The Universal Language

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the selected works of gina rodriguez

THE UNIVERSAL LANGUAGE

The Universal Language: Throughout history, music has been a form of communication for, and between, everyone, transcending culture and language. Now, design is reflecting the same purpose—we find ways to communicate with each other despite language barriers. Modern tools allow design to realize what before could only exist in the imagination. Music is a complex form of art and communication which exist equally within the realm of design. Both are on an equivalent axis where meaning and intelligence share the same plane. Through design, one can channel purpose, significance and sensation—we are able to communicate tone and meaning just as music communicate emotion and feeling.


GINA rodriguez

portfolio

the universal language


the selected works of gina rodriguez

THE UNIVERSAL LANGUAGE

The Universal Language: Throughout history, music has been a form of communication for, and between, everyone, transcending culture and language. Now, design is reflecting the same purpose—we find ways to communicate with each other despite language barriers. Modern tools allow design to realize what before could only exist in the imagination. Music is a complex form of art and communication which exist equally within the realm of design. Both are on an equivalent axis where meaning and intelligence share the same plane. Through design, one can channel purpose, significance and sensation—we are able to communicate tone and meaning just as music communicate emotion and feeling.

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“MY FEAR IS MY ONLY COURAGE” — Bob Marley

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THE UNIVERSAL LANGUAGE

CONTENT 01

PAHLMEYER

07-15

02

VITASKIN

19-27

03

AERO

31-85

04

THE GOLDEN ERA

89-101

05

EDIBLE WASTE R2

103-129

06

BIGOREXIA

133-145

07

GREEN CAB

147-159

08

IDENTITY MARKS

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KICK-ASS PACKAGING AND BRANDING

INSTRUCTOR

T O M M C N U LT Y

CLASS

PA C K A G E D E S I G N 3

TIMELINE

7 WEEKS

PAHLYMEYER THIS WINE LABEL WAS IN DIRE NEED OF A FACE LIFT. IT WAS ESSENTIAL TO BREAK THROUGH ALL THE MUDDLED MESS, AND FAST. “A BEV WITH MO.” IN THIS CLASS, WE WERE INSTRUCTED TO CHOSE AN EXISTING WINE COMPANY TO RE-BRAND. PAHLMEYER IS AN INTIMATE WINERY LOCATED IN NAPA VALLEY, CALIFORNIA. I FAVORED THIS COMPANY BY REASON OF SEEING THIS AS A GREAT OPPORTUNITY TO RE-CREATE AN ENTERPRISE IN WHICH PERSONALITY WAS CLEARLY LACKING. I HAD TO CREATE A CONCEPTUAL DESIGN FOR TWO PRICE POINTS, ONE BEING A CABERNET AND CHARDONNAY LABEL AT A PRICE POINT OF $16, AND THE OTHER A PREMIUM CABERNET, INCLUDING A GIFT BOX, FOR A PRICE POINT OF $120.

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“AMBITION IS A DREAM WITH A V8 ENGINE” — Elvis Presley

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MIRROR MIRROR ON THE WALL

INSTRUCTOR

T O M M C N U LT Y

CLASS

PA C K A G E D E S I G N 3

TIMELINE

7 WEEKS

VITASKIN THIS SKIN CARE PACKAGING ASSIGNMENT NEEDED TO SHOW A CLEAR BREAKTHROUGH OF INSECURITIES INTO BEAUTIFICATION. THE PURPOSE OF THIS PROJECT WAS TO CREATE A COMPELLING DESIGN AND IN-STORE DISPLAY FOR RETAIL MARKETS. WE CHOSE A COMPANY THAT CURRENTLY EXISTS BUT DOES NOT OFFER A SKIN CARE LINE. I ULTIMATELY DECIDED UPON CREATING A LINE FOR VITAMIN WATER. MAKES SENSE, YES? WHY HAVE AN ABUNDANCE OF ELIXIRS FOR INTERNAL BENEFIT, WHY NOT BEAUTIFY FROM THE INSIDE OUT AS WELL? THROUGHOUT THE DEVELOPMENT OF THIS PROJECT, I GAINED EXPERIENCED OF FOLLOWING: LEARNED AND SETUP FILES THAT ARE PRODUCTION RELATED, GAINED EXPERIENCE WORKING WITH MODEL MAKERS AND FABRICATORS,

AND APPLIED MULTI-TASK TIME

MANAGEMENT WHEN, AND WHERE, NEEDED.

