Data Commons Capital Campaign BUILDING NEXT GEN DATA INFRASTRUCTURE FOR THE SOCIAL SECTOR
The social sector lacks what the commercial sector has long benefited from:
The Challenge
Big data to drive better decision-making and increased revenues. Until now.
The Solution
The GivingTuesday Data Commons is an unprecedented initiative poised to help meet the demands of a world emerging from crisis. This groundbreaking and visionary work is ready to scale up now for maximum impact now and for the future.
Our Goals 01
Enable a dramatic increase in individual giving
02
Build a more resilient and effective social sector
03
Accelerate equitable social innovation
04
Increase giver agency and engagement
Social sector data problems Sector data are incomplete
• Sector can’t navigate change, lacks resilience, agility • Trends are obscured without the full picture
Both data & insights are siloed, opaque
• Without systems-level understanding we have only competition, not growth
Research is biased, reinforces assumptions
• Opportunities are missed, threats are not mitigated • Innovation is stifled, reductive paradigms are sustained
Lack of actionable insights. Data are stale.
• Practice is not informed by data • No opportunity to leverage learning for action
Research is disconnected from practice
• Research is not informed by practical needs • Practitioners don’t access actionable learning
Our Solutions Sector data are incomplete
• The most complete data and samples ever collected • Broad participation across the sector from data providers • Holistic and comprehensive data about giving of all kinds
Both data & insights are siloed, opaque
• Inclusive participation and view of the marketplace • 800+ collaborators across sectors and around the world • Distributed and collaborative model and infrastructure
Research is biased, reinforces assumptions
• Environment and data inputs to challenge received wisdom • Growing generosity without agenda or stake in status quo • Most significant convener, uplifting new perspectives
Lack of actionable insights. Data are stale.
• Tools & resources for practical interpretation of data • Access to timely data, trends, and indicators • Enabling data-driven decision making
Research is disconnected from practice
• Connecting leaders, researchers, enterprise & policymakers • Helping practitioners access and integrate learning • Informing research with real-world needs & situations
Who does the Data Commons serve?
The Social Sector
The Giving Economy
The Research Community
The Public
Organizations and groups doing good
Companies and organizations supporting giving
Academics and institutions driving learning
Individuals, policy makers, and journalists seeking information
The Social sector Organizations and groups doing good
GivingTuesday Data Commons offers:
• Actionable insights to drive broad sustainable support • Ability to respond with agility and effectiveness to emergent trends and sudden crises • Understanding of the giving ecosystem and marketplace to increase resources and resilience
The Giving Economy
Companies and organizations supporting giving
GivingTuesday Data Commons offers:
• Collaborative tools that foster innovation • Market analytics that identify and promote best practices • Optimized systems and support networks for growth in giving
The Research Community Academics and institutions driving learning
GivingTuesday Data Commons offers:
• Timely data that enable new fundamental research • A community of practice connecting research to action • Mesurable interventions creating a cycle of learning
The Public
Individuals, policy makers, and journalists seeking information
GivingTuesday Data Commons offers:
• Information and insights that drive more individual and collective giving • Increased agency for givers to build a more equitable social sector • Accessible data to drive informed public discourse and policy
Why a capital campaign?
The GivingTuesday Data Commons applies the proven distributed model, and collaborative culture, of GivingTuesday to reimagine both the traditional research institute and the industry data marketplace. We are building the underpinning infrastructure that will support the global social sector.
How we do it 1
2
3
Data Products and Pipelines
A Community of Practice
Broad Social Outcomes
Comprehensive and timely data about giving and the technical tools and analysis to make them actionable
Facilitating cross-sector collaboration on research and the identification of best practices
Empowering funders, organizations, social enterprises, and policy makers to effect real change for stronger communities
Our progress and ambitions
Core Infrastructure
Systems, tools and resources
Community of Practice
Giving Behavior Trends
Giver Insights
300+ collaborators around the world
Comprehensive data and insights about giving
Analysis of behavior, attitudes, and values
What we've built Core Infrastructure
• Collaboration platform • Most comprehensive data • Knowledge mobilization systems
Systems, tools and resources
Where it's going • More data assets • New analysis tools • Products and systems to access data and learning
What we've built Community of Practice
300+ collaborators around the world
• 50 global data chapters • 9 working groups • 15 Research workspaces
Where it's going • Enhanced academic access • New cross sectoral research hubs • More global support and participation
What we've built Giving Behavior Trends
• New analysis methods • Timely reporting • Market intelligence dashboards • Data provider relationships
Comprehensive data and insights about giving
Where it's going • Broader visibility of generosity trends • More granular, timely reporting • Technical tools and products • Measures of community impact
What we've built Giver Insights Analysis of behavior, attitudes, and values
• Surveys to contextualize giving • Access to data, methods, and standards • Connection to direct measures of action
Where it's going • Real time behavior trends • Access to data, indices, and reporting for all user types • Direct support for innovators and social enterprise
Scaling for maximum impact
Pillar
Work Supports
Key Components
Core infrastructure
Systems, tools, and resources to support data collection, analysis, collaborative research, and knowledge mobilization.
• The Data Commons Platform • GivingLab • Knowledgebase & API
Collaboration with more than 300 organizations to learn about giving – connecting research to practice.
• Global Data Chapters • Working Groups • Collaborative Workspaces & Research Pipeline • Academic Research Collaboration • Cross-sector Research Hubs
Giving Behavior Trends
Building our data assets – the most comprehensive ever collected – providing access and tools to observe trends.
• Data Marketplace and Products • Data Collection and Partners • Non-Monetary Giving Trends • Connecting action to community outcomes
Giver Insights
Analysis of behavior, attitudes, and values that provides a holistic understanding of giving and what matters to givers.
• Giving Behavior Surveys • GivingPulse real-time giving trends • Learning and content dissemination • Innovation Lab
Community of Practice
5-year Investment
$2.5M
$9.35M
$7.75M
$6.0M
$25.6M
Our Theory of Change The infrastructure to support transformative social sector innovation Comprehensive and timely data about giving and the technical tools and analysis to make them actionable
Empowering the people and organizations that change the world
Resilient, thriving communities through generosity-driven change
Facilitating cross-sector collaboration on research and the identification of data-driven best practices
Empowring funders, organizations, social enterprises, and policy makers to effect real change for stronger communities
Our outcomes and impact
The Social Sector
The Giving Economy
The Research Community
The Public
More resilient and effective
More innovative and agile
More relevant and connected
More informed and empowered
The Social sector More resilient and effective
Key outcomes
• Actionable insights for driving broad support and sustainability • Ability to respond to emergent situations and volatility with agility • Understanding of the giving ecosystem and marketplace for impact and resilience
The Giving Economy More innovation and agility
Key outcomes
• An environment that fosters innovation • Market analytics that support best practices • Optimized systems for growth in giving
The Research Community More relevant and connected
Key outcomes
• The timely data that enables new fundamental research • A community of practice, connecting research to action • Systems that ensure interventions are measured, creating a cycle of learning
The Public More informed and empowered
Key outcomes
• Learning that drives more individual and collective giving • Increased agency of givers for a more equitable social sector • Accessible data that allows for informed public discourse and policy
Our Supporters
Additional Generous Support Provided by
Heinz Family Foundation
Key Research Partners