Terravita Listing Presentation Gayle Henderson by Gayle Henderson PC

R Terravita

Marketing to Get Your Home Sold

ABR, CDPE, CIAS, CRS, GRI, CLHMS, e-PRO

602-850-4335 gayle@terravitahomes4sale.com www.TerravitaHomes4Sale.com

RE/MAX Excalibur Realty 10458 E. Jomax Rd. Suite 100 Scottsdale, AZ 85262

TABLE OF CONTENTS SECTION ONE: PREPARING FOR THE MARKET … PAGE 2 SECTION TWO: ABOUT GAYLE HENDERSON … PAGE 6 SECTION THREE: GAYLE’S MARKETING PROGRAM … PAGE 12 SECTION FOUR:TESTIMONIALS ... PAGE 24

EDUCATE YOURELF TO THE MARKET

Market Preparation

The Home Selling Process Gayle will guide you through this intricate process

Consultation to analyze needs

Establish a working relationship Prepare your home for sale

Proactive marketing and internet exposure

Show property to buyers

Rejection

Offer Presentation and Negotiation

Earnest Money

Acceptance of Contract

Inspections

Mortgage Application by buyer

Credit Report

Underwriting

Conditions

Remove Contingencies

Appraisal Verification

Loan Approval Title Company Assemble Documents, Funding of Loan Closing (Recordation) Moving Day!

Title exam, insurance, title survey

Factors Toward the Sale of a Property “This Market is Both a Price War and a Beauty Contest”

agent

condition location

price marketing plan

You can control how you are going to market your home Trying to attach a market value to a home is very difficult. It is a complex equation of factors including showing quality, time frame for sale, location, buyer needs, etc. Sellers control salability. The seller controls the condition of the property, the terms they will consider, and the asking price. Your house will be marketed at the price that will be in your best interest. We want you to get the most money possible for your home while selling it in the necessary time frame. The market determines value. Beyond the control of the seller is the value a buyer will assign to a given location and the number of homes for sale in that location. They are not interested in what you paid for the property, what you have spent on redecorating, or how much money you need to purchase your next home. Buyers will always search the marketplace for the best value. Every Buyer makes decisions about which home to buy and how much it is worth by other choices available at the time of purchase. The supply of other homes the Buyer will compare with your home is constantly changing from week to week and month to month. The current competition always affects the Buyer’s opinion of your home and what they will think it is worth. So the question is, what will be the Buyer’s other choices at the time they are shown your property? Please take a moment now to think carefully about your asking price. We want to get the highest price possible for you but still sell the home when you need it sold. If I had a lot of time to sell I would ask $________________

If I had to sell the home today I would ask $________________

The old saying that it’s about “Location, Location, Location” is true. However, we believe if the price is right, price will win over location.

Short Sale Information In todayâ&#x20AC;&#x2122;s market, you canâ&#x20AC;&#x2122;t mention real estate without also talking about the presence of distressed properties in the market. We must keep in mind that these distressed properties are going to be our competition, therefore we will position your property so that we show added value to qualified buyers. Gayle has worked with homeowners the past few years to fight foreclosure. She has made it her priority to help our market, by working with homeowners and banks to find a solution to this housing crisis. Many of our homeowners have found themselves under water on their mortgage with our market values declining rapidly over the past few years. If you need to sell, but fear you may be under water, ask Gayle whether a short sale might be an option. In addition, if you know anyone who may find themselves in a position of losing their home to foreclosure, and are considering walking away from their mortgage, refer them to Gayle. There is a great difference between a short sale and a foreclosure. We have two dedicated websites for homeowners considering a short sale: www.AZAvoidForeclosureNow.com or www.GayleHelps.com.

HIRING YOUR REALTOR速

Gayle Henderson PC The Right Choice

GAYLE L. HENDERSON PC

Relocation Specialist PROFESSIONAL DESIGNATIONS          

BS University of Southern California/Life teaching credential GRI Graduate of REALTORS Institute® CRS Certified Residential Specialist (Top 4% of REALTORS) ABR Accredited Buyer's Representative e-PRO Internet Real Estate Professional CLHMS Certified Luxury Home Marketing Specialist CDPE Certified Distressed Property Expert CIAS Certified Investor Agent Specialist REO Certified—Five Star Institute FORCE Member of Five Star Institute Federation of REO Certified Experts

