GivingTuesday: Unleashing the Power of Generosity around the World

GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good.

Over eight years, this idea has grown into a global movement that inspires millions of people to give, collaborate, and celebrate generosity.

Today, GivingTuesday is an interconnected global community powered by radical imagination. We envision a world where generosity is at the heart of the society we build together.

Together we give ... as communities, as countries, as coalitions, as causes and as caring individuals. We believe that everyone has something to give and every act of generosity counts.

GivingTuesday is driving giving of all types -- money, time, goods, activism. The movement spans the globe, with a network of entrepreneurial leaders spearheading national movements in more than 70 countries and in hundreds of communities around the world.

Leading the sector in learning and insights

Our GivingTuesday Data Commons collaborates with platforms and partners to uncover new trends in giving and donor behavior. We aim to use an array of measures and analysis to contribute meaningful gains to sector, societal, and movement learning.

GivingTuesday became an independent nonprofit in 2020. We're an eight-year-old movement and a newly-launched startup with thoughtful, committed partners, including the Bill & Melinda Gates Foundation, Craig Newmark Philanthropies, the Emerson Collective, Fidelity Charitable, Ford Motor Company, Ford Foundation, and PayPal.

Why has the world embraced GivingTuesday?

Our core values allow for everyone to be a part of a global generosity movement that celebrates a shared human experience.

Centered on optimism and abundance mindset

Inclusive, adaptable, and unbranded

Emphasis on generosity in all forms: kindness, time, skills, voice, money

Everyone everywhere can be both a giver and receiver

Value partners – big and small – equally

Hyperlocal activity, global impact

Distributed leadership drives rapid movement learning

Open data accelerating learning across the social sector

Expanding youth engagement to drive change

Led by young changemakers, #GivingTuesdaySpark encourages young people to take action for the causes they care about most.