Letter from the CEO
It's time for everyone’s favorite season, cookie season! It's a season when Girl Scouts everywhere learn the important 5 skills (goal setting, decision making, money management, people skills and business ethics) of our fantastic financial literacy program while delivering a sweet gift to their community and friends—the gift of iconic Girl Scout cookies. Not only will they become more confident and expand their comfort zones through the program, but they will also build their unique, individual character that will benefit them forever.
We understand the challenges of last year’s sale are fresh in your minds, and our aim is to be hopeful and helpful collaborators throughout the season. Cookie program is the core ingredient of what makes a successful year of Girl Scouting. We rely on the cookie program to provide funding for all the outstanding girl experiences that make each year of Girl Scouting not only fun and memorable but also impactful and beneficial for our girls.
We learned a lot last year about how to have successful sales, especially with the national supply chain shortage. Girls and troops were innovative when presented with challenges, staying positive and patient. As Girl Scouts, they have the creativity and resilience to conquer any hurdles they may encounter, which they demonstrated in big ways last year. By example of their perseverance, I know our girls will not only meet their goals but will exceed them in the upcoming cookie season. Now, through a new baker innovation pilot program, girls will have the ability to test a new and exciting flavor through online-only sales for the new Raspberry Rally cookie. In just two years, we’ve added two cookies to the lineup and broadened the scope of the sale for girls.
We are now up to 10 cookie varieties, creating greater potential for success for our girls and expanding their horizons as they make bigger plans fueled by troop funds to experience the world to its fullest. The revenue they earn is their ticket to experiences limited only by their imagination. They see a dream; they set the expectation; and we help equip them put their plans into motion as they GO BRIGHT AHEAD with their futures and goals.
Our pledge to you, our volunteers, parents and girls, is to be an unwavering partner. Delivering our highest level of support to you is at the heart of everything we do. We’re always looking for ways to improve our service to you, because when your girl succeeds, so does Girl Scouting. In all that we do, we believe it's important to start with our Girl Scouts, putting the girl first in every endeavor. We will invent solutions to best serve you, continuously improving our processes to afford our girls every opportunity to succeed.
It’s time to GO BRIGHT AHEAD...like a Girl Scout!
Dawn Prasifka, President and CEO2022 Featured Girl Scout Cookie Entrepreneurs
Introducing just a few of our Girl Scout Cookie entrepreneurs from the 2022 season. We asked these hustling Girl Scouts about their experiences last year with questions related to the five financial literacy skills that are the foundation of the Cookie Program: Goal setting, decision making, money management, people skills, and business ethics. Here is just a sample of their responses.
Ashly R.
Girl Scout Brownie, Troop 5439 • Packages sold: 3,308
Goal Setting – Tell me about your goal. Did you fall short, meet, or exceed that goal? My goal was 3,000 boxes so that I could earn the Nintendo Switch. While selling cookies on campus, pulling a wagon of cookies up Maple, I was very tired but when my parents asked me if I wanted to go home, I refused until I sold out my wagon of cookies because I was trying to make my goal. I was a little shy to ask the college boys to buy cookies, but my mom stood next to me while I quietly asked the ones outside and it turns out they bought SO many cookies! My mom was right, college boys love Girl Scout cookies.
Ruby M.
Girl Scout Brownie, Troop 6788 • Packages sold: 3,247
Decision Making: What type of sales techniques did you use? Which one had the most success?
I sold door-to-door, online, and booths. I had a lot of sales online from out of state, too. I sold the most at booths.
Makenley C.
Girl Scout Ambassador, Troop 2413 • Packages sold: 3,003 What is the thing you've learned from being part of the Cookie Program that has helped you most, not only in the cookie program but in your life? I’ve learned social skills because when a customer comes up to a booth you have to interact with them in order to make everything flow and to make a sale. This has helped me in life because it pushes me to step out of my comfort zone and interact more with people.
Emma H.
Girl Scout Junior, Troop 6683 • Packages sold: 3,000
Business Ethics: What do you think it takes to run a successful business?
Planning, being prepared, being attentive, double checking all your money. Inventory after each booth or walk about.
Girl Scout S’mores
Introducing Our Newest Cookie!
Raspberry Rally
special
(aside from its delicious taste)?
