PowerPoint
DENIZ Zeynep GHASSANI Andi Zafirah GRANCHI Giovana LO Wan Yi
1
Contents
2
THE COMPANY Introduction, Mission, Vision and The team
THE TEAM
4
THE SERVICES
5
THE PRODUCT PORTFOLIO
Our services Online and Offline
Clothing selection
3
BRANDING The name, Logo and Packaging.
6
THE TARGET
7
Contents
8
9
OPERATIONAL MARKETING
THE PARTNERS The brand'’ selection and others
THE COMPETITORS Positioning Map
10
11
THE MARKET Trends reports, SWOT Analysis, Pestle, 5 forces matrix and the The development Strategy.
THE FINANCIAL ANALYSIS Forecasted sales, Forecasted Net income and budget.
12
THE CONCLUSION
INTRODUCTION Veteque is a collective wardrobe that proposes a new way to consume fashion. The goal is to offer to the clients their new rental wardrobe for the daily life and also special occasions, with a wide a variety of options from contemporary high-end emerging designers and brands. The wardrobe will operate online and especially offline in a key location close to the Bastille metro station in Paris,to facilitate the client's routines. Veteque is not only a company for renting clothing and accessories but a real community. From the moment of the plan acquisition, the client has free access to our different sections in the showroom and can they enjoy the private space for changing and also a private compartment to their belongings. The partnerships with designers and brands are also very important to us, once the clothing is carefully selected and changes every season.
4
THE COMPANY
Mission
Vision
Values
The mission is to propose a service where the clients can rent high-end clothes mosty for daily use, for affordable prices. We are also supporting emerging designers during the selection as well as to encourage the conscious fashion consume.
To conquer Parisian clients, creating new showrooms thought the city as well as to expand our concept to other fashion capitals such as London, New York, and Milan. We are also working to closer links with our online community.
We believe that everyone deserves a fashionable wardrobe even for daily life. Our company is a community, and the client must feel comfortable as at home. We are also convinced that fashion has a great impact on the environment, that's why we are proposing an alternative consume.
5
THE TEAM ZEYNEP Marketing Manager
ZAFIRAH Business Sourcing & Partnerships Manager
GIOVANA Commercial Manager
WAN YI Administration & Finances Manager
6
BRANDING
“Solution for your wardrobe” VETE= Vêtements QUE= It derivatives from the french termination thèque and makes allusion to the idea of selection
7
Name Card
Packaging
THE SERVICES -
The physical showroom is in operation in a 500 square meters building located on Marais neighborhood.
-
The ground floor is the showroom, the first floor is dedicated to the office and the warehouse in the basement.
-
In addition to clothing selections the concept showroom rents collaborative spaces to sustainable cosmetics, perfume, furniture, magazines and books.
-
The sales team are also composed by trained stylists.
-
The showroom is divided by Womenswear, Menswear, and special occasions.
-
Every piece is carefully cleaned by the laundry service included in the plan as well insurance.
-
The private area: the clients has their own wardrobe to their belongings.
-
The Seasonal sales. Our members have priority during this event.
THE SERVICES
-
Access to the personal space where the customer can create wish lists and book the products.
-
Acquisition to the plans.
-
Click and Collect.
-
Online chat with a personal stylist.
-
Access by web or App.
-
Creation of weekly contents linked to the the lifestyle to keep the engagement.
9
1 RENTAL
PREMIUM
UNLIMITED
PURCHASE
15% of retail price
59€/Month
149€/Month
499€/Month
1 Item
4 Items per month
Rent Unlimited items (4 at home on rotation)
Rent pieces from the Standard collection for 4 days
Rent pieces from the Standard & Premium collections for 7 days.
Book tonight or months from now
Book tonight or months from now
Rent from Standard & Premium collection for 10 days. Book tonight or months from now
Free Shipping & Insurance included
Free Shipping & Insurance included
THE PLANS
Free Shipping & Insurance included
Purchase are available only from the used-items collection
Purchase are available only to members who are already under a subscription plan
These are the plans available today online and offline.
