That Converts! SPOTLIGHT INDEX

Across the commercial sector of the internet, the average conversion rate is reportedly only around 2%. So, overall, websites only acquire a couple of new customers per 100 visitors. That may seem very low, but site owners with under 0.2% conversion rates can understand how good that rate actually is. Because they’re only acquiring 1 new customer per 1000 visitors. So, what are the higher-yielding websites doing differently? They maximize results from the traffic they’re already getting, vs. trying only to multiply traffic. Here are some methods they use:

Making Your Website More Engaging

There are some things that portable restroom rental businesses and sewage systems services can do to make your web content more effective in converting site visitors to new customers. Some examples of site improvements to make your web page and blog content more engaging and boost first-visit conversion rates include:

4 Add exciting photos of relevant equipment, vehicles, etc.: Most people can process more information quickly when it is presented in the form of whole images of people and things, vs. written in text.

4 Add important relatable stories: Be sure to include some social proof elements, like customer reviews, testimonials, and case studies. These can continued on page 10 dramatically boost conversions (reportedly up to 400 percent in some cases).

4 Eliminate distracting elements: Streamline your landing page and others to make it as easy to follow and use as possible. Include only components that visitors need and actually use.

4 Remove excessive form fields: Being required to fill out a lot of fields can be too cumbersome to many people, causing them to abandon the site and move on to one without all the upfront demands.

4 Add other elements that attract attention: Add other helpful elements to your webpages as you discover more ways to update your site. Add features to make pages load faster, look better, and cause elements to behave as designed.

4 Use strong CTA language: Many online sellers use soft CTAs in the upper portion of the page, and that is often advisable, depending on your industry. But, at the bottom of your page content, use a strong CTA, such as a button link labeled, “Yes, I want to start the free trial.”

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4 Offer third-party access: Enable potential visitors to log into your site through their existing Facebook, Google, or another account. This saves people the inconvenience of having to create an entirely new profile for your site.

4 Prompt guests to take a very easy initial step: Asking for only a bit of simple information in the first step increases the likelihood that the prospect will complete the series of steps. For example, just ask for an email address first. At least you’ll have that most critical contact info. Then, you can present the remainder of the form, in an effort to obtain more information.

4 Offer a 100% guarantee: Providing a moneyback guarantee can go far to help alleviate worries and settle objections prospects may have about making a transaction. It can help boost conversions and build a sense of trust and security.

4 Use great headlines: With weakly constructed headers, you can expect your content to be bypassed by many prospective customers. Reportedly, as many as 80% of web users read headlines but only 20% read the content under them.

4 Consider adding a live chat option: Prospective customers may want to rent facilities from your portable restroom business but may have questions or uncertainties. Adding live chat tools is not difficult and may boost your conversion rate.

4 Utilize a click map: To see which elements of your webpages people are not clicking on, apply a click map tool. If your site visitors don’t use a functional element on your site, just delete it. Just simplifying your page can help increase conversion rates.

Improving Seo

Some essential things you can do to improve SEO for your landing page, product pages, information pages, About page, locations page, contact page, blog, and others include:

4 Use sharp long-form content on product and service info pages and in blog posts.

4 Use the best keywords, keyword phrases, and longtail keyword phrases.

4 Use only high-quality organic backlinks.

4 Fix all broken internal or external links in text or buttons.

4 Prioritize fast-loading webpages throughout your site.

4 Evaluate your current URL for its effectiveness and make a change, if needed.

4 Implement stronger site security to protect users’ personal information, as needed.

IMPROVE YOUR WEBPAGES’ FUNCTIONALITY

There are basic things you may still need to do to make your business’s website more unique in your industry without investing a lot of money in upgrades. For example:

4 Correct problems with the behavior of graphics, photos, tables, charts, etc.

4 Make sure iPhone video snips are playing properly on any device type.

4 Check all links to other businesses and between continued on page 12 your site’s internal pages, your FB page, etc., to ensure that none are broken.

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4 Test any fillable forms you are using to ensure they are actually executing the intended info requests, appointment setting, purchases, contest entries, etc.

4 Frequently test CTA buttons and other action command buttons for proper functioning.

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4 Check live responder links, chat boxes, helper bots, etc. for the robustness of these resources to users.

HOW CAN UPGRADING YOUR WEBSITE BENEFIT YOUR BUSINESS?

Shop your online market, including your own website. Compare and contrast the user experience of people visiting your online marketing/sales center to shop for services, vs. their encounters with competitors. Notice the difference in your experience when opening a

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bland site that nobody seems to care about optimizing vs. at a spectacularly professional and interesting site. Use the findings from your market analysis to improve your site. While you’re upgrading, add as many exciting solutions and options as possible for your visitors to meet their needs plus!

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