Inspire Girl Scouts to Think Like Cookie Entrepreneurs
Skills Development
The Girl Scout Cookie Program® helps girls develop real-world skills in five essential areas:
1 Goal Setting
Girl Scouts learn how to set goals and create a plan to reach them.
How You Can Help: Encourage them to set incremental, achievable goals. Work with them to break down their goals into small, frequent wins, such as weekly challenges.
2 Decision Making
Girl Scouts learn how to make decisions on their own and as a team.
How You Can Help: Talk about how they plan to spend the troop's cookie earnings.
3 Money Management
Girl Scouts learn to create a budget and handle money.
How You Can Help: Build on their interest in learning to manage all facets of the cookie business, such as creating a budget to fund a troop experience or figuring out the percentage of customers who selected the donation option.
4 People Skills
Girl Scouts find their voices and build confidence through customer interactions.
How You Can Help: Ask them about new marketing ideas they want to try. They can discuss how to tailor their cookie pitch to achieve their goals.
5 Business Ethics
Girl Scouts learn to act ethically, both in business and life.
How You Can Help: Talk to them about the importance of delivering on their promise to customers. They can also consider offering a cookie donation option.
Certificates and Patches
How can you inspire Girl Scouts to go bright ahead? Recognize their hard work with a certificate or patch at any point in the season, from the earliest planning meetings through the booth phase.
more:
Cookie Business Badges Getting Families Involved
The Girl Scout Cookie Program® is a team effort, and families play a major role. With the support, assistance and encouragement of their family, there's no stopping a Girl Scout!
girlscoutsdiamonds.org
girlscouts.org/cookiebadges
girlscouts.org/en/members/for-girl-scouts/
girlscoutcookies.org/troopleaders
The Girl Scout Leadership Experience
Here are just a few ways the cookie program helps girls learn business, the Girl Scout way:
Girl-Led Girl Scouts take the lead in their budget, plans and marketing techniques.
Cooperative Learning Girl Scouts work together to set their goals, decide how to use their money as a team and overcome hurdles along the way.
Learning by Doing Real-life, hands-on activities help girls see how their experiences as cookie entrepreneurs can translate to their own career or business.
Learn more:
girlscoutcookies.org/troopleaders
To inspire Girl Scouts and their families, check out these helpful resources:
Cookie Entrepreneur Family Pins Families can support their Girl Scouts in learning the five skills while encouraging them to think like entrepreneurs. Families can earn a different pin every year.
Cookie Program Family Meeting Guides Plan a fun and informative family meeting using these guides, which include resources tailored to each Girl Scout grade level.
more:
girlscoutcookies.org/troopleaders
girlscoutcookies.org/entrepreneurfamily
Where Cookie Money Goes
Girl Scout Cookie™ fans are especially eager to support Girl Scouts when they have a clear picture of where the money goes. Help them see how proceeds stay local, powering amazing year-round experiences for local members and preparing them for a lifetime of success. Use the table below for a guide.
• 26% Council – sponsored programs, events, priorities, training and other support
• 23% Cost of Girl Scout Cookies®
• 20% Camp and Property 18% Troop and service unit proceeds and girl recognitions – In addition to the many council-programmatic experiences funded by cookie earnings, troops earn $0.70–$0.85 per package sold and service units earn $0.04–$0.06 per package sold.
• 13% Administrative Costs
HOW TROOPS EARN PROCEEDS
Troops earn a base rate of $0.70 per package sold. Troops that opt out of earning physical rewards will earn an additional $0.10 per package sold (Cadette, Senior and Ambassador only). Troops that reach a PGA of 300 earn an additional $0.05 per package sold.
REWARDS OPT OUT VS. OPT IN
Troops with a majority of Cadettes, Seniors and Ambassadors can vote to opt out of rewards in exchange for more proceeds. Troops who opt out will still receive Initial Order individual girl rewards and all level patches. They will not earn any other rewards, including initial and final troop PGA rewards. The troop leader or Service Unit Product Manager (SUPM) must email the product program team to request opt out BEFORE the Initial Order is submitted.
HOW SERVICE UNITS EARN PROCEEDS
Service units earn a base rate of $0.04 per package. Service units that host a cookie cupboard or achieve 110% girls selling over last year will earn an additional $0.02 per package.
