79 consumers agreed vs their current styler. ghd max: **July’20. 80% of 140 consumers agreed vs. their current styler.

LIGHTER, FASTER...

Introducing ghd’s lightest and fastest professional hair dryer for ultimate styling control. When you're looking for quick, sleek and smooth results, ghd helios puts the power of a salon blowdry in your hands. Used by stylists across the globe, ghd helios is the go-to for professional styling – lighter, faster and smoother than ever!

GHD HELIOS ™

...FOR ULTIMATE STYLING CONTROL

GHD HELIOS™ FASTER & ULTRAPOWERFUL DRYING

ERGONOMIC DESIGN

2200 Watt brushless motor

Lightweight feel

Maximise drying performance so you can style hair faster.* The 2200 Watt brushless motor and waveform heater with ghd’s bespoke contoured nozzle create a concentrated airflow travelling at 120km/h to speed up your styling routine.

Optimised design to distribute the weight evenly for easy handling and a seamless, effortless experience.

STYLING FREEDOM

SMOOTH & SHINY RESULTS

Variable controls Featuring 3 variable power & temperature controls.

Advanced ionic technology Reduces frizz & flyaways** to deliver an impeccable finish with smooth, shiny results.**

FINISHING TOUCHES Luxurious design Contrasting metallic accents and a colour coordinated silicon loop perfect for keeping helios stored neatly and safely.

PRECISION & ULTIMATE STYLING CONTROL Aeroprecis™ technology A combination of internal aerodynamic design with our bespoke contoured nozzle. This delivers concentrated temperature & airflow distribution, enabling intuitive styling giving you more precise control and hair alignment** for compelling styling results.

LASTING STYLES Cool shot button Featuring a cool shot button for a quick blast of air to fix your look in place.

*consumer testing vs. regular hair dryers. **vs. naturally dried hair.

GHD AIR

*vs. regular consumer hairdryers.

SALON STYLE IN HALF THE TIME

You’re not impatient – you just have things to do and you always want to look great while doing them. ghd air ® is your perfect styling partner. Its powerful motor delivers high‑pressure airflow for drying in half the time.* The advanced ionic technology reduces frizz and flyaways, for a sleek, salon-style finish. It really is that simple.

GHD AIR®

SALON RESULTS

STYLING CONTROL

Professional AC motor

Precision nozzle

Powerful 2100 Watt professionalstrength motor and patented removable air filter deliver high pressure air flow for fast drying.

Featuring precision nozzle for a concentrated airflow.

LASTING STYLES Cool shot button Featuring a cool shot button for a quick blast of air to fix your look in place.

STYLING FREEDOM Variable controls Featuring 3 variable power & temperature controls.

GHD FLIGHT ®

BECAUSE SIZE DOESN’T MATTER This handy travel size hair dryer packs the styling power you can rely on in a lightweight and compact design. 50% lighter than the ghd air ® professional hair dryer yet with 70% of the power, ghd flight ® is the perfect fusion of premium design, powerful performance and portability.

WHICH HAIR DRYER IS RIGHT FOR ME? product

ghd helios™

ghd air ®

ghd flight®

Lighter & faster for ultimate styling control

Salon style in half the time*

Because size doesn’t matter

Drastically speeds up styling* 30% more shine**, smoother results*, 3 x more hair alignment**

Salon finish 2x faster* with reduced frizz

50% lighter*, compact and powerful travel companion

Advanced professional hair dryer

Professional hair dryer

Travel hair dryer

speed power

2200 Watt

2100 Watt

1400 Watt

heat settings

speed settings

0.78 kg

0.82 kg

0.42 kg

2 years

1 year

2 years

1.8m

product description

hair results

key product features product type aeroprecis™ technology ionic technology

cool shot precision nozzle weight dual voltage warranty cord length

ghd helios: *consumer testing vs. regular hair dryers. **vs. naturally dried hair. ghd air: *vs. regular consumer hair dryers. ghd flight: *vs. ghd air.

GHD CURVE ®

GORGEOUS, SHINY, LONG-LASTING CURLS Easily create curls and waves with the ghd curve® professional range of wands and tongs. Developed by ghd scientists and featuring our breakthrough Ultra‑zone™ technology, now you can have gorgeous, healthy-looking curls that last - every day of the week.

