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You'd be wise to consider the psychology of color when designing your marketing materials. Be it business card, brochure, web site, posters or other material, you'll be making color choices. Colors not only enhance the appearance of the item -- they also influence our behavior. You will do well to consider the impact that the colors you use will have on your target audience.
The following information was written by Derrick Daye & Bead Van Auken of brandingstrategyinsider.com
For instance, have you noticed that most fast food restaurants are decorated with vivid reds and oranges? It's no accident that these colors show up so frequently. Studies have shown that reds and oranges encourage diners to eat quickly and leave -- and that's exactly what fast food outlets want you to do.
It's also no accident that you see a lot of reds and blacks on adult web sites. These colors are thought to have sexual connotations.
Ever notice that toys, books and children's web sites usually contain large blocks of bright, primary colors? Young children prefer these colors and respond more positively than they do to pastels or muted blends.
Notice a trend in top websites and their colors?
Black • Authority • Power • Strength • Evil • Intelligence • Thinning / Slimming • Death / Mourning
• Purity
• Innocence • Cleanliness • Sense of Space • Neutrality
White
Red
• Energy • Excitement • Intensity • Life • Blood
Gray • Neutral • Timeless • Practical
• Love • Romance • Gentle • Warmth • Comfort
• Happiness • Laughter • Intensity • Cheery • Frustration • Warmth • Anger • Optimism • Attention Getting • Hunger
Orange • Happy • Sophistication • Energetic • Change • Excitement • Stimulation • Warmth • Wealth
Blue
Purple • Royalty • Wealth • Sophistication • Wisdom • Exotic
• Calmness • Truth • Serenity • Focused • Cold • Un - appetizing • Uncaring • Wisdom • Loyalty
• Spiritual • Prosperity • Respect • Mystery
Green
• Natural • Cool • Growth • Money • Health
• Envy • Tranquility • Harmony • Calmness • Fertility
• Reliability • Stability • Friendship • Sadness • Warmth
Pink
• Romance • Love • Gentle • Calming • Agitation
• Security • Natural • Organic • Comfort
These two colors look great combined. Ask Juicy.
0
85% of shoppers place color as a primary reason for why they purchase a particular product.
85% COLOR
100
If you don’t think COLOR affects marketing for brands and the way people make purchases, check this statistic out.
50
15% OTHER
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