BASIL (SBS BOOTH 8038) Media Contact Steve Gill steve@ghost-pr.com 612 839 9730
Basil Brings Retro Chic 2015 Collection to United States Europe Trendsetter and Bicycle Chic Lifestyle Brand Introduces Mix and Match for Retailers Interbike, LAS VEGAS, September 8-12, 2014 – Basil, the unrivalled European leader in chic bags and baskets for a life lived by bicycle returns to Interbike 2014 with innovations and ideas for consumers and retailers alike. The third-generation Dutch brand will introduce the retro-inspired Portland collection of bags, and a new Mix and Match program aimed at giving U.S retailers more flexibility when ordering Basil products. “We’re a third generation brand in Europe,” says Marthijn van Balveren, Director, Basil. “So we really understand timeless style, retro and vintage inspirations as well as the materials and quality that last a lifetime. The new Portland series brings all of those characteristics together for our American consumers, and for our U.S. dealers we’ve introduced our Mix & Match program to help them select the perfect Basil styles and looks to merchandise with the types of bicycles in their stores.” NEW Portland Series The new Portland series references both Europe’s booming “porteur cycling” style trend – the move towards slim framesets and utility function and styling – as well as, accidently, Portland, the most stylish bicycle city in the United States. Characterized by heavy cottons with all weather-waterproofing, classic detailing, high quality hardware and construction as well as a preppy, throw-back aesthetic, the collection includes a front carrier bag, messenger bag, slim fit double bag, saddle bag, women’s business bag, colourful bicycle bells and a classic Rattan basket. Technical Innovations In addition to the Portland series, Basil will unveil for the first time several new technological innovations to the Interbike audience. A new, patented Centro WSL system means baskets can now be easily fastened to any Basil rear carrier. Also now available is the new Basil bicycle-bar holder suitable for all removable bicyclebar bags and baskets from e-bikes to mountain and road bikes.
Retail Inspiration and Solutions To underpin, a Europe-wide reputation as a style leader in bicycle chic, Basil plans to seek more ways to help retailers merchandise Basil’s wide variety of urban, floral and collectible prints around the specific styles of bicycles U.S. consumers buy and ride. “There are more styles of bicycle available than ever before,” adds van Balveren. “Whether you’re a retailer selling cross and commuter fixed gear bikes, high end road bikes or lifestyle cruisers, and everything in between, Basil has the colors, styles and accessory collections to perfectly match accessories to consumer bike choices. In Europe our Mix and Match program now makes selecting, merchandising and selling product easier than ever before for our retailers. We have hopes to expand this.” See Basil designs at Seattle Bike Supply’s Interbike booth: 8038
About Basil Basil is Europe’s leading designer and producer of modern, contemporary bicycle bags, baskets and accessories. Handcrafted by the third-generation Dutch chich bicycle lifestyle leader, Basil collections include contemporary designs and innovative functional innovations and applications. Basil products are available in 17 countries at specialist bicycle retailers. For more information, visit www.basil.nl.