Cookie Varieties
Scout Cookies
How the Cookie Crumbles/Proceeds
Before the Sale Sales Materials
Sales materials
Troop leaders/product managers will supply sales materials to caregivers who have been trained and have signed an Adult Permission and Responsibility form.
Materials will include the following:
Family Guide with Caregiver Permission and Responsibility Form – Give this guide to your caregivers to help walk them through the season.
Order Card – Girls use this card to take orders before the cookies arrive. The order card is turned in to their troop leader/product manager to place their order. Order cards can ONLY be given to a girl by a troop product manager or SUPM. Girl Scouts – Diamonds staff do not give out cards to girls at the local office without express permission from the troop product manager or SUPM to ensure that Caregiver Permission Forms have been signed BEFORE the girl receives her program order card.
Goal Getter Form – Using the Goal Getter Order Form, girls can continue to take orders to keep the momentum while they wait for the cookies to arrive. Forms should be in the girl order packets.
Money Envelope – Bring your cookie money to troop meetings in this. Your troop leader/product manager should provide you with a receipt at the time of drop off. Money should be collected frequently, at least once per week. DO NOT wait until the end of the cookie season to turn in money.
Digital copies of most materials may be downloaded and/or printed from the cookies tab at girlscoutsdiamonds.org
Cookie Rallies
A Cookie Rally is a fun event that occurs toward the beginning of the cookie program each year. Service units can choose to host their own cookie rally or troops can attend Cookie Palooza, our council wide cookie rally!
Individually Registered Girl Scouts
Individually Registered Girls (IRGs) are registered girl members in grades K-12 who are not affiliated with a troop. They complete Girl Scout activities with the guidance of an adult mentor. They participate in a way that fits their schedule, attending events and participating in activities that meet their needs and interests. IRGs can do anything Girl Scouts in a troop can do.
All About IRGs
Who is an IRG’s cookie coordinator?
Your service unit product manager (SUPM) will serve as your leader and will complete your cookie training with signed permission form, help you schedule booths, place your cookie order, and give you your rewards.
How do proceeds work with an IRG?
In accordance with IRS tax code, a girl cannot receive “personal gain” through Girl Scouts. In a traditional troop, a percentage of the sale would be deposited into a bank account based on the number of cookies that a troop sold. As an IRG, a sliding scale based on boxes sold is used to determine profit from the cookie season. The profit earned by an IRG is then loaded onto a Diamonds Dollars card which can be used within the council. IRG program credits are not eligible to be chosen as troop Diamonds Dollars. IRGs receive these program credits along with rewards unless they opt out of physical rewards, in which case they receive more program credits.
Are there limitations with booth sales for an IRG?
No, there are not! Booth sales are activities for both the troop and an IRG. However, we do require that two unrelated adults be present at a booth sale, with at least one adult being a registered Girl Scout member. Please make sure to confirm booth sales with your SUPM.
Boxes Sold Program Credits
Program Credits Reward Opt-Out Option (Cadette and older)
100-199 70 75 200-299 100 115 300-399 150 170 400-499 200 230 500-599 250 290 600-699 300 345 700-799 350 400 800-899 400 460 900-999 450 420
500 575 1100-1199 550 630 1200-1299 600 690
650 745
700 800 1500-1599 750 860
800 920
850 975
1025
1075
1150
1200
1250
1300
1350
1400
1450
1500
During the Sale
Initial Order – January 13-29
Initial Order (IO) is also known as the pre-sale phase. Girl Scouts can take orders from customers and share their Digital Cookie site but will not have any cookies in hand at this time.
Ways to sell during IO
Order Card
The Order Card portion of the sale is also referred to as pre-orders. These orders are usually taken in person with friends, family and neighbors and pre-payment should not be collected. These orders will be entered into eBudde as Initial Order.
Digital Cookie
Girls can set up their Digital Cookie site with the help of their caregivers at any time during the cookie program.
◆ Three types of orders can be made on Digital Cookie:
▶
Girl-Delivered – A customer places an order online and selects that they would like an in-person delivery and an email is sent to caregiver for approval or denial. After three days, the request times out and the sale will default to the backup option selected by the customer. These cookies will arrive with the Initial Order and your troop leader/product manager will disperse them to you.