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“IT ISN’T WHERE YOU CAME FROM, IT’S WHERE YOU’RE GOING THAT COUNTS” — ELLA FITZGERALD

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PROVIDING FOR THE RICH

INSTRUCTOR

MICHAEL OSBORNE

CLASS

PA C K A G E D E S I G N 4

TIMELINE

14 WEEKS

AERO IF TARGET WERE TO LAUNCH A SISTER STORE THAT IS WITHIN THE SAME MARKET REALM AS CRATE AND BARREL OR WILLIAM SONOMA, WHAT WOULD IT LOOK LIKE? THIS IS WHERE AERO COMES IN. IT WAS EXTREMELY IMPORTANT TO KEEP TARGET’S SIMPLE, YET BRILLIANT, IDEAS. THE CONCEPT CREATED FOR THIS STORE WAS TO PROVIDE A HEALTHIER, MORE POSITIVE, AND BALANCED LIFESTYLE, WHILE CATERING TO MORE OF AN “URBAN” AUDIENCE. WITHIN AERO, THERE IS AN EXCLUSIVE LINE WHICH CONTAINS FOOD, PERFORMANCE, AND PET PRODUCTS. THE BRANDS WE CREATED FOR AERO ARE: NAKED, PREP, SPACE AND ROOTS. THIS PROJECT WAS PRESENTED AT THE DIELINE CONFERENCE IN CHICAGO.

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AERO STAMPING SYSTEM AERO’S “E” STAMPING SYSTEM WAS DEVELOPED FROM AERO’S LOGO. IT SYMBOLIZES HOW AERO IS AN ECO-FRIENDLY STORE, AND HOW THE STORE IS PROVIDING THE MOST IN ECO-CONCIOUS AND HEALTHIER PRODUCTS TO THEIR GUESTS. THE “E” STAMP IS USED TO EDUCATE CONSUMERS ON PRODUCTS THAT CAN EITHER BE BIODEGRADABLE, RECYCLED, CONTAIN ORGANIC INGREDIENTS OR BE MADE FROM SECOND LIFE MATERIALS

PRIVATE LABEL | “THE CLEAR CHOICE”

FOOD PASTA SAUCE JAMS TRAIL MIX TREK MIX BANANA CHIPS APRICOT SLICES CEREALS

PERFORMANCE LAUNDRY DETERGENT FABRIC SOFTENER LOOFAH SPONGE SCOUR PAD ALL PURPOSE CLEANER HAND SOAP REFILL DISH SOAP GLASS CLEANER HAND SANITIZER

PETS DOG FOOD DOG TREATS DOG CHEW TOY LEASH HANDLE CAT FOOD CATNIP CAT TOY KITTY GRASS CAT/DOG BOWL

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HOUSE OF BRANDS

KITCHEN LINE ENDORSED BY AERO “CONTEMPORARY CLASSIC” CLEAN, CLASSICAL, FUNCTIONAL

SKIN CARE LINE “CLEAN ELEGANCE” PURE, NATURAL, MINIMAL

GARDENING LINE “MODERN CRUNCH” ORGANIC, RUSTIC, MODERN

HOLISTIC HEALTH LINE “EARTHY ALTERNATIVE” ENERGY, HOLISTIC, INFORMATIVE

HOME LINE “URBAN RUSTIC” CALM, AURA, BALANCE

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3.1

AERO LINE

P R I VAT E L A B E L

CONTENTS

FOOD PETS PERFORMANCE

SOLUTION

AERO PROMOTES AN ACTIVE AND WELL-BALANCED

L I F E S T Y L E B Y P R O V I D I N G A L L N AT U R A L A LT E R N AT I V E S

F O R T H E I R C O N S U M E R S . A E R O R E C O G N I Z E S T H AT B E I N G ECO-CONSCIOUS ISN’T JUST A TREND—IT’S THE FUTURE.

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3.2

PREP LINE:

ENDORSED BRAND

CONTENTS:

KITCHEN PRODUCTS

SOLUTION

PREP IS INSPIRED BY THE DURABILITY AND BEAUTY OF

N AT U R A L M AT E R I A L S , W H I C H I S W H Y P R E P P R O V I D E S

B A M B O O A N D C A S T- I R O N C L AY P R O D U C T S . P R E P K N O W S T H E I M P O R TA N C E O F R E L I A B L E A N D S L E E K INSTRUMENTS FOR YOUR KITCHEN.

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3.3

NAKED LINE:

SKIN CARE

CONTENTS:

EYE CREAM FA C I A L T O N E R CLEANSING EMULSION B O D Y T R E AT M E N T FA C E & N E C K S E R U M E X F O L I AT I N G S C R U B P R O T E C T I V E D AY C R E A M

SOLUTION

N A K E D B E L I E V E S I N N AT U R A L B E A U T Y. A C O M P O S I T I O N

O F A L L O R G A N I C P R O D U C T S T H AT G E N T LY R E V I V E Y O U R

S K I N T O I T S N AT U R A L G L O W.