GHD CURVE ®

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GHD ORACLE ®

THE GHD CURL REVOLUTION. ONE TOOL FOR ENDLESS CURL LOOKS

EXCLUSIVELY AVAILABLE IN SALONS.

Oracle uniquely combines the power of heat and cool to ensure beautiful curls in just one stroke. The patented design allows you to create any curl or wave with the simple tilt of the hand. The innovative Curl-zone, powered by a lightweight, internal fan cools the hair instantly to set your curls in place, ensuring gorgeous, long-lasting results.

GHD ORACLE ®

ENDLESS CURL OPPORTUNITIES Patented design Oracle’s patented design allows you to create any curl or wave with a simple tilt of your hand or by changing hair section size.

EASE OF USE Swivel cord For extra ease and flexibility when in use.

SLEEK & SMOOTH CURLS Optimum styling temperature 4 plates heat hair to the optimum styling temperature of 185°C for ultimate curling and smooth, healthy-looking results.

CURL LONGEVITY Curl-zone technology The revolutionary Curl-zone flash-cools hair as it leaves the styler to set the curl in place, for maximum longevity.

WHICH CURLER IS RIGHT FOR ME?

product product description

hair results

hair type

ghd oracle®

ghd curve® soft curl tong

ghd curve® classic curl tong

ghd curve® classic wave wand

ghd curve® creative curl wand

The ghd curl revolution. One tool, endless curls.

Shiny, long-lasting curls

Create any curl or wave with a tilt of the hand Endless sleek, smooth, shiny curls and waves

Voluminous curls Soft, tumbling curls and volume at the root

Classic curls Glamorous and perfectly defined curls

Undone waves Modern runway waves or loose movement

Beachy waves From tight, textured curls to soft, tousled waves

All hair types

Longer hair

All hair types

Advanced professional curler

Professional curling tong

Professional curling wand

Curl-zone flash-cools curls for instant setting

Ultra-zone™

Unique u-shaped contoured design

32mm large barrel

26mm medium barrel

Oval-shaped barrel

Tapered barrel

20 seconds

25 seconds

2 years

key product features product type technology type design type 185°C temperature heat up time protective plate guard universal voltage automatic sleep mode warranty

*tested at room temperature and humidity.

GHD GLIDE®

THE BRUSH THAT BROKE THE INTERNET Introducing ghd’s first ever hot brush; to tame and smooth second-day hair quickly and effortlessly, so you can spend longer in bed...

GHD GLIDE® SMOOTH RESULTS Pearl ceramic coating For the ultimate snag-free glide and glossy finish.

TAMES HAIR IN SECONDS Dual-action heater technology Containing 2x high performance ceramic heaters for uniform 185°C heat distribution.

QUICK & EFFORTLESS High density short and long bristles Short inner bristles ensure you can style large sections with ease, while long outer bristles allow you to style directly from the root.

EASE OF USE Swivel cord For extra ease and flexibility when in use.

PEACE OF MIND Silicone stabiliser Ensures it sits securely on any surface and protects furniture from unwanted heat.

RESTORED BALANCE Advanced anti-static ioniser To combat static and totally eliminate frizz.

GHD RISE™

ALL RISE FOR 2X MORE * VOLUME Our 1st volumising hot brush for instant and effortless volume - from root lift to added body through the lengths.**

*vs. naturally dried hair. **consumer testing, 111 women, June 2019

GHD RISE™ CONTROLLED STYLING

SOFT & AERATED VOLUME

Cool soft tip

32mm barrel A larger barrel diameter compared to standard barrel sizes in curlers, the perfect size to add body, fullness and bounce through the lengths of hair.

PEACE OF MIND Sleep mode Automatically switches off after 30 minutes with built in safety stand.

EASE OF USE Swivel cord For extra ease and flexibility when in use.

HEALTHIER STYLING Ultra-zone™ predictive technology Heater technology spans the 32mm barrel, responding to hair’s needs and ensuring a constant optimum temperature of 185°C, helping to achieve healthier looking and long lasting voluminous results** with no extreme heat.