▶
Shipped – These orders can be made anytime during the cookie program and shipped directly to the customer.
▶
Donations – Donation orders made on Digital Cookie will automatically be included in the Council Gift of Caring.
Initial Order Rewards
Your Girl Scout will receive specific rewards based on their Initial Order sales. Your troop leader/product manager will ask about specific selections.
Digital Cookie®
season, superpower your adding Cookie® toolkit.
Use the Digital Cookie app to sell cookies wherever you go!
The app makes it easy for you to take payment from customers purchasing cookies.
Digital to sell wherever go!
makes it easy payment customers cookies.
Look for the Digital Cookie
email in your inbox to register. If you can’t find it, contact your council.
Take a few minutes to set your story, and upload a fun picture
3. Invite Customers 4. Track
1. Register
Digital Cookie®
This cookie season, superpower your sale by adding Digital Cookie® to your toolkit.
Use the emails in Digital Cookie to reach out to customers. Ask them to visit your site, purchase, and share your site. Also, post your site on social media.
Use your Digital Cookie platform and check progress towards your
Look for the Digital to register. If you can’t
Become a true cookie boss in four easy steps!
1. Register for Digital Cookie®
Look for the Digital Cookie registration email in your inbox to register. If you can’t find it, contact your council.
3. Invite Customers
3.
2. Set Up Your Site
Use the Digital Cookie app to sell cookies wherever you go!
The app makes it easy for you to take payment from customers purchasing cookies.
Take a few minutes to set your sales goal, share your cookie story, and upload a fun picture or video. Then publish and go!
4. Track Your Goal
Use the emails in Ask them to visit Also, post your site
The Girl Scouts name and mark, and
Use the emails in Digital Cookie to reach out to customers. Ask them to visit your site, purchase, and share your site. Also, post your site on social media.
Use your Digital Cookie platform to track sales and inventory and check progress towards your goal.
Goal Getter Phase –January 29-February 17
The Goal Getter phase of the sale allows girls to continue working toward their sales goals while waiting for Initial Order cookies to arrive. This is also when Initial Order cookies are picked up by the troop leader/product manager.
Ways to sell during the Goal Getter Phase
q Goal Getter Sheet
▶
Goal Getter Sheets function the same as an Order Card.
◆
Where do these cookies come from? Girls turn these sheets in to the troop leader/product manager at the end of the phase. Troop leaders/ product managers fulfill these orders from IO extras, booth cookies, or a cookie cupboard.
q Digital Cookie
▶
Girl Delivery orders can also be taken by girls during the Goal Getter phase. Unlike the IO phase, these orders will not be included in the Initial Order shipment.
Where do these cookies come from? Girls will need to inform their troop leaders/product managers of these cookie needs. Troop leaders/product managers must fill these from IO extras, booth cookies, or from a cookie cupboard. REMINDER! These cookies are already paid for by customers, so products must be supplied to girls to fulfill customer orders.
Shipped orders continue as usual during this phase.
Donation orders continue as usual during this phase as well.
Cookie Pick-ups –February 10-17
q Once the troop leader/product manager picks up the Initial Order from the service unit, it is time for families to pick up their Girl Scout’s cookie order. Here are some action steps for a smooth pickup day:
▶ Troop leaders/product managers should communicate with caregivers regarding location, date, time of cookie pickup and expectations at pickup.
▶ Troop leaders/product managers should print delivery tickets for each Girl Scout.
▶ Caregivers need to pick up their entire order at one time.
▶ Caregivers should arrive prepared and know exactly how many packages of each variety they are picking up.
▶ Girl Scouts and/or caregivers should count their product before it is loaded. Girl Scouts and caregivers are responsible for counting and verifying the total number of cases received. When in doubt, recount!
▶ Caregiver signs for their order. Troop leader/product manager provides a copy of the receipt.
Direct Sales Phase February 17–March 12
Direct Sales Phase
February 17–March 12
The Direct Sales phase of the sale is when Girl Scouts can host booths, conduct wagon sales in their neighborhood, and continue selling on Digital Cookie. The troop can get additional cookies from a council Cookie Cupboard as needed; your troop leader/product manager will facilitate this transaction.
