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It is not time for high prices by Michela Carboni
ovid-19 emergency has drastically changed people’s way of life. And the way we keep entertained in the near future could also change. How? Sergio Brancato, professor of Sociology of cultural and communicative processes of the University of Naples Federico II, explains this. “Like any traumatic event, the pandemic will also produce short and long-term effects. In the short term, I would say the first effect will be the economic one, with the historical entertainment system being put into ENGLISHPAGES
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According to the sociologist Sergio Brancato, the impact on the relaunch of public entertainment places will also depend on the pricing policy applied by the owners crisis, the one still based on strategies and infrastructures - mostly public - of mass communications: cinemas, theaters, bookshops (especially the smaller ones), etc. Here I see the very heavy effects of the crisis, especially if these realities are not supported by institutional interventions. On the basis of what we are experiencing in this period of reclusion, I would say the consumption of ‘network’ of cultural products will develop more and more, even if we can foresee a widespread reaction to recover open spaces, outside the house, and the practices involving the body, so far penalized by the lockdown. In short, this crisis has made us experience the potential of the web but also, literally, its limits”. To what extent will entertainment and leisure venues have to enhance themselves? “Much will depend on the end of the pandemic, on how we will be able to deal with it in terms of scienti-
