Portfolio. Ginevra Romagnoli Product Service System Designer
2017-2019.
About Me
GINEVRA ROMAGNOLI Product Service System Designer Mobile 131 27501262 Mail ginevra.romagnoli@mail. polimi.it Current Location Shanghai, China
Languages Italian- Mother Tongue English- Level B2 German - Level B1 Mandarin- Basic
Ginevra
I’m Ginevra Romagnoli, a 23 y.o curious Service Designer from Milan, currently based i Shanghai for a Double Degree Program at Tongji University. I’m passioned about everything orbiting around design, and I love to explore many paths to inspire my projects and making sense out of thinghs. I’m currently looking for an intership, a new experience and a new challenge that can enlarge and empower my design toolkit.
Education Master Degree M.Sc- Product-Service System Design ( ‘17-Now) Politecnico di Milano, exp graduation July 2020. Tongji University-Double Degree Program (2018) Poltecnico di Milano - M.Sc PSSD (2017-2018) Bachelor Degree B.Sc- Product Design (2014-2017) Politecnico di Milano, Grade 105/110 Hannover Hochschule- Exchange Proram (2017) Politecnico di Milano - Product Design (2014-2017) Diploma Liceo Scientifico “Il Pontormo”, Empoli (FI)
Soft skills Individual Skills Individual skills: Emphaty Adaptability Responsability Time management
Curious
Imaginative
Team working skills Accurate
Facilitation Communication
Dreamer
Friendly
Altruist
Hard Skills Digital Skills Creatives Adobe Illustrator Adope Photoshop Adobe Indesign Adobe XD/Figma
Comunication Office Keynote Tableau Rawgraph
3D/Rendering Autodesk Inventor Keyshot Alias
Design Skills Visual Communication Strategic Thinking Design Thinking
UX Research UI prototyping Wireframing
Big Data Analysis Data Visualization Css/HTML
Interest & Passions
Work Experience Intership Bosch, Shanghai-UX/Service Designer (September 2019- January 2020) Teaching Assistant Tongji University, Shanghai- Design For Sustainability
Professional Interest Service Design Creative Thinking Sustainability
Strategy Innovation(s) User Experience
Secret Loves Physical prototyping Ideas Generation People’s Stories
Art Food Traveling
Contents. INFORMATION DESIGN AND VISUALISATION - VALSECCHI Francesca - SUTA - TONGJI UNIVERISTY - LUNG CANCER GROUP - A.A. 2018/2019 - NUFER Christian - ROMAGNOLI Ginevra - QIN Xiawan - FORZIANO Maria Ludovica
NORTH-WEST
SOUTH-WEST
XINJIANG GANSU QINGHAI NINGXIA SHAANXI
01
03
TIBET SICHUAN CHONGQING YUNNAN GUIZHOU
NORTH
INNER MONGOLIA HEBEI BEIJING TIANJIN SHANXI
NORTH-EAST
HEKONJIANG JIUN LIAONING
CENTRAL
HENAN HUBEI HUNNAN
EAST SHANGDONG JIANGSU ANHUI SHANGHAI ZHEJIANG JIANXI FUJIAN
05
SOUTH
GUANXI GUANGDONG HAINAN
07
MayorBlue
TRUST THE TAP & DRINKMI LEGEND
No more excuses to drink plastic bottled water.
How to read it: from the center to UP or DOWN UP visualisation
DOWN visualisation
MORTALITY
INCIDENCE
BEDS
VEGETABLE
HOSPITALS
FRUIT
DOCTORS
PORK BEEF
INCOME
SMOKING
GDP
PM 2.5
Lungs of CHINA
Lung Cancer in China It says “smoking kills” on every box of cigarettes. In oncology, smoking is called a behavioral risk factor. While it can be considered common knowledge that smoking causes lung cancer, other risk factors are more hidden. “Lungs of China” is both, research and information visualised for you to save lives by contributing to science and to learn about different risk factors in your region and across the country.
Milan has a new bottle, go and pick it up! Drink “Mayorblue” for you and your city.
02
04
20
06
08
Group 9 | Milano città d’acqua | MayorBlue Students: Loris Cerrato,Ginevra Romagnoli, Sina Sabet,He Wang.
User Research
UX/UI
Services.
2
Data Viz. & Tools
My Approach
00
Through a deep research and several iteration with the stakeholders, I design solution that bring value to both the users and the business.
1. 2.
3
3.
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4.
Design Research
Sense Making.
Opportunity.
Ideation.
Validation.
Implementation.
