2023 Family Cookie Guide

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Family

2022–2023 Girl Scout Cookie Program®
Cookie Guide Raspberry RallyTM New Girl Scout CookieTM Exclusively Sold Online for Shipment eBuddeTM Tech Upgrades What's New on Digital Cookie® NEW
Table of Contents 92% of girls believe they are smart enough to become an entrepreneur* Important Contacts Girl Scouts - Diamonds Council Support General Customer Care info@girlscoutsdiamonds.org 800-632-6894 Product Program Team product@girlscoutsdiamonds.org FIND US ONLINE girlscoutsdiamonds.org Facebook: • Girl Scouts - Diamonds of Arkansas, Oklahoma and Texas page • Girl Scouts - Diamonds Product Swap group Instagram: @girlscoutsdiamonds Letter from the CEO 3 2022 Girl Scout Cookie Entrepreneurs 4 Meet the Cookies 6-7 Inspire Girl Scouts to Think Like Cookie Entrepreneurs 8 How the Cookie Crumbles 11 Before the Sale 12-13 During the Sale 14 Digital Cookie 15 Goal Getter Phase 16-17 Direct Sales Phase 18-22 Council and Troop Events and Contests 20-21 Safety Tips 24 Wrapping Up the Sale 22-23 Resources 25 Shop 26 Calendar Back cover Important Contacts Troop Leader/Product Manager: _______________________________________________ Phone:_________________________ Email:________________________________________ Service Unit Product Manager (SUPM): ________________________________________ Phone:_________________________ Email:________________________________________

Letter from the CEO

It's time for everyone’s favorite season, cookie season! It's a season when Girl Scouts everywhere learn the important 5 skills (goal setting, decision making, money management, people skills and business ethics) of our fantastic financial literacy program while delivering a sweet gift to their community and friends—the gift of iconic Girl Scout cookies. Not only will they become more confident and expand their comfort zones through the program, but they will also build their unique, individual character that will benefit them forever.

We understand the challenges of last year’s sale are fresh in your minds, and our aim is to be hopeful and helpful collaborators throughout the season. Cookie program is the core ingredient of what makes a successful year of Girl Scouting. We rely on the cookie program to provide funding for all the outstanding girl experiences that make each year of Girl Scouting not only fun and memorable but also impactful and beneficial for our girls.

We learned a lot last year about how to have successful sales, especially with the national supply chain shortage. Girls and troops were innovative when presented with challenges, staying positive and patient. As Girl Scouts, they have the creativity and resilience to conquer any hurdles they may encounter, which they demonstrated in big ways last year. By example of their perseverance, I know our girls will not only meet their goals but will exceed them in the upcoming cookie season. Now, through a new baker innovation pilot program, girls will have the ability to test a new and exciting flavor through online-only sales for the new Raspberry Rally cookie. In just two years, we’ve added two cookies to the lineup and broadened the scope of the sale for girls.

We are now up to 10 cookie varieties, creating greater potential for success for our girls and expanding their horizons as they make bigger plans fueled by troop funds to experience the world to its fullest. The revenue they earn is their ticket to experiences limited only by their imagination. They see a dream; they set the expectation; and we help equip them put their plans into motion as they GO BRIGHT AHEAD with their futures and goals.

Our pledge to you, our volunteers, parents and girls, is to be an unwavering partner. Delivering our highest level of support to you is at the heart of everything we do. We’re always looking for ways to improve our service to you, because when your girl succeeds, so does Girl Scouting. In all that we do, we believe it's important to start with our Girl Scouts, putting the girl first in every endeavor. We will invent solutions to best serve you, continuously improving our processes to afford our girls every opportunity to succeed.

It’s time to GO BRIGHT AHEAD...like a Girl Scout!

2022 Featured Girl Scout Cookie Entrepreneurs

Introducing just a few of our Girl Scout Cookie entrepreneurs from the 2022 season. We asked these hustling Girl Scouts about their experiences last year with questions related to the five financial literacy skills that are the foundation of the Cookie Program: Goal setting, decision making, money management, people skills, and business ethics. Here is just a sample of their responses.

Ashly R.

Girl Scout Brownie, Troop 5439 • Packages sold: 3,308

Goal Setting – Tell me about your goal. Did you fall short, meet, or exceed that goal? My goal was 3,000 boxes so that I could earn the Nintendo Switch. While selling cookies on campus, pulling a wagon of cookies up Maple, I was very tired but when my parents asked me if I wanted to go home, I refused until I sold out my wagon of cookies because I was trying to make my goal. I was a little shy to ask the college boys to buy cookies, but my mom stood next to me while I quietly asked the ones outside and it turns out they bought SO many cookies! My mom was right, college boys love Girl Scout cookies.

Ruby M.

Girl Scout Brownie, Troop 6788 • Packages sold: 3,247

Decision Making: What type of sales techniques did you use? Which one had the most success?

I sold door-to-door, online, and booths. I had a lot of sales online from out of state, too. I sold the most at booths.

Makenley C.

Girl Scout Ambassador, Troop 2413 • Packages sold: 3,003 What is the thing you've learned from being part of the Cookie Program that has helped you most, not only in the cookie program but in your life? I’ve learned social skills because when a customer comes up to a booth you have to interact with them in order to make everything flow and to make a sale. This has helped me in life because it pushes me to step out of my comfort zone and interact more with people.

Emma H.

Girl Scout Junior, Troop 6683 • Packages sold: 3,000

Business Ethics: What do you think it takes to run a successful business?

Planning, being prepared, being attentive, double checking all your money. Inventory after each booth or walk about.