PROFESSIONAL ASSOCIATIONS  Active Arizona Real Estate License  Active member of the National Association of REALTORS®, Arizona Association of REALTORS®, and Scottsdale Association of REALTORS®  Active member of the Residential Sales Council  Active member of Star Power® Speaker Bureau  Active member, Distressed Property Institute

BUSINESS EXPERIENCE     

August 1998 - Present August 1993 - August 1998 May, 1989 - April, 1993 July, 1979 - May, 1989 Sept, 1967- June, 1979

REMAX Excalibur Realty Russ Lyon Realty Co. Hanasport Active Wear /Marketing & Operations Dir Freelance Journalist and Food Professional Secondary School Educator

BUSINESS ACHIEVEMENTS  Inducted into RE/MAX Hall of Fame, 2001. RE/MAX Lifetime Achievement Award 2005.  Awarded RE/MAX Platinum Club 1999-2003, RE/MAX Chairman’s Club 2004-2007  Consistently in the top five producing individual agents for RE/MAX Arizona 1999-2007; Number 2 in Arizona in 2007; Number 3 in Arizona in 2006.  Ranked in the Top 100 RE/MAX agents Nationally among 50,000 agents across the country 2007  Ranked in the top 1% of over 100,000 agents world wide in RE/MAX International 2004,2005, 2006, 2007  Awarded Residential Real Estate Superstar award for Leadership by Phoenix Business Journal 2005  Frequent speaker and panelist for trade conventions such as Star Power® Systems, National Assoc. of Realtors®, CRS Sellabration, RE/MAX International, and other regional real estate boards.  Awarded Residential Real Estate Star Award for “Most Clever Marketing” by Phoenix Business Journal 2003  Howard Brinton “Star” 2002, top producing real estate network selecting 12 stars annually worldwide as ambassadors dedicated to raising industry standard of care  Above the Crowd Award, “Sales Associate of the Year 2001” for RE/MAX Southwest Region

Meet The Gayle Henderson Group Thereâ&#x20AC;&#x2122;s Power in Numbers

Gayle Henderson PC REALTOR, CDPE, CIAS, CRS, IRES After 20 years in real estate, specializing in North Scottsdale communities, Gayle has always had an affinity to life in Terravita. Gayle has been selling homes in Terravita since its grand opening in 1993, and is well versed with the floorplans, amenities, activities, and membership opportunities that Terravita Golf and Country Club has to offer. As a real estate professional, Gayle Henderson sees her success directly related to her thirst for knowledge and lifelong learning, a genuine enthusiasm to share information with others, a love for life and people, and a strong sense of personal responsibility. Conscious choice and a positive, grateful attitude are the foundation of Gayle's achievements.

MJ Jones REALTOR, CDPE Listing/Buyer Specialist MJ has been a real estate agent for over 30 years. She loves working with people and is a true problem solver. You can always count on MJ to dedicate 100% of her energy and focus to a desired goal.

Trish Strong Marketing Director Trish has worked in the real estate field for over 12 years. She brings creativity and ingenuity to the marketing of your home. Trish works diligently to market your home to prospective buyers around the world!

Terry Robinson REALTOR, CDPE Transaction Coordinator When we have an agreed upon purchase contract on your home, Terry takes over and ensures that all contractual obligations are met in a timely manner so we close on time.

The Gayle Henderson Group Advantage Partnering with the Right Real Estate Agent is Crucial to your Success! It does matter which real estate agent you choose to sell your home. If you want great results, you will need to consider the agents Education, Experience and Reputation.

Education… An educated agent focuses on the SOLUTION, not the PROBLEM. The ability to anticipate problems, resolve them and handle them quickly and professionally defines a successful agent.

Gayle Henderson holds numerous advanced designations in the real estate industry including the Graduate of the REALTOR Institute (GRI), The Accredited Buyer Representative (ABR), Certified Luxury Home Marketing Specialist (CLHMS), the Certified Residential Specialist (CRS) and the Internet Real Estate Professional (e-PRO). Gayle has also completed her Certified Distressed Property Expert (CDPE) designation in order to help clients who may be in a pre-foreclosure situation or are interested in entering into a “short sale” agreement with their banks.

Experience… Exceptional negotiating skills, able to empathize with both buyers' and sellers' needs, promotes a prospect into a buyer, and makes the difference between a SOLD contract or one that dies.

Gayle Henderson has been licensed for over 17 years and has sold over 75,000,000 worth of real estate property. Gayle also sells on average 10 times as many homes as her peers. She was given the distinct honor of consistently being in the Top 5 Individual agents of RE/MAX Southwest Region and is currently listed in the “Top 100 RE/MAX Individual “ real estate agents .