01
Bosch BMC/UX UX & Service Designer Intern September 2019- January 2020
What I have done & What I learned As a Service-UX Designer intern at Bosch during the Fall of 2019, I worked five months (September 2019 - January 2020) on multiple projects with a multidisciplinary team composed by Product Designer, Interaction Designer, Design strategist, and User Researcher.
4 20
As a Service designer in the office, I was given the fantastic opportunity to use my skills at every stage of the project, fully collaborating with the team on different projects. I took part in activities ranging from pure user research on the field, to ideation and organization of workshop activities for prototyping and refining the project. I’ve learned how to work with the users in every part of the project, mapping user experience, and ideating workshops to involve different stakeholders in the design process. Thanks to my Service Design background and personal passion for Information Design, I was responsible for the ideation of many diagrams and maps to synthesize the user research and stimulate the ideation phase.
BRIEF
RESEARCH
OPPORTUNITY
IDEATION
PROTOTYPING
IMPLEMENTATION
T.OSPITO | SERVICE DESIGN
#ANALYZE Projectual Objectives I prefer to keep the final objective of the project secret, but the process has been very interesting and stimulating. Process In the picture to the side, you can see one of the maps to be made, which analyses one of the competitors at each service stage. Maps similar to this were made for the leading competitors. Thanks to this tool, it was possible to hold a meeting with the client, where the competitors’ models could be clearly understood at the same time, and the future service could be designed upon them.
BRIEF
RESEARCH
OPPORTUNITY
CO-DESIGN
IDEATION
PROTOTYPING
11 20
02
Loneliness EXPERIENCE DESIGN Spring 2019
Brief The main goal of this project is to define the concept of loneliness, develop a definition and understand the nature and essence of the topic. We conducted interviews and observations to do issue mapping, which was a totally new tool to learn. From the issue mapping we came to a problem statement which helped us formulate the central idea and have the final hypothesis for the project.
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Problem Statement Elders who lack trust in others and themselves lose their purpose and faith in life through problems in the interaction process and lack of accessibility to social environment, which leads to low self-confidence and high insecurity. Project Hypothesis It’s essential to create a system of thrustworthy environment which provides an easy access to activities for all elders. It must enlarge their social circle and by continuos learning to broaden elders’ horizon, growing their self confidence and empower their autonomy.
BRIEF
RESEARCH
OPPORTUNITY
IDEATION
PROTOTYPING
IMPLEMENTATION
LONELINESS | EXPERIENCE DESIGN
BRIEF
RESEARCH
OPPORTUNITY
IDEATION
PROTOTYPING
IMPLEMENTATION
03
Poste Italiane Re-design INTERACTIVE SYSTEM USABILITY PSSD - 2017
Brief Analyse the usability of the Italian post office website and propose an alternative solution
4
Research Process Describe users profile and tasks Analyze number of click for task and compare with competitors Website evaluation and comparison with competitors Design-Analysis Re-Design
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Insights -The website is not intuitive -Navigability and language coerence really low -The appearence is nice but not functional
BRIEF
RESEARCH
OPPORTUNITY
IDEATION
PROTOTYPING
IMPLEMENTATION
RICKY | PRODUCT DESIGN
#ANALYSIS Projectual Objectives Following the analysis of the main functionalities and the comparison with competitors, some critical issues have emerged on which to intervene. Many pages had very long scrolls, which have been reduced and the information has been removed. In addition, a quick task section has been created that is tailored to the user, where he can find with a simple click the features of the site he uses most. Website Re-Design The new site respects the graphic elements of the posts but improves their usability in the different sections examined.
BRIEF
RESEARCH
OPPORTUNITY
IDEATION
PROTOTYPING
IMPLEMENTATION
5 20
04
SHIWU SERVICE/UX DESIGN 2020
Brief Design a WeChat Official Account for SHIWU Service What is SHIWU? Shiwu éŁ&#x;ć‚&#x; is a product service system made of a communal space, a network of ghost kitchens, and a digital counterpart that connects the many stakeholders and touchpoints and serves as an educational platform and e-commerce.
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Main Functionalities of WeChat Official Account The digital component of our service has four main sections that we can see on the Homepage: 1- Blog: News and upcoming events are described in the central part of the homepage 2- About: This section encompasses our mission and values and how the service works. 3- Shiwu Food: In this part, there are our menu, our farmers/producers, and our recipes. Our recipes section collects contributions from both chefs and members of the community.Members of the community can suggest plant-based recipes (doable with local ingredients) from their country to build an interactive map full of knowledge and cultures of people joining together for good food and a better future. 4- Shiwu Knowledge: In this part, the users can find workshops and events scheduled in the next months and book their participation. In case the event is on payment, it is also possible to pay through our platform.