Color Me! Thank you for helping me achieve my personal goal of: packages, which will help us reach our troop goal of: packages so we can: *We are happy to deliver your donated cookies to: ORGANIZATION TEAM ACTIVITY GOAL The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, are owned by Girl Scouts of the USA. The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks are owned by Ferequity Inc., an affiliate of Ferrero Int’l, S.A. ®, ™ & © 2020 Ferequity Inc. WGT_072420

Girl Scout S’mores

Adventurefuls™ Indulgent brownie-inspired cookies with caramel flavored crème and a hint of sea salt Approximately 15 cookies per 6.3 oz. pkg. Crisp cookies with caramel, coconut and dark chocolaty stripes Approximately 15 cookies per 7.5 oz. pkg. Samoas® • Real Cocoa • Real Coconut Crispy cookies layered with peanut butter and Tagalongs • Real Peanut Butter Crispy lemon flavored cookies with inspiring messages to lift your spirits Approximately 12 cookies per 6.2 oz. pkg. Lemon-Ups® NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS Trefoils® Crisp, chocolaty cookies made with natural oil of peppermint Approximately 30 cookies per 9 oz. pkg. Thin Mints® Rich, buttery cookies with sweet, crunchy toffee bits GLUTEN-FREE Do-si-dos® Oatmeal sandwich cookies with peanut butter filling Approximately 20 cookies per 8 oz. pkg.
Graham sandwich cookies with chocolaty and marshmallowy flavored filling Approximately 16 cookies per 8.5 oz. pkg. • Made with Natural Flavors • Real Cocoa • Made with Natural Flavors • Real Peanut Butter • Whole Grain Oats • Real Cocoa Thin, crispy cookies infused with raspberry Raspberry Rally™ NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS All our cookies have... • NO High-Fructose Corn Syrup • NO Partially Hydrogenated Oils (PHOs) • Zero Grams Trans Fat per Serving • RSPO Certified (Mass Balance) Palm Oil • Halal Certification • Made with Vegan Ingredients • Real Cocoa • Made with Vegan Ingredients NEW! 2022–2023 Girl Scout Cookies® Product formulations can change at any time. We encourage you to check the ingredient statement on each package you purchase for the most up-to-date information on the ingredients contained in the product in that package. For more details, check with Little Brownie Bakers or visit girlscoutcookies.org.RSPO-1106186 Although the use of palm oil in Little Brownie Bakers’ Girl Scout Cookies® is limited, the palm oil used in our Girl Scout products is Certified Mass Balance palm oil. The Mass Balance System ensures that the palm oil Little Brownie Bakers uses contributes to the production of environmentally responsible, socially beneficial and economically viable palm oil. For more information please visit the Little Brownie Bakers website. The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, including but not limited to GIRL SCOUT COOKIES,® THIN MINTS,,® TREFOILS,® GIRL SCOUT S’MORES,® LEMON-UPS,® ADVENTUREFULS,TM RASPBERRY RALLY,TM Girl Scout Cookie Program,® Digital Cookie® and the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers LLC is an official GSUSA Licensee. The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, including SAMOAS,® TAGALONGS,® DO-SI-DOS® and TOFFEE-TASTIC® are registered trademarks of Ferrero Group. ©2022 Ferrero Group. All Rights Reserved._052022 Available While Supplies Last

Introducing Our Newest Cookie!

Raspberry Rally

special

(aside from its delicious taste)?

™ Thin, crispy cookies infused with The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, are owned by Girl Scouts of the USA. The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, are registered trademarks of Ferrero Group. ©2022 Ferrero Group. All Rights Reserved. What’s so
about Raspberry Rally
For the first time ever, Girl Scouts is offering a new cookie that will be exclusively sold online for shipment. Why are we selling the new cookie exclusively online? There are many benefits and learning opportunities when selling an online-only product: Simplicity • Eliminates complexity • Distribution to customers is effortless • Payment is simpler Learning for Girl Scouts • Allows them to participate in online shopping trends • Enables them to build relevant, omni-channel selling skills • Allows them to build their online business Building Consumer Excitement and Growth • An easy way to offer a new item that keeps customer engagement high without complicating or discontinuing existing flavors • The opportunity to try new ideas without taking on too much risk

Inspire Girl Scouts to Think Like Cookie Entrepreneurs

Skills Development

The Girl Scout Cookie Program® helps girls develop real-world skills in five essential areas:

1 Goal Setting

Girl Scouts learn how to set goals and create a plan to reach them.

How You Can Help: Encourage them to set incremental, achievable goals. Work with them to break down their goals into small, frequent wins, such as weekly challenges.

2 Decision Making

Girl Scouts learn how to make decisions on their own and as a team.

How You Can Help: Talk about how they plan to spend the troop's cookie earnings.

3 Money Management

Girl Scouts learn to create a budget and handle money.

How You Can Help: Build on their interest in learning to manage all facets of the cookie business, such as creating a budget to fund a troop experience or figuring out the percentage of customers who selected the donation option.

4 People Skills

Girl Scouts find their voices and build confidence through customer interactions.

How You Can Help: Ask them about new marketing ideas they want to try. They can discuss how to tailor their cookie pitch to achieve their goals.

5 Business Ethics

Girl Scouts learn to act ethically, both in business and life.

How You Can Help: Talk to them about the importance of delivering on their promise to customers. They can also consider offering a cookie donation option.

Certificates and Patches

How can you inspire Girl Scouts to go bright ahead? Recognize their hard work with a certificate or patch at any point in the season, from the earliest planning meetings through the booth phase.

more:

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Learn
• girlscoutsdiamonds.org • LittleBrownie.com/volunteers

Cookie Business Badges Getting Families Involved

The Girl Scout Cookie Program® is a team effort, and families play a major role. With the support, assistance and encouragement of their family, there's no stopping a Girl Scout!

girlscoutsdiamonds.org

girlscouts.org/cookiebadges

girlscouts.org/en/members/for-girl-scouts/

girlscoutcookies.org/troopleaders

The Girl Scout Leadership Experience

Here are just a few ways the cookie program helps girls learn business, the Girl Scout way:

Girl-Led Girl Scouts take the lead in their budget, plans and marketing techniques.

Cooperative Learning Girl Scouts work together to set their goals, decide how to use their money as a team and overcome hurdles along the way.