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3.4

ROOTS LINE:

GARDENING

CONTENTS:

SEEDS TOOLS F E RT I L I Z E R GLOVES PLANTING KIT POT PLANTER

SOLUTION

R O O T S C O N TA I N S S U S TA I N A B L E A N D I N N O VAT I V E

PRODUCTS TO HELP YOUR URBAN GARDEN FLOURISH.

THE COMPOST PROGRAM, PROVIDED BY AERO, IS OUR “ T H A N K Y O U ” F O R TA K I N G T H E E X T R A S T E P S T O O U R E A RT H .

S AV E

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3.5

RESTORE LINE:

H O L I S T I C H E A LT H

CONTENTS:

HERBAL PILLS ESSENTIAL OILS

SOLUTION

RESTORE PROMOTES A HOLISTIC APPROACH TO YOUR

E V E R Y D AY P A I N R E M E D I E S W I T H O U T T H E S I D E E F F E C T S .

R E S T O R E P R O V I D E S R E M E D I E S T O E X H I L A R AT E Y O U R N AT U R A L H A R M O N Y.

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3.6

SPACE LINE:

HOME

CONTENTS:

VA S E WA L L C L O C K DESK LAMP PICTURE FRAME ALARM CLOCK WAT E R F O U N TA I N

SOLUTION

S P A C E B E L I E V E S B A L A N C E S TA R T S I N T H E H O M E A N D

E M U L AT E S T O T H E R E S T O F T H E W O R L D . W E C R A F T E D

P R O D U C T S M A D E F R O M S E C O N D L I F E M AT E R I A L S INSPIRED BY THE THEORIES OF FENG SHUI.

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“SUCCESS IS FALLING NINE TIMES AND GETTING UP TEN” — Jon Bon Jovi

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SEX, DRUGS AND ROCK AND ROLL

INSTRUCTOR

ROLAND YOUNG

CLASS

PRINT 3

TIMELINE

10 WEEKS

THE GOLDEN ERA THE PURPOSE OF THIS PROJECT WAS TO CREATE A SERIES OF POSTERS CONTAINING FAMOUS ICONIC MUSICIANS. THIS PROJECT FOCUSES MORE ON THE ARTIST IN THE PERSONAL ASPECT OF THEIR LIFE, RATHER THAN THEIR ACHIEVED FAME. THE PROJECT WAS CENTRALIZED ON WHERE THE ARTIST CAME FROM, WHO THEY WERE BEFORE THE FAME, AND, ULTIMATELY, WHAT GAVE THEM THE FAME. THROUGH THESE POSTERS, ONE CAN SEE A DEEPER STORY THAN WHAT IS ONLY VISIBLE ON THE SURFACE.

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IT’S EASY BEING GREEN

INSTRUCTOR

TOM SIEU

CLASS

PRINT 2

TIMELINE

14 WEEKS

EDIBLE WASTE THIS PROJECT WAS CREATED UNDER PROFESSOR TOM SIEU’S R3 LAB. THE PURPOSE OF THIS PROJECT WAS TO PICK AN EXISTING PRODUCT THAT HAS A NEGATIVE IMPACT OUR ENVIRONMENT, AND CHANGE IT INTO A POSITIVE IMPACT. I DECIDED TO CHOOSE FOOD PACKAGING. ONE THIRD OF THE WASTE PRODUCED IN THE UNITED STATES IS FROM FOOD PACKAGING ALONE. I RESEARCHED AND FORMULATED A SOLUTION INVOLVING THE USAGE OF A BIODEGRADABLE, SUGAR CANE BASED MATERIAL, TO CONTAIN EVERY TYPE OF FOOD. THIS BOOK WAS INTENTIONALLY MADE TO BE 100% BIODEGRADABLE BY USING ALL NATURAL MATERIALS AND SOY BASED INKS.

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DESCRIPTION A 1 0 0 % B I O D E G R A D A B L E M AT E R I A L T H AT C A N B E U S E D F O R A L M O S T E V E R Y T Y P E O F F O O D P A C K A G I N G . T H E M AT E R I A L , C A L L E D B A G G A S S E , D E R I V E D F R O M S U G A R C A N E , C A N B E R E F R I G E R AT E D , H E AT E D , A N D F R O Z E N W H I L E M A I N TA I N I N G A R O O M T E M P E R AT U R E W I T H O U T A F F E C T I N G T H E F O O D T H AT I S B E I N G P A C K A G E D . T H I S M AT E R I A L C A N B E P R I N T E D O N A N D H O L D A D E S I G N A S W E L L . B Y U S I N G T H I S P R O D U C T, W E C A N S AV E O U R P L A N E T A N D B E O N E S T E P C L O S E R T O S AV I N G O U R F U T U R E .