BRIEF
RESEARCH
OPPORTUNITY
IDEATION
PROTOTYPING
IMPLEMENTATION
OMAT | PRODUCT- UX
#PROTOTYPE Prototype After having developed and visualized the concept, the Author decided to plan a prototyping session to test the project with the final user. We decided to test the Wechat Official account with the main target: A young chinese student and an Expat student living in Shanghai. The testing session aimed at trying the usability of the digital platform to gain feedback on the entire project, with the scope of turning the comments into further improvement for the final development.
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The session is structured in three main stage: - Brief recap of the project -Usability test -Final User evaluation and feedback session
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To supprt this process the user developed a prototype of the Wechat Official Account on “Figma� - an interface design application that runs in the browser. On this application the user can make suggestions and leave comments directly on the canvas, and the author can implemet it right there and then.
BRIEF
RESEARCH
OPPORTUNITY
IDEATION
PROTOTYPING
IMPLEMENTATION
05
MayorBlue PRODUCT-SERVICE DESIGN 2018
MayorBlue
TRUST THE TAP & DRINKMI
Brief Design in collaboration with the Chief Resilience Officer part of the General Directorate of the Municipality of Milan, for a Milan more resilient. The project should be about one of the srategic topics of the project “100 Resilient cities” for the city of Milan.
No more excuses to drink plastic bottled water. Milan has a new bottle, go and pick it up! Drink “Mayorblue” for you and your city.
Desk & Field research Desk- Research about Milan city of water, plastic and tap water Field- Interview with expert and co-design with citizens
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Insights -A milion plastic bottles are bought around the world every minute -In 2016, Italy (188.5L/inhab.) were the biggest water bottle consumer in Europe -In Lombardy, bottles water producers pay water 0.001 cents per liter, against 2million of euros the region spends every year to dispose plastic -The tap water in Milan is good and safe
Group 9 | Milano città d’acqua | MayorBlue Students: Loris Cerrato,Ginevra Romagnoli, Sina Sabet,He Wang.
BRIEF
RESEARCH
OPPORTUNITY
IDEATION
PROTOTYPING
IMPLEMENTATION
MAYORBLUE | PRODUCT-SERVICE
#IDEATION What is MayorBlue? MayorBlue is a service that aims to provide re-usable bottles whenever needed, in different context of usage: Universities, Residential complex and restaurants.
Providers can constantly monitor the situation of every bin and machine by accessing the cloud on their devices
IOT allows us to provide a smooth and seamless experience for users and to give them accurate infos
BRIEF
RESEARCH
OPPORTUNITY
How does it work? In universities and residential complex: The Vending machines are instored in dedicated spaces, where users can identify through the app. The two scenarios have a main difference: in University the bottles are given empty, to fill at the water distributor, in residential complex bottles are provided filled. After the usage, users have to bring back the bottles in specific bins, where bottles are preparated to be re-used. For the restaurants, our platform provides, a service of water analysis, in order to certify the quality of the water, and customized bottles MayorBlue.
CO-DESIGN
IDEATION
IMPLEMENTATION
9 20
06
T.Ospito SERVICE DESIGN 2018-2019
“ The life span of a caregiver can be shortened by 17 years, than the normal population, because of stress and lack of institutional assistance�
Brief Urban re-generation through social innovation of a Milan periphery, Niguarda. Desk & Field research Desk- Analysis of the story and the present of the neigbourhood Field- Interview to expert and citizenz, co-design with stakeholders (associations, hospital, citizens), Prototyping session.
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Insights -Around 6000 patients are admitted in the Hospital of Niguarda, every year, and all of these people come with at least a caregiver. -local community and the hospital stay as two separate entities within the same neighbourhood. -There are many associations in Niguarda but they so not communicate. -From the historical research Niguarda has always been a welcoming and collaborative neighbourhood but is losing its essence in the recent days.
Merriam Webster
WINNER 1st and 2nd CALL DESIGNSCAPES : European call looking for innovative solution to help facing challenges in the urban context.
BRIEF
RESEARCH
OPPORTUNITY
IDEATION
IDEATION
PROTOTYPING
T.OSPITO | SERVICE DESIGN
#CO-DESIGN Projectual Objectives How may we create a better comfortable enviroment for these caregivers coming to niguarda with the help of the local community? Process Design thinking guided us through the whole double diamond process. The desk and field research consisted in multiple interviews of caregivers, hospital staff and co-designing with locals and associations and finally mapping Niguarda anew helped us to gain a scrupulous overview of the territory and community. For the ideation phase we developed a journey map and then went deeper by new prototypes, interviews and co-design, it helped us to cut the fat and iterate the user journey. For solving the doubts we developed some prototypes to try our ideas on the field. The consequent work in thinking each step in the user journey helped to smoothen the service and develop touchpoints. Later, the doubts are solved by hypothesis driven prototypes and solutions are introduced in the user journey. To pilot the project we use the theatrical testing of the service with real end-users.
