BUSINESS CORNER
I N D U S T RY N E W S
A S S O C I AT I O N I N S I D E R
7 Steps to Manage a Power Sweeping I NBusiness DEX SPOTLIGHT Through
A CRISIS
There’s too much to do. Taking on a
sabotage, loss of a key company leader, and many
big project that does not immediately
other kinds of catastrophes. Maintaining a strong
contribute to revenue generation doesn’t seem to make sense, and possibly never will. Creating a crisis management plan may appear to be one of those wish list projects. After all, it’s a plan you hope will never be realized. But, it’s like insurance — you hope
crisis management plan for each different kind of potential disaster can help avoid potentially extreme damage to a company’s financial health and its brand. MANAGING YOUR POWER SWEEPING BUSINESS THROUGH A CRISIS
Disaster can happen to any business, at any time. Preparing for managing a crisis is essential to leading your company through a challenging period and on
you’ll never need it, you may have even
to a successful outcome. Without a practical plan in
begrudged what it cost you to have it, but
place, managers are faced with trying to figure out
if you find yourself in need of it, it can be
what is right for the future while under the pressure
the most important advantage you have at that time.
T
of an extremely stressful, often confused situation, sometimes without enough facts. Being equipped with the formal guidance a set crisis
he gamut of possible business crises includes
management plan provides allows everyone involved
economic disasters, natural disasters, social
to understand their roles as leadership navigates
unrest, terrorist attacks, oil spills, building fires,
8 NO R TH AMERIC AN S WE E P E R NO V EM BER 2020
through the crisis. Here are seven valuable tips that
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