I SEE COLOR
MUSIC.FESTIVAL
NAACBP MISSION The mission of the National Association for the Advancement of ColorBlind People is to facilitate change in areas where color-blind people face a disadvantage because of color inequality, as well as to work to remove these hurdles that exist for the color-blind. We are dedicated to promoting changes concerning confusion and misunderstandings due to non-color-blind friendly situations, education of color-blindness, and early identification and awareness. In facilitating change we hope to create more flexibility in fields where color-blind people have been left at a disadvantage or completely excluded.
ISSUES & INITIATIVES Early Diagnosis & Color-Blind friendly schools The Traffic Light Project Colorblind friendly companies Letter to CNN approval meter Letter to Nintendo over SSBB Mushrooms
Target Audience: Everyone The proceeds from the I see color music festival will be donated to the NAACBP to fund Colour Blind research and studies. A pair of enchroma color blind enhancing glasses will be given with the purchase of a t shirt. http://enchroma.com
Neel, 21 Alex, 25
Customer Profile Age: 18-34 Demographics: Students, young influencers, artists Psychograhpics: Music lovers, culture junkies, experience cravers
4.2 oz 100% ringspun cotton t shirts from rushordertees.com
Description Canvas Unisex Jersey Short-Sleeve T-Shirt
Total Retail $85,960
Total Units 4000
Markup % 55%
Cost per Unit $8.48
Markup $ $11.82
Total Cost $38,680 Retail per Unit $21.49
UNIT BREAKDOWN
Wholesale Cost Hangtags Labels Misc. Packaging/Accessories Shipping Final Cost
$8.48 N/A N/A N/A $1.19 FREE $9.67
Retail Markup % Markup $ Final Retail
$9.67 55% $11.82 $21.49
COSTING
Style: T-shirt Grade Chart: 1” Sample Size: M Grade Rule: 1”
Description: 100% Cotton printed t shirt
Adult
Length
Width
Sleeve
Neck
XS
27
16.5
8
6.75
S
28
18
8.25
7
M
29
20
8.63
7.25
L
30
22
9.13
7.5
XL
31
24
9.63
8
SIZE SPEC