7 Tips For Increasing Sales At Your Portable Restroom Business in 2023

So, it’s 2023 and your business has made it through the recent years of the global pandemic, economic shutdown, supply chain catastrophe, and labor shortage. Now you’re staying the course despite financially crippling levels of inflation. Congratulations! Now what? What can you do next to further strengthen your business and help ensure its long-term sustainability?.

On the downside, the business sector is still in recovery and inflation is crushing both individual and business consumers, which naturally impacts service businesses like portable restroom rentals. On the upside, through the past few years, you’ve proven to be a highly resilient and even rather disaster-proof business manager.

So, you are likely to find some of the ideas below ideal for you at this point. These are fresh reminders of excellent operations and sales opportunities from current U.S. business experts.

7 SUSTAINABLE SMALL BUSINESS GROWTH TIPS FOR 2023

If your business is slowly recovering in the profit margin from the 2020 - 2022 economic setbacks, here are some general recommendations to bolster sales and savings for your portable restroom rental business in 2023 and future years.

1. Implement Modern Point-of-Sale (POS) Tools. Modern POS devices are making old-fashioned cash registers obsolete. They do so much more than merely process real-time payments. The most recent software technologies enable you to manage not just transactions but your entire business operation from an intuitive dashboard. You can use the device remotely or at your primary sales location to track sales, schedule workers, track orders, manage inventory, even process receivables, payables, etc. Streamlining your management tasks in this way can make it incomparably easier to focus on growing sales and maximizing service quality.

2. Accept All Common Forms of Payment.

Customers in various age groups have their own generational preferences of ways to communicate and ways to pay. It makes it much easier to retain happy repeat customers when they are most comfortable and satisfied with their experience of doing business with your restroom rental service and other event services. In addition to paper and electronic checks, activate options for your customers to use their credit cards, debit cards, and digital wallets. Providing this smoother transaction experience is one more thing you can do to accommodate people and help ensure that they will choose your service every time.

3.

Go Paperless in Your Business.

There’s more to the logic of paperless operation than just the point about environmental preservation — though that is a critically important one for the planet and your business too. But, paperless operation is also about cutting waste to save substantial amounts of hours and money for paper management over time. Consider your current cost of buying, handling, storing, and managing the loads upon loads of paper that the average small business amasses over the years. It typically adds up to a shocking total cost of wasted time, lost productivity, and obtaining and maintaining excess square footage.

4. Prioritize Payment Security.

Naturally, when you begin to accept a wider range of payment types, the majority of the new transaction types are likely to be processed through the internet. Those activities, of course, come with the need for effective security monitoring that is consistently successful in detecting attempts of fraudulent actions and preventing the success of those nefarious efforts. A breach in your data security can cost your business shocking losses in legal fees, lawsuit settlements, and judgments (including punitive damages if fault is found), customer attrition, and continued on page 16 brand damage. Use only frequently-updated high-quality data security tools and monitoring services to maintain PCI compliance and minimize your risk of customer data breaches. continued on page 18

5. Allow Work-From-Home and Flex Time. By now, after the shutdowns of 2020-2021, you have probably already figured out whether your business can benefit from having some employees working some days remotely. While in many cases, such as in retail sales, workers need to be onsite. But, if your portable restroom business can function as well with one or more staff members working from home, it can be a major cost saver in workspace rental, utilities, insurance, office equipment, furniture, and other areas of expense. In many cases, it’s also a major morale booster that has proven to increase productivity, despite concerns about some predictions to the contrary. In the current competitive employment market, offering employees this option can be an appealing feature.

6. Participate in Resource Sharing Cooperatives. Innovative alternatives in procurement are opening excellent options for small business operators who want to have access to the best equipment, tools, and even labor at lower costs. The incredible benefits of the new sharing economy can be game-changers for business owners who are attracted to the idea of simply accessing resources as needed, instead of owning them. Renting business machines and other equipment, working with freelance talent, and contracting with external billing, accounting, HR, payroll, and other services are all major money savers for many small businesses. Even using a shared workspace can be an extraordinary cost saver for compatible companies. With these options, for minimal commitments, you can have the latest and greatest operating resources.

7.