10
THE PRODUCT PORTFÓLIO Knitwear • • • • •
Sweater Sweatshirts Jumper Cardigans Knit
Outerwear • • • • •
Jackets Windbreakers Coat Waistcoat Parkas
Trousers & Shorts • • • • • •
Denim Twill Pants Chino Pants Pants Twill Shorts Denim Shorts
Tops • • • •
Short sleeve t-shirt Long sleeve t-shirt Shirts Blouses
Dresses, Skirts & Suits • • • • •
Casual dresses Casual Skirts Premium dresses Premium skirts Men's suits
11
THE TARGET We targeting men and women, who lived
in
Paris
that
love
and
concerned about fashion and the environment. And people who love social media because we always updating what’s new from us on our page!
12
PROMOTION We make a sale once every season, and a loyal customers are invited to participate on private sales before the main sales is starts.
OPERATIONAL MARKETING
COMMUNICATION Social Media, such as instagram, facebook and twitter. And on instagram we make an open QNA every 1 week after we drop our new collection, and we put people who make a testimonial on our instagram page.
THE PARTNERS We choose our brand partners from around the world. NIKICIO & ELHAUS from Indonesia ARJE from New York Double Rainbouu from Australia Chakshyn from Ukraine
Insurance : ALLIANZ
Laundry : 5asec
14
Price +
THE COMPETITORS
Casual
Occasion
Price -
15
ONLINE CLOTHING RENTAL MARKET Online clothing rental market size is estimated to reach $1,856 million by 2023, growing at a CAGR of 10.6% from 2017 to 2023.
CLOTHING RENTAL MARKET TRENDS
THE LEADER MARKET North America already has an established structure for online rentals, here the influx of startup in clothing rentals started five years back.
THE FRENCH MARKET -
In France there's not many events like prom balls in the Usa
-
In the beginning the clients wanted to keep this kind of consummation more confidential and they were concerned about clothing cleaneaning
-
According to our competitor: Ma Bonne amie, the company grows 10% year and reached 10.000 clients.
16
SWOT analysis Strength
Weakness
Variety of luxury clothes and accessories Offer sustainable cosmetics, perfumes, furnitures and magazines.
Lack of storage
Offer women’s and men's wear Well insurance of laundry
Low visibility
S
W
Online services
Uncontrolled garments Overstock after the sales
Located next to the Main Parisian subway station
Lack of finance/ Capital requirements
Offer private wardrobe for loyal customers Get honest fit advice with high quality pictures Get a free back-up size
O
T
Having sales two times a year
Opportunity Growing market with a CAGR 10.6% of the renting luxury garments from 2017 to 2023
Threat Majority of the vintage shops The mindset of the second hand clothes
Increase the aware of sustainable market Rising the luxury garments prices Lack of competitors
17
PESTLE ANALYSIS P
E
-Political Environment
-Economical Environment
-Social Environment
The world's 6th largest economy by 2018 nominal figures GDP: $2.794 trillion (nominal; 2018) $2.968 trillion (PPP; 2018) The most visited destination in the world Average net salary:â‚Ź26,700 / $30,840 annually (2017) The tax rate is roughly 40 percent
One of the most modern country A total population is 63.5 million The life expectancy for men is 78 years and 85 years for women (BBC, 2018) France is famous for its cuisine, fashion, perfume, cars, culture and language.
-33% Tax for business -The Gilet Jaune movement
T -Technological Environment One of the most technologically advanced countries technology. The usage rate of the Internet is stunning Almost, 86% of individuals used the Internet in 2016 (Korrigane, 2017).
E
S
L -Legal Environment
-Ecological Environment France is the world's sixth largest agricultural producer and EU's leading agricultural power air pollution, water pollution, natural disasters, household waste, noise pollution and the erosion of biodiversity.
The legal length of the working week is 35 hours in all types of companies. Employees may not work for more than 4.5 hours without a break (Expatica, 2018). The French labour laws have provisions for employee overtime, annual leave, sick leave, maternity leave, paternity leave, sabbatical leave, and some others. .