Learning by Doing Real-life, hands-on activities help girls see how their experiences as cookie entrepreneurs can translate to their own career or business.

Learn more:

girlscoutcookies.org/troopleaders

To inspire Girl Scouts and their families, check out these helpful resources:

Cookie Entrepreneur Family Pins Families can support their Girl Scouts in learning the five skills while encouraging them to think like entrepreneurs. Families can earn a different pin every year.

Cookie Program Family Meeting Guides Plan a fun and informative family meeting using these guides, which include resources tailored to each Girl Scout grade level.

more:

girlscoutcookies.org/troopleaders

girlscoutcookies.org/entrepreneurfamily

7
Learn
Check out the NEW Cookie Business and Financial Literacy badges! NEW
Digital Marketing Tips for Cookie Entrepreneurs and Families posting for you you’re under age 13, all girls should have hands-on role in marketing their Make sure your marketing materials don’t reveal your personal contact 1.As you set goals for your cookie business, think about how digital marketing can help you meet them. Imagine customers in your community who may not know Girl Scout. Expand your reach by sharing your secure Digital Cookie or Smart Cookie link to reach them. Be sure to: opportunities to engage in online marketing and sales as they learn about ecommerce and how to think like entrepreneurs. take your marketing efforts to the next level by going online using your Digital Cookie® or Smart Cookie website and social media platforms. Yes, the Girl Scout Law also applies to your sales technique! From your Digital Cookie or Smart Cookie site your digital marketing campaigns, be honest, straightforward, and approachable as you write about your cookie business. materials. This may include pictures of the different cookies you’re selling, yourself in your Girl Scout uniform, or something tied to your goal. you plan to use your cookie earnings to go camping, tell your customers about show that the cookie program powers amazing girl-led adventures! ©2021 Girl Scouts of the USA. All rights reserved 14 Check off the boxes as you complete each activity with your family— you can earn different pin each year! Adults, look for the throughout for special ways you can help! FIVE STEPS TO EARN YOUR Junior Pins 1. Strategize your sales. Talk with your family to figure out realistic goal of how many cookies you think you can sell, then set you’ll sell digitally or how many customers you can upsell. My troop goal is __________ packages so we can _________________________ and my strategic goal is you’ve sold Girl Scout Cookies before, think about what worked and what could have gone better. this your first time, ask a Girl Scout who knows the ropes to tell you about Goal setting isn’t only about through all the different ways create goal for one of them. sense of pride when they have ownership over their sales and get to Cookie Goal Tracker _______________ packages _______________ packages _______________ packages _______________ packages _______________ packages Cookie Family Connection Guide Cookie Program Guide for Parents, Caregivers, and Families Welcome, families! The cookie program gives your Girl Scout the ability to power unique opportunities and adventures for herself and her troop while learning to think like an entrepreneur. And you’re key to her success. With the support, assistance, and encouragement of her family, there’s no stopping a Girl Scout! Why should my Girl Scout participate in the Girl Scout Cookie Program? ■ ■ 79% 91% 52% 71% interested interested interested Girl Scouts have an entrepreneurial edge when it comes to mindset and interest! Virtual Meeting Tips Having a virtual cookie family meeting is great way to connect with families. Here are some tips to Preparing for the meeting: Select meeting platform that will allow you to use video and share your screen, so you can show everyone the resources you’re discussing and have an interactive meeting. physical or digital copies of important documents before the meeting. Download fun virtual meeting backgrounds available on girlscoutcookies.org/ troopleaders and your baker website. Running the meeting: Have girls and parents introduce themselves and call on them one by one. For planning sessions for younger girls, pause the meeting and let girls and parents talk to one another about things the girls would like to do this year. Have girls draw pictures of their ideas while parents tune back in to the adult portion. For planning sessions for older girls, have the girls plan ahead of time so they’re prepared to present their plans to all families as they for running their cookie businesses. Near the end of the meeting, let the girls families. Ask girls to present and make list Pause the meeting to allow girls and parents to start the Cookie Entrepreneur Family pin Junior Cookie Program Family Meeting Guide For Troop Cookie Managers and Troop Leaders Your go-to guide for engaging girls and families in their Girl Scout Cookie Program® experience Girl Scouts can earn Cookie Business badges by completing requirements that help them develop new skills as they learn and grow their businesses. Badges are official Girl Scouts of the USA recognitions that can be placed on the front of their Girl Scout uniforms. Learn more: •
badges-journeys-awards/badge-explorer.html •
for poster download
ORGANIZATION Thank you for helping me achieve my personal goal of: packages, which will help us reach our troop goal of: packages so we can: *We are happy to deliver your donated cookies to: TEAM ACTIVITY GOAL The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, are owned by Girl Scouts of the USA. The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks are owned by Ferequity Inc., an affiliate of Ferrero Int’l, S.A. ®, ™ & © 2020 Ferequity Inc. WGT_072420 Color Me! 10

Where Cookie Money Goes

Girl Scout Cookie™ fans are especially eager to support Girl Scouts when they have a clear picture of where the money goes. Help them see how proceeds stay local, powering amazing year-round experiences for local members and preparing them for a lifetime of success. Use the table below for a guide.

• 26% Council – sponsored programs, events, priorities, training and other support

• 23% Cost of Girl Scout Cookies®

• 20% Camp and Property 18% Troop and service unit proceeds and girl recognitions – In addition to the many council-programmatic experiences funded by cookie earnings, troops earn $0.70–$0.85 per package sold and service units earn $0.04–$0.06 per package sold.

• 13% Administrative Costs

HOW TROOPS EARN PROCEEDS

Troops earn a base rate of $0.70 per package sold. Troops that opt out of earning physical rewards will earn an additional $0.10 per package sold (Cadette, Senior and Ambassador only). Troops that reach a PGA of 300 earn an additional $0.05 per package sold.

