HOW TO USE THIS BOOK This book is for any one who is looking to represent NOREBRAND’s brand. It has the following purposes: to establish our values, summerize our personality & visual definitions, and to provide cohesive communication across the brand.
Designed by: Gideon Ibemere, Jr Contributed by: Noah Miller and Khalil Amaru Smith NOREBRAND Summer 2016
contents BRAND OVERVIEW..................6 OUR BRAND...........................9 Our Purpose The Ideal Member Our Identity Our Personality VISUAL DEFINITIONS............19 Logo Specifications Typography Colors Internal Communication
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Our brand is about providing a steady platform for the seemingly juvenile ideas of ours and others, along with building on what we have so far. The difference: the title, visual design, and content are obvious, but the change is more than what will show on the internet. It will be more apparent than its predecessor as this platform is a unified effort driven towards pushing youthful, thoughtful content and never rebranding. Are you ready?
OUR BRAND
10 // OUR BRAND
OUR PURPOSE NOREBRAND is a multimedia platform dedicated to voicing youth culture while keeping tabs on popular culture. Experience NOREBRAND.
12 // OUR BRAND
THE IDEAL MEMBER
The ideal member is a curious individual. What fuels this curiosity is youth mixed with naivetĂŠ. Young or old, our team members must be able to harness their inner kid and dare to dream. For us, those two things are what drive innovation, creativity, and broadened perspectives. The member is open-minded, steady in his or her own beliefs, but always willing to accept the views of others regardless of differing opinions. Ideally, our team members are always looking for new pieces of culture or creating them. Locally or internationally our memebers should be pushing new media keeping in mind that we are capable of giving a voice to people thousands of miles away. This individual has an immediate impact on the group & is a great representation of the organization outside of NOREBRAND.
14 // OUR BRAND
OUR IDENTITY NOREBRAND’s identity is the array of what people hear/listen to, see/read about, experience, and think of NOREBRAND as a multimedia platform. This is what we are known for and provide customarily. • • • • • •
Youthful experience Non-demonizing content Consistently creative ventures Respectable opinions Meaningful stories and striking content Passionate awareness campaigns for new artists
16 // OUR BRAND
OUR PERSONALITY NOREBRAND has an interesting personality. We are creative and curious while keeping a critical group dynamic. In unison, we want to personify attributes such as: • Naive • Dynamic • Innovative • Aware • Positive • Responsible Curiosity fuels our every move -- it is what drives us every step of the way.
VISUAL DEFINITIONS Our look and feel is simple, tasteful, and streamlined -- while still providing NOREBRAND’s specific experience. With our look we are striving for a consistent brand identity.
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Logo Specifications
LOGOS Our logos include the NOREBRAND text and several colored “bars” that serve to illustrate the pillars of NOREBRAND. Each color pertains to a certain aspect of the experience. ***The color “NOREBRAND Key” is the primary state for the logotype. Refrain from using the yellow version of the logo if possible.
22 // OUR LOGO
SPACING Be sure to allow negative space such that the logos are not obstructed by their surroundings. There should always be a minimum amount of space around the outermost edges of each logo variation. Here is a simple way to determine the amount of space.
24 // OUR LOGO
UNACCEPTABLE VARIATIONS A lot of planning and critical thinking goes into logo design. Try to respect the mark in its entirety to the fullest. Here are some INCORRECT uses of the logo. *this list does not represent all the possible missuses of the logo
COLOR CHANGES STRAYING FROM THE COLOR PALETTE
COLOR CHANGES TO THE LOGOTYPE STRAYING FROM THE COLOR PALETTE
26 // OUR LOGO
ADDITION OF SQUARE BACKGROUNDS
LOGOTYPE ABOVE LOGO
ROTATING ANY PARTS OF THE LOGO/LOGOTYPE
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Typography
TYPOGRAPHY Typography is an important part of our visual definition. Inconsolata, tracked out, is our main heading style. This comes along with Roboto, slightly tracked, and its many weights. Fira Mono Bold is mainly used for headings/headlines, but also in exclusive features. Lastly, we have VCR OSD Mono which is used mainly for the logotype. Attempt to use these fonts in their respective places when conducting all written NOREBRAND business.
28 // TYPOGRAPHY
INCONSOLATA (ALL CAPS & TRACKING AT 200)
Inconsolata is used for our headings and subheadings. This font is downloadable at: https://fonts.google.com/specimen/Inconsolata/
Fira Mono (BOLD)
Fira Mono is solely used for headings/headlines. This font should be used very sparingly. This font is downloadable at: https://fonts.google.com/specimen/Fira+Mono/
ROBOTO (TRACKING AT 10)
Roboto is used for paragraph and body copy. It is extremely versatile because of its many weights. This font is downloadable at: https://fonts.google.com/specimen/Roboto/
ABC 123
ABC abc 123 ABC abc 123
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Colors
COLORS Our color palette is as broad as our tastes and curiosity. However, the colors have specific values. For example, the logotype uses a specific Key that is not valued at K: 100%.
34 // COLORS
NOREBRAND KEY PANTONE NEUTRAL BLACK C PANTONE NEUTRAL BLACK C SCREEN R:35 G:31 B:32
PRINT C:70 M:67 Y:69 K:74
HEX #231f20
NOREBRAND YELLOW PANTONE 3945 C PANTONE 3945 C SCREEN R:255 G:242 B:0
PRINT C:4 M:0 Y:93 K:0
HEX #fff200
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internal communications
EMAIL When participating in email conversations, members should include a signature that follows these guidelines.
38 // INTERNAL COMMUNICATIONS
______________________
Jackie Stones Staff Writer
NOREBRAND norebrand.com
______________________
Jackie Stones Staff Writer 281-330-8004
NOREBRAND norebrand.com