GINGER HILL
DESIGN PORTFOLIO
hell0. It’s nice to meet you :) My name is Ginger Hill. I’m a designer –I’m also a critical thinker and creative problem-solver. A believer in simplicity. I approach design like a balancing act —between thought and intuition, utility and beauty. I’m interested in how people interact, what they see, and how they think. Weaving visuals, messaging, and interaction together to tell a story seamlessly is what makes me happy at the end of the day. It’s magic and it’s why I love to create.
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contents
01 FLOWER SHOP NETWORK 02 AAF LUNCH & LEARN 03 WEB AT WILL 04 ST. BERNARDS MEDICAL CENTER 05 DOWNTOWN JONESBORO 06 ALCHEMY CHOCOLATE 07 ROUGH & RUGGED FRONTIER SUPPLIES 08 OH, SWEET POTATO
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website redesigns B2B marketing web graphics photo editing
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fsn
Flower Shop Network
Flower Shop Network is your source for real local florists to send flowers for delivery anywhere in the US and Canada. As Graphic Designer at Flower Shop Network, I assisted with photoshoots, edited floral images, created newsletter and website redesigns, web graphics, logos, email marketing campaigns, and calendar layouts for FSN and its 5 sister sites.
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direct mail web graphics poster design
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AAF Lunch & Learn American Advertising Federation - North east Arkansas
Lunch and Learn collateral for the American Advertising Federation’s NE Arkansas branch (AAF-NEA). Pieces usually included a direct mail postcard design, poster design, website landing page and Facebook web graphic.
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identity logo stationary
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web at will Brand identity
Web At Will is a technology company specializing in web hosting and website templates.
WebAtWill 15
PACKAGE DESIGN
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marketing collateral Brochure layouts direct mail
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ST. BERNARDS St. Bernards Medical center
St. Bernards Medical Center is the healthcare destination for families in Jonesboro, Arkansas and the surrounding areas. I worked closely with the marketing department designing marketing materials such as brochures, direct mailers, flyers, logo designs and more.
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Facts Know the
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Leith Hoggard www.stbernards.info
www.obgynjonesboro.md
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web design advertising direct mail guerRilla marketing
Downtown Jonesboro Revitalize downtown Jonesboro, Arkansas
Objective: Work collaboratively with five other group members to create a campaign for downtown Jonesboro, AR using the already established logo.
• 2012 gold studenT ADDY awarD - aaF-neA • 2012 Bronze student addy award - district 10
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PACKAGE DESIGN layout
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alchemy chocolate A truly magical experience
Alchemy Chocolate is a conceptual chocolate brand. Given only a single word (alchemy) and a product (chocolate), Alchemy Chocolate was created. The layout plays off the word “alchemy� and pulls from the periodic table while incorporating scientific symbols into the design.
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30% cacao
pure cacao
Ch
Wh Wh
WHITE CHOCOLATE + ALMOND
30% cacao
Just like love creates chemical reactions WHITE CHOCOLATE + ALMOND in the body, Alchemy chocolates will awaken your senses giving your mouth a Just liketruly lovemagical creates experience. chemical reactions in the body, Alchemy chocolates will awaken your senses giving your mouth a truly magical experience. DARK
MILK
DARK
MILK
HAZELNUT
ALMOND
CARAMEL
HAZELNUT
ALMOND
CARAMEL
DARK ALMOND
HAZELNUT
WHITE
MILK CARAMEL
WHITE COCONUT RASPBERRY
EXPERIENCE THE ALCHEMIC PERIODIC TABLE OF CHOCOLATE
Hz Al Ca Co Ra
HAZELNUT CARAMEL COCONUT RASPBERRY Look for the full line ALMOND of Alchemy chocolate bars at a store near you. EXPERIENCE THE ALCHEMIC PERIODIC TABLE OF CHOCOLATE
WHITE CHOCOLATE + ALMOND
Mk Mk Hz Al Ca Hz Al Ca
MILK
Hz Al Mk Ca Wh Co Ra
WHITE CHOCOLATE + ALMOND
DARK
Mk Wh
Look for the full line of Alchemy chocolate bars at a store near you.
Alchemy - Experiment with your taste buds.
