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from North American Sweeper- October 2022

consistency. If your budget allows, you can use a third party to ensure your NAP citations are consistent across all business directories. Semrush offer a listings management tool to help businesses ensure their citations are consistent.

Your Google Business Listing and Keywords

Google’s directory, Google Business Profile, is arguably the most important place to register your business. Creating a Business Profile is free and easy to set up. Follow the setup instructions and provide as much information as possible, including the name of your business and its category. When prompted, make sure to add your location and provide accurate and up-todate information. When asked, add a description of your business and make sure you use your chosen keywords.

REVIEWS, CHECK-INS, SOCIAL MEDIA AND INDUSTRY NEWS YOUR STAR RATING

Reviews, check-ins and social media are all opportunities to promote your business, and it’s well worth putting together a social media strategy so that you are consistent across all the platforms you use. In addition, providing good customer service and encouraging your customers to review your business online will help build your authority and get you noticed by the Google algorithm.

SPOTLIGHT ASSOCIATION INSIDER

Our team is always looking for ways to help our readers improve business operations and boost marketing effectiveness. Check our blogs regularly for more top tips to grow your business!