Ways to sell during the Direct Sales Phase
q Digital Cookie
▶
Girl-delivered – The customer can make girldelivered orders throughout the remainder of the cookie program. The inventory for these cookies can come out of troop extras, booth cookies, or by an order placed at a cookie cupboard.
• Where do these cookies come from? Girls/ caregivers must tell troop leaders/product managers if they receive girl-delivery orders during this phase. Still, it is best practice for leaders/product managers to check in with caregivers and/or monitor Digital Cookie weekly for these additional orders. Leaders/ product managers should fill them through IO extras, booth cookies, or the cookie cupboard and not turn them away since they have already been paid for by the customer.
▶ Shipped orders continue as usual during this phase.
Donation orders continue as usual during this phase as well.
▶
Troop Sales Link – Troops can create a sales link that will populate in the Cookie Finder on February 17. This means people searching for cookies can enter their zip code to find your troop’s link to order shipped cookies. These are super easy sales that require no extra work! The cookies sold via this link will be allocated evenly at the end of the sale to all Girl Scouts participating in the sale.
q Cookie Booths
▶ Traditional Booths
◆
A traditional cookie booth takes place outside of a business in your community. It is hosted by at least two Girl Scouts and must have one registered adult member along with another unrelated adult. Your troop leader/product manager will tell you about booth opportunities in your service unit.
▶ Drive-thru Cookie Booths
◆
A drive-thru cookie booth is a booth hosted in a parking lot (with permission of the property owner) that allows customers to purchase cookies without getting out of their vehicle. Your troop leader/product manager will tell you about drive-thru booth opportunities in your service unit.
▶ Virtual Cookie Booths
◆
Virtual cookie booths can be pre-recorded or live videos where Girl Scouts solicit sales by pitching their cookie business to friends and family via social media. Girls can provide their personal link or troop link to accept cookie sales. Please be sure to follow the Internet Safety Pledge and Digital Cookie Terms and Conditions.
▶ Cookie Stands
◆
Would your Girl Scout feel more comfortable on their own turf? Cookie stands, much like lemonade stands, are set up in front of a residence on private property, where they’ll market their cookies to customers in their neighborhood. Unlike traditional booths, these can be hosted by one girl and one adult.
Council Events and Contests
Cookie Palooza | January 13-14
Kick off the 2023 Girl Scout Cookie Program with girls from across the council with Cookie Palooza! We are excited to join together in person for cookie experts, financial literacy program partners and much more! This event is for all Girl Scout levels. For more information, visit the events page at www.girlscoutsdiamonds.org
Individual Contests
Earn a charm patch and charms by participating in council events and contests! Earn the patch and correlating charm with your first event participation. Complete your charm collection as you participate in more events and contests!
Community Cookie Connections | January 19
This event is Girl Scout Cookie Entrepreneur Week reimagined! Girl Scouts will attend a virtual sales method workshop to participate in Community Cookie Connections. At this workshop, Girl Scouts will learn skills that will help them solicit a partnership with a business in their community. Girl Scouts will receive a sales resource kit, and the first 100 to register for the workshop and attend will earn a Community charm for participating. Set a reminder on your calendar! Registration for this event will be open January 3-12, 2023.
After Girl Scouts have put their learned skill to work, they will have a chance to submit the names of business partnerships they formed by scanning the QR code January 23-March 15. Girl Scouts –Diamonds will highlight all Community Cookie Connection partners on our website. Partners who purchase 3+ cases will be highlighted on our social media platform the week of March 20.
Samoas Shuffle | January 20-28
Count your steps and when you achieve 10,000 steps, submit your achievement by scanning the QR code. Get out in the neighborhood with your order card, visit your caregiver’s workplace, or walk to pitch a local business to reach your step goal. The first 100 girls to submit their 10,000+ steps will earn a Dolphin Samoas® charm! Count your steps and when you achieve 10,000 steps, submit your achievement by scanning the QR code.
National Girl Scout Cookie Weekend | February 17-19
Kick off the booth season with all our Girl Scout sisters nationwide as we celebrate National Girl Scout Cookie Weekend! Find a creative way to share your goal and submit a photo of it by scanning the QR code. The first 100 girls to submit their photo will earn a Cookie Stand charm for their charm patch!
