Gia Goodrich She’s Alright.
Hi, I’m Gia
and I’m a Strategic-Creative.
If you’re looking for an Art Director I’m sure you’ll find many impressive candidates. I’m positive there will be someone who will walk in with all the answers and two decades of experience.
But I don’t think that’s what you want. This industry isn’t about the bankable approach. You can’t win awards and blow client’s minds if you’re only using your granddad’s tried, true and tested methods. If that feeling of ‘been there and done that’ creeps in even a little bit, then it’s a fail. It’s about pushing things to their creative limit to produce surprising solutions in the marketplace. So I’d be shocked if you wanted the same old same old kind of an Art Director.
Me?
I’m a visual messenger. I’m a bridge builder between designers, clients and consumers. I have a background in Psychology and Visual Studies, which means that not only do I have an ambidextrous brain, but my methods utilize both wells of information. Because of this cross-disciplinary approach, I can tell you why AND how the most effective visual strategies work. My strength is to design and create strategically, always keeping the brand’s goals in mind. I have a strong background in leadership. I’ve been spearheading a team of people working in 5 different disciplines to concept, design, and make an exhibit for the new eatery at OMSI. I’ve extensively studied motivation and influence in order to employ techniques to create successful and productive teams. I don’t know everything. But, I believe that any solution can be found with a flexibility of thinking and collaboration. I’m an eternal pragmatist, which means that I want things to work and I don’t care who thought of them because credit is infinitely divisible. And really, who cares? As long we put something out there we’re proud of, I’m good. I think that the best process for creating is generative, where ideas build, get edited, and get rebuilt with a group of strong minds working in concert (well, mostly). I have a lot to offer. As Art Director, I want to infuse a new perspective to an already impressive creative machine.
Education
Perception
BA
Pragmatic Design
Adopting specific visual strategies to affect a particular message. For example, understanding what typeface and color will be most effective based on precedence, tone, history, context etc.
Psychology 2009
Formal
Qualities of composition, balance, scale, form, color, and light. Creating an in-depth understanding of how these elements function and how to articulate them
Conceptual
Relentless study and practice in how to create, hone, and manifest conceptual work.
Understanding how the brain perceives information to enhance understanding. Why and how things become "intuitive." Utilizing theories adopted in Interaction Design like Gestalt’s.
MFA
Visual Studies 2011
What propels people to action. Understanding how to create and adapt intrinsic motivators in order to entice people to act.
Influence
The strategies adopted to change someone’s mind, or convince them of something. Understanding how to examine and employ effective strategies based on how the brain receives and interprets information.
Cognitive Strain
Semiotics The study of shared symbols and how they affect meaning. A good example is a red octagon, which has a very specific crosscultural purpose... stop. Understanding how to utilize symbols in a way that creates a shared meaning.
Motivation
Critique
Hundreds of hours examining works by deconstructing the various elements by identifying and articulating what works, what doesn’t, and what is being communicated.
Understanding what “turns people off” to things and how that links to the brain’s mechanisms for perception of information.
Art Direction &Photography
since 2007
I’m always working with clients to create compelling images that are emotionally resonant. Pictures are an extremely effective way to tell a brand story. As both Art Director and Photographer I have worked to create a bold aesthetic that serves the end goal, to communicate an intended message to the viewer. Recent clients include: Nike OMSI PNCA PICA
Work featured in: The New York Times The Willamette Week The Oregonian Mix Magazine Just Out Magazine
Sports
Editorial
Visual Communications
2012
I have worked in a creative team responsible for concepting, messaging, and designing for the OMSI brand. Our deliverables create OMSI’s visual presence that is on target with brand goals. OMSI is a well-loved and firmly established brand. Our task has been to expand brand awareness to new audiences through print and digital marketing. Within the team, my specialty is imagery and managing the overall aesthetic. I’ve produced an image catalogue that creates an emotional response in the viewer. Whether it’s for the membership campaign or the camps and classes catalogue, we’ve constantly straddled multiple projects, and doin’ it well. I’ve worked extensively with internal and external clients. Through many conversations, I’ve extraced their needs and desires for a project and applied insight into how we can make it manifest in the most effective way.
Our process is iterative and collaborative. I’ve also scoped and ideated partnerships with other organizations. I’ve been challenged to find opportunities for in-kind exchanges through programming, events, and exhibits.
Science Camps
Collateral
Ca M P s
C l a sses
Spring Break At Hancock Field Station Explore the rich ecosystem of the John Day Fossil Beds National Monument and learn about everything from the fossils found in the sedimentary rock formations to the distant galaxies we see through our telescopes at night. Hike canyons in search of fossils or animal tracks, identify plants and animals, and learn valuable skills for survival in the wilderness.