Reputation… Makes it possible for your home to be shown more often to qualified buyers represented by other agents. When other agents enjoy working with the agent you choose, the cooperating agent will conversely want to show that agent's listings, and will want to negotiate on behalf of their buyer with an agent they respect.

Gayle Henderson is involved in numerous peer organizations including the Peak Professional Network, a group of top producing real estate agents working in the North Scottsdale area. She was also awarded the Real Estate Superstar award for Leadership from the Phoenix Business Journal in 2005. Her reputation with her fellow agents is something she highly treasures.

Technology… Staying on the cutting edge of technology demonstrates dedication to the profession and commitment to provide the best in service. Technology is not only important in communication and customer service, but is essential to successful marketing in today’s world.

Gayle has taken the steps to provide a ’paperless’ transaction for her clients. The ability to conduct a complete transaction via the internet and email allows our clients to continue with their busy lives without having to rearrange schedules. Gayle provides a CD-ROM record of the transaction with all pertinent documents and 10 records for her clients.

The Power of RE/MAX When you choose a RE/MAX Sales Associate to sell your home or help you purchase a new one, you'll experience an exemplary level of service. First, RE/MAX Associates are The Hometown Experts With a World of Experience®. Across the globe, they make their living in the same communities in which they live. They're the people next door, or just down the block. Consummate professionals, RE/MAX Associates on average lead agents affiliated with competing brands in advanced real estate education and production. That's why they're known as The Real Estate Leaders® and why no one in the world sells more real estate than RE/ MAX. Customer Satisfaction The proof of quality service is in repeat customers and in customers who refer RE/MAX Associates to their friends. RE/ MAX Sales Associates average 70 percent of their business from repeats and referrals, while other agents average about 30 percent from those sources. Miracle Home® Program Why list your home with a RE/MAX Associate? Your home may be designated as a Miracle Home®. If it is, your RE/ MAX Sales Associate will make a contribution to the local hospital affiliated with Children's Miracle Network once the transaction is complete. The funds raised in your community remain in the area to benefit local families. Sold for the CureTM Mirroring the Miracle Home Program, Sold for the Cure gives your RE/MAX Sales Associate the opportunity to designate your home as a Sold for the Cure property to benefit Susan G. Komen for the Cure. Upon completion of the transaction, your RE/MAX agent will make a donation to the local Komen Affiliate to help support the breast cancer movement. For All You're Worth® On average, RE/MAX Associates sell more real estate than other agents. They are better qualified to set the right price for the homes they list, are better equipped to market those homes, and are likely to find a buyer in a shorter period of time. That experience and education also means they are better qualified to find the right home for any buyer. Competitive Advantage The real estate network that has the most competitive advantages to offer both home buyers and sellers will be an industry leader, and RE/MAX is that network. No one in the world sells more real estate than RE/MAX. When you look for the highest quality real estate service, look to a RE/MAX Associate. RE/MAX Associates are "The Real Estate Leaders®". Advertising On average, a RE/MAX Associate spends about $10,000 each year on personal promotion and on individual and group advertising. Personal advertising plus national television advertising and Internet exposure generates the highest number of prospects in the industry. Network Size The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential has evolved into a network of more than 120,000 Sales Associates in more than 65 countries and over 7,000 offices.

HIRE AN AGENT WITH AN EXTENSIVE MARKETING PLAN

Professional Marketing of Your Property

GAYLE L. HENDERSON PC

By Owner Assisted Services:     

Marketing Plans

Initial Consultation with Homeowner Provide comprehensive marketing analysis Place the home listing in the regional MLS system Put a sign in the yard, if allowable within the neighborhood CC&R’s Install Lockbox on the property

Silver Services: In addition to all items in the “By Owner Assisted Services”, the following will be included:

 Implementation of the “Virtual Tour” with links to all of our web-sites, and approximately 12 top search engine websites.  Color Brochures on-site  Home, Area, & School Guide, three-ring binder, displayed on property to include SPDS and Home Inspection, and Environmental property report.

 Notification of the Neighborhood through a “We’re New to the Market Open House.”  Notification of the Top-100 Realtors with customized electronic four-color brochure via e-mail  Extensive Internet coverage: www.Realtor.com, www.AZMovingPlan.com, www.ExcaliburRealEstate.com, www.    

