2013 - 2020
DESIGN
// PERSONAL DETAIL
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BIO // Saffira Ghiftama // Surabaya, 28/10/95
Hi my name is Saffira. I graduated from ITS Surabaya as a bachelor of Design. I am ready to take new adventure and challenging creative projects.
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PROGRAM SKILLS
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EDUCATION 2013-2018 ITS PRODUCT DESIGN
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instagram editing apps SNAPSEED UNFOLD
My mission is to create aesthetic and pleasing designs.
CANVA STORY MAKER STORYCHIC
My strenght are in : manual and digital illustration, social media content & layouting, and photo editing.
VSCO INSHOT STORYLAB
I want to contribute more and try my best for the development of the company.
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CONTACT // 085784786207 // ghiftamasaffira@gmail.com
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PERSONAL SKILLS CONCEPT CREATIVITY ENGLISH DETAILS TEAMWORK PROTOTYPING
85% 85% 85% 80% 75% 75%
// EXPERIENCE
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ACHIEVEMENT 2012 BIG 10 FINALIST JUNIOR FASHION DESIGN COMPETITION ARVA SCHOOL OF FASHION, SURABAYA
2017 BIG 30 FINALIST FASHION DESIGNER AWARD 10TH SURABAYA FASHION PARADE : DECIMODA TUNJUNGAN PLAZA, SURABAYA
2014 ART EXHIBITION THE ICE 4TH- INDIE CLOTHING EXPO GRAND CITY, SURABAYA
2015
PKM-K ENTERPRENEURSHIP-ITS DESIGN DIVISION STAFF 1001 IDE 2014-ITS COMMUNITY DIVISION STAFF
2018 FAVOURITE WINNERS FASHION ILLUSTRATION AWARD 9TH MOSLEM FASHION FESTIVAL ROYAL PLAZA SURABAYA FINALIST CREATIVE FASHION ILLUSTRATION COMPETITION BATIK FAIR, ITC SURABAYA
ART EXHIBITION THE ICE 5TH- INDIE CLOTHING EXPO GRAND CITY, SURABAYA
FINALIST FASHION ILLUSTRATION COMPETITION BATIK FAIR, ITC SURABAYA FINALIST FASHION ILLUSTRATION COMPETITION BATIK FAIR, GRAND CITY SURABAYA
1ST WINNER FASHION DESIGNER AWARD QUINNA SCHOOL OF FASHION, MALANG
2019 FAVOURITE WINNER FASHION DESIGNER AWARD 9TH SURABAYA FASHION PARADE : VISMAYA NAVAMIKA TUNJUNGAN PLAZA, SURABAYA
2014
BRIGHT FUTURE AHEAD 2014-ITS EQUIPMENT DIVISION STAFF
SPEAKER CREATIVE WORKSHOP : WATERCOLOUR ILLUSTRATION ITS EXPO, SURABAYA
2016
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ORGANIZATION
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INTEREST 2014 IDE ART 2015-ITS DESIGN COMPETITION STAFF
2015 SOCIAL MEDIA
HIMA IDE ITS STEERING COMMITTE (SC) KOI COMMUNITY-ITS LEADER ILLUSTRATION
WORK 2014 PKM-K ENTERPRENEURSHIP-ITS ( 6 MONTHS ) ITS RESEARCH AND DEVELOPMENT (DESIGN) DIVISION
FASHION
2017 INTERNSHIP ( 6 MONTHS ) CV EVRAWOOD PARAJA MODATAMA IN TWO DIVISIONS : 1. RESEARCH AND DEVELOPMENT ( PRODUCT DESIGN ) DIVISION 2. SOCIAL MEDIA MARKETING DIVISION
EDUCATION
2019-2020 - COMIC ARTIST & COLORING ASSISTANT ( 6 MONTHS )
SPEAKER FASHION ILLUSTRATION WORKSHOP DESPRO ITS, SURABAYA
WEBTOON CANVAS TITLE : ME VS MY DEBTS - FIVERR FREELANCE
WEBTOON
branding
10 - 11
digital illustration
12 - 21
editorials
22 - 33
comic s storyboard
34 - 43
packaging
44 - 45
product design : cheels
46 - 57
product design : tasira
58 - 63
1
SOCIAL MEDIA CONTENT
2018
6-9 2017
SOCIALMEDIA CONTENT
2
BRANDING
68 - 73
2015
photography
6
PACKAGING & ADVERTISEMENT
2018
product design : boheme 64 - 67
7
Product design :cheels
Product design :Tasira
9
Product design :boheme
internship
10
Photography
2018
2017
editorials
5
2019
8
4
2014
DIGITAL illustration
2018
3
2014
2015
2019
Contents | 5
11
3D MODELLING
12
WEBTOON
SOSIAL MEDIA STRATEGY Digital content marketing for attract the attention of the costumers and expand the customer base. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Photography Style : - Ambiance : Uni, Campus, or School Indoor / Outdoor - Subjects : Man / Women (15-25 y.o. ) Who likes Urban style. - Colors : Brown, white, brown, grey. - Copywriter : Simple and enganging - Mood, theme : Urban, University, School. - Editing style : Standart editing (brightness, contrast, saturation, color correct, sharpen, level, and cropping ) - Software : Photoshop - Props : Books, Notebook, Uni Jacket. 2 posts of DAILY POST and INSTASTORY per day, are mix of : - Product Picture - Quote - Giveaway monthly - OOTD - Promotion The social media strategy’s purpose is to make those subjects getting interested by the similiarity between the daily post and their daily life activity.