MAXIMUM ROOT LIFT 5mm smooth touch bristles At the optimal length to create gentle styling tension, allowing close contact to the roots for maximum lift and smooth gliding through hair for tangle free styling.**

MINIMUM EFFORT Slimline design & ultra lightweight Allows for quick and easy styling. *vs. naturally dried hair. **consumer testing, 111 women, June 2019

WHICH HOT BRUSH IS RIGHT FOR ME?

product product description

hair results

ghd glide®

ghd rise™

The brush that broke the internet

All rise for 2x more volume

Smooths hair in seconds for smooth, glossy and frizz-free results

Instant and effortless volume - from root lift to added body through the lengths

Smoothing hot brush

Volumising hot brush

Dual-action ceramic heat

Smart Ultra-zone™

Combination of long and short bristles for perfect styling tension

5mm smooth touch bristles to create gentle styling tension

2 years

key product features product type

technology type

bristle type

ceramic coating advanced anti-static ioniser 185°C temperature universal voltage automatic sleep mode warranty

HEAT PROTECTION STYLING

STYLE LIKE A PRO

ghd Heat Protection Styling range – our collection of 10 essential styling products that work in perfect symbiosis with ghd styling tools, to maximise heat styling for professional end results. Whether you want straight, smooth locks, defined waves & curls, voluptuous volume or bar-raising root lift, make the styles that you’ve been dreaming about come true with hair products that power couple with ghd's hero hot tools, to take heat styling to a new climax.

THE LIGHTWEIGHT & INVISIBLE PROTECTION BETWEEN HAIR & HEAT Each tress of hair is evenly coated with a lightweight, invisible shield as the protective layer between the heat of your tool and your hair. Through a two-fold action of protection polymers and conditioning agents, ghd heat protection system improves the condition of the hair cuticle after heat styling, giving improved smoothness, whilst a protective network over hair helps to provide thermal protection.

*Consumer testing, 101 women, April 20.

GHD HEAT PROTECTION SYSTEM

GHD BODYGUARD HEAT PROTECT SPRAY

OUR #1 BEST SELLER

BODYGUARD & PLATINUM+

HEAT PROTECTION STYLING RANGE

PREP

FINISH

product

bodyguard

rehab

curly ever after

straight on

body goals

pick me up

dramatic ending

perfect ending

shiny ever after

product type

heat protect spray

advanced split end therapy

curl hold spray

straight & smooth spray

total volume foam

root lift spray

smooth & finish serum

final fix hairspray

final shine spray

SEALS SPLIT ENDS

3 X LESS

24HR

FOR UP TO 10 WASHES

UP TO 24 HOUR CURL HOLD

FRIZZ

HOLD

platinum+

curve

max

helios

benefit

power couple

platinum+

UP TO

VOLUME

rise

*vs. untreated hair. **technical test measuring curl retention in a humidity chamber at 50% relative humidity. ***technical test in a lab on frizzy hair, vs naturally dried hair. † technical testing after 24h in controlled humidity environment (50% RH 23°C). † † *vs. naturally dried hair. † † † *Consumer testing, 100 women, Sep'20.

GHD BRUSH & COMB COLLECTION

GIVE INFERIOR BRISTLES THE BRUSH OFF Because you care about your hair, you deserve a range of brushes that will help style and maintain your look. The ghd brush and comb collection has it all, from a wide-tooth comb to a ceramic vented radial brush – each has a role to play and we know how important that is. Used in salons, our professional selection offers everything you need to create an array of stunning styles while respecting your hair. Refuse to settle for anything less.

PADDLE BRUSH & OVAL DRESSING BRUSH

GHD BRUSH & COMB COLLECTION

OUR HEROES

OUR RANGE ghd oval dressing brush, our best ever professional brush that grooms hair from the root for luxurious dressed out styles and an ultra-glam finish. Featuring anti-static nylon bristles that penetrate hair even deeper and allow extra grip to give you the perfect dressed out finish to any look.

Fast and effective styling on mid to long hair. Use the ghd paddle brush to detangle without generating static; create straight and sleek blow-dries; and smooth hair into ponytails and updos.

ghd paddle brush With a broad flat base, perfect for blow-drying large sections of hair.

ghd oval dressing brush A classic grooming brush with anti-static nylon bristles.

ghd ceramic vented radial brush Round ceramic brush available in 4 sizes.

ghd natural bristle radial brush Round natural bristle brush available in 4 sizes.

ghd narrow dressing brush Kinder-to-hair backcombing and the finishing touch for any style.

ghd detangling comb Perfect for gently detangling damp hair.

ghd tail comb Great for backcombing and sectioning.