Scavenger Hunt | January 13-March 12
There are so many ways to sell cookies. Can you complete 15 activities on this scavenger hunt form? The first 100 girls to submit their completed form by scanning the QR code will receive a Cookie Oyster charm for their charm patch! Submissions due March 13.
Girl Scout Birthday | March 12
Tell your customers that March 12 is their last chance to order cookies. Wrap up your cookie sale and celebrate Girl Scouts’ birthday by making final sales on Digital Cookie! The first 100 girls who make sales on Digital Cookie on March 12 will earn a Raspberry Rally™ Cookie charm!
Troop Events and Contests
Bling Your Booth – February 17 – March 12
Bring your best booth forward and Bling Your Booth! This year’s theme is Go Bright Ahead. Get creative and decorate your booth to fit the theme. Booth and safety guidelines can always be found on our website and in this guide. Scan the QR code to submit a picture by March 13 or find the link to submit at girlscoutsdiamonds.org in the “Events and Contests” section of the Cookies+ page. The top three will be chosen by Diamonds staff and posted to the Girl Scouts – Diamonds Facebook page for voting. The top three troops selected will earn Bling Your Booth patches and the winning troop will win $100 in Troop Online Diamonds Dollars. Submissions due March 13.
Girl Scouts Give Back | April 3-7
With Girl Scouts Give Back you can support two causes at the same time: a girl-led cookie business and various worthy organizations across our council.
What is Girl Scouts Give Back?
When customers donate money to troops or Girl Scouts during the cookie program, these funds are used to pay for cookies with our Girl Scouts Give Back (or Council Gift of Caring/CGOC) program. All monetary donations during the cookie program should be used to purchase cookies for donations.
What happens during Girl Scouts Give Back Week?
Girl Scouts – Diamonds donates thousands of boxes of cookies to community organizations throughout the council. Recipients are not determined until closer to the event but in years past cookies have been donated to hospitals, universities, veterans groups, schools, food pantries and more!
Who gets to help?
Cookies are donated in five different regions across the council (Central, Midwest, Northwest, Southeast and Southwest). Product program staff will invite the two troops per region with the highest donation PGA (total CGOC cookies sold by the troop divided by total number of girls selling) to participate in the donation of cookies. These troops get to experience a whole new side of the cookie program – one of giving back to a community that has supported them in their cookie business! Girls help unload the truck, learn about the organizations they are giving to and earn a patch.
Wrapping Up the Sale
Recognitions and Rewards
At the end of the sale, troop leaders/product managers will need to make rewards selections in eBudde for each Girl Scout and then submit the final reward order for the troop.
Send “Thanks!”
Thank everyone involved with your troop’s success, including families, friends, businesses and fellow volunteers. Find card templates and ready-to-post social graphics on LittleBrownie.com. Clip art is also available on the site to help you and the girls create your messages of appreciation.
What it includes: Social posts Card templates Clip art
Where you’ll find it: LittleBrownie.com, Volunteers, Clip Art and Social Media sections
Diamonds Dollars
Diamonds Dollars are an electronic credit acknowledging a girl’s hard work and entrepreneurial success that can be used to pay for a variety of Girl Scout related things. At many rewards levels Diamonds Dollars are an option for selection. This credit is to be used as a girl wishes and at no time should there be pressure by a troop leader/product manager to share credit with another individual or group.
Things to Remember
1. Diamonds Dollars issued this membership year will expire on June 30, 2024.
All Diamonds Dollars are emailed to the troop leader/product manager. Troop leaders/product managers should forward the information to caregivers.
Types of Diamonds Dollars:
Traditional Diamonds Dollars
These Diamonds Dollars come in the form of a 16-digit number and 3-digit CVV code. These can be used for in-council programming, membership, or brick and mortar shop purchases. To redeem traditional Diamonds Dollars, provide the 16-digit number and CVV code to retail staff. If girls do not readily have the card number available, the product program or retail staff can look up the number with a guardian ID. No physical card is needed.
Online Only Diamonds Dollars
These Diamonds Dollars come in the form of a code (mix of letters and numbers). These can only be used to make online shop purchases through www.girlscoutshop.com. This choice is default so make sure caregivers let you know what type of Diamonds Dollars to select for their Girl Scout. To use these Diamonds Dollars, the code should be entered as a gift certificate during the payment step at checkout, not in the promo code field. Please note that online purchases will support Girl Scouts – Diamonds!