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DESCRIPTION E A C H O F T H E S E I T E M S P R O V I D E D B E L O W I S T O S H O W Y O U H O W T H I S M AT E R I A L C A N S U S TA I N M U LT I P L E D E G R E E S O F T E M P E R AT U R E . T H E M I C R O WAVA B L E T R AY C A N B E H E AT E D A S H I G H A S 4 0 0 ยบ F, T H E C H I P A N D F O O D P A C K A G E S C A N H O L D R O O M T E M P E R AT U R E S , A N D T H E M I L K / WAT E R C A R T O N A N D I C E C R E A M P A C K A G E S C A N S U S TA I N A C O L D T E M P E R AT U R E AT - 1 3 ยบ F.

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DESCRIPTION O N C E S U G A R C A N E I S H A RV E S T E D , I T I S B R O U G H T T O A M I L L I N G P L A N T W H E R E I T I S C R U S H E D W I T H R O L L E R S . T H E S E R O L L E R S C R U S H T H E S TA L K S THUS EXTRACTING JUICE FROM THE SUGAR CANE. THE JUICE IS COLLECTED AND REMOVED TO BE PROCESSED INTO SUGAR. THE REMAINING FIBROUS S TA L K I S C A L L E D B A G A S S E . T Y P I C A L LY, 1 0 P A R T S O F C R U S H E D S U G A R C A N E W I L L Y I E L D 3 PA RT S O F W E T B A G A S S E . O N C E R E M O V E D , B A G A S S E W I L L B E S T O R E D F O R O N E O F I T S T H R E E M A J O R U S E S : PA C K A G I N G .

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DESCRIPTION EACH ITEM PROVIDED BELOW IS TO SHOW HOW THE PRODUCT WILL LOOK I N I T ’ S N AT U R A L E N V I R O N M E N T. T H E P O I N T H E R E I S T O M A X I M I Z E S H E L F S P A C E W H I L E R E F R A I N I N G F R O M O V E R M A R K E T I N G T H E P R O D U C T.

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“MUSIC EXPRESSES THAT WHICH CANNOT BE SAID AND ON WHICH IT IS IMPOSSIBLE TO BE SILENT” — Victor Hugo

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BODY DYSMORPHIC DISORDER

INSTRUCTOR

ARIEL GREY

CLASS

TYPE 3

TIMELINE

14 WEEKS

BIGOREXIA IN THIS CLASS, WE HAD TO PICK AN EXISTING PAPER COMPANY AND CHOOSE A SPECIFIC LINE OF PAPER THEY OFFERED. WE WERE TO CREATE A PROMOTIONAL BOOK REFLECTING THE CONCEPT OF THIS LINE OF PAPER. I DECIDED UPON THE FRENCH PAPER COMPANY, AND CHOSE THE “MUSCLETONE” LINE THEY OFFER. THE PURPOSE OF THIS SPECIFIC LINE OF PAPER OFFERED WAS TO SHOW, NOT ONLY IT’S STURDINESS, BUT IT’S STRENGTH, HANDSOMENESS AND DURABILITY AS WELL. USING THESE KEY TERMS, I HAVE BEEN ALLOWED TO RESEARCH AND INVESTIGATE THE LIVES OF WORLD FAMOUS BODY BUILDERS AND WRESTLERS.

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THE CAB THAT MAKES A DIFFERENCE

INSTRUCTOR

T O M M C N U LT Y

CLASS

IDENTITY 2

TIMELINE

6 WEEKS

GREEN CAB THIS

PROJECT

CALLED

FOR

A

MAJOR

RE-BRANDING

STRATEGY.

OUR

ASSIGNMENT WAS TO CREATE A NEW IDENTITY, APPLICATION SYSTEM, AND STANDARDS MANUAL FOR A TAXI CAB COMPANY. OUR RESPONSIBILITY FOR THIS NEW IDENTITY WAS TO DESIGN ANOTHER SYMBOL AND WORDMARK FOR THE COMPANY. GREEN CAB WAS FOUNDED IN 2007 IN SAN FRANCISCO, CA. THE MAIN CONCEPT FOR THE CREATION OF THEIR NEW IDENTITY WAS NOT SO MUCH TO FOCUS ON THEM BEING “GREEN”, BUT RATHER ON THE GPS SERVICE THEY OFFER THROUGH SMART PHONES. THIS SERVICE ALLOWS CUSTOMERS TO PULL OPEN A MAP ON THEIR MOBILE DEVICE, LOCATE GREEN CABS THAT ARE IN CLOSE PROXIMITY, AND TAP ON THE SCREEN TO BE PICKED UP WITHIN MINUTES.