REWARDS OPT OUT VS. OPT IN

Troops with a majority of Cadettes, Seniors and Ambassadors can vote to opt out of rewards in exchange for more proceeds. Troops who opt out will still receive Initial Order individual girl rewards and all level patches. They will not earn any other rewards, including initial and final troop PGA rewards. The troop leader or Service Unit Product Manager (SUPM) must email the product program team to request opt out BEFORE the Initial Order is submitted.

HOW SERVICE UNITS EARN PROCEEDS

Service units earn a base rate of $0.04 per package. Service units that host a cookie cupboard or achieve 110% girls selling over last year will earn an additional $0.02 per package.

Cookie Varieties

Scout Cookies

How the Cookie Crumbles/Proceeds

26% 23% 20% 18% 13%
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Girl
® are $5 per package. Thin Mints® Samoas® Tagalongs® Trefoils® Do-si-dos® Lemon-Ups® Adventurefuls™ Raspberry Rally™ (Exclusively Sold Online for Shipment) Girl Scout S’mores® Toffee-tastic® (Gluten-Free) ❧ ❧ ❧ ❧ ❧ ❧ ❧ ❧ ❧ ❧

Before the Sale Sales Materials

Sales materials

Troop leaders/product managers will supply sales materials to caregivers who have been trained and have signed an Adult Permission and Responsibility form.

Materials will include the following:

Family Guide with Caregiver Permission and Responsibility Form – Give this guide to your caregivers to help walk them through the season.

Order Card – Girls use this card to take orders before the cookies arrive. The order card is turned in to their troop leader/product manager to place their order. Order cards can ONLY be given to a girl by a troop product manager or SUPM. Girl Scouts – Diamonds staff do not give out cards to girls at the local office without express permission from the troop product manager or SUPM to ensure that Caregiver Permission Forms have been signed BEFORE the girl receives her program order card.

Goal Getter Form – Using the Goal Getter Order Form, girls can continue to take orders to keep the momentum while they wait for the cookies to arrive. Forms should be in the girl order packets.

Money Envelope – Bring your cookie money to troop meetings in this. Your troop leader/product manager should provide you with a receipt at the time of drop off. Money should be collected frequently, at least once per week. DO NOT wait until the end of the cookie season to turn in money.

Digital copies of most materials may be downloaded and/or printed from the cookies tab at girlscoutsdiamonds.org

Cookie Rallies

A Cookie Rally is a fun event that occurs toward the beginning of the cookie program each year. Service units can choose to host their own cookie rally or troops can attend Cookie Palooza, our council wide cookie rally!

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Checklist � Attend Caregiver/Girl Meeting � Attend a Cookie Rally � Sign Adult Permission and Responsibility Form � Receive Sales Materials � Set up Digital Cookie Site

Individually Registered Girl Scouts

Individually Registered Girls (IRGs) are registered girl members in grades K-12 who are not affiliated with a troop. They complete Girl Scout activities with the guidance of an adult mentor. They participate in a way that fits their schedule, attending events and participating in activities that meet their needs and interests. IRGs can do anything Girl Scouts in a troop can do.

All About IRGs

Who is an IRG’s cookie coordinator?

Your service unit product manager (SUPM) will serve as your leader and will complete your cookie training with signed permission form, help you schedule booths, place your cookie order, and give you your rewards.

How do proceeds work with an IRG?

In accordance with IRS tax code, a girl cannot receive “personal gain” through Girl Scouts. In a traditional troop, a percentage of the sale would be deposited into a bank account based on the number of cookies that a troop sold. As an IRG, a sliding scale based on boxes sold is used to determine profit from the cookie season. The profit earned by an IRG is then loaded onto a Diamonds Dollars card which can be used within the council. IRG program credits are not eligible to be chosen as troop Diamonds Dollars. IRGs receive these program credits along with rewards unless they opt out of physical rewards, in which case they receive more program credits.

Are there limitations with booth sales for an IRG?

No, there are not! Booth sales are activities for both the troop and an IRG. However, we do require that two unrelated adults be present at a booth sale, with at least one adult being a registered Girl Scout member. Please make sure to confirm booth sales with your SUPM.

Boxes Sold Program Credits

Program Credits Reward Opt-Out Option (Cadette and older)

100-199 70 75 200-299 100 115 300-399 150 170 400-499 200 230 500-599 250 290 600-699 300 345 700-799 350 400 800-899 400 460 900-999 450 420

500 575 1100-1199 550 630 1200-1299 600 690

650 745

700 800 1500-1599 750 860

800 920

850 975

1025

1075

1150

1200

1250

1300

1350

1400

1450

1500

13
13
1000-1099
1300-1399
1400-1499
1600-1699
1700-1799
1800-1899 900
1900-1999 950
2000-2099 1000
2100-2199 1050
2200-2299 1100
2300-2399 1150
2400-2499 1200
2500-2599 1250
2600-2699 1300
2700-2799 1350
2800-2899 1400 1550 2900-2999 1450 1600 3000+ 1500 1650

During the Sale

Initial Order – January 13-29

Initial Order (IO) is also known as the pre-sale phase. Girl Scouts can take orders from customers and share their Digital Cookie site but will not have any cookies in hand at this time.

Ways to sell during IO

Order Card

The Order Card portion of the sale is also referred to as pre-orders. These orders are usually taken in person with friends, family and neighbors and pre-payment should not be collected. These orders will be entered into eBudde as Initial Order.

Digital Cookie

Girls can set up their Digital Cookie site with the help of their caregivers at any time during the cookie program.

◆ Three types of orders can be made on Digital Cookie:

Girl-Delivered – A customer places an order online and selects that they would like an in-person delivery and an email is sent to caregiver for approval or denial. After three days, the request times out and the sale will default to the backup option selected by the customer. These cookies will arrive with the Initial Order and your troop leader/product manager will disperse them to you.

Shipped – These orders can be made anytime during the cookie program and shipped directly to the customer.

