Gi j s va n Wi l l i g e n Po rtfo l i o
“�
Go o d d e si g n i s a re n a i ssa n ce a tti tu d e th a t co mb i n e s te ch n o l o g y, co g n i ti ve sci e n ce , h u ma n n e e d , a n d b e a u ty to p ro d u ce so m e th i n g th a t th e w o rl d d i d n Ęź t kn o w i t w a s mi ssi n g .
Gi j s v . Wi l l i g e n M S c , 2 4
I c o m p l e te d m y M S c d e g r e e i n S tr a te g i c P r o d u c t D e s i g n a t D e l ft U n i v e r s i ty o f Te c h n o l o g y . To b e a d v e n tu r o u s I fo l l o w e d m y m i n o r p r o g r a m m e a t P o l i te c n i c o d i M i l a n o . M a i n r e a s o n s fo r th i s w e r e to
improve
experience
my a
Ita l i a n
d i ffe r e n t
language c u l tu r e
in
skills a
and
design
e n v i r o n m e n t. A s c r e a ti v e , I l o v e to b e a r o u n d p e o p l e . C o n n e c ti n g th e s o c i a l d o ts g i v e s m e a n e n e r g y . M y s o c i a l c a p a b i l i ti e s a r e o n e o f m y s tr o n g e s t
p o i n ts .
I
believe
in
c r e a ti v i ty
by
b r i n g i n g p e o p l e to g e th e r . Fo r m e , m u s i c a c ts a s a to o l to e x p r e s s m y c r e a ti v e fe e l i n g s a n d e m o ti o n s . A s p r o fe s s i o n a l D J /P r o d u c e r I’ m p a r t o f a d u o c a l l e d L ’ A te l i e r . Th e l o v e fo r s i m p l i c i ty , b e a u ty a n d e l e g a n c e , c o m b i n e d w i th a s o c i a l fo c u s , c o m e s d o w n to r e s e a r c h , p r o d u c t a n d service
designs
valued
by
companies
like
S c h i p h o l , U n i l e v e r , E a s y w a l k e r , Fe a d s h i p a n d Ze e Zo u t.
P a nne nk oe k e nba k k e r ! B a k i n g p a n c a k e s to g e th e r w i th y o u r c h i l d r e n a r e fu n ti m e s ! Th e s p e c i a l p a n c a k e m o l d i s d e s i g n e d i n th e s h a p e o f th e h e a d o f J i p ( o f J i p a n d J a n n e k e ) fo r
a
design
c o n te s t
by
th e
D u tc h
c o m p a n y H e m a . Wi th th e u s e o f th e m o l d , l e a r n i n g to c o o k b e c o m e s fu n fo r p a r e n ts a n d c h i l d r e n . P u t s o m e b u tte r a n d /o r o i l i n th e p a n , h e a t i t u p , p l a c e th e s h a p e i n th e p a n , p o u r th e b a tte r i n to
th e
pan,
wait
ti l l
one
side
is
fi n i s h e d , ta k e th e s h a p e o u t a n d b a k e th e o th e r s i d e o f th e p a n c a k e . E n j o y ! Th e s h a p e i s m a d e o f a l u m i n u m a n d can be molded.
PANNENKOEKENBAKKER!
R oc k 驶n Gold c ha ir Th e R o c k 始 n Go l d c h a i r w a s th e p r o d u c t o f m a n y th o u g h ts . Th e Id e a c a m e w h e n th e h i s to r y o f g o l d w a s s tu d i e d . Th e s to r y c r e a te d th e d e s i g n R o c k a n d g o l d a r e n a tu r a l c o m p a n i o n s . a s g o l d i s fo u n d i n r o c k . Th e c h a i r h a s a v e r y c l e a r a n d s i m p l e s to r y a n d s o d o e s th e d e s i g n o f th e c h a r t. Tr o u g h o u t ti m e , gold
has
been
u n to u c h a b l e ,
highly
p u r s u e d a n d v e r y c o s tl y . Th e d e s i g n i s a p r o v o c a ti o n o f th e o b s e s s i o n w i th th e m a te r i a l w h e n c o n s i d e r i n g i ts s o c i e ty c r e a te d v a l u e . Th e d e s i g n a s k s th e p e r s o n ; d o y o u c a r e to s i t? D o y o u w a n t to
pay
th e
price?
Wh y d o I c a r e ?
Wh a t
is
gold?
P ie pe r C oupĂŠ A n e w p r o d u c t w a s c r e a te d b y o l d d r a w i n g s fr o m th e p a te n t fo r a P o ta to C h i p p e r a n d S l i c e r b y J . R o s i n s k y . Th e product can slice and chip alsmost all v e g e ta b l e s
and
can
be
used,
by
e x a m p l e , to g a r n i s h y o u r s a l a d . Th e p r o d u c t fe e l s l i k e a c r a ft. A h a n d m a d e to o l w h i c h y o u w o u l d l o v e to u s e .