BRIEF
RESEARCH
OPPORTUNITY
CO-DESIGN
IDEATION
PROTOTYPING
11 20
T.OSPITO | SERVICE DESIGN
Digital
#TOUCHPOINT
Physical
hospital
T. ospito Website Website Hospital website
Il Mio Amico di Quartiere Nome Numero
welcome kit
Welcome kit
amico di flyers and posters quartiere Amico di
Quartiere
T.Ospito card
T.Ospito card
How does it work T.Ospito? The solution foresees optimisation of the district’s potential: the community of volunteers of Niguarda, the multiple active associations and plenty of small businesses which will be welcoming the newcomers. Our Service provide to the caregivers a reference person (amico di quartiere), thanks to that, they will instantly feel more secure and will have the opportunity to be acknowledged with the activities offered by associations. Amico di quartiere will be selected by an online call and then trained to provide support as a buddy. Moreover, by paying a fee the caregivers will be offered a discount card within local facilities and small businesses. By implementing this project Niguarda will build an image of an inclusive district.This will contribute to emotional wellbeing of the caregivers and will empower the society. Future Steps The project is going on, taking part to the second call of DesignScapes. The next steps will be a prototype session in the neighbourhood and a revision of the old business modeling.
BRIEF
RESEARCH
OPPORTUNITY
CO-DESIGN
IDEATION
PROTOTYPING
12 20
07
Data Analysis BIG DATA | DATA VISUALIZATION 2019
Brief Analyse the phenomen of Lung Cancer through Dataset and generate a solution, based on the insight of the research. Desk research Desk- Analyse visible and invisible causes for lung cancer in China Tools- Rawgraph, Tableau, Illustrator
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Insights - Smoking is not the only cause of Lung Cancer - In China less then 3% women smoke - Factors as nutrition, pollution have to be taken in consideration for Lung Cancer Incidence. -The Mortality is instead analyzed through aspect as Health accessibility and Education
BRIEF
RESEARCH
OPPORTUNITY
IDEATION
VISUALIZATION
EXHIBITION
INFORMATION DESIGN AND VISUALISATION - VALSECCHI Francesca - SUTA - TONGJI UNIVERISTY - LUNG CANCER GROUP - A.A. 2018/2019 - NUFER Christian - ROMAGNOLI Ginevra - QIN Xiawan - FORZIANO Maria Ludovica
NORTH-WEST
SOUTH-WEST
XINJIANG GANSU QINGHAI NINGXIA SHAANXI
TIBET SICHUAN CHONGQING YUNNAN GUIZHOU
NORTH
INNER MONGOLIA HEBEI BEIJING TIANJIN SHANXI
THE LUNG OF CHINA | DATAVIZ
NORTH-EAST
HEKONJIANG JIUN LIAONING
CENTRAL
HENAN HUBEI HUNNAN
EAST SHANGDONG JIANGSU ANHUI SHANGHAI ZHEJIANG JIANXI FUJIAN
SOUTH
GUANXI GUANGDONG HAINAN
#VISUALIZATION
LEGEND
Projectual Objectives Show the insights of the research in a way that people can make sense of it Create a new visualization Understand the patterns and relationship between the data
How to read it: from the center to UP or DOWN UP visualisation
DOWN visualisation
MORTALITY
INCIDENCE
BEDS
VEGETABLE
HOSPITALS
FRUIT
DOCTORS
PORK BEEF
INCOME
SMOKING
GDP
PM 2.5
BRIEF
Lungs of CHINA
RESEARCH
Lung Cancer in China It says “smoking kills” on every box of cigarettes. In oncology, smoking is called a behavioral risk factor. While it can be considered common knowledge that smoking causes lung cancer, other risk factors are more hidden. “Lungs of China” is both, research and information visualised for you to save lives by contributing to science and to learn about different risk factors in your region and across the country.
OPPORTUNITY
How does it work? The Visualization: The circle is divided in two main part. One rapresent the Incidence, on ethe mortality. Both of these are then analized according their causes and divided for different region in China. Thanks to this visualization we can understand which one are the main causes in every region and create a taylor-made plan to reduce incidence and mortality. The Platform: “It says “smoking kills” on every box o cigarettes. In oncology, smoking is called a behavioral risk factor. While it can be considered common knowledge that smoking cause lung cancer, other risk factors are more hidden. Nutrition for instance, can increase the risk of lung cancer significantly, as well as enviromental factor, such as air pollution. “Lung of China” is both research and information platform, for you to safe lives by contributing to science and to learn about different risk facors in your region and across the country.