Social Media Content | 7
From the Newest post : 1. Quote 2. Product Picture 3. Quote 4. Giveaway monthly 5. Quote 6.OOTD 7. Quote 8. Promotion 9. Quote
Socmed Content Instagram Story
Sosmed Content Instagram post
01
Social MEDia CONTENT CHEELS // 2018
SOSIAL MEDIA STRATEGY Digital content marketing for attract the attention of the costumers and expand the customer base. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Photography Style : - Ambiance : Indoor/ outdoor - Subjects : Women ( 20-40 years old ) who likes ellegant and modern style. - Colors : Brown, white, earthy colour - Edits : lots of shapen, medium contrast - Copywriter : Simple and enganging - Mood, theme : Urban, University, School. - Editing style : Standart editing + Preset (brightness, contrast, saturation, color correct, sharpen, level, and cropping ) - Software : Lightroom & Photoshop - Props : Books, Notebook, Uni Jacket. A mix of : - Product Picture - Quote - Giveaway monthly - OOTD - Promotion
Sosmed Content Instagram post
Social Media Content | 9
From the Newest post : 1. Quote 2. Product Picture 3. Quote 4. Giveaway monthly 5. Quote 6.OOTD 7. Quote 8. Promotion 9. Quote
Sosmed Content Instagram post
01
Social MEDia CONTENT CAKES // 2019
SOSIAL MEDIA STRATEGY Digital content marketing for attract the attention of the costumers and expand the customer base. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Photography Style : - Ambiance : Indoor/ outdoor - Subjects : Man & Women ( 15-40 years old ) who likes fancy cakes & sweets. - Colors : Brown, white, earthy colour, fancy colour. - Edits : saturation. vsco. - Copywriter : fancy, youth, & modern. - Mood, theme : party, noon party.. - Editing style : Standart editing + Preset (brightness, contrast, saturation, color correct, sharpen, level, and cropping ) - Software : Lightroom/ Photoshop/ vsco - Props : wood panel,plates, mug, strawberry, flowers..
A mix of : - Product Picture - Giveaway & special offer monthly
Sosmed Content Instastory post
Social Media Content | 9
Sosmed Content Instastory post
01
Social MEDia CONTENT CAKES // 2019
SOSIAL MEDIA STRATEGY Digital content marketing for attract the attention of the costumers and expand the customer base. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Photography Style : - Ambiance : Indoor/ outdoor - Subjects : Women ( 20-40 years old ) who likes ellegant and modern style. - Colors : Brown, white, earthy colour - Edits : lots of shapen, medium contrast - Copywriter : Simple and enganging - Mood, theme : Urban, University, School. - Editing style : Standart editing + Preset (brightness, contrast, saturation, color correct, sharpen, level, and cropping ) - Software : Lightroom & Photoshop - Props : Books, Notebook, Uni Jacket. A mix of : - Product Picture - Quote - Giveaway monthly - OOTD - Promotion
New Coection
NEW COLLECTION
New Coection
New Coection SRIKANDI SERIES
Uma
AVAILABLE AT
Series
CHEELSSHOES
CHEELSSHOES
NEW COLLECTION
New Coection
New Coection
AVAILABLE AT
AVAILABLE AT
New Coection
Srikandi Series
Sosmed Content Instastory post
CHEELSSHOES
UMA SERIES
CHEELSSHOES
Social Media Content | 9
NEW COLLECTION
NEW COLLECTION
New Coection
Manohara
New Coection
New Coection
Series
NEW COLLECTION
Srikandi Series
SRIKANDI SERIES
AVAILABLE AT
AVAILABLE AT
CHEELSSHOES
CHEELSSHOES
New Coection
SRIKANDI SERIES
New Coection
New Coection
New Coection
SRIKANDI SERIES
SR R II K KA AN ND D II S S EE R R II EE S S S
SRIKANDI SERIES
AVAILABLE AT
Uma
Series
CHEELSSHOES
New Coection
NEW COLLECTION
02
BRANDING CHEELS // 2018 LOGO SYMBOL
LOGO TYPE
LOGO TEXT
BRAND COLOR c:27 m:36 y: 100 k:0 r:199 g:164 b:37
CHEELS
c:63 m:81 y: 100 k:51 r:84 g:54 b:36 c:52 m:76 y: 100 k:22 r:128 g:78 b:46
CHEELS
CHEELS
CHEELS is women shoes brand based in Surabaya. Targetting modern 20-35 years old women who likes ellegant and modern style.The Corporate Logo comprises two elements, the logo symbol and logo type. The logo symbol is consist of the first letter from word “Changeable Heels”, C and H. The Logo is brought with ellegant style with the touch of gold colour.
