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Tamaraw Beach Resort Visual Identity Manual by Gian Luigi S. Candava
Tamaraw Beach Resort Visual Identity Manual Table of Contents 1.0 Style Guidelines and Concept Current logo Redesigned logo Color scheme Logo versions Correct usage Incorrect usage Typography Patterns Iconography
1 2 7 8 12 13 14 16 21
2.0 Logo Application Business forms Signages Local ads Website
22 38 42 51
Tamaraw Beach Resort Visual Identity Manual Company History In 1981, Captain Jesus P. Sison and Adoracion Sison founded Tamaraw Beach Resort in the island of Mindoro. It started only with four cottages and a restaurant. Over the course of 30 years the resort has expanded to 59 units that can accommodate up to 329 guests and a function hall that will be able to host up to 700 people. 1985-1989 - Tamaraw Beach Resort added 7 more cottages 1997 - Tamaraw Beach Resort built a 2 story building with 7 bed rooms 2006 - A new four story building with 41 bed rooms was built 2010 – Tamaraw Beach Resort added a function hall
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1.0 STYLE GUIDELINES AND CONCEPT
Tamaraw Beach Resort Visual Identity Manual Current Logo
This Logo was created for Tamaraw Beach Resort in 2010. It represents a tropical beach. The logo includes vector shapes of a sun, a palmtree and the ocean. The logo also includes the brand name “Tamaraw Beach Resort”, its address and the tagline “A Place to Relax...”
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Tamaraw Beach Resort Visual Identity Manual Redesigned Logo
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The purpose of the redesigning of the logo is to provide the company with a new look that is more memorable and recognizable at the same time unique to its competitors. The proposed logo depicts a Tamaraw, a kind of buffalo that is native to the island of Mindoro where theresort is situated. It is colored blue to represent the ocean. The new logo represents the brand name better than the previous logo. it is also more memorable since it is directly related to the brand name. Using the Tamaraw symbol makes the logo unique to competitors unlike the current logo which is a generic concept for beaches.
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Tamaraw Beach Resort Visual Identity Manual Design Inspiration
+ Tamaraw Animal
+ Ocean
Sun
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Tamaraw Beach Resort Visual Identity Manual Tagline
Experience�warmth�and�relaxation The tagline supports Tamaraw Beach Resort’s 30 year tradition of acmmodating guests and providing quality service aimed to give them a truly warm, authentic and relaxing experience.
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Tamaraw Beach Resort Visual Identity Manual Logo Guide
Grid Scale 1.9 cm
1.1 cm
0.6 cm 1.7 cm
1 cm
The logo must be scaled on a grid in order to keep the proportion and composition of the elements in the design. This will serve as a guide for proper measurement and scaling of the new logo.
3.9 cm
0.6 cm 0.6 cm 0.8 cm 0.4 cm
0.3 cm
3 cm 4.8cm
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Tamaraw Beach Resort Visual Identity Manual Logo Guide
Logo color scheme
Deep Blue CMYK : 81 10 0 36 RGB : 31 147 163 HTML : #1F93A3
Sun Yellow CMYK : 0 14 45 6 RGB : 239 206 132 HTML : #FFC99
Shallow Blue CMYK : 0.5 0 0.52 0.49 RGB : 60 188 191 HTML : #3CBCBF
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Tamaraw Beach Resort Visual Identity Manual Logo Guide
Full Color
This is the preffered version to be used when applying against a light colored background.
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Tamaraw Beach Resort Visual Identity Manual Logo Guide
Halftone
The half-tone application is used for collaterals, business forms and other materials printed in halftone techniqiue.
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Tamaraw Beach Resort Visual Identity Manual Logo Guide
Black and White versions and usage
This version of the logo can be used if the medium is monochramatic grayscale and will be applied on a light colored background.
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Black and White Reversed
This version of the logo can be used if the medium is monochramatic grayscale and will be applied on a dark colored background. It is not recommended to use this logo. If possible avoid using this version.
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Tamaraw Beach Resort Visual Identity Manual Logo Guide
Reproduction Samples
2.04 in x 1.74 in
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1.56 in x 1.33 in
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0.90 in x 0.76 in (smallest reproduction size) BEACH
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Tamaraw Beach Resort Visual Identity Manual Logo Guide
Correct Usage This is the correct usage of the logo when used against a light colored background.
amaraw Beach Resort Visual Identity Manual
ogo Application
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Use this version of the logo in black and white application.
Business Card
Always leave space around the logo when applying it. Front BEACH RESORT
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The logo maynbe used without the text.
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Tamaraw Beach Resort Visual Identity Manual Logo Guide
Incorrect Usage
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Do not add embelishments (drop shadwos, emboss etc.)
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Only use colors from the color scheme
TAMARAW BEACH RESORT
Do not change the fonts used
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Do not rotate or titlt
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Do not distortby stretching, squishing etc
Do not rearrange the placement of the design elements
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Tamaraw Beach Resort Visual Identity Manual Typography Futurist Fixed-width Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnop 1234567890!@#$%^&*()
Futurist Bold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnop 1234567890!@#$%^&*()
Bikinis
Aa
ABCDEFGHIJK LMN OP QRST UVWX YZ abcdefghijklmnop
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Tamaraw Beach Resort Visual Identity Manual Typography Brandon Grotesque Light
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnop 1234567890!@#$%^&*()
Brandon Grotesque Bold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnop 1234567890!@#$%^&*()
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Tamaraw Beach Resort Visual Identity Manual Patterns
Pattern 1
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Tamaraw Beach Resort Visual Identity Manual Patterns
Pattern 2
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Tamaraw Beach Resort Visual Identity Manual Patterns
Pattern 1 Outline
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Tamaraw Beach Resort Visual Identity Manual Patterns
Pattern 2 Outline
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Tamaraw Beach Resort Visual Identity Manual Patterns
Pattern Inspiration
The patterns used on this project are based on the Mangyan baskets. These are woven handicrafts made by the Mangyans, an indigineous group native to the island of Mindoro. Š Fritzie Rodriguez
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Tamaraw Beach Resort Visual Identity Manual Iconography
Beach
WiFi spot
Swimming Pool
Bedrooms
Dining
Bar
Spa
Sauna
Gym
Chapel
Bell boy
Basketball court
P Vault
Laundry room
Shuttle service
Parking area
Iconography is the use of images and symbols to quickly portray a subject or information. The icons will serve as visual languages to help the guests locate ammenities, facilities and services of Tamaraw Beach Resort such as spa, dining room, gym etc.
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