Scottsdalelife.com, www.Scottsdalecitylife.net with periodic tracking reports sent to homeowner. Bi-monthly reports of market activity through a CMA (comparative market analysis), emailed Bi-monthly reports market servicing, behind the scenes activity, in marketing strategy Monitoring of the Lockbox with e-mail feedback reports from showing agents. Open Houses at the homeowner’s discretion.

Bronze and Bronze Plus Services: In addition to all items in the above two programs, the following will be included:

 Special incentives: not to exceed ½% of the sales price, to be offered to the Buyer in an attempt to shorten days on market.

Gold Services: In addition to all items in the “By Owner Assisted Services”, “Silver Services”, and “ Bronze Services” the following will be included:

 Development of the three to four page property narrative with digital photos  Create of Custom Home Book with detailed property information for prospective buyers, including bound copies of the         14

home book available from the Gayle Henderson Group couriered to Buyers Agent upon request.(Enrollment in RE/MAX Collections program for Luxury listings) Implement a personal website specific to the address with appropriate sign rider: Visit us at www.1163ETerra Drive.com as well as text messaging code where buyers can receive immediate text of property info Special Marketing Pieces: Personalized Water Bottles, Customized business card-size Property Flyer Special Features Tent Cards displayed where appropriate CD’s of virtual tour in custom cases, available upon request Arizona Republic real estate publications Gold plan The Gayle Henderson Group will provide a one-year home warranty to the buyer of the home at no cost to Seller. (Fidelity Home Warranty). Limousine Tour of 10-12 listing agents of competitive properties for critique, pricing Special donation to Children’s Miracle Network, benefiting Phoenix Children’s Hospital, along with a donation to Sentinels of Freedom for scholarship and sponsorship of severely disabled American Iraqi War veterans specifically placed in Arizona. Donations made in Sellers’ name at closing.

The Advantages of Having a Home Warranty What is a home warranty? A home warranty insures and covers unknown pre-existing conditions on mechanical, electrical and plumbing parts and systems of a house for one year. The policy is renewable at the end of the year. A Spanish version of the policy is available upon request. If I’m selling a house, why should I provide a home warranty? Providing a home warranty as an incentive to the buyer may be the edge you need to sell your home versus another home without a home warranty. You are also eligible to receive home warranty coverage during the listing period. Ask Gayle for a copy of the seller’s coverage option. In addition, you’ll be able to provide this to your buyer at a competitive price. What type of coverage is available? The Standard Plan offers a basic coverage. Whereas the Comprehensive Plan covers 29 additional items plus air conditioning coverage. When is the home warranty put into effect? At the close of escrow payment is due to the home warranty company. Your escrow officer will have the information and the invoice showing which type of coverage you have requested.

Information Provided by : Fidelity National Home Warranty 1-800-308-1422. Fidelity National Home Warranty is a subsidiary of Fidelity National Title.

The Internet 80% of all buyers start their search for homes on the internet. That is why we allocate a large part of our marketing budget to advertising your home on the internet. Enhanced MLS Listings Most real estate agents and their clients first view your property via the multiple listing service. That is why we take the time to enhance your listing with additional photography as well as a virtual tour. Professional Photography* We only have one chance at a first impression. Thatâ&#x20AC;&#x2122;s why we hire one of the valleyâ&#x20AC;&#x2122;s top architectural photographers to showcase your property. Virtual Tour Statistically, properties with virtual tours are viewed more often than properties with no tours. We use one of the best virtual tour companies in our area. We are able to have unlimited scenes, moving and still photographs, added descriptions and more. Property Websites* We will create a personal website for your property with its own domain name. Buyers who are looking on the internet want as much information as we can provide. Therefore, we create an entire website where we can attach important documents such as the community CCRâ&#x20AC;&#x2122;s, plat maps, disclosures and more. Realtor.com Enhanced Listings We have purchased the ability to enhance our listing on one of the most viewed real estate search engines on the internet, Realtor.com. We will put additional photos, virtual tour, headline and an enticing narrative to attract buyers to your property. Note: Please Review our Various Marketing Plans and Fee Structure. Some of our Marketing Features listed on this page and the following pages may not be included in certain plans.

Professional Photography Showcasing Your Property

Photos by www.cwlife.com

Virtual Tour & Social Media Network Presenting Your Property 24 Hours a Day, 7 Days a Week

When your virtual tour is activated, we will post it on our social media sites including facebook and active rain. These sites target real estate agents around the world including Gayleâ&#x20AC;&#x2122;s personal network of 500+ top agents from various brokerages.