Donations – Donation orders made on Digital Cookie will automatically be included in the Council Gift of Caring.

Initial Order Rewards

Your Girl Scout will receive specific rewards based on their Initial Order sales. Your troop leader/product manager will ask about specific selections.

Initial Order – January 13-29 14 Checklist � Attend Cookie Rally � Submit Order Card sales to troop leader/ product manager � Tell your troop leader/product manager IO reward selections

Digital Cookie®

season, superpower your adding Cookie® toolkit.

Use the Digital Cookie app to sell cookies wherever you go!

The app makes it easy for you to take payment from customers purchasing cookies.

Digital to sell wherever go!

makes it easy payment customers cookies.

Look for the Digital Cookie

email in your inbox to register. If you can’t find it, contact your council.

Take a few minutes to set your story, and upload a fun picture

3. Invite Customers 4. Track

1. Register

Digital Cookie®

This cookie season, superpower your sale by adding Digital Cookie® to your toolkit.

Use the emails in Digital Cookie to reach out to customers. Ask them to visit your site, purchase, and share your site. Also, post your site on social media.

Use your Digital Cookie platform and check progress towards your

Look for the Digital to register. If you can’t

Become a true cookie boss in four easy steps!

1. Register for Digital Cookie®

Look for the Digital Cookie registration email in your inbox to register. If you can’t find it, contact your council.

3. Invite Customers

3.

2. Set Up Your Site

Use the Digital Cookie app to sell cookies wherever you go!

The app makes it easy for you to take payment from customers purchasing cookies.

Take a few minutes to set your sales goal, share your cookie story, and upload a fun picture or video. Then publish and go!

4. Track Your Goal

Use the emails in Ask them to visit Also, post your site

The Girl Scouts name and mark, and

Use the emails in Digital Cookie to reach out to customers. Ask them to visit your site, purchase, and share your site. Also, post your site on social media.

Use your Digital Cookie platform to track sales and inventory and check progress towards your goal.

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The Girl Scouts name and mark, and all associated trademarks, including but not limited to Girl Scout Cookies, Girl Scout Cookie Program, Thin Mints, Trefoils, Digital Cookie® and the Trefoil
registration
The Girl Scouts name and mark, and all associated trademarks, including but not limited to Girl Scout Cookies, Girl Scout Cookie Program, Thin Mints, Trefoils, Digital Cookie® and the Trefoil design and mark are owned by Girl Scouts of the USA.
Become

Goal Getter Phase –January 29-February 17

The Goal Getter phase of the sale allows girls to continue working toward their sales goals while waiting for Initial Order cookies to arrive. This is also when Initial Order cookies are picked up by the troop leader/product manager.

Ways to sell during the Goal Getter Phase

q Goal Getter Sheet

Goal Getter Sheets function the same as an Order Card.

Where do these cookies come from? Girls turn these sheets in to the troop leader/product manager at the end of the phase. Troop leaders/ product managers fulfill these orders from IO extras, booth cookies, or a cookie cupboard.

q Digital Cookie

Girl Delivery orders can also be taken by girls during the Goal Getter phase. Unlike the IO phase, these orders will not be included in the Initial Order shipment.

Where do these cookies come from? Girls will need to inform their troop leaders/product managers of these cookie needs. Troop leaders/product managers must fill these from IO extras, booth cookies, or from a cookie cupboard. REMINDER! These cookies are already paid for by customers, so products must be supplied to girls to fulfill customer orders.

Shipped orders continue as usual during this phase.

Donation orders continue as usual during this phase as well.

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Cookie Pick-ups –February 10-17

q Once the troop leader/product manager picks up the Initial Order from the service unit, it is time for families to pick up their Girl Scout’s cookie order. Here are some action steps for a smooth pickup day:

▶ Troop leaders/product managers should communicate with caregivers regarding location, date, time of cookie pickup and expectations at pickup.

▶ Troop leaders/product managers should print delivery tickets for each Girl Scout.

▶ Caregivers need to pick up their entire order at one time.

▶ Caregivers should arrive prepared and know exactly how many packages of each variety they are picking up.

▶ Girl Scouts and/or caregivers should count their product before it is loaded. Girl Scouts and caregivers are responsible for counting and verifying the total number of cases received. When in doubt, recount!

▶ Caregiver signs for their order. Troop leader/product manager provides a copy of the receipt.

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Direct Sales Phase February 17–March 12

Direct Sales Phase

February 17–March 12

The Direct Sales phase of the sale is when Girl Scouts can host booths, conduct wagon sales in their neighborhood, and continue selling on Digital Cookie. The troop can get additional cookies from a council Cookie Cupboard as needed; your troop leader/product manager will facilitate this transaction.

Ways to sell during the Direct Sales Phase

q Digital Cookie

Girl-delivered – The customer can make girldelivered orders throughout the remainder of the cookie program. The inventory for these cookies can come out of troop extras, booth cookies, or by an order placed at a cookie cupboard.

• Where do these cookies come from? Girls/ caregivers must tell troop leaders/product managers if they receive girl-delivery orders during this phase. Still, it is best practice for leaders/product managers to check in with caregivers and/or monitor Digital Cookie weekly for these additional orders. Leaders/ product managers should fill them through IO extras, booth cookies, or the cookie cupboard and not turn them away since they have already been paid for by the customer.

▶ Shipped orders continue as usual during this phase.

Donation orders continue as usual during this phase as well.

Troop Sales Link – Troops can create a sales link that will populate in the Cookie Finder on February 17. This means people searching for cookies can enter their zip code to find your troop’s link to order shipped cookies. These are super easy sales that require no extra work! The cookies sold via this link will be allocated evenly at the end of the sale to all Girl Scouts participating in the sale.

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q Cookie Booths

▶ Traditional Booths

A traditional cookie booth takes place outside of a business in your community. It is hosted by at least two Girl Scouts and must have one registered adult member along with another unrelated adult. Your troop leader/product manager will tell you about booth opportunities in your service unit.

