The importance of Investing In A High Quality Website

CHARITY ADVICE

The importance of Investing In A High Quality Website

Spending a lot of money on a website doesn’t guarantee that it will be a high quality one. You can actually create a professional website very affordably, so long as you choose the right person for the job, one that works with you and invests time into it.

But is investing money into a new website or redesign really worth it?

In short, yes. A high quality website can mean the difference between a person sticking around long enough to be converted into a client, which is the goal of the website in the first place. Also, building a high quality site will improve your rankings perspective too, so that soon enough, people will be finding you organically through a google search!

In simple terms, a website is of little benefit to your business if people come to it and the first impression they get is that it looks cheap and is difficult to use. They won’t stick around enough to look for the information they need and you would have lost a potential client. So what can you do? Invest some time and money into it.

If you’re a small business, non-profit or charity and budgets are tight, it is still just as important for you to make the best that you can of your online marketing materials. To show you how beneficial putting money into your site is, here are a few of the top benefits and tips on how to make the most of your longterm investment.

The Seven Benefits of a High Quality Website

1. Consistent Brand Identity - organisations that have a consistent visual brand make more of a memorable impression than others. Working with a professional designer, you can create a brand that is on message, clearly shows what you do and builds trust with your audience.

2. Distinction from Competitors - with so many organisations and similar websites, it’s not good enough anymore to have an average website. You need to show your audience what makes you different and why they should go with you. A high quality site with the right visual message can do just that whilst reinforcing everything you’ve said in the text.

3. A Professional Look - a high quality look isn’t just something that is visually pleasing, it’s a completely polished look where small details make a massive difference. Professional designers know the best way to present your message, down to the little details of font choice, text spacing and contrast. These things, that many of us wouldn’t think is important, play a major role in the end result of the site.

4. More Visitors Who Stay on the Page - this is important for growing a loyal audience! Most people will leave after one glimpse at your site unless they see something special that makes them stay, e.g an interesting video or a stimulating blog, so you need to make an impression.

5. More Customers - a high quality website can easily convert visitors into leads and sales at a rate of x100 compared to a low quality site. You just need to provide them with the opportunities with easy calls to action.

6. A Longterm Investment - a good quality website is not something you can get on a ‘bargain;’ quality comes at a price. Rather than having to get a designer to re-do your website later on, get it done properly the first time.

7. A Solid Foundation - once you have a high quality website set up, this provides you with an excellent base for any future developments you may want to make. Whether that’s a new product or service, or even a completely new direction for your brand, you will have a strong foundation to build on which could lead to new opportunities.

Remember:

With so many benefits provided by a high quality website, it makes economic sense to invest in improving the quality of your business’s site. However, with that being said, quality isn’t just the look, but rather the overall experience of the site as well as the content that you put on it.

Easy Tips to Improve Your Website Quality

1. Produce High Quality Content - to grow a loyal audience andtherefore increase your sale conversions, you need to be providing content that is of value. Once you have high quality content being published regularly, you can then start to market and drop in the occasional sales pitch.

2. Make Your Message Clear - website design is a great way to showpeople what you do and the more clear you can be with this the better! Have a conversation with a professional designer about how you can show what you do, your benefits and how people can support you, you’ll be surprised how they can do this through design.

3. Match Your Design with Your Brand & Message - don’t usetemplates or generic designs! These will never be completely relevant to you and they won’t give you that professional look that you’re aiming for. It is always worth paying for a theme or a designer to set one up for you, plus it’s so much quicker too!

4. Communicate with People - you need to be giving your visitorsopportunities to communicate. Whether that is having email sign up boxes, directing them to other relevant blogs or having a call to action to call you after a blog, the goal is to get people talking and for you to be responsive.

5. Ensure the User Experience is as Easy and Enjoyableas Possible - people always take the path of least

resistance, so your website needs to be as easy to use as possible! If you’re calls to action are donations, then make the donations process simple. If you have a lot of information on your website, then make the search function as easy to navigate!

6. Make Your Website Mobile Friendly - the majority of online usersaccess the internet via their mobiles, so make sure your website is compatible to mobile viewing. Something as simple as this can lose you a lot of potential followers!