9. – 11.1. 2015
1
CONTENTS
2
SPECIALIST AREAS
04
FACTS & FIGURES
05
VISITOR PROFILES
06
YOUR OPTIONS FOR PARTICIPATING
08
SERVICES
09
SHARING KNOWLEDGE
10
LOCATION MUNICH
11
INTRODUCTION
PRECEPT: PREMIERE. There is only one first moment – when something truly new and unseen makes its grand entrance. Such unique events can have a very public stage thanks to opti. The international trade show for optics and design is the definitive kick-off event for the year and a fixed date in the industry – all eyes will be looking to the future here from 9 to 11 January 2015. With its clear structure, opti continues to gain in strength and momentum, defining its contours and so becoming increasingly visible from a distance. The notably growing interest of international visitors underscores the open, stimulating character of the trade show. Take advantage of the first opportunity to present your products and you, too, can benefit from the vibrant, intensive exchange of knowledge at the trade show! You can register today at www.opti.de.
Let’s MAXIMEYES!
3
SPECIALIST AREAS
BUSINESS: BRILLIANT.
500 EXHIBITORS FROM 34 COUNTRIES
At opti you can find the most decisive element of success: industry decision-makers. From opticians and wholesalers to industrial buyers, every relevant customer target group uses the trade show as a focused business platform that represents the entire product range the industry has to offer.
From top left: Frames I IT/Software I Glasses Manufacturing I Lenses Education I Tools/Instruments I Children’s Glasses I Contact Lenses Shop Fittings I Low Vision I Sunglasses I Sports Glasses
4
FACTS & FIGURES
ATMOSPHERE: AMAZING. When professionalism and passion meet, the result is opti. Ambitious start-ups, established SMEs with well-known brands, creative design companies and of course the flagship names in the industry – all of these come together at the trade show, making it a universe of innovation. The international magnetism of this unique atmosphere grows stronger every year, while the proportion of international visitors and foreign exhibitors continues to increase. The combination of people and opportunities reflects the very soul of opti: clearly structured on the outside; vibrant and diverse on the inside.
Proportion of German and international participants
A wide range of interests among visitors Percentage of visitors at the various exhibition areas of opti 2014. 59 %
49 %
32 % 32 %
32 %
Exhibitors:
27%
Trade visitors:
54 % national
74 % national
46 % international
26 % international
23 % 16 % 11 % 10 %
9 %
4 % other
further training and professional development
accessories, care and cleaning products
edp + it/it and it-related services/ marketing and advertising
8 % training/ professional development
low vision
lenses
2 % ophthalmologists
instruments, tools and components
6 % wholesale and importers
shop fittings
2 % designers
contact lenses
4 % industry
sports glasses
74 % opticians and optometrists
sunglasses
frames
Cross-section of trade visitors
Multiple answers possible
Source: All information is based on event organiser statistics certified by the FKM or the independent visitor and exhibitor survey conducted by Gelszus Messe-Marktforschung GmbH in 2014.
5
VISITOR PROFILES
MARK: MAGNIFICENT.
96 % OF ALL TRADE VISITORS
say, ‘This visit was worthwhile!’
To discover a brilliant combination of business and passion, all it takes is to dive into the atmosphere of opti: shining eyes in every direction. The trade show is truly unique, standing out in particular for a clearly structured overview and an energetic, stimulating environment that is full of good vibrations. When it comes to the impact this has, the numbers can speak for themselves: visitors give opti top marks.
96 %
84 %
of all trade rate the show’s internationality as ‘good’ to ‘excellent’.
90 %
6
of all trade visitors rate opti 2014 as ‘good’ to ‘excellent’.
of all trade visitors rate the range of the offer as ‘good’ to ‘excellent’.
VISITOR PROFILES
GLOBAL INTEREST: GROWING.
24,118
The whole world of the optics industry is presented at opti – more extensive and diverse each year. The number of international trade visitors has risen significantly in recent years: people from 83 countries attended the last trade show in search of innovative things to see – an increase of 13 % compared to the previous year.
TRADE VISITORS FROM 83 COUNTRIES
This development illustrates the enormous attraction of opti, which is receiving more focused attention as a global source of inspiration.
A GLOBAL INDUSTRY FOCUS ON THE TRADE SHOW
42 EUROPEAN COUNTRIES
TOP SIX EUROPE* AUSTRIA SWITZERLAND ITALY NETHERLANDS CZECH REPUBLIC FRANCE
41 INTERNATIONAL COUNTRIES
TOP 6 WORLD TURKEY JAPAN HONG KONG ISRAEL SOUTH KOREA CHINA
*Excluding Germany
Source: All information is based on event organiser statistics certified by the FKM or the independent visitor and exhibitor survey conducted by Gelszus Messe-Marktforschung GmbH in 2014.
7
YOUR OPTIONS FOR PARTICIPATING
PRESENTATION: PERFECT. HOW YOU CAN TAKE PART Individual trade show stand Ideas without limits – this principle can be followed when creating even the most demanding stand in the spacious exhibition halls. At the same time, state-of-the-art technology provides you with plenty of opportunities for complex lighting and multimedia installations. Take advantage of the potential offered by one of Europe’s most modern exhibition centres – we would be pleased to support you! YES! – YOUNG EYE STYLES An uncompromising focus on design, extravagant, and always ready to create a small revolution – the YES! area is the perfect stage for manufacturers of designer labels who want to present ambitious products in an equally effective light. If you are among those who have what it takes to say Yes!, download the application documents from www.opti.de. opti box Has your company been operating for two years or less? If so, then check out what we have in our box! Our complete all-round package opti box provides newcomers in the industry with an especially attractive range of services that will make their appearance at the trade show a successful all-inclusive experience.
