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PRIMARK
HISTORY
Primark is a fast fashion retailer founded in 1969 in Dublin, Ireland. There are currently over 300 locations in Europe and about 9 in them United States with its first store being in Downtown Crossing, Boston since 2015. Primark claims to be one of the more ethically working fast fashion companies as being a member of the Ethical Trading Initiative (ETI) and bases their code of conduct on the standards of the International Labour Organization (ILO).
HISTORY _ into Boston
HISTORY _ first U.S. location
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LOGO MARK
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&
STITCHING
THREAD
LOGO ELEMENTS _ stitching & thread
#ff5d31
COLOR PALETTE
#a4d2ff
#ffda40
#434f47
INTEGRAL CF bold
BASIS GROTESQUE
downtown crossing
10 Summer Street Boston, MA 02110
Medium Regular
boston
TYPOGRAPHY
PRIMARK
APPLICATION _ shopping bags
APPLICATION _ business cards
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DOWNTOWN C ROSSIN G 10 Summer Street Bosto n • MA 617 • 350 • 5232 pri mark.co m
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DOWNTOWN C ROSSIN G 10 Summer Street Bosto n • MA 617 • 350 • 5232 pri mark.co m
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APPLICATION _ advertisements
DOWNTOWN CROSSING 10 Summer Street Boston • MA
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STYLE EDITOR Jodie Jones
BOMBER JACKET Black Mickey Mouse $15
MICKEY MOUSE T-SHIRT $8
BOMBER JACKET $15
DOWNTOWN CROSSING 10 Summer Street Boston • MA STYLE EDITOR Jodie Jones
PRIMARK APPLICATION _ advertisements
APPLICATION _ advertisements
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