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GREEN CAB

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IDENTITY MARKS

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FAMILY FOUNDATION

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FAMILY FOUNDATION

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“MUSIC GIVES A SOUL TO THE UNIVERSE, WINGS TO THE MIND, FLIGHT TO THE IMAGINATION, AND LIFE TO EVERYTHING” — Plato

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COLOPHON SCHOOL

A C A D E M Y O F A RT U N I V E R S I T Y STUDENT

GINA NOELLE RODRIGUEZ 415.359.7921 GINA@GINANRODRIGUEZ.COM INSTRUCTOR

M A RY S C O T T BOOKBINDERY

THE KEY PRINTING AND BINDING 5851 OCEAN VIEW DRIVE OAKLAND, CA 94618 PHOTOGRAPHY

GINA NOELLE RODRIGUEZ, PLOTNET TITLE OF BOOK

THE UNIVERSAL LANGUAGE COVER STOCK

BLACK ARRESTOX PRINTER

PLOTNET 9 8 B AT T E R Y S T. S U I T E 4 0 2 SAN FRANCISCO, CA 94111 TEXT STOCK

NEENAH CLASSIC CREST 100 LB TEXT FONTS

TRADE GOTHIC LIGHT/MEDIUM/BOLD B O D O N I I T C T T B O O K / B O O K I TA L I C SOFTWARE

A D O B E C R E AT I V E S U I T E 5 . 5 © 2 0 1 1 A L L R I G H T S R E S E R V E D . N O P A R T O F T H I S P U B L I C AT I O N CAN BE REPRODUCED WITHOUT THE EXPRESS PERMISSION OF GINA NOELLE RODRIGUEZ

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THANK YOU FIRST AND FOREMOST I WANT TO THANK MY MOM AND DAD WHO HAVE RISKED SO MUCH FOR ME. BOTH OF YOU HAVE GIVEN UP A GREAT DEAL IN ORDER FOR ME TO HAVE THE BEST EDUCATION. THE TWO OF YOU HAVE NEVER STOPPED BELIEVING IN ME, AND TAUGHT ME ONE OF THE MOST IMPORTANT THINGS IN LIFE, NEVER GIVE UP ON YOUR DREAMS. WORDS CANNOT EXPRESS MY GRATEFULNESS TO HAVE THE TWO OF YOU IN MY LIFE. I LOVE YOU BOTH.

TO MY SISTER, MICHELLE RODRIGUEZ, THANK YOU FOR JOINING ME ON THE NUMEROUS ERRANDS I DRAGGED YOU ON AND HELPING ME SOUND SMARTER THROUGH YOUR AMAZING WRITING ABILITIES.

YOU HAVE BEEN THERE FOR

ME THROUGH EVERYTHING. WHEN TIMES WERE ROUGH YOU PULLED ME BACK ON MY FEET. YOU GIVE ME THE COURAGE TO NEVER GIVE UP ON ANYTHING. BECAUSE OF YOU, I GRADUATED COLLEGE.

THANK YOU TO ALEX HARROCH. YOU HAVE STUCK BY MY SIDE SINCE THE VERY BEGINNING. EVEN THOUGH THIS HAS BEEN A LONG JOURNEY FOR ME YOU HAVE NEVER STOPPED SUPPORTING ME AND FOR THAT I AM ETERNALLY GRATEFUL.

THANK YOU TO THE REST OF MY FAMILY AND FRIENDS. I LOVE YOU ALL. THANK YOU ALL FOR YOUR CONTINUOUS SUPPORT THROUGH MY DESIGN EDUCATION.

LASTLY I WOULD LIKE TO THANK THE FOLLOWING INSTRUCTORS AT THE ACADEMY; MARY SCOTT, AUDREY DONALDSON, SCOT CRISP, ROLAND YOUNG, MICHAEL OSBORNE, TOM MCNULTY, ANDREW CAMBOURIS, MARK REYNOLDS, ARIEL GREY AND TOM SEIU. THANK YOU FOR ALWAYS PUSHING ME TO DO MY BEST AND CHALLENGING ME TO BECOME A BETTER DESIGNER. YOU ALL HAVE AND STILL INSPIRE ME.

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