il portfolio ISSUE N° 2 2 0 1 3 – 2 0 1 5
›Introducing myself ›Being a design student › Working in Berlin ›Writing about design
LEGENDA
The content of this portfolio has been entirely realized by Giulia Fioravera.
Some of the works are the result of a team cooperation, some others are my designs only. You will find this symand the names of the bol people I worked with, when looking at a ‘team’ work.
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The clients’ projects are all realized in Berlin and you will find this mark * next to them . This symbol Ơ , instead, will introduce my personal works, for competitions or personal interest.
› Introducing myself
›name Giulia Fioravera ›Age 24 ›Nationality Italian ›Contacts tel: 015755836741 Address: Boxhagenerstr. 104, 10245 Berlin mail: giulia . fioravera @ gmail . com
›I offer you my capacity of observing reality and of focusing on each project by developing, time to time within the appropriate way, the design method. By studying industrial design, I have learned how to approach on tasks. My ‘holistic’ method and my practical skills can ensure you a coherent output. ›I offer you my way of researching and experimenting tasks and my abilities to transform it into practical results. ›I offer you both my brain and my hands, my ideas and my designs, in order to reach the goals. ›I offer you my questions and my curiosity. My enthusiasm on small details and my reliability. ›I offer you my personality and my need to always improve my self, by accepting day by day new challenges. ›I offer you a 359° design personality. Lot to learn, but experiences in different fields. ›I offer you my skills on Indesign, Illustrator, Photoshop, Lightroom, Aftereffects, Premier and I am keen on learning new softwares.
› Being a student
Ơ 2013 PRCN4/5
›Focus What is the project about? PRCN4/5 is my B.A. thesis work. It’s a research about the relation between psychology and design.
To see the thesis in detail check this link: https://www.behance.net/gallery/14182907/PRCN-45
What did I do? I created the work from its origin. I conceived the thesis theme, researched, made my own brief, found the proper shape, designed the objects, built the prototypes, tested them, took the pictures, shot videos ( including animations) and created a series of print materials like brochures, stickers.
1.
P r i m e r i p r e s e i n P i a z z a d e l l a M a d d a l e n a . I p a s s a n t i s o n o i n c u r i o s i t i . S i f e r m a n o . L’ O L FAT T O s e m b r a u n a d o c c i a . D o b b i a m o m o d i f i c a r l o .
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造
Agnese Laguzzi
› Being a student
Ơ 2013 POSTER 1.
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Agnese Laguzzi on n° 1. and 2.
2.
›Focus What for? N° 1 and 2 are my proposal for a ‘Posterbreda competition’. The competition was about the designers role. In particular, the designer as poet and the designer as scientist. I conceived the ideas and designed the layout. N° 3 and 4 are part of a Christmas campaign designed for ‘3NTA Learning from students, blog/magazine’. Many campaigns suggest to spend Christmas with their products. My idea was to suggest the opposite. For the full campaign: https://www.behance.net/gallery/22141873/CHRISTMAS-WITHOUT
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› Being a student
Ơ 2014 3NTA Magazine
›Focus For which client? 3NTA Learning from students blog/magazine What did I do? I realized the main layouts, the covers and contributed with the decision of the issues’ contents. I also directed the graphic designers involved. Brief 3NTA is a monthly online magazine, totally focused on students projects and their opinions about Design and Architecture. Each issue has a main theme that most of the time correspond with the city by which the contents were provided. All issues here: https://www.behance.net/gallery/15313109/3NTA-Learning-from-students-MAGAZINE
7. Currently online
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2.
3. May 2014 ISSUE # 2
May 2015 ISSUE # 5
Learning from students
Learning from students
Architecture and Design Magazine
Architecture and Design Magazine
tloV BUCHAREST
REVOLT
March 2015 ISSUE # 3
April 2015 ISSUE # 4
June 2015 ISSUE # 6
Learning from students
Learning from students
Learning from students
Architecture and Design Magazine
Architecture and Design Magazine
Architecture and Design Magazine
your I loved
food
I loved your LANDSCAP E
your I loEvEeTdS STR
I loved your
PEOPLE your I lovedE R U NAT
your I lovedES PARTI
WE ARE BACK 4.
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5. Agnese Laguzzi Elena Monteleone
DELFT
BARCELONA 6.
› Working in Berlin
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2014 RVB
›Focus For which client? Reichsrat Von Buhl, wine producer. What did I do? I found the idea for the promotion of KERWE wine festival and illustrated it. I designed poster, menu, price list and T-shirt for the event.
Front.
Back.
T-shirt.
› Working in Berlin 1.
R E I C H S R AT
VON BUHL
Label detail.
›Focus What did I do? I designed the label if the special edition ‘Jazz’ Riesling (n°1). I designed the upper label of the 1st champaign ever produced by the client (n°2). The bottles should have a luxorious appearance. Client web-page here: https://www.von-buhl.de
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Lageplan.
I N G U T R E I C H S R AT V O N B D A S PA R A D I E S
F Ăœ R E D E LW E I N E
Detail.
›Focus What did I do? I started from the Google map view of the Deidesheim area and transform it into a vectorial map with the focus on the wine lands owned by the company. I created a legend in order to facilitate the viewers orientation throughout the very vast area. Each colour indicates a different kind of soil and consequently wine Brief I was asked to create a map of the Dedeisheim area, explaining the wine lands and their punctual location and the kind of wines produced. The map should look very clean and elegant. The colours used should have been the corporate ones.
