GISEL B. Bi jouterie franรงaise
ORIGIN OF THE BRAND: Native of the Norman coast, Clémence Masson grew up in the nature, rocked by the song of the sea. Stemming from a family where the art and the music have an important place, she learns, of her grandmother Gisèle, needlewoman, the bases of the sewing on an old Singer machine. Revolutionary and fascinated by the politics, in the first direction of the term, Clémence leaves to Lille to integrate Political sciences, where she learns the communication and the bases of the business. Having given informatics teacher at the university and realized missions in the creation of project with social vocation, she decides to create her company and her own brand, GISEL B, in June, 2012. GISEL B. built himself in the course of meetings, of knocks of heart and journeys in every corner of the world, at the instigation of her designer, Clémence Masson. Inspired by the mineral and the vegetable, the creator registers GISEL B. in a smart, delicate universe decorated with a point of Bohemian, with the use of semiprecious stones.
GISELB. JEWELRY BRAND CREATED IN 2012 BY CLEMENCE MASSON.
Every jewel is designed in France by the creator, in her workshop and uses a gilt high semi-brilliant yellow golden 24 carats. For these collections, GISELB. joins to renowned craftsmen, all were based in France. In May, 2013, the brand integrates the famous and luxurious collective of mode, Maisons de Mode Lille-Roubaix. This entrance to the collective will be the mainspring of the brand-building and will allow Clémence to learn the codes of the fashion. It also allows her to acquire in September, 2013 the first workshop boutique, in Roubaix, the historic Mecca of the fashion in France. The showroom is located on the avenue Jean Lebas, leaned to the famous Musée de la Piscine, in the district of the Fashion. You will find the current collections there, as well as exclusive parts. It is in this shop that we have installed our workshop. All our jewels are drawn and assembled in this workshop.
Why GISEL B.? Gisèle is the grandmother of Clémence. Native of the North of France, this former needlewoman of job is the starting point of the creativity of Clémence. She learns the bases of the sewing on an old Singer machine. She remembers the last afternoons, with his brother, realizing works of embroidery, while Gisèle made the dresses of her dolls. It is thanks to Gisèle that Clémence develops its taste for the manual labor and for the materials. Sometimes he searched the big cupboards of the attic in search of treasure: lace of Calais, wooden « quite soft », button and other fabrics.
The spirit of the brand: Far from the trends, Clémence Masson builds his collections as timeless, graphic and feminine jewels. Every pieces are drawn and shaped by Clémence in the idea that the jewel GISEL B. can be carried by quite, in the daytime and at night, a black dress or with a jeans and white sneakers. Fine jewels, easy to wear. The woman GISEL B. is not one. She is multiple: at the same time wise and crazy, shy and audacious, active and lazy. Just like the modern woman, she is a little bit feminist and sensitive, fascinated fashionably and in the artistic creation. We choose the local manufacturing. All the jewels are handmade and made in France. Our products are drawn, conceived and assembled in France. Indeed, the creator, Clémence, draws all the pieces in her workshop of the North of France. We surround ourselves with the best French craftsmen, which provide us with their knowhow. We propose you quality materials. Our first will is to propose you qualitative, original pieces and creators. Every jewel is in in gold, 2 micron, and 24 carats to allow you to keep your jewel as long as possible. We also use semiprecious quality stones AA, the top of the basket.
Moodboard & Inspirations :
 
The nature, the mineral, the vegetable, the flower, the lotus, the geometrical form, the Scandinavian style ‌
Collections: Clémence Masson chooses to present two collections a year, in the form of collections capsules, in small series, which are developed and transformed as the seasons go by. The alveolus became a timeless one and a DNA of the brand. The creator chose to put forward the fruit of a sharp work: alveoli. These workers call the parallel with the accurate work of the jewelry, small hands in clothing workshops. But for the creator, bees are much more than it: they are a major link of our ecosystem, they are the ones who allow the flowers to hatch in the spring. A green dimension expensive to the creator. It leads us to the discovery of a smart, delicate collection and a top of the range.
 
For this collections, ClĂŠmence develops and works alveoli. So the collection Alveoli enriched by seasons in seasons by keeping its delicacy and its quality, to give birth to a 2.0 collection. Little by little, alveoli are transformed and modulate to gather in a bouquet. This bouquet, is brought with the collection Aria : a bouquet of freshness, inspired by the Asian parts of the country and by the famous flower of lotus, crashes considered as crowned since Antiquity in numerous cultures. So, and by its beauty, the flower of lotus symbolizes the life. This flower is in essence a jewel. Jewels Aria are presented in gold plated pink, grey and yellow. In 2016, GISEL B. presents its collection ONIRINE. A bi-material collection which mixes semiprecious stones, used in small twinkling brightness, and metal, cut from honeycombed forms. The tourmaline, of a deep black, is the central stone of this collection. It is the stone of archetypal protection: very powerful stone of protection and anchoring. His(her,its) beauty is fascinating. Onirine, a collection inspired by the dreams, which inspires the dream and which makes work the imagination.
Wear by fashion blogueuses : Thatsotee (Canada), AliasLouise (France), Fredrika (Londres), Fashion Auber (Berlin), Carole Ananas (France), Sabrina Cesari (Beirut), Eliza Chandra (Singapour)…
The Best sellers : Alvéoles Deluxe ring, Alvéole simple earrings, Alvéoles Cuff bracelet, Onirine ring, Alvéoles little earrings, Alvéoles Hoops, Aria bangle …
In the press : Elle, Version Fémina, Glamour, As you like, Oui, Simple life, Fashion Mag, C+ Accessoires, Wedding, Pretties, Mariée, Simple Things, Le Mag Too…
Contact us : GISEL B. Showroom 103 avenue Jean Lebas 59100 Roubaix France contact@giselb.fr +33 6.37.59.65.88 www.giselb.com