18
Bargaining Power of Customers
5 FORCES MATRIX Bargaining Power of Suppliers
-High number of offers relative to customers -Low cost for laundry -Moderate product differentiation
Competitive Rivalry within Industry
Threat of New Entrance -High capital requirement
-High number of suppliers
-Very few competitors
-High brand equity
-Product variety
- New Market
-Few incumbents
-Low threat of firm’s backward integration
-Strong Competitive Strategy
-Rent-the-Runway
Threat of Substitute Products
-No exact substitute casual menswear and womenswear renting clothes -Sell clothing at a discount twice a year -Time commitment -Vintage stores
19
.
WHY VETEQUE? Low Budget Trial Opportunity Easy-to-use-Service: “ NO HASSLE”
DEVELOPMENT STRATEGY
Engaging Business Model Impressive customer service
.
Birthday and Holiday promotions
.
Current Measures Being Taken
Friend Referrals Creation of accompanying #QNA
SALES & NET INCOME ● Our business can be profitable from Year 1, ● With a 10% growth rate then slowing down, ● And a profit rate about 10%.
21
Monthly Revenue (Plans A+B+C+D) Revenue growth (%) COGRS (Cost of goods rented then sold) Packaging costs (boutique)
Year 1
Year 2
Year 3
Year 4
Year 5
252,735
3,032,824
3,336,106
3,636,356
3,927,264
4,202,173
-
-
10%
9%
8%
7%
(169,680) (2,036,160) (2,239,776) (2,441,356) (2,636,664) (2,821,231) (758)
(9,090)
(9,999)
(10,899)
(11,771)
(12,595)
(2,828)
(33,936)
(37,330)
(40,689)
(43,944)
(47,021)
(17,675)
(212,100)
(233,310)
(254,308)
(274,653)
(293,878)
(1,125)
(13,500)
(14,850)
(16,187)
(17,481)
(18,705)
Labour
(15,000)
(180,000)
(180,000)
(180,000)
(180,000)
(180,000)
Other Fixed Costs
(10,950)
(131,400)
(131,400)
(131,400)
(131,400)
(131,400)
(425)
(5,100)
(5,100)
(5,100)
(5,100)
(5,100)
Profit before Tax
34,295
411,538
484,342
556,418
626,251
692,244
Tax rate (%)
33.3%
33.3%
33.3%
33.3%
33.3%
33.3%
(11,420)
(137,042)
(161,286)
(185,287)
(208,542)
(230,517)
Profit
22,875
274,496
323,056
371,131
417,709
461,726
Profit rate (%)
9.05%
9.05%
9.68%
10.21%
10.64%
10.99%
Packaging costs (online) Shipping costs (online) Provision for damaged products
Depreciation & Amortization
Tax
THE FINANCIAL ANALYSIS ● Our subscription model makes 90% of our Revenue, and the Purchase plan 10%. ● Our 3m Revenue in Year 1 is realistic with only 2,700 clients and 4.7 months retention at an average monthly value of 216€.
22
500
BREAKEVEN ANALYSIS Breakeven
● We become profitable once we get more than 1,174 clients per year, ● Who have an average lifetime value of 1,123€. ● Our margin on variable costs per client of 270€ covers our fixed costs of 316,500€ per year after 1,174 clients.
23
CONCLUSION Veteque is an innovative business model because of its positioning, segmentation, and selection of emerging designers products. The company is operating in a new and growing market, which is an attractive opportunity. We are meeting the client's demands of casual rental clothing and also expanding in the menswear market which is not very explored yet. The International and French market are growing and conquering more acceptance among the clients. The sustainability awareness is a trend for the next generations and it's also a driver to the rental clothing consume.
24
REFERENCES https://branch.io/attachment/case-studies/rent-therunway.pdf https://pestleanalysis.com/pestle-analysis-of-franc e/
https://en.m.wikipedia.org/wiki/Economy_of_Franc e https://www.howandwhat.net/pestel-analysis-franc e-france-pestel-analysis/ https://www.bpifrance.fr/A-la-une/Actualites/Louerpour-s-habiller-chic-de-jeunes-pousses-a-la-conqu ete-des-dressings-35367
25
THANK YOU! ● 30 Rue de Lesdiguières, 75004 Paris ● Phone: +33 7 76 78 19 34 ● E-mail: info.veteque@gmail.com