External relations basics
Objectives To better understand what ER does To further understand some ER basic principles To better gain knowledge and insight to ER processes
External relations jargon ER – External Relations GIP – Global Internship Program GCDP – Global Community Development Program TN Taker– Trainee Nominee Taker EP – Exchange Participant JQ – Job Questionnaire MOA – Memorandum of Agreement
What we do? Front-line for externals to know what AIESEC does and what
AIESEC can do for them We customize and create value for our AIESEC products We market and sell cost-effectiveness to companies which
create partnerships that benefit both parties We help facilitate Incoming Exchange Realizations through
Raising partners We help sustain AIESEC operations through financial revenue
Point of cost-effectiveness ď‚„ It is the relationship between monetary inputs and the
desired outcome, such as between expenditure on the partnering with AIESEC and increase in sales revenue ď‚„ It is important to realize we offer global top talent to
companies as cost-effective, rather than stating it is a cheap investment
ER as a team ER is never a one man team effort, it works as a cohesive
body, thus no one should be left behind. The achievement of one is the achievement of everyone Innovations in sales and marketing must be done as a team
in order to create growth and learning No matter how new or long you are in ER, you can always
learn something new from each other
Product portfolio Consisting products which AIESEC markets to companies
that they maybe interested in investing in and a must have always by an ER member. Must be revised at the start of every term Usually segregated into Exchange Portfolio and Project
Portfolio MUST be Customizable based on the target market
Levels of selling Peddler (First Level) Short-term, lowest cost at the moment, vulnerable to competitors, better pricing comes equates to the
customer moving to another
Supplier (Second Level) Has a better idea about what the customer does with purchased product, customer buys in an on going
basis, still vulnerable to shifts
Vendor (Third Level) Implies loyalty, trust, and a deepening relationship. Customer trusts you, you understand the customer
Partner (Fourth Level) Analogy of marriage: interdependent and mutually beneficial
Some Types of ER Partnerships Financial Partner Supports AIESEC through monetary means
Exchange Partner Supports AIESEC through taking in exchanges
In-kind Partner Supports AIESEC through things in-kind (material objects, etc)
Learning Partner Supports AIESEC through seminars, lectures and learnings
Exchange marketing ER members help facilitate the growth of exchange
partners, TN Takers who accept GIP or GCDP EP’s into the country, thus contribute to realizations of the country. In the raising, matching and realization, ER has the main
focus on raising, but keeping in mind the matchability and possible realization of the TN Taker. Works hand in hand with ICX for the JQ as well as during the
matching and realization coordination of the TN Taker
Financial marketing ď‚„ Markets activities and project opportunities for companies
to give monetary support to support the said event. ď‚„ ER serves as one of two main functions bringing in revenue
to help sustain LC operations and growth.
Er is needed in? Incoming Exchange (ICX) To raise partnerships with companies to take in exchange participants into the country
thus creating realizations To give revenue that helps sustains Service and Reception activities done
Finance To be able to give revenue that helps finance rotate and invest revenue given by ER
Projects To sustain projects based on exchange as well as non-exchange projects through
monetary means which can cover the costs incurred
ER is needed in? Communications Way of helping promote the AIESEC brand to externals during marketing
meetings
Talent Management (TM) Help promote TM initiatives such as recruitment in every LC
Outgoing Exchange (OGX) Serves as a good competitive measure for realizations of the country, through
OGX or ER-ICX
What you can learn? Marketing Sales Adaptability Cross-cultural learning Dealing with Corporations Dealing with NGO Companies Cooperation in a Team
In the end‌.
ER is something you LOVE and not just something you do. =)