Alchemy - Experiment taste buds. Amount/Serving with Amount/Serving %DV*your %DV* Nutrition Total Fat 10g 15% Total Carb. 23g 8% Facts
Serving Size 3 (38g) Dietary Fiber 1g 4% Sat. Fat 6g 30% Servings Per Container Sugars 20g Trans Fat 0g about 2.5 Amount/Serving Amount/Serving %DV* %DV* Protein 2g Cholest. 10mg Calories 180 3% Total Carb. 23g 8% Total Fat 10g Fat. Cal. 130 15% Sodium 50mg 2% *Percent Daily Values (DV) are Serving (38g) Dietary Fiber 1g 4% Sat. Fat 6g 30% based on aSize 2,000 3 calorie diet. Vitamin A 2% Calcium 0% Iron 0% Vitamin C 0% • • • Servings Per Container Sugars 20g Trans Fat 0g about 2.5 Ingredients: Sugar, whole milk powder, cocoa butter, corn syrup, Protein 2g Cholest. 10mg Calories 180 3% unsweetened chocolate, sweetened condensed milk (pasturized milk, Fat. Cal. 130 Sodium 50mg
Wh Wh Co Ra Co Ra
Nutrition Facts
WHITE
2%
WHITE
*Percent Daily Values (DV) are sugar), palm oil, water, butter (cream, salt), natural and artificial flavor, based on a 2,000 calorie diet. Vitamin A 2% • Vitamin C 0% • Calcium 0% • Iron 0% salt, disodium phosphate, soy lecithin - an emulsifier, sorbitol, Ingredients: Sugar, citric wholeacid milkand powder, butter, corn syrup, potassium sorbate, TBHQ-cocoa preservatives, vanilla. unsweetened chocolate, May contain tree nuts. sweetened condensed milk (pasturized milk, sugar), palm oil, water, butter (cream, salt), natural and artificial flavor, salt, disodium phosphate, soy lecithin - an emulsifier, sorbitol, potassium sorbate, citric acid and TBHQ- preservatives, vanilla.
COCONUT RASPBERRY
COCONUT RASPBERRY
May contain tree nuts. ©2012 ACC. ACC#021912 Manufactured by Alchemy Chocolate Company, Jonesboro, AR 72404. U.S.A. ©2012 ACC. ACC#021912 www.alchemychocolates.com
NET WT 3.5 oz. (100g)
Manufactured by Alchemy Chocolate Company, Jonesboro, AR 72404. U.S.A. www.alchemychocolates.com
NET WT 3.5 oz.WHITE (100g) + ALMOND
780863 185779 780863 185779
WHITE + ALMOND
Just like love creates chemical reactions in the body, Alchemy chocolates will awaken your senses giving your mouth a truly magical experience. 30% cacao
Wh Wh
30% cacao
WHITE CHOCOLATE + ALMOND
WHITE CHOCOLATE + ALMOND
WHITE CHOCOLATE + ALMOND Nutrition Facts
Amount/Serving
%DV*
Amount/Serving
Total Fat 10g
15% 30%
Total Carb. 23g
Serving Size 1(38g) Sat. Fat 6g Servings Per Container Trans Fat 0g about 1 Cholest. 10mg Calories 180 Fat. Cal. 130 Sodium 50mg
Dietary Fiber 1g
WHITE CHOCOLATE + ALMOND Sugars 20g 3%
%DV*
8% 4%
Protein 2g
2%
Amount/Serving Amount/Serving %DV* %DV* Nutrition Vitamin A 2% • Vitamin C 0% • Calcium 0% • Iron 0% Total Fat 10g 15% Total Carb. 23g 8% Facts Ingredients: Sugar, whole milk powder, cocoa butter, corn syrup, *Percent Daily Values (DV) are based on a 2,000 calorie diet.
Serving Size 1(38g)
Sat. Fat 6g
30%
Dietary Fiber 1g
4%
unsweetened chocolate, sweetened condensed Sugars milk (pasturized milk, Servings Per Container 20g Trans Fat 0g about 1 palm oil, water, butter (cream, salt), natural and artificial flavor, sugar), Protein 2g Cholest. 10mg Calories 180 3% salt, disodium soy lecithin - an emulsifier, sorbitol, Fat. Cal. 130 phosphate, Sodium 50mg 2% *Percent Daily Values (DV) arecitric acid and TBHQ- preservatives, vanilla. potassium sorbate, based on a 2,000 calorie diet. Vitamin A 2% • Vitamin C 0% • Calcium 0% • Iron 0%
May contain tree nuts.
