V&L

Page 1

Victoria &Laurel


Table of Contents

One sentence description of proposed start-up.............3 Single paragraph description..........................................5 Mind mapping.................................................................6 Three naming options.....................................................7 Three adjectives..............................................................7 Historic mood board.......................................................8 Contemporary mood board ...........................................9 Typeface trials ...............................................................10 Start up name in 5 type faces........................................11 Five skeletons.................................................................12 Five new variations of typeface.....................................13 Final finessed logotype..................................................14 Color palette..................................................................15 Watermark.....................................................................15 Secondary typeface.......................................................16 Secret ingredient...........................................................17 Imagery ........................................................................18 Different applications of identity..........................19 & 20

Victoria & Laurel is a start-up that manufactures hand drawn portraits to celebrate client’s milestones.

3


Established in 2014 in College Corner, Ohio by artist and former Peace Corps Volunteer, Jahni Ittel, aka Girl Johnny, this start-up believes that beautiful and custom art belongs in any home, despite economic level. This start-up’s goals are to provide visual trophies to celebrate the accomplishments of the clients. Jahni began creating pet portraits as a way to fund her time volunteering for the Peace Corps. While she was serving, homesickness, and loneliness fueled her interest in painting portraits of her friends. Then she began painting portraits to celebrate her friend’s accomplishments. These small gifts were so well received, she wanted to open the service to the public.

4

5


1. 2. 3.

Victoria & Laurel Picasso & Lump Masterstroke Bespoke

I chose Victoria because it is the Roman goddess of accomplishments, and a laurel is the leaf crown they used on olympic athletes. I want my name to represent my client’s milestones, the reason they are coming to me.

1. Alluring 2. Thoughtful 3. Nostalgia

7 6


Historic: Victoria & Laurel- historic wedding paintings, pet portraits, newborn portraits, laurel, Victoria goddess statue & symbol

9 8

Modern:Victoria & Laurel: Artist symbols, typeface, competitor, boho chic interior, laurel headdress, Victoria statue


10 11


13

12


Victoria Laurel &

14 15


Victoria & Laurel

Celebrating your Milestones

Established in 2014 in College Corner, Ohio by artist and former Peace Corps Volunteer, Jahni Ittel, aka Girl Johnny, this start-up believes that beautiful and custom art belongs in any home, despite economic level. This start-up’s goals are to provide visual trophies to celebrate the accomplishments of the clients. Jahni began creating pet portraits as a way to fund her time volunteering for the Peace Corps. While she was serving, homesickness, and loneliness fueled her interest in painting portraits of her friends. Then she began painting portraits to celebrate her friend’s accomplishments. These small gifts were so well received, she wanted to open the service to the public.

&

Victoria &Laurel

156

Victoria & Laurel logo font=ITC Avant Garde Gothic subheader and body text=corbel

Victoria &Laurel My secret image is: when you scroll over the logo it switches between all the color samples in the color palette. This represents the vibrant colors in the portraits provided by Victoria & Laurel

17


Victoria &Laurel

Imagery: consists of the & symbol, an abstract typeface drawing of the initials, V&L, a laurel crown, and a statue of Victoria, the goddess of accomplishments

Victoria &Laurel

Buisness card front

Buisness Card Back

Tote

T-Shirt design

18

19

19


Victoria &Laurel Website homepage

Victoria &Laurel

Victoria &Laurel

&& Home

About

Shop

Volunteer

Programs

Thank you <3

Victoria & Laurel manufactures hand drawn portraits to celebrate client’s milestones.

&&

V

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Featured miles1tones: Congratulations Sarah & Tom

<

>

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent

20


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.