CK
JESUITENGARTEN
KIESELBERG
HERR
› Working in Berlin
2014 ROCCO by RODENSTOCK
70008828, RR314 E
3.
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Eat, Sleep + Design team
2.
WF301400, RR309
WF301400, RR309
1.
4.
WF301400, RR309
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›Focus For which client? Rocco by Rodenstock, vintage sunglasses producer. What did I do? (n°1– 4) I participated from the early stages, researching on the festival theme, brainstorming, finding ideas, preparing the firsts draft of the campaign. Once the client decided, I also contributed on the layout of the final posters.
What did I do? (n°5 –6) I realized the illustrations and I coloured them using the corporate colours. I worked on the typography, following the guidelines. Brief Rocco by Rodenstock asked for promotional spot cards.They should have been unisex and havee a clear visual reference to the bicycles.
Brief Rocco by Rodenstock wanted a promotional campaign (4 posters) on the festival theme. They should not show the models’ face and they shall not have a vintage touch but a more friendly and happy one.
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› Working in Berlin
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2014 OTC7HANDL
Guidelines.
Detail. OTC7HANDL
3
Guidelines
4
4/4 Full size
52,2 mm
210 mm
1/4 Of the dimension When A4 = 210 mm /4 = 52,5 mm
4/4 Full size
210 mm
The safe area around the logo is determined by the dimension of the pill proportionally with the size of the logo.
For the vertical format the logo is supposed to be 1/4 of the length. For example on a vertical A4: 4/4 is 210 mm so 1/4( the logo) will be 52,5 mm
When the logo is right aligned the distance from the margin is one pill big.
When it is a landscape composition the 4/4 is represented by the shortest side. So on a A4 the 4/4 would be again 210 mm.
What did I do? I realized the C.I. including letterheads, business cards, guidelines and brochures about the company and its production.
When the logo is centred the distance is two pills right and left, and one up and down.
This rule applies only for A4 and A3 format. The logo can be right or centre aligned.
Brief I was asked to create a corporate, clean, reliable and somehow scientific identity, using landscapes and avoiding all red shades.
DOs When the format is smaller than A5 the logo CAN be bigger than 1/4 of the page size. Ex: business cards.
DON’Ts
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52,2 mm LANDSCAPE
›Focus For which client? OTC7HANDL, OTC retailer.
13,68 mm
13,68 mm
PORTRAIT
1/4 Of the dimension When A4 = 210 mm /4 = 52,5 mm
The save area can´t be invaded by body text or other graphic and typographic elements.
· SAFE AREA ·
· POSITION and PROPORTIONS ·
LÄMMERWEG 29 D-89079 ULM
OTC SIEBENHANDL GmbH, Lämmerweg 29, 89079 Ulm Eingetragen beim Amtsgericht Ulm unter Nr. HRB 2839 - Gerichtsstand & Erfüllungsort & Sitz d. Gesellschaft: Ulm // Geschäftsführer: Micha Sascha Siebenhandl - USt-IdNr.: DE162 890 284
Letterhead.
Gert Bost
Key Account Manager
T: +49 A: OTC
BC_Back.
176 100470 44 E: g.bost@otc7.de W: otc7.de Siebenhandl GmbH · Lämmerweg 29 · D-89079 Ulm
BC_Front.
› Working in Berlin
Ơ 2014 J.F.S BROS
2.
1.
›Focus For which client? J.F.S BROS, eye-wear. What did I do? I designed the logo and created the whole corporate identity, taking in consideration the young and cool target.
3.
1.
⁎ 2013
BOUFFIER
Ein guter Tipp für jeden Typ. Ihr Spezialist für gutes Sehen und Hören seit 1933.
www.bouffier.de
2. e a t s l e e p a n d d e s i g n .d e
3.
›Focus For which client? Bouffier, eye-wear producer.
Ein guter Tipp für jeden Typ. Sie wollen eine neue Sonnenbrille? Bei uns gibt es exklusiven Service und kompetente Beratung gleich mit dazu. Entdecken Sie unsere große Sonnenbrillen-Auswahl in einer unserer Filialen in Wiesbaden, Darmstadt oder Mainz. Und mit etwas Glück bekommen Sie Ihre neue Sonnenbrille sogar geschenkt!
Ihr Spezialist für gutes Sehen und Hören seit 1933.
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Eat, Sleep + Design team
Mehr Infos auf bouffier.de
What did I do? I participated from the early stages, researching on the theme. I chose two of the 4 types and created the drafts for all of them. Brief Bouffier asked for a campaign promoting their several models, fitting for different personalities.
› Working in Berlin
Ơ 2015 PRIVAT
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Agnese Laguzzi
...
To be continued
› Writing about design
Ơ 2015 ARTICLES Read them on: http://www.3nta.com/author/giulia-fioravera/
OTHER ›Video for ‘10 years of Eat, Sleep and Design’ http://www.anddesign.de/10-years-of-eatsleep-design-the-best-of-video/?lang=en ›Thesis slides animation https://vimeo.com/84234940 ›Full thesis https://www.behance.net/gallery/14182907/PRCN-45