Tot a l Fe s t iv a l P a c k a ge Th e to ta l fe s ti v a l p a c k a g e fo r A l p i n e h e a r i n g p r o te c ti o n i s d e s i g n e d a s a b u s i n e s s - to - b u s i n e s s p r o d u c t th a t c a n b e l i n k e d to e v e r y fe s ti v a l . It i s a to ta l fe s ti v a l
experience
p r o d u c t,
which
m a k e s l o u d m u s i c s a fe a n d fu n . Th e A l p i n e fe s ti v a l p a r ty b a g i s a b a g p a c k c r e a te d earplug.
in
th e
shape
A ttr a c ti v e
of
young
( h a l f) men
an and
w o m a n th a t w i l l w a l k a r o u n d a t th e fe s ti v a l w i l l w e a r th i s p a r ty b a g . Th e y w i l l b e th e p o i n t o f r e c o g n i ti o n o f th e e a r p l u g , a n d A l p i n e , d u r i n g th e fe s ti v a l . A t th e fe s ti v a l i ts e l f s e l l i n g p o i n ts w i l l b e r e a l i s e d . Th e s e p o i n ts w i l l b e s h o w n
PANNENKOEKENBAKKER!
a t th e m a p o f th e fe s ti v a l . Th e b a s i s o f th e to ta l fe s ti v a l p a c k a g e w i l l b e th e earplugs
i ts e l f.
Th e
current
Alpine
“ p a r ty p l u g s � c a n b e c u s to m i s e d to e v e r y fe s ti v a l i n c o l o u r a n d ta k e o u t p a c k a g i n g . Th i s w a y e v e r y fe s ti v a l w i l l h a v e i ts o w n l i m i te d e d i ti o n p l u g th a t w i l l o n l y b e a v a i l a b l e a t th e fe s ti v a l i ts e l f.
Door de slimme vakjes zijn de ear plugs makkelijk te pakken. Handig!
R im or e ; 2 0 3 0 y a c ht c onc e pt E v e r y y e a r , Fe a d s h i p i n v i te s a g r o u p o f a m b i ti o u s s tu d e n ts to c r e a te a d e s i g n i n p a r a l l e l w i th th e Fe a d s h i p Fu tu r e C o n c e p t a n d th e r e s u l t i s th e 4 0 - m e te r h i g h R i m o r e , th e fi r s t s u p e r y a c h t c o n cept
ever
th a t
tr a n s l a te s
a
break-
th r o u g h m i n d s h i ft i n to fo r m , fu n c ti o n and design. R i m o r e i m p o s e s a d i ffe r e n t a tti tu d e to w a r d s y a c h ti n g a n d w e a l th ; a n a tti tu d e th a t i s tr y i n g to m o v e a w a y fr o m v u l g a r , b r a s h v e s s e l s c o v e r e d i n g o l d , to w a r d s a c h a n g e i n s ta te o f m i n d th a t g o e s h a n d i n h a n d w i th q u a l i ty a n d s i m p l i c i ty . D u tc h d e s i g n e r s Wo u te r S tr u i j k , R o b e r t H o o ft, M e l v i n Za a i j e r , Wo u te r A l b e r d a e n Gi j s v a n Wi l l i g e n d e s i g n e d a p r i v a te l y o w n e d r e s e a r c h y a c h t th a t e m b o d i e s th e c o m b i n a ti o n o f l e i s u r e a n d ( d e e p ) s e a e x p l o r a ti o n ; a c a r e fr e e q u e s t fo r n e w l i fe b e l o w .
S oc ia l m e dia s t r a t e gy f or E a s y wa lk e r Th e E a s y w a l k e r b r a n d e x i s ts fo r o v e r tw e n ty y e a r s a n d w a s th e fi r s t th r e e wheel
s tr o l l e r
to
r e v o l u ti o n i z e
th e
E u r o p e a n m a r k e t.Th e b r a n d i s ta r g e te d to b o th u r b a n a n d a c ti v e l i fe s ty l e s . Easywalker design: q u a l i ty
is
known
fu n c ti o n th a t
go
fo r
and hand
i ts
D u tc h
o u ts ta n d i n g in
hand
w i th
a e s th e ti c s . Fo r th e i n tr o d u c ti o n o f th e i r n e w m o d e l J u n e , a s o c i a l m e d i a s ta te g y and
campaign
Europe.
were
designed
fo r
A f r a m e wor k f or s e r v ic e dis r upt ions A fr a m e w o r k th a t S c h i p h o l c a n u s e to g e n e r a te
new
s o l u ti o n s
fo r
various
s e r v i c e d i s r u p ti o n s . Th e fr a m e w o r k i s b a s e d o n a c i r c u l a r fo r m , w h e r e e a c h l a y e r c o m p r i s i n g o f d i ffe r e n t c o m p o n e n ts c o u l d b e r o ta te d to m a tc h o th e r c o m p o n e n ts i n o th e r l a y e r s . Th e c o r e e l e m e n t i s th e S c h i p h o l Gr o u p b r a n d and an own vision, while every layer s te m s fr o m th e c o r e . Th e s e c o n d l a y e r i s b a s e d o n th e m o s t b a s i c n e e d s th a t e v e r y p a s s e n g e r h a s fr o m d i s r u p ti o n s , which
were
developed
based
on
r e s e a r c h , b r a i n s to r m i n g , s o r ti n g , a n d l a d d e r i n g . Th e th i r d l a y e r i s b a s e d o n th e p e r s o n a s 始 n e e d s a n d i d e a s g a i n e d fr o m tw o s c e n a r i o s . Th e fo r th l a y e r i n v o l v e s r e s o u r c e s , fr o m b r a i n s to r m i n g s e s s i o n s , w h i c h c o u l d b e a p p l i e d . Th e fi fth
layer
is
b r a i n s to r m i n g
i m p l e m e n ta ti o n , sessions
and
fr o m fu r th e r
r e s e a r c h a b o u t te c h n o l o g y .