PROTOTYPING
EXHIBITION
DESIGN OUTPUT
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THE LUNG OF CHINA | DATAVIZ
#PROTOTYPING
DATA CROWD_SOURCING Thank you for contributing to “Lung of China”. In order to
In return, we can calculate your personal risk of getting
help doctors and polcy makers to make better decision on
lung cancer, based on your lifestyle and exposure to
the distribution of funding for healthcare,more specifically
polluted air. If you have any questions regarding the data
for cancer research and treatment, we are collecting data
behind “Lungs of China”, our algorithms, or data security,
Please select your place of residence on the map on the left.
as part of a nation-wide study. Please fill out the following
do not hesitate to get in contact with us.
How long have been living here?
form. All the information will be held anonymously.
1 Ticket: <1years 2 Ticket: 1-2y 3 Ticket: 3-5y
How old are you? Pick the piece of paper of your age and sex
4 Ticket: >5y 5 Ticket: >10y
This is where I live
M
M Beijing M
30-44 y.o
<30
understand your personal risk of getting lung cancer. Remember: The fruit is a bonus, you do not haveto sum to the
45-59 y.o
>75 y.o
Now place your informations and risk factor on this line and
other values, it help you to fight the risk hidding some of your risk factor.
60-74 y.o
F 45-59 y.o
F
Projectual Objectives Show the Research - In a easy way Test the platform- Understand people thoughts about the projejct and how to improve
30-44 y.o
<30
10%
>75 y.o F
20%
60-74 y.o
How does it work? We create an easy game to test the basic idea of the digital platform. The people that want to discover what is their risk of Lung cancer have to take different steps in this game based on our research. The value with highest risk is longer, an at the end of the game, the one with the longest piece of paper is the one exposed tothe highest risk.
30%
Do you smoke? From how many years? >20cig/d 5y< Shanghai
>20cig/d 6-10y >20cig/d 11-20y >20cig/d 21-30y
11-20cig/d 5y<
11-20cig/d
5-10cig/d 5y<
5-10cig/d 5y<
6-10y
5-10cig/d
11-20cig/d
5-10cig/d
11-20y
11-20cig/d
5y<
5< cig/d 5y< 5< cig/d 5y< 5< cig/d 5y< 5< cig/d 5y< 5< cig/d 5y<
40%
50%
5y<
5-10cig/d 5y<
21-30y
60%
11-20cig/d 30y
>20cig/d > 30y
The steps of the “game” are: 1.Where do you live? (Pm 2.5) 2.Male or Female? Age? (Different Incidence) 3.Do you smoke? From how many years? 4.What did you eat this week? (nutrition)
70%
Yunnan
Hainan 80%
What did you eat this week? How many times? Shaanxi
Red Meat 1-2 times Red Meat 3-5 times
Lung cancer incidence Min
90%
Fruit 1-2 times Fruit 3-5 times
Red Meat Fruit 6-10 times 6-10 times
Max
100%
Red Meat Fruit 11-20 times 11-20 times Red Meat >20 times
BRIEF
RESEARCH
Fruit >20 times
OPPORTUNITY
PROTOTYPING
EXHIBITION
DESIGN OUTPUT
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THE LUNG OF CHINA | DATAVIZ
#DIGITAL PLATFORM The Lung of China After the prototype with the user we implemented the platform designing the visual layout of the main part: - The Survey to collect data -The dashboard with the “Data Informations”
BRIEF
RESEARCH
OPPORTUNITY
CO-DESIGN
PROTOTYPING
DESIGN OUTPUT
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Tools SERVICE DESIGN | BUSINESS | UX 2018-2019
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CJM
SYSTEM MAP
STAKEHOLDER MAP
BUSINESS MODEL
UI/UX
PHYSICAL PROTOTYPES
T.OSPITO | SERVICE DESIGN
#BUSINESS MODEL
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CJM
SYSTEM MAP
MARKET ANALYSIS
BUSINESS MODEL
UI/UX
PHYSICAL PROTOTYPES
T.OSPITO | SERVICE DESIGN
11 20
CJM
SYSTEM MAP
STAKEHOLDER MAP
BUSINESS MODEL
UI/UX
PHYSICAL PROTOTYPES
Thanks. If you like what i do Drop me a line
2017-2019.