SUSTAINABILITY STRATEGIES GETTING PUBLIC

Switch Datacenters shares its strategy for reversing the industry’s reputation, garnering public support and cementing a presence in the Amsterdam market

When it comes to public opinion, data centres are among the industries that face the biggest of uphill battles. The sector – and not always without good reason – has long been perceived as the antagonist of the world’s sustainability targets. And now, this long-standing reputation is proving a major obstacle to the growth of the sector.

Despite the fact that the data centre industry is full of pioneering sustainability advocates, each of whom is developing sophisticated, future-proof, green solutions, it’s still a challenge to reverse the state of public opinion.

So, how can companies that are leading the charge towards a greener future establish the right reputation in their marketplace and successfully demonstrate their sustainability commitment to the public?

In an exclusive interview with Edgar Van Essen, Managing Director of Switch Datacenters, we learned about how the company is deploying unrivalled green initiatives and ensuring those efforts don’t go unnoticed.

Edgar Van Essen

TITLE: MANAGING DIRECTOR

COMPANY: SWITCH DATACENTERS

Van Essen joined Switch Datacenters five years ago as Managing Director and - together with Gregor Snip (CEO & Co-Founder) - is responsible for the strategic, daily growth of the company.

Before joining Switch Datacenters, Van Essen was an Executive Vice President leading a large region for a renowned Swiss high tech company.

Van Essen has a long and successful track record in building out the digital infrastructural markets in EMEA, and has been very successful in implanting new growth strategies across Europe. He holds a Master Degree in Business from Rijksuniversiteit Groningen, and is driven by innovation and smart new business models.

Expanding and evolving in the Amsterdam data centre market

Switch Datacenters is an Amsterdambased data centre provider that has been at the forefront of the region’s sustainability focus for the last 15 years.