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Fibercloud a)archello
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fibercloud
Fibercloud , the luminous milan' s future chelsea"
sculpture
that lights up piazza adriano
olivetti
, at the center of
"
s new Milan HQ , the Designed by the architect Giuseppe Tortato , and created exclusively for Fastweb' is made 200 meters luminous LED that connects level of of every of the building sculpture tubing from the topmost floor to the entrance halL A project of significant artistic value , it was designed for a new district in Milan that is characterized by intense cultural activity and aims to become the new Chelsea" of the Lombard capitaL "
The goal was to create a work of art that could change the face of the square , situated in one of Milan' s most innovative neighborhoods . re talking about the newly established Piazza Olivetti , located at the center of a state-of-the-art business district where not only the Fondazione Prada We'
but also several major international up their headquarters.
companies and innovative
businesses , like Fastweb , have set
The architectural
firm , Studio Giuseppe Tortato Architetti , was called upon by Fastweb to design some of the building' s nerve centers , including the boardroom with its green patio , the building' s entrance , and connecting the two :Fibercloud. was thrilled by the project right from the start , recalls Architect Giuseppe Tortato , founder of the eponymous architecture firm . Both because I had been entrusted with such a prestigious and challenging task by an innovative company like Fastweb , and because of the context in which would "
"I
"
be working .
"
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My goal , the architect continues was to put beauty in the running and design something more than just an interior decoration , a real work of luminous art thaton the one hand represented Fastweb' s energy and on the other also offered something to the city and the square in front of the . building "
"
"
"
And in fact , Fibercloudis a glowing sculpture created with 200 meters of luminous LED tubing that develops vertically , connecting every level of the building from the entrance hall to the topmost floor , where the boardroom is located . It was developed through parametric software with which each element and curvature was checked . Each element was created manually and involved the hand-bending of the approximately 100 pieces that make up the entire length of luminous tubing. Finally , the creation of the entire sculpture was completed thanks to the close collaboration between Tortato and Fastweb' s Real Estate Development team , with which a stimulating empathy developed during the design process. The underlying concept of this artwork was that of a kind of cloud of ideas' which illuminates the entire building and those who work there , to connect people with the aim of sharing ideas and designs to create new synergies , architect Giuseppe Tortato explained. "
'
"
And , when darkness falls , Fibercloud fully expresses its energy , illuminating the building with the glow of the sculpture' s bright LED light.
the square in front of
In addition , there' s a great deal of innovation in the interior design planned for the reception area at the entrance . The tones of the furnishings , with their modern , minimalist lines , is a play on s colors . The front desk , located in the reception area , was designed in yellow and grey , Fastweb' collaboration with Fastweb Space Planning team and is characterized by dynamic and sinuous forms , emphasized by the LED lighting that follows its profile in a way that creates a dialogue between it and the overhanging Fibercloud , as if it marked its terminus. Material Used: 1. Workplace furniture
and custom-made board room furniture: 2. Custom furnishings reception area: Comfort Office 3 . Fibercloud: Pollice 4 . Lighting: Flos
Estel group
5. Flooring: Parquet Garbelotto
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