Ingredients: Sugar, whole milk powder, cocoa butter, corn syrup, ©2012 ACC. ACC#021912 unsweetened chocolate, sweetened condensed milk (pasturized milk, sugar), palm oil, water, butter Chocolate (cream, salt), natural and artificial flavor, Manufactured by Alchemy salt,Company, disodiumJonesboro, phosphate, lecithin - an emulsifier, sorbitol, ARsoy 72404. U.S.A. potassium sorbate, citric acid and TBHQ- preservatives, vanilla. www.alchemychocolates.com
May contain tree nuts.
780863 185779
©2012 ACC. ACC#021912 Manufactured by Alchemy Chocolate Company, Jonesboro, AR 72404. U.S.A. www.alchemychocolates.com
780863 185779
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PACKAGE DESIGN layout creative copy
ROUGH & RUGGED Makin’ frontier supplies since 1882
Packaging concept for Rough & Rugged Frontier Supplies, supplies one might find at a General Store in the Old West. All creative copy and supply names are original.
• 2013 gold student addy award - aaf-nea • 2013 silver student addy award - district 10 • 2013 AAF special judges student award 32
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sleight of hand playing cards Win yer bet every time when using Sleight of Hand Playing Cards. These cards have special markin’s on ‘em so you’ll know how to pull one over on the bigwigs in the saloon.
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varmint wrangler
meat flavor enhancer
Round up rodents with Varmint Wrangler. They’ll be thinkin’ they messed with the wrong cowboy after being bound with these ropes.
Gussy up yer grub by sprinklin’ on a lil’ Meat Flavor Enhancer. It’ll be finger lickin’ good —Guaranteed. Ingredients: fully aged red peppers, pepper, vinegar, salt
Mustache Curl Enhancer Wax
musical blowin’ jug
Use this here Mustache Curl Enhancer Wax to keep yer ‘stash curled up and lookin’ good no matter how fast you ride.
Complete any western jig by puckerin’ yer lips and blowin’ a tune.
Ingredients: beeswax, curl enhancer, smell good
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animation photography
oh, sweet potato stop motion animation
30 second stop-motion animation for Motion Graphics class. My love of Hasbro’s Mr. Potato Heads was the inspiration for this piece, while bringing in a touch of Charlie Chaplin’s silent movie films. Images were photographed and edited over a two day period, video was formed in Adobe After Effects and music was cut and edited in GarageBand.
• gold student addy award - aaf-nea • gold Student addy award - District 10 • AIGA Creative Match 1st place interactive 36
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Click TV to play or view on youtube
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THANK YOU!
education Arkansas State University Graphic Design, BFA. Marketing Minor. Cum Laude. GPA 3.7
Honors & Awards 2013 Silver ADDY District 10 - Rough & Rugged Packaging 2013 Gold ADDY NEA Chapter - Rough & Rugged Packaging 2013 AAF Special Judges Student Award - Rough & Rugged Packaging 2012 Bronze ADDY District 10 - gh Visual Identity 2012 Gold ADDY NEA Chapter - gh Visual Identity 2012 Bronze ADDY NEA Chapter - Commonwealth Website 2011 Gold ADDY District 10 - Oh, Sweet Potato Stop Motion Animation 2011 Gold ADDY NEA Chapter - Oh, Sweet Potato Stop Motion Animation 2011 Bronze ADDY District 10 - Downtown Jonesboro Campaign 2011 Gold ADDY NEA Chapter - Downtown Jonesboro Campaign 2011 Silver ADDY NEA Chapter - Awareness: Beating a Hot Flash Editorial Spread 2011 Silver ADDY NEA Chapter - Awareness: Menopause Issue Magazine Cover Honorable Mention - Juried ASU Art Student Union Student Show, 2011 1st Place Interactive - AIGA Creative Match Regional Student Show, 2011
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Get in touch gingerhilldesign.com
gingerbethhill@gmail.com
(870) 307-9492
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