Victoria &Laurel
Table of Contents
One sentence description of proposed start-up.............3 Single paragraph description..........................................5 Mind mapping.................................................................6 Three naming options.....................................................7 Three adjectives..............................................................7 Historic mood board.......................................................8 Contemporary mood board ...........................................9 Typeface trials ...............................................................10 Start up name in 5 type faces........................................11 Five skeletons.................................................................12 Five new variations of typeface.....................................13 Final finessed logotype..................................................14 Color palette..................................................................15 Watermark.....................................................................15 Secondary typeface.......................................................16 Secret ingredient...........................................................17 Imagery ........................................................................18 Different applications of identity..........................19 & 20
Victoria & Laurel is a start-up that manufactures hand drawn portraits to celebrate client’s milestones.
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Established in 2014 in College Corner, Ohio by artist and former Peace Corps Volunteer, Jahni Ittel, aka Girl Johnny, this start-up believes that beautiful and custom art belongs in any home, despite economic level. This start-up’s goals are to provide visual trophies to celebrate the accomplishments of the clients. Jahni began creating pet portraits as a way to fund her time volunteering for the Peace Corps. While she was serving, homesickness, and loneliness fueled her interest in painting portraits of her friends. Then she began painting portraits to celebrate her friend’s accomplishments. These small gifts were so well received, she wanted to open the service to the public.
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Victoria & Laurel Picasso & Lump Masterstroke Bespoke
I chose Victoria because it is the Roman goddess of accomplishments, and a laurel is the leaf crown they used on olympic athletes. I want my name to represent my client’s milestones, the reason they are coming to me.
1. Alluring 2. Thoughtful 3. Nostalgia
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Historic: Victoria & Laurel- historic wedding paintings, pet portraits, newborn portraits, laurel, Victoria goddess statue & symbol
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Modern:Victoria & Laurel: Artist symbols, typeface, competitor, boho chic interior, laurel headdress, Victoria statue
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Victoria Laurel &
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Victoria & Laurel
Celebrating your Milestones
Established in 2014 in College Corner, Ohio by artist and former Peace Corps Volunteer, Jahni Ittel, aka Girl Johnny, this start-up believes that beautiful and custom art belongs in any home, despite economic level. This start-up’s goals are to provide visual trophies to celebrate the accomplishments of the clients. Jahni began creating pet portraits as a way to fund her time volunteering for the Peace Corps. While she was serving, homesickness, and loneliness fueled her interest in painting portraits of her friends. Then she began painting portraits to celebrate her friend’s accomplishments. These small gifts were so well received, she wanted to open the service to the public.
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Victoria &Laurel
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Victoria & Laurel logo font=ITC Avant Garde Gothic subheader and body text=corbel
Victoria &Laurel My secret image is: when you scroll over the logo it switches between all the color samples in the color palette. This represents the vibrant colors in the portraits provided by Victoria & Laurel
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Victoria &Laurel
Imagery: consists of the & symbol, an abstract typeface drawing of the initials, V&L, a laurel crown, and a statue of Victoria, the goddess of accomplishments
Victoria &Laurel
Buisness card front
Buisness Card Back
Tote
T-Shirt design
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Victoria &Laurel Website homepage
Victoria &Laurel
Victoria &Laurel
&& Home
About
Shop
Volunteer
Programs
Thank you <3
Victoria & Laurel manufactures hand drawn portraits to celebrate client’s milestones.
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Featured miles1tones: Congratulations Sarah & Tom
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