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FIREBIRD REFLECTS ON ANOTHER SUCCESSFUL YEAR
2021 was a milestone year for Firebird as it took steps to further progress its ambition for future growth and its mission towards sustainability. In a year plagued with supply issues across the globe, as a manufacturer, Firebird is grateful to have been able to deliver a service and supply of high quality products and heating solutions that remained undisrupted and unaffected. With a passion for developing new and innovative renewable heating solutions and products, Firebirdʼs key products which proved hugely popular with installers and customers include the Firebird Enviroair Air Source Heat Pumps, which are NZEB (Nearly Zero Energy Building) compliant, with a low running cost PCB controller and high-tech intelligent heating controls, as well as a wide range of supporting products and solar solutions. Firebird are market leading designers and manufacturers of commercial and domestic boilers, which are HVO ready. Pictured here are the General For over 40 years, Firebird has been delivering world class Manager, Mark Doyle (left) and Company Director, products, while setting new standards in quality, innovation and sustainability. The company employs over 150 members Colm Murphy (right), showcasing how clean HVO is as an alternative fuel source. of staff across its sites in Ireland, Northern Ireland and the UK, all highly skilled, with a wide range of expertise and experience from research and product development, manufacturing, technical and after sales support to sales and administration. Throughout the year Firebird took innovative steps to reduce dependence on fossil fuels. One such way to achieve lower emissions is switching to eco-friendly HVO as a drop-in replacement for Kerosene in existing domestic boilers. This would cost homeowners a one-off conversion cost of less than €400. Confident that HVO is not just the future but the “now”, Firebirdʼs three manufacturing sites have been running on HVO for the last 12 months. According to Mark Doyle, General Manager of Firebird, “There are approx. 700,000 liquid fuel-burning boilers in Irish homes. If these homes switched to HVO, up to 90% of greenhouse gas emissions would be eliminated and emissions such as nitrogen oxide (NOx) would be dramatically reduced, literally overnight. Firebird does not sell liquid fuels. Firebird has no vested interest, so this fuel is not a commercial opportunity for Firebird - homeowners and the environment are those who would benefit.” This year was also the start of a new chapter for Firebird, as it rebranded to reflect its business strategy and ambition for growth. To mark over 40 years in business, Firebirdʼs rebrand was in recognition of how the business has grown through innovation while in parallel, it ambitiously leads the charge, within its industry, on renewable and sustainable energy. The rebrand brought to life through a progressive new logo and website, was not only an important way in which to align the brand visually across its sites in Ireland, England and Northern Ireland, but it also demonstrates Firebirdʼs vision for the future. Commenting on the success of the past year Mark Doyle of Firebird said, “We would like to thank all homeowners, installers, plumbers, merchants we work with for their continued support throughout 2021. In yet another challenging year felt across the globe as a result of the pandemic, we have much to be grateful for given how our business has continued to grow from strength to strength. The industry is at a very exciting juncture and we are proud to have played our part particularly in the context of renewables. We look forward to putting our best foot forward again in 2022.”