Terravita Real Estate Update Exposing Your Home to Every Residence in Terravita

Open Houses We will promote your home to prospective buyers through open houses

Terravita Website Buyers from all over the world can view your home on www.TerravitaHomes4Sale.com

Voice Pad Technology Buyers Can Access Your Property Information Immediately

VoicePad MobileIDX TM empowers consumers to search for your home with any phone. Simply enter (or speak) a street address # or MLS ID, and VoicePad will lookup and deliver the property information in high-quality English or Spanish sentence structure. Integrates directly with the MLS database. This industry-changing technology makes localized mobile search a reality! Buyers gain instant access to information on your property wherever they are searching!

Try it todayâ&#x20AC;Ś Call 480-374-1710 to hear how it works!

Professional flyers Your Property Showcased in Print

Full Color Property Flyers

Personalized Water Bottle Labels

PropertyNut.com Your Property Optimized on the Internet

PropertyNut.com is yet another way we try to provide exposure for your property. PropertyNut will help build common search keywords within your listing so it is optimized on common search engines thereby getting more traffic from buyers. PropertyNut速 AUTO FEEDS your AD to the HIGHEST TRAFFIC Buyer Websites every single DAY.

A WORD FROM A FEW OF GAYLE’S PAST CLIENTS

Testimonials

Client Testimonials It's a rare occasion that I take time to write a letter commending someone on their performance. . . . simply commendable performance is in short supply. Gayle Henderson is clearly a professional in the industry that stands out in the crowd. Presentation... Follow up... Reporting...Good Job. Bob Ballard Candlewood Homes, President Scottsdale, Arizona "You made Susan and I relax and trust your opinion on the concerns for our young family like a 'sister' would do. It is rare in today's business environment when I meet an individual of your exceptional character. Thanks!" Ted and Susan Reilly and family Phoenix, Arizona “Laurie and I wanted to thank you and your staff for all your work and the wonderful experience we had in selling our home. You showed vision when many others didn’t and provided us honest expectations. It was a delight to work together with you on this venture. We will not hesitate to refer anyone we know that is looking for a real professional when needing to buy or sell a home. Best wished to you!” Bob and Laure Dretske “Gayle was the best. She had extreme patience and helped with the sale of our existing home 2000 miles away!” Leslie McGahie “I want to thank you for the superb job you did for me in selling our home on Sunnyside. I think once it got into your hands, the transaction took all of three weeks. I was happy with the sales price (of course we always wish it were more) and with the manner in which you handled the entire matter from start to end. Like you say, “Work with the best” and that’s you!...thank you for giving up some of your commission from us. Incredibly generous move on your part. And thank you for your contribution to the Children’s fund in my name. Again, very generous of you. I think you’re the greatest and I love you for that.” Barb

Client Testimonials Steve and I want to thank you for your excellent guidance and foresight in our recent real estate dealings. You clearly have the inside track on how to deal with the difficult market we are in at this time. We are delighted with the outcomes of both the sale of our current home and the purchase of our new home this week. The gratifying results of both transactions are a direct result of your ability to stay ahead of the market and be pro-active instead of following the trends and being reactive to the market activity. Your ability, professionalism, and sense of commitment to your clients make you the successful person that you are! We are so glad we heeded your advice and listened to your â&#x20AC;&#x153;voice of experienceâ&#x20AC;?. We appreciate all of your efforts on our behalf. With Warm Regards, Kathy & Steve Thompson

Giving Back to the Community With each transaction, a donation is made in your name to one of the following charities:

Children’s Miracle Network and Phoenix Children’s Hospital Children’s Miracle Network and RE/MAX are paired as closely as their exuberant hot air balloon logos, tied by their desire to provide independence to local communities. Since RE/MAX became the exclusive real estate sponsor of CMN in 1992, RE/MAX Associates have raised more than $56 million for the charity with pledging a contribution from each transaction.

Susan G. Komen Foundation With its REMAX Racing for Life slogan, RE/MAX is proud to be a co-sponsor of the National Series Breast Cancer Survivor Recognition Program at Komen Race for the Cure events.

Sentinels of Freedom, Scottsdale Chapter Sentinels of Freedom sponsors wounded vets from Iraq and Afghanistan by providing a scholarship for education, housing, transportation and job training.

Habitat for Humanity Through Gayle’s involvement with Star Power Systems, Gayle contributes on an annual basis to the building of a home located in the city where the Star Power Annual Convention is held.

We look forward to helping you get your home SOLD!