Karen Bu - Graphic Design Portfolio

Page 1



Table of Contents Introduction Resume Selected Projects Columbia University Libraries RealityStep Halcyon Magazine Azure Studio InquiryFest The Concert Series

5 6 8 12 16 20 22 24


Hello! My Name is karen. 4 •


It’s nice to meet you. I am a New Jersey-born, New York-based multimedia designer who has years of experience working in the creative services. I provide professional, personalized design solutions for clients of all kinds and projects of any size. I can help with advertising, branding and identity, editoral design, illustration, photography, and videography. Welcome to my portfolio!

• 5


RESUME Education

Columbia University in the City of New York | Class of 2016 New York City, NY Class of 2016 BA Film Studies, Concentration Business Management

activities & Awards

Skills

Columbia University Photography Society Publicity Chair

General Microsoft Office, Google Apps, social media; proficiency with video/ photography/sound recording equipment

Delta Kappa Alpha Professional Cinematic Sorority Pledge Education Officer Teaching Head Tutor at Kumon of Bridgewater Teacher’s Assistant at Huaxia Chinese School of Bridgewater Volunteer teacher for Columbia ESP Splash Dean’s List Fall 2012, Spring 2013, Fall 2013, Fall 2014

6 •

Software Adobe Photoshop, InDesign, Illustrator; Final Cut Pro 7, Avid Media Composer; Audacity Webza Basic knowledge of HTML, CSS; Wordpress, Squarespace Languages Advanced fluency in Mandarin, intermediate fluency in Spanish, elementary fluency in Russian


Work Experience

Freelance work

Columbia University Libraries | New York, NY Graphic Designer (Nov. 2013 – Present)

Alpha Chi Omega Alpha Kappa Psi Professional Business Fraternity Asobi NY Azure Studio Columbia College Student Council Columbia Computer Science Preprofessional Society Columbia Investment Banking Division Columbia Organization of Rising Entrepreneurs InquiryFest Multicultural Business Association RealityStep Responseable Media Women Students in Security Organization

Halcyon Magazine | New York, NY Art Director (Sep. 2013 – Feb. 2015) HBO West Coast | Santa Monica, CA Media Production & Operations Intern (Jun. – Aug. 2014) Vidicom, Inc. | New York, NY Video Production Intern (May – Aug. 2013) Georgetown University Performing Arts | Washington, D.C. Marketing & Design Assistant (Sep. 2012 – May. 2013)

• 7


Columbia University Libraries Graphic Designer | Nov. 2013 – Present | New York, NY I started working as a graphic designer for the Columbia University Libraries system in November 2013. I support the marketing and public relations team by creating print material to advertise Libraries lectures, events and programs to the campus and outside community. This includes posters, flyers, brochures, slides, cards, and banners. I work within both Columbia University and CU Libraries’ style guidelines to ensure that my designs align with institutions’ brand identities.

8 •


• 9


10 •


• 11


RealityStep Design Consultant | Sep. 2013 – Present | New York, NY I joined RealityStep, an educational start-up, as a design consultant. I created a three-step launch campaign to bring awareness to the brand, recruit new members, and promote their curriculum. Following their launch, I now create flyers and brochures to support their classroom program, as well as advertise RealityStep events to the campus community. I work within RealityStep’s brand and identity standards in order to keep their image consistently modern, minimalistic, and professional.

12 •


• 13


14 •


• 15


Halcyon Magazine Art Director | Sep. 2013 – Feb. 2015 | New York, NY I joined Halcyon Magazine as the Layout Director in 2013, then moved to Art Director in 2014. Working collaboratively with the Editor-in-Chief and Creative Director, I laid out and typeset the magazine copy. Additionally, I was responsable for creating and enforcing Halcyon’s brand and identity standards, and managed a design team to create promotional materials, including postcards, banners, business cards, icons, flyers, and t-shirts.

16 •


• 17


18 •


• 19


Azure STudio 2014 I was commissioned to help Azure Studio overhaul their brand identity. Their new look incorporated a “lucky cloud” design and an updated twist on traditional Chinese calligraphy and pottery, thus emphasizing the studio’s modern approach to design while highlighting its artists’ Chinese heritage.

20 •


• 21


InquiryFest 2014 I was commissioned to design a set of logos for InquiryFest, a new film festival that explored the themes of “embryonic narrative” and identity. Along with representing these ideas, the logos were to be sleek, minimalistic, and organic.

22 •


• 23


MUSIC NOT INCLUDED 2014 – Ongoing Music Not Included is an ongoing personal project that combines my love of advertising, illustration, and graphic design with one of my greatest sources of inspiration – music. I have created a series of ads for fictional bands and artists of different genres playing in equally fictional cities.

24 •


• 25


26 •


• 27


Liked What You Saw ?


Get in touch! Feel free to contact me with questions or concerns you may have, or projects you would like to collaborate on together. I look forward to working with you! www.karenbu.com ktianbu@gmail.com (908) 655 6976 Instagram: ghostb00 Blog: ghostb00.tumblr.com

29 •



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.