One sure way to make the best possible impression for your brand is to give back to the community. Everyone wants to help people who are helping others. To build a reservoir of goodwill in your market, choose a worthy cause and a reputable peer business and engage in hosting periodic events, or maintain an ongoing program to raise awareness and generate contributions. Be sure to include mention of this initiative to which your company is committed on some pages of your

TIDY SERVICES:

Proving the Portable-Toilet Lead Marketing Strategy

Tidy Services is one of the oldest septic and portable restroom rental companies we have looked at in a while. Having gotten their start back in the late 1980s, they have seen the regulatory issues surrounding this industry change in ways that few companies of the kind can imagine.

Like a number of other septic companies we're reviewed lately, Tidy Services leads their marketing efforts with branding that focuses on their portable toilet rental service, pairing their portable toilet landing page with imagery of a lush, green, and inviting valley landscape. As we have discussed many times in the past, this is the cutting edge marketing angle for septic service companies these days.

As

We think it's pretty clear that septic service companies are leaning into the psychology of the consumer who is motivated by a need that only quick portable toilet rentals can serve. When your strongest customer demographic is people who have suffered a sudden septic system failure and don't have time to wait for repairs, portable toilets win the day.

Demonstrating Why Portable Toilets Dominate The Septic Service Industry

For the reasons discussed above, portable toilets are the fastest way to deliver the most immediate relief for a need that is quite immediate in nature. As the decision makers at Tidy Services understand, this is key to securing a leading edge in the septic service industry in any market. But portable toilets do more than serve in septic emergency situations.

continued on page 22

As the head of Tidy Services explains, portable toilets are there to serve the emergency customer who has a septic failure. After conducting a search for their septic woes, they find landing pages that offer an instant solution, portable toilets, followed by a lasting solution, septic repair services.

"That's what brings them in," our contact explained. "You deliver what they need within the hour, and immediately schedule septic repair services."

But if that was all portable restrooms were good for, they still might not be the industry leading service that they have become. Sure, portable toilets are good for bringing in new domestic customers. But they are also the key to locking in big, recurring contracts.

Serving the construction industry is a big part of that.

Construction contractors have always been among the biggest customer bases for portable toilet rental companies. It is the only way to ensure that the needs of crews and management are taken care of in a way that does not interfere with the construction job at hand. Portable toilets have a relatively small footprint and ensure workers don't have to leave the site in order to use the facility.

Serving big events is the other half of the massive continued on page 24 demand for portable restrooms. Concerts, weddings, conventions, and the like are all events where expenses are typically not spared. The people who put on big events are focused primarily on making the event big, serving a lot of people, and directing the attention of those people to the available services. Portable restrooms are an important part of that, and Tidy Services offers a range of portable toilet types.

After all, if you're running a carnival and people have to go off-site to use a toilet, there's a chance they might not come back. So like on construction sites, portable toilets are often about keeping people at the location served. This makes them exceedingly valuable to events.

We know we have beleaguered the point about portable toilets. But it's immensely important that septic companies understand how key this service is. Companies really do need to lean in on their marketing efforts leading with this type of service. For psychological reasons, it is a winner and for practical reasons, it can be a serious money maker.

For this reason, it was refreshing to find Tidy Services, a company that clearly understands the need for this marketing angle. Indeed, they lean into it hard from the continued on page 26

Making A Positive Impact On Communities And Environments Around The World

first glimpse of their landing page. Interestingly, Tidy Services keeps their restroom trailer content on a different part of their website than their portable toilets. It could be that portable toilets and restroom trailers serve different customer demographics. It could be that Tidy Services distinguishes between those who engage with portable toilet services and restroom trailer customers. Or it could be that they focus primarily on the domestic septic-emergency customer. Unfortunately, we didn't get that far in our conversation.

Following Up With A Lasting Septic Service Solution

With all of that taken as read, it stands to reason that as important as portable toilets are as an immediate solution, it is equally important to have a lasting solution waiting in the wings. For a company like Tidy Services, that means traditional septic service.

"This community is the central point of the original 13 colonies," our contact explained. "That means these communities are some of the very oldest in the country. We have some very old septic systems out here and the biggest service sold is cleaning."

Naturally, portable toilets are a key lead-in for a company working in a market like that.

Sources https://www.tidyinc.com/