▶ Drive-thru Cookie Booths

A drive-thru cookie booth is a booth hosted in a parking lot (with permission of the property owner) that allows customers to purchase cookies without getting out of their vehicle. Your troop leader/product manager will tell you about drive-thru booth opportunities in your service unit.

▶ Virtual Cookie Booths

Virtual cookie booths can be pre-recorded or live videos where Girl Scouts solicit sales by pitching their cookie business to friends and family via social media. Girls can provide their personal link or troop link to accept cookie sales. Please be sure to follow the Internet Safety Pledge and Digital Cookie Terms and Conditions.

▶ Cookie Stands

Would your Girl Scout feel more comfortable on their own turf? Cookie stands, much like lemonade stands, are set up in front of a residence on private property, where they’ll market their cookies to customers in their neighborhood. Unlike traditional booths, these can be hosted by one girl and one adult.

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Council Events and Contests

Cookie Palooza | January 13-14

Kick off the 2023 Girl Scout Cookie Program with girls from across the council with Cookie Palooza! We are excited to join together in person for cookie experts, financial literacy program partners and much more! This event is for all Girl Scout levels. For more information, visit the events page at www.girlscoutsdiamonds.org

Individual Contests

Earn a charm patch and charms by participating in council events and contests! Earn the patch and correlating charm with your first event participation. Complete your charm collection as you participate in more events and contests!

Community Cookie Connections | January 19

This event is Girl Scout Cookie Entrepreneur Week reimagined! Girl Scouts will attend a virtual sales method workshop to participate in Community Cookie Connections. At this workshop, Girl Scouts will learn skills that will help them solicit a partnership with a business in their community. Girl Scouts will receive a sales resource kit, and the first 100 to register for the workshop and attend will earn a Community charm for participating. Set a reminder on your calendar! Registration for this event will be open January 3-12, 2023.

After Girl Scouts have put their learned skill to work, they will have a chance to submit the names of business partnerships they formed by scanning the QR code January 23-March 15. Girl Scouts –Diamonds will highlight all Community Cookie Connection partners on our website. Partners who purchase 3+ cases will be highlighted on our social media platform the week of March 20.

Samoas Shuffle | January 20-28

Count your steps and when you achieve 10,000 steps, submit your achievement by scanning the QR code. Get out in the neighborhood with your order card, visit your caregiver’s workplace, or walk to pitch a local business to reach your step goal. The first 100 girls to submit their 10,000+ steps will earn a Dolphin Samoas® charm! Count your steps and when you achieve 10,000 steps, submit your achievement by scanning the QR code.

National Girl Scout Cookie Weekend | February 17-19

Kick off the booth season with all our Girl Scout sisters nationwide as we celebrate National Girl Scout Cookie Weekend! Find a creative way to share your goal and submit a photo of it by scanning the QR code. The first 100 girls to submit their photo will earn a Cookie Stand charm for their charm patch!

Scavenger Hunt | January 13-March 12

There are so many ways to sell cookies. Can you complete 15 activities on this scavenger hunt form? The first 100 girls to submit their completed form by scanning the QR code will receive a Cookie Oyster charm for their charm patch! Submissions due March 13.

Girl Scout Birthday | March 12

Tell your customers that March 12 is their last chance to order cookies. Wrap up your cookie sale and celebrate Girl Scouts’ birthday by making final sales on Digital Cookie! The first 100 girls who make sales on Digital Cookie on March 12 will earn a Raspberry Rally™ Cookie charm!

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Troop Events and Contests

Bling Your Booth – February 17 – March 12

Bring your best booth forward and Bling Your Booth! This year’s theme is Go Bright Ahead. Get creative and decorate your booth to fit the theme. Booth and safety guidelines can always be found on our website and in this guide. Scan the QR code to submit a picture by March 13 or find the link to submit at girlscoutsdiamonds.org in the “Events and Contests” section of the Cookies+ page. The top three will be chosen by Diamonds staff and posted to the Girl Scouts – Diamonds Facebook page for voting. The top three troops selected will earn Bling Your Booth patches and the winning troop will win $100 in Troop Online Diamonds Dollars. Submissions due March 13.

Girl Scouts Give Back | April 3-7

With Girl Scouts Give Back you can support two causes at the same time: a girl-led cookie business and various worthy organizations across our council.

What is Girl Scouts Give Back?

When customers donate money to troops or Girl Scouts during the cookie program, these funds are used to pay for cookies with our Girl Scouts Give Back (or Council Gift of Caring/CGOC) program. All monetary donations during the cookie program should be used to purchase cookies for donations.

What happens during Girl Scouts Give Back Week?

Girl Scouts – Diamonds donates thousands of boxes of cookies to community organizations throughout the council. Recipients are not determined until closer to the event but in years past cookies have been donated to hospitals, universities, veterans groups, schools, food pantries and more!

Who gets to help?

Cookies are donated in five different regions across the council (Central, Midwest, Northwest, Southeast and Southwest). Product program staff will invite the two troops per region with the highest donation PGA (total CGOC cookies sold by the troop divided by total number of girls selling) to participate in the donation of cookies. These troops get to experience a whole new side of the cookie program – one of giving back to a community that has supported them in their cookie business! Girls help unload the truck, learn about the organizations they are giving to and earn a patch.

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Wrapping Up the Sale

Recognitions and Rewards

At the end of the sale, troop leaders/product managers will need to make rewards selections in eBudde for each Girl Scout and then submit the final reward order for the troop.

Send “Thanks!”

Thank everyone involved with your troop’s success, including families, friends, businesses and fellow volunteers. Find card templates and ready-to-post social graphics on LittleBrownie.com. Clip art is also available on the site to help you and the girls create your messages of appreciation.

