Mission

GivingTuesday is a movement that unleashes the power of radical generosity around the world.

How does GivingTuesday fulfill its vision?

The global generosity movement is powerful: across six continents, hundreds of thousands of leaders and millions of people work together to change, and in many cases, transform their communities for the better. The GivingTuesday nucleus supports that local impact through networked leadership development in communities around the world; storytelling and strategic communication that uplifts the impacts of generosity; the deployment of human, financial, and social capital to and throughout the movement; and ultimately, the global ritualization of generosity, which has dramatically increased the rate at which people give and volunteer worldwide. GivingTuesday is invested in communities around the globe with a mandate to propel generosity across every culture, continent, and context.

Mission

Catherine Mwendwa, GivingTuesday’s Starling Regional Director for Africa, applies the lens of radical generosity to her work, aligning it to Ubuntu, which means, “I am because we are.” Coming from a place of true solidarity and reciprocity, radical generosity levels the playing field for all and bravely states, “ What I can give is meaningful, and everyone has something that’s meaningful. ” Though Ubuntu is conceptualized in different ways across Africa, it implores every person to see the value they have to give and appreciate all forms of generosity. Too frequently, generosity is viewed as transactional and financial; GivingTuesday reframes that. Giving blood saves lives, giving voice leads movements, and giving time changes communities. Giving changes the world, one act at a time.

Catherine Mwendwa

Starling Regional Director for Africa