Academy of engineering | leGo® mania extreme Take your LEGO building knowledge, experience and imagination to the extreme. This class combines the best activities from our summer LEGO classes — including building trebuchets, cranes and constructing the strongest LEGO structure possible
4–8
dAte
loCAtIon
memBeR/nonmemBeR
CAtAloG #
MAR 25–29
HANCOCK FIELD STATION
$515/$565
964SB325
GRAdeS 4–5
sPRIng bReaK 2013 4
2012/2013 Educator Resource Guide
2013 oM
sI
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!A re Science Camps & Classes yo
Ta b l e o f C o n T e n T s
Spring Break Camps & Classes --------------------------------------TK
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Camps Welcome ------------------------------------------------------------------------TK AT-A-GlAnce ------------------------------- -------------------------------------TK SiTeS & ProGrAm TyPeS-------------------------------------------------------TK cAmPS DeScriPTionS ----------------------------------------------------------TK SAmPle PAcKinG liST & DAily ScheDule------------------------------------TK FrequenTly ASKeD queSTionS-----------------------------------------------TK
Classes Welcome ------------------------------------------------------------------------TK AT-A-GlAnce --------------------------------------------------------------------TK clASSeS DeScriPTionS--------------------------------------------------------TK FrequenTly ASKeD queSTionS-----------------------------------------------TK
This is your guide to unique hands-on learning opportunities designed to encourage your whole family to stretch the limits of imagination, adventure and possibility. We are proud to be an essential Northwest resource that encourages people of all ages to reach their full potential. And we look forward to seeing you in the coming year.
Registration Information inFormATion --------------------------------------------------------------------TK cAmPS & clASSeS reGiSTrATion Form -------------------------------------TK FAmily & ADulT cAmPS reGiSTrATion Form--------------------------------TK FinAnciAl AiD APPlicATio -----------------------------------------------------TK
Thank you for your support! OMSI does not discriminate in any of its programs and activities on the basis of race, color, national origin, gender, religion, age, disabilities, political beliefs, sexual orientation, and marital or family status.
2
dAte
loCAtIon
memBeR/nonmemBeR
MAR 25–29
OMSI
$275/$325
CAtAloG # 412LE325OM
omSI Animation Animation brings math, science and the creative arts together in extraordinary ways. Experience the expressive medium of animation as we investigate stop-motion techniques and motion picture perspectives. We’ll use digital video cameras, clay sculptures, drawn characters, cutout scenes, found objects and time-lapse portraits during this class. Students will develop ideas, design storyboards, create sets and characters, and produce mini-movies to take home on DVD.
Spread the joy of learning with the gift of membership.
s T R e T C H YoU R l I M I T s. R e a l I Z e YoU R P o T e n T I a l .
GRAdeS 2–3
GRAdeS
3
dAte
loCAtIon
memBeR/nonmemBeR
MAR 25–29
OMSI
$300/$350
CAtAloG # 414OA325OM
Digital Promotion
Ready for a
Closer Look?
Opens Sept. 29th at
Event Materials
THEORY W eb D e sign
Case Study: Web Branding
Da Vinci Style Two Sides
The splash page is divided into two components: Food & Science. The default of the two is food, which has information about menu items etc. On the right side of the page is the “More Science This way Button.� When clicked, the site swipes to the left with a flash transition to the Theory Science page.
Draft Paper
This background provides visual consistency throughout the site. It speaks to scientific theory and creativity. As the info box changes, they key elements of the site, i.e. buttons etc. remain stable.
Image Versatility
The main advantage of this approach is the versatility in images. Since there will be no overlapping elements the images can be anything from food to the architecture.
Did you Know? Apples are made up of 25% air, that’s why they float.
Who We Are
Our Food
Our Sto Theory +
You
ry
Who We Are What We Believe
Find Us
Look Who’s Talking Our Partners Follow us
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, rutrum. Aenean imperdiet. Etiam ultricies nisi blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien
More Science This Way
What’s Cookin’? Good Question. We’ll tell you all about it.
Yummy Food This way
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Made? How Is It What’s there to Learn?
Classes Daily Demonstrations Our Teaching Methods How Food Gets To Our Plate
Know? Did You Made? How Is It Made? How Is It
References
Mark Patel, OMSI M e li s s a H i c ks , O M S I J uli e Pe r i n i , P S U L a u r a A r n e s o n , N i ke L i n d a K li e we r, PN CA
VP of Marketing Retail and Sales | MPatel@omsi.edu
Senior Creative Manager | MHicks@omsi.edu
PSU Professior | Julie@JuliePerini.org
Social Media Specialist | Laura.Arneson@NIKE.com
BFA Thesis Chair | LKliewer@pnca.edu
Gia Goodrich Contact
Gia Goodrich 375 NE Shaver # 205 Portland, OR 97212 971.322.54770 giagoodrich@gmail.com giagoodrich.com
Spanks!