FONT AND TYPOGRAPHY FONT CINZEL
ABCDEFGHI JKLMNO PQ R S TUVWXY Z ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
FONT YOUNG
ABCDEFGHIJKLMNOPQRSTUVWXYZ a bc de f g h ij k l m no pq r s tu v wx yz
Branding | 11
03
DIGITAL ILLUSTRATION STEP BY STEP // 2019
sketch
base color
LINEART
shading
sketch
LINEART
base color
shading
sketch
+BACKGROUND +COLOR RETOUCH
base color
sketch
+BACKGROUND +COLOR RETOUCH
base color
LINEART
shading
+BACKGROUND
LINEART
shading
+BACKGROUND +COLOR RETOUCH
Digital Illustration | 13
04
EDITORIALS CHEELS // 2018
Editorial | 23
CHEELS is a shoes’ brand that aimed for my final thesis project. Along with the product, I create the brand identity that consist of logo, font, packaging, concept store and catalog. The catalog consist of the shoes’ series and OOTD picture for consumer’s daily outfit references. The consept for CHEELS is ellegant, modern, and neat. It suits you both in the daily work and off-duty day.
Novel’s Cover
Wattpad Version
Wattpad Version
Book Version
Book Version
Editorial | 27
Book Version
Wattpad Version
+BACKGROUND +COLOR RETOUCH
Wattpad Version
Book Version
Wattpad Version
Book Version
WANOKAKA // 2017 // 6 Months
INTERNSHIP
2017
05
internship
WANOKAKA
Internship | 35
Wanokaka Wilis Bag as the Best Selling Backpack in 2017.
INSPIRATION
Internship | 37
Internship | 39
Wilis Backpack Red
Tambora Backpack Red Tambora Backpack Olive
Wilis Backpack Camo
Wilis Backpack Olive
Gamalama Backpack Olive
Internship | 41
Socmed Content Instagram Story
Wilis Backpack
Semeru Backpack
Mini Postman Bag
Halmahera Backpack
Internship | 43
Rinjani Backpack
Camera Bag
For making bag, we need four kinds of technical drawing. there are : Fit pattern , Lining pattern, Main Fabric pattern and foam pattern In the 6 moths internship, I have to designed about eight bags that consist of backpack, sling bag, and camera bag. three of them has been realised into prototype.
06
PACKAGING & ADVERTISING 2015
PEPITOS is Potato chip snack that has four kind of flavours: American Cheese, Barbeque Beef, Italian Pizza, and Spicy Hot. The concept of the packaging is fancy with the appearance of the flavored potato chips. The colour of the packaging is different based on its flavour.
Packaging | 45
07
PRODUCT DESIGN CHEELS // 2018
Product Design 47
Inspiration
Ideation Sketches
Product Design | 49
Ideation Sketches
Product Design | 51
INSPIRATION
Product Design | 53
Srikandi Series CHEELS Collection
Manohara Series CHEELS Collection
Product Design | 55
Uma Series CHEELS Collection
Shinta Series CHEELS Collection
Product Design | 57
Shinta Series CHEELS Collection
Shinta Series CHEELS Collection
08
PRODUCT DESIGN TASIRA // 2015
Product Design | 59
Product Design | 61
Tjelita Series TASIRA Collection
The concept addopted by Tasira Bag is the unique art of the Indonesia archipelago, which is conveyed through carved and accent and tradisional cloth in the form of Indonesia songket fabric.
Tjuang Series TASIRA Collection
The clutch materials are suede and Palembang songket fabric, with the emblishment of Jepara typical flower carving as on the hand’s belt.
Product Design | 63
Tasira Bag is designed with the aim of perserving the diversity of Indonesia’s art and culture, especially carving, which aregenerally only applied on furniture design. The market segmentation of this product is a woman who likes ethnic, unique, and Indonesia culture addict
Kamboedja Series TASIRA Collection
09
PRODUCT DESIGN BOHEME // 2014
Product Design | 65
Product Design | 67
Boheme is a project from Apparel design .The results are bag and sandals this product conveys an bohemian style concept. The Fringe Bag with full suede material. Otherwise, the sandal used suede and veg-tan.
09
WEBTOON KANVAS // 2014
Product Design | 67