Do you have any questions? We are happy to help! Simply call +49 (0)89 189 149 - 151 or - 154.
8
SERVICES
ADD-ONS: ALL INCLUSIVE. SAFE PLANNING WITH OUR SERVICES Tailored information by email Worth reading: our informative emails are your source of automatic updates, providing you with up-to-date details about relevant topics, important dates and deadlines. Online service centre for exhibitors Perfect organisation at the click of a mouse? Our online service centre makes this possible! Here you will find many useful services to make your participation in the trade show even easier, including your exhibitor passes, technical services and digital lead management – each with a personalised order form. You can also access an overview of all the dates.
3
MORE MARKETING FOR GREATER SUCCESS Perfect your appearance and place your products and services clearly in view for visitors. With our varied marketing services you will remain within eyeshot of customers and potential clients before, during and after the trade show.
Four highlights – the ‘must have’ modules for a finely tuned marketing:
1 2
1
3
The smart way to be found: Your listing in the opti app
2
Featured post for your public: Book a slot in the ‘Exhibitor News’ for a broad reach in visitor emails Plenty of space for your eye-catchers: Advertising space bookings
Exclusively raising eyebrows: Special advertising options on request
9
SHARING KNOWLEDGE
EXPERTISE: EXCHANGED. In order to lead the way, you have to make exchange possible in every direction. At opti this mission is palpably brought to life. Two thirds of all exhibitors confirm that the trade show is highly significant as a platform for sharing knowledge. What is particularly special is that dialogue at opti takes place at all levels and between all players. Exhibitors benefit from each other’s knowledge, and discussions with visitors provide companies with a constructive impetus.
66 % OF EXHIBITORS
say: “opti is the perfect platform for our knowledge transfer!”
This means that communication at opti is much more than the usual trade show chit-chat. Indeed, it is a valuable signpost to the future.
opti forum This is the place where knowledge is literally passed back and forth. The opti forum is a crucible of industry knowledge with exciting podium discussions, stimulating talks and diverse discussions between visitors and exhibitors. Newcomers to the trade and experts from business and science also take advantage of this shared knowledge and our strong commitment to the development of the optics industry. Get people talking about what you are doing and use the opti forum to find out what is fuelling conversations about the future! With simultaneous translation into English!
10
Source: All information is based on event organiser statistics certified by the FKM or the independent visitor and exhibitor survey conducted by Gelszus Messe-Marktforschung GmbH in 2014.
LOCATION MUNICH
LOCATION: LEGENDARY. North
THE TRADE SHOW GROUNDS – A PREMIUM VENUE IN EVERY RESPECT
NorthWest
C1
C2
C3
C4
Just a stone’s throw away: The exhibition grounds are easy to reach from the centre of Munich by all forms of transport. The underground can take you directly from the main train station to your trade show stand in just 20 minutes. From C1 to C4 without hassle: The exhibition centre itself offers an excellent infrastructure, and free shuttle buses make it quick and easy to get from A to B.
U2 Messestadt West/ Messestadt Ost
multi-storey car park
parking
Always up to date: A map of the exhibition grounds at www.opti.de/hallplans
Hotel information Just a short walk from the exhibition centre, centrally located in the city or a little more on the outskirts with all the flair of Bavaria? You can find plenty of tips for booking a hotel at: www.opti.de/accommodation
MUNICH – BAVARIAN ON THE OUTSIDE, COLOURFUL ON THE INSIDE Experience for yourself how the global city with a heart lives up to its reputation in every respect: Delicious cuisine: From regional delicacies to Michelin-starred restaurants, Munich has something to cater for every taste. World-class culture: Some 45 museums and around 60 theatrical stages are just some of the places to marvel at and enjoy works of art. Wonderful landmarks: There is a long list of favourite spots in Munich, and they are always worth a flying visit. Connected to the world: Thanks to its first-rate transport infrastructure, the city on the Isar is never far away.
11
YOUR opti TEAM
Melanie Binder Project Manager P +49 (0)89 189 149 - 150 binder@ghm.de
Lidia Ricco Project Coordinator P +49 (0)89 189 149 - 154 ricco@ghm.de
Sebastian Braungart Project Assistant P +49 (0)89 189 149 - 151 braungart@ghm.de
Representatives in your country: www.opti.de/contact
TRADE SHOW
Friday, 9.1.2015
Saturday, 10.1.2015
Sunday, 11.1.2015
OPENING HOURS
9 a.m. – 6 p.m.
9 a.m. – 7 p.m.
9 a.m. – 5 p.m.
The opti ‘high five’ for your success:
1 The first major event in the year for your products and innovations – and THE trend-setting event in the industry
2 A trade show that continues to grow in size with an increasingly powerful international appeal
3 A comprehensive product range that points to the future 4 A lively platform for sharing knowledge with a valuable exchange between everyone involved
5 First-rate services for a perfect trade show presence and a team of personal contacts who are dedicated to meeting your wishes
GHM Gesellschaft für Handwerksmessen mbH PO Box 82 03 55 81803 Munich, Germany Willy-Brandt-Allee 1 81829 Munich, Germany P +49 (0)89 189 149 - 0 F +49 (0)89 189 149 - 239 opti@ghm.de www.ghm.de