What it includes: Social posts Card templates Clip art

Where you’ll find it: LittleBrownie.com, Volunteers, Clip Art and Social Media sections

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Diamonds Dollars

Diamonds Dollars are an electronic credit acknowledging a girl’s hard work and entrepreneurial success that can be used to pay for a variety of Girl Scout related things. At many rewards levels Diamonds Dollars are an option for selection. This credit is to be used as a girl wishes and at no time should there be pressure by a troop leader/product manager to share credit with another individual or group.

Things to Remember

1. Diamonds Dollars issued this membership year will expire on June 30, 2024.

All Diamonds Dollars are emailed to the troop leader/product manager. Troop leaders/product managers should forward the information to caregivers.

Types of Diamonds Dollars:

Traditional Diamonds Dollars

These Diamonds Dollars come in the form of a 16-digit number and 3-digit CVV code. These can be used for in-council programming, membership, or brick and mortar shop purchases. To redeem traditional Diamonds Dollars, provide the 16-digit number and CVV code to retail staff. If girls do not readily have the card number available, the product program or retail staff can look up the number with a guardian ID. No physical card is needed.

Online Only Diamonds Dollars

These Diamonds Dollars come in the form of a code (mix of letters and numbers). These can only be used to make online shop purchases through www.girlscoutshop.com. This choice is default so make sure caregivers let you know what type of Diamonds Dollars to select for their Girl Scout. To use these Diamonds Dollars, the code should be entered as a gift certificate during the payment step at checkout, not in the promo code field. Please note that online purchases will support Girl Scouts – Diamonds!

Troop Diamonds Dollars

Girl Scouts may decide to donate their Diamonds Dollars to their troop to be used as a group for a program or for the purchase of badges. These can be Online or Traditional. The troop will receive one Diamonds Dollars card for all girls who choose this option.

Girl Rewards

equals number of cookie packages sold)

Initial Order Rewards

180+ Cooling Bandana Scarf

Goal Getter patch AND aluminum water bottle

275+ PGA: Trefoil embroidered baseball hat

Digital Order Card Rewards

Site setup and 15+ emails sent: Cookie Tech patch

Dolphin tail bracelet 300+ Dry pouch

Booth Sales Rewards

Booth Pkg sold: Booth Sales patch

Troop booth slots: Dolphin carabiner

Council Gift of Caring (CGOC)

Gift of Caring patch

Final Rewards

Go Bright Ahead theme patch

25+ Go Bright Ahead decals

75+ Pocket Scrunchie AND Mini Scrunchie Set

100+ Clicker the mini dolphin

150+ Fashion shades

200+ Dolphin mood ring set OR $5 Diamonds Dollars

300+ Coral the dolphin OR $10 Diamonds Dollars

400+ Dolphin tail pen, sunrise journal AND craft punch kit OR $15 Diamonds Dollars

500+ Rechargeable Headlamp AND multi-tool OR $20 Diamonds Dollars

Super patch AND choice of hooded blanket OR $25 Diamonds Dollars

750+ Paddleboard beach towel AND beach bag OR $35 Diamonds Dollars

1000+ 2024 Girl Scout membership AND choice of 3D dolphin light OR Create a Coral Reef kit OR $50 Diamonds Dollars

Giant tumbling tower OR ice cream maker OR $75 Diamonds Dollars

1500+ Hydroponic garden kit OR Crocs clogs with Jibbitz OR $100 Diamonds Dollars

2023+ 6-Month “Think Outside” subscription sox OR Singer sewing machine

3000+ Entrepreneur feature in 2024 Family Guide AND choice of 32” Smart TV with 1-year Discovery+ subscription OR Fender Squire guitar w/ amp

(##+
250+
Troop
150+
1+
8+
15+
⚬ 5+
⚬ 600+
⚬ 1250+
2.
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Safety Tips for Product Sales

The following safety tips are adapted from the Girl Scout publications “Volunteer Essentials”, “Risk Management at Girl Scout Councils” and the “Safety Activity Checkpoints.” For more detailed information on these and other safety practices and procedures, please refer to the aforementioned publications.

These safety tips should be shared and discussed with all girls prior to any product sales. They should also be reviewed periodically with the girls, as necessary.

1. Show you’re a Girl Scout—Wear a Girl Scout membership pin, uniform or Girl Scout clothing (e.g. a Girl Scout t-shirt) to clearly identify yourself as a Girl Scout.

2. Use the buddy system—Always use the buddy system. It’s not just safe, it’s fun.

3. Be streetwise—Become familiar with the areas and neighborhoods where you will be selling Girl Scout products. Contact your local police department if you’re unsure about an area or neighborhood.

4. Partner with adults—Adults must accompany Girl Scout Daisies, Brownies and Juniors when they are taking orders, selling or delivery product. Girls in grades 6-12 must be supervised by an adult when selling door-to-door and must never sell alone. Adults must be present at all times during cookie booth sales.

5. Plan ahead—Be prepared for emergencies and always have a plan for safeguarding money.

6. Do not enter—Never enter the home or vehicle of a person when you are selling or making deliveries. Avoid selling to people in vehicles, except at designated drive-thru cookie booths, or going into alleys.

7. Sell in the daytime—Sell only during daylight hours, unless accompanied by an adult.

8. Protect privacy—Girl names, home addresses or email addresses should never be given out to customers. Protect customer privacy by not sharing their information except as necessary for the product sale.

9. Be safe on the road—Always follow safe pedestrian practices, especially when crossing at intersections or walking along roadways. Be aware of traffic when unloading product and passengers from vehicles.

10. Be Net wise—Girls must have their caregiver’s/guardian’s permission to participate in all online activities, and must read and agree to the GSUSA Internet Safety Pledge before conducting any online activities. Additionally, in order to participate in Digital Cookies girls must read and abide by the Girl Scout Digital Cookie Pledge and caregivers/guardians must read and abide by the Digital Cookie Terms and Conditions for Caregivers/Guardians.

