TIMELINE THE INTERNET OF BEHAVIOURS: WHAT’S NEXT? As technology is becoming more important in the way we purchase goods, we look at the Internet of Behaviours (IoB) and where it could take us in the future IoB, an emerging strategic trend
What is IoB IoB refers to the behavioural data analysis gathered from the Internet of Things and other sources. The data can provide valuable information and insight into both the behaviour and interests of individuals. With this analysis, it is now possible to track and interpret data generated through online activities and personal behaviour.
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May 2022
Last year, Gartner called IoB a top strategic trend for 2021 but warned that, unless IoB initiatives are designed to provide consumers with added value, the entire concept risks rejection. For it to be embedded on a larger scale, concerns about privacy and the potential invasiveness of an IoB need to be addressed.