Troop Diamonds Dollars
Girl Scouts may decide to donate their Diamonds Dollars to their troop to be used as a group for a program or for the purchase of badges. These can be Online or Traditional. The troop will receive one Diamonds Dollars card for all girls who choose this option.
Girl Rewards
equals number of cookie packages sold)
Initial Order Rewards
180+ Cooling Bandana Scarf
Goal Getter patch AND aluminum water bottle
275+ PGA: Trefoil embroidered baseball hat
Digital Order Card Rewards
Site setup and 15+ emails sent: Cookie Tech patch
Dolphin tail bracelet 300+ Dry pouch
Booth Sales Rewards
Booth Pkg sold: Booth Sales patch
Troop booth slots: Dolphin carabiner
Council Gift of Caring (CGOC)
Gift of Caring patch
Final Rewards
Go Bright Ahead theme patch
25+ Go Bright Ahead decals
75+ Pocket Scrunchie AND Mini Scrunchie Set
100+ Clicker the mini dolphin
150+ Fashion shades
200+ Dolphin mood ring set OR $5 Diamonds Dollars
300+ Coral the dolphin OR $10 Diamonds Dollars
400+ Dolphin tail pen, sunrise journal AND craft punch kit OR $15 Diamonds Dollars
500+ Rechargeable Headlamp AND multi-tool OR $20 Diamonds Dollars
Super patch AND choice of hooded blanket OR $25 Diamonds Dollars
750+ Paddleboard beach towel AND beach bag OR $35 Diamonds Dollars
1000+ 2024 Girl Scout membership AND choice of 3D dolphin light OR Create a Coral Reef kit OR $50 Diamonds Dollars
Giant tumbling tower OR ice cream maker OR $75 Diamonds Dollars
1500+ Hydroponic garden kit OR Crocs clogs with Jibbitz OR $100 Diamonds Dollars
2023+ 6-Month “Think Outside” subscription sox OR Singer sewing machine
3000+ Entrepreneur feature in 2024 Family Guide AND choice of 32” Smart TV with 1-year Discovery+ subscription OR Fender Squire guitar w/ amp
Safety Tips for Product Sales
The following safety tips are adapted from the Girl Scout publications “Volunteer Essentials”, “Risk Management at Girl Scout Councils” and the “Safety Activity Checkpoints.” For more detailed information on these and other safety practices and procedures, please refer to the aforementioned publications.
These safety tips should be shared and discussed with all girls prior to any product sales. They should also be reviewed periodically with the girls, as necessary.
1. Show you’re a Girl Scout—Wear a Girl Scout membership pin, uniform or Girl Scout clothing (e.g. a Girl Scout t-shirt) to clearly identify yourself as a Girl Scout.
2. Use the buddy system—Always use the buddy system. It’s not just safe, it’s fun.
3. Be streetwise—Become familiar with the areas and neighborhoods where you will be selling Girl Scout products. Contact your local police department if you’re unsure about an area or neighborhood.
4. Partner with adults—Adults must accompany Girl Scout Daisies, Brownies and Juniors when they are taking orders, selling or delivery product. Girls in grades 6-12 must be supervised by an adult when selling door-to-door and must never sell alone. Adults must be present at all times during cookie booth sales.
5. Plan ahead—Be prepared for emergencies and always have a plan for safeguarding money.
6. Do not enter—Never enter the home or vehicle of a person when you are selling or making deliveries. Avoid selling to people in vehicles, except at designated drive-thru cookie booths, or going into alleys.
7. Sell in the daytime—Sell only during daylight hours, unless accompanied by an adult.
8. Protect privacy—Girl names, home addresses or email addresses should never be given out to customers. Protect customer privacy by not sharing their information except as necessary for the product sale.
9. Be safe on the road—Always follow safe pedestrian practices, especially when crossing at intersections or walking along roadways. Be aware of traffic when unloading product and passengers from vehicles.
10. Be Net wise—Girls must have their caregiver’s/guardian’s permission to participate in all online activities, and must read and agree to the GSUSA Internet Safety Pledge before conducting any online activities. Additionally, in order to participate in Digital Cookies girls must read and abide by the Girl Scout Digital Cookie Pledge and caregivers/guardians must read and abide by the Digital Cookie Terms and Conditions for Caregivers/Guardians.