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Resources

a Glance

Girl Scouts of the USA

About Girl Scout Cookies® girlscouts.org

Troop Leader Resources girlscoutcookies.org/troopleaders

Cookie Business Badges girlscouts.org/cookiebadges

Cookie Entrepreneur Family Pin girlscouts.org/entrepreneurfamily

Cookie Family Connection Guide girlscoutcookies.org/troopleaders

Cookie Program Family Meeting Guides girlscoutcookies.org/troopleaders

Digital Cookie® Platform girlscouts.org/digitalcookie

Digital Marketing Tips for Cookie Entrepreneurs girlscoutcookies.org/digitalmarketingtips

Virtual Cookie Booth Guide girlscoutcookies.org/troopleaders

Volunteer Essentials girlscoutsdiamonds.org

Girl Scout Safety Guidelines

One of the most essential steps you can take to go bright ahead this season is to review all safety guidelines with troop members and their parents or guardians.

• Digital Marketing Tips for Cookie Entrepreneurs and Families

• Practical Tips for Parents

• Safety Tips for Product Sales

• Your Council’s Volunteer Essentials and Safety Activity Checkpoints (You’ll find Supplemental Safety Tips for Online Marketing and all other safety documents here.)

Find information about Girl Scout safety resources and more:

• girlscoutcookies.org/digitalmarketingtips

• girlscouts.org

• girlscoutsdiamonds.org

Little Brownie Bakers®

Cookie History, FAQs and Nutrition Information

LittleBrownie.com

eBudde™ App LittleBrownie.com/volunteers and wherever you download apps

FAQs

LittleBrownie.com/pages/faq

Go Bright Ahead Toolkit

LittleBrownie.com/volunteers

Girl Scouts® Built by Me Cookie Planner

LittleBrownie.com/volunteers

Girl Scouts® Cookie Captains LittleBrownie.com/teens

Girl Scouts® Cookie Rookies

LittleBrownie.com/girls

Girl Scouts® Cookie VIP eTraining

Vipetraining.littlebrownie.com

Girl Scouts® My Cookie Friend

LittleBrownie.com/volunteers

Goal-setting Activities and Tips

LittleBrownie.com

Also on girlscouts.org

In-Person Cookie Sale Guide

LittleBrownie.com/volunteers

Little Brownie Family Guide

LittleBrownie.com/families

Social Media Tools and Graphics

LittleBrownie.com/social-resources

girlscoutcookies.org/troopleaders

Resources for Girls

LittleBrownie.com/girls

Resources for Teens

LittleBrownie.com/teens

Virtual Cookie Sales Tools

LittleBrownie.com/volunteers

Need Inspiration?

Find us on Pinterest for quick, easy and exciting ways to make the Girl Scout

a success.

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at
The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, are owned by Girl Scouts of the USA. The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, are registered trademarks of Ferrero Group. ©2022 Ferrero Group. All Rights Reserved. 051122
Cookie Program®
FOLLOW Little Brownie Bakers® on Pinterest @lbbakers

Cookie Merchandise

While

B I N G O

Cookie Cart Cookie Journal Mix & Match Cookie
Earrings Cookie Tote 2023 Cookie Shirt Cookie Banner Tablecloth
60x60
Cookie Fun Patch Yard Sign Kit Cookie Glass
Tumbler OR Mug
Cookie Youth/Adult
PJ Pants Free Space
Cookie Sock & Scrunchie Cookie Thank You
Cards
Cookie
Half Apron Cookie Track Jacket Adult/Youth Cookie Hair Tie Set
Cookie Blanket
Tablecloth 72x108 Cookie Fun Patch A box of GS cookies Cookie charm Car Magnet
you purchase your cookies and cookie merchandise play a game of bingo! Bring your completed bingo card in to either Girl Scout shop to receive a 10% off coupon to use in the month of April and a free fun patch! The bingo card expires March 31, 2023. How to order: (limited quantities) To place your order or for questions, email us at retail@girlscoutsdiamonds.org OR call us 800.632.6894. Cookie Cart $47, Journal $11, Mix & match earrings $12, Tote $4.99, 2023 Cookie Shirt $TBD, Pencil $1, Cookie Banner $21, Fun Patch $1.50 - $1.75, Yard Sign Kit $13, Youth/Adult PJ Pants $29-34, Tablecloth 60x60 $22, Sock/Scrunchie Set $14, Thank You Cards $16, Half Apron $14, Youth/Adult Track Jacket $39-49, Hair Tie Set $10, Blanket $32, Tablecloth 72x108 (6ft) $26, A box of Girl Scout Cookies $5, Cookie Charms $5.99, Cookie Button Pin $1.50, Car Magnet $6, Cookie Glass/Mug $19-20.
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NOTES

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Girl Scout 2023 Cookie Calendar

Use these dates to keep track of submission deadlines during the Cookie Program. Make sure to fill in troop specific dates on the calendar in the Family Cookie Guide.

Season Dates

Use the following dates to track submission deadlines. Touch base with your troop product manager or troop leader if any problems arise.

Date Event

JANUARY 2023

January 13

January (write in date here)

Initial Orders begin and Digital Cookie opens (No order taking before this date!)

Initial Cookie Order due to troop leader

FEBRUARY 2023

February (write in date here)

Initial Order pickup (This is when you’ll get your cookies from your troop cookie manager. Check with your troop cookie manager to see when they are sorting cookies.)

February 17 Cookie Booths Sales begin

MARCH 2023

March 12 Digital Cookie closes for all orders (Girl Delivery, In-Hand, and Direct Ship)

March 15 All Cookie Cupboard locations close

APRIL 2023

April ______________ (write in date here)

Girl Rewards come in (Rewards arrive to the service unit at the end of April. Check with your troop cookie manager for the date of when your girl’s rewards will arrive!)

Dates to collect IRG money*

Date #1 Notes:

Date #2 Notes:

Date #3 Notes:

*Collect money often. Remember the Troop Cookie Manager must fill out a Parent Debt Form on March 20. All Parent Debt Forms turned in must include all required accompanying paper work.

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