Resources
a Glance
Girl Scouts of the USA
About Girl Scout Cookies® girlscouts.org
Troop Leader Resources girlscoutcookies.org/troopleaders
Cookie Business Badges girlscouts.org/cookiebadges
Cookie Entrepreneur Family Pin girlscouts.org/entrepreneurfamily
Cookie Family Connection Guide girlscoutcookies.org/troopleaders
Cookie Program Family Meeting Guides girlscoutcookies.org/troopleaders
Digital Cookie® Platform girlscouts.org/digitalcookie
Digital Marketing Tips for Cookie Entrepreneurs girlscoutcookies.org/digitalmarketingtips
Virtual Cookie Booth Guide girlscoutcookies.org/troopleaders
Volunteer Essentials girlscoutsdiamonds.org
Girl Scout Safety Guidelines
One of the most essential steps you can take to go bright ahead this season is to review all safety guidelines with troop members and their parents or guardians.
• Digital Marketing Tips for Cookie Entrepreneurs and Families
• Practical Tips for Parents
• Safety Tips for Product Sales
• Your Council’s Volunteer Essentials and Safety Activity Checkpoints (You’ll find Supplemental Safety Tips for Online Marketing and all other safety documents here.)
Find information about Girl Scout safety resources and more:
• girlscoutcookies.org/digitalmarketingtips
• girlscouts.org
• girlscoutsdiamonds.org
Little Brownie Bakers®
Cookie History, FAQs and Nutrition Information
LittleBrownie.com
eBudde™ App LittleBrownie.com/volunteers and wherever you download apps
FAQs
LittleBrownie.com/pages/faq
Go Bright Ahead Toolkit
LittleBrownie.com/volunteers
Girl Scouts® Built by Me Cookie Planner
LittleBrownie.com/volunteers
Girl Scouts® Cookie Captains LittleBrownie.com/teens
Girl Scouts® Cookie Rookies
LittleBrownie.com/girls
Girl Scouts® Cookie VIP eTraining
Vipetraining.littlebrownie.com
Girl Scouts® My Cookie Friend
LittleBrownie.com/volunteers
Goal-setting Activities and Tips
LittleBrownie.com
Also on girlscouts.org
In-Person Cookie Sale Guide
LittleBrownie.com/volunteers
Little Brownie Family Guide
LittleBrownie.com/families
Social Media Tools and Graphics
LittleBrownie.com/social-resources
girlscoutcookies.org/troopleaders
Resources for Girls
LittleBrownie.com/girls
Resources for Teens
LittleBrownie.com/teens
Virtual Cookie Sales Tools
LittleBrownie.com/volunteers
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Cookie Merchandise
While
B I N G O
NOTES
Girl Scout 2023 Cookie Calendar
Use these dates to keep track of submission deadlines during the Cookie Program. Make sure to fill in troop specific dates on the calendar in the Family Cookie Guide.
Season Dates
Use the following dates to track submission deadlines. Touch base with your troop product manager or troop leader if any problems arise.
Date Event
JANUARY 2023
January 13
January (write in date here)
Initial Orders begin and Digital Cookie opens (No order taking before this date!)
Initial Cookie Order due to troop leader
FEBRUARY 2023
February (write in date here)
Initial Order pickup (This is when you’ll get your cookies from your troop cookie manager. Check with your troop cookie manager to see when they are sorting cookies.)
February 17 Cookie Booths Sales begin
MARCH 2023
March 12 Digital Cookie closes for all orders (Girl Delivery, In-Hand, and Direct Ship)
March 15 All Cookie Cupboard locations close
APRIL 2023
April ______________ (write in date here)
Girl Rewards come in (Rewards arrive to the service unit at the end of April. Check with your troop cookie manager for the date of when your girl’s rewards will arrive!)
Dates to collect IRG money*
Date #1 Notes:
Date #2 Notes:
Date #3 Notes:
*Collect money often. Remember the Troop Cookie Manager must fill out a Parent Debt Form on March 20. All Parent Debt Forms turned in must include all required accompanying paper work.