Unleashing Generosity Across the Globe
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THE CASE FOR
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We are the biggest generosity movement in history. We are a team of millions, representing all faiths and political views, with activity in every country around the world. We are #GivingTuesday. The image part with relationship ID rId13 was not found in the file. The image part with relationship ID rId13 was not found in the file.
Our Mission
#GivingTuesday brings together a #GivingTuesday brings together a global community around the ideals of global community around the ideals of generosity and collective action. We generosity and collective action. We believe a citizenry that is more believe a citizenry that is more generous is also more committed to generous is also more committed to democratic principles and other prodemocratic principles and other prosocial behaviors that are the foundation social behaviors that are the foundation of healthy societies. We believe in the of healthy societies. We believe in the catalytic power of handraisers, who catalytic power of handraisers, who step up to lead. We believe in the step up to lead. We believe in the transformative potential of a transformative potential of a collaborative, innovative social sector. collaborative, innovative social sector.
Our ultimate goal is a just and The image part with relationship ID rId13 was not found in the file.
generous world.
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We give together in a joyous, annual, worldwide ritual‌
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‌ as cities/states
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‌ as countries
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‌ as causes
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‌ as coalitions
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‌ as caring individuals
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We have an unprecedented opportunity to scale generosity around the globe. You have the opportunity to join us. The image part with relationship ID rId13 was not found in the file. The image part with relationship ID rId13 was not found in the file.
Why has the world embraced #GivingTuesday? • It’s joyful to give together. • We focus on generosity in all forms: kindness, time, skills, voice, money. • We’re a global movement with local impact. • We believe in distributed leadership. • We believe in the power of data to advance the social sector. • We facilitate collaboration across a global network. • We celebrate partners – big and small – equally. • We emphasize creativity and experimentation. The image part with relationship ID rId13 was not found in the file. The image part with relationship ID rId13 was not found in the file.
What We’ve Accomplished SO FAR
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55+ Official Country Movements ACTIVITY IN EVERY COUNTRY
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120+ U.S. Community Campaigns COMMUNITY CAMPAIGNS ARE GROWING IN COUNTRIES AROUND THE WORLD
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Reaching Scale IN THE U.S.
ONLINE GIVING IN THE US ON #GIVINGTUESDAY $Millions
$450
$400+
$400
U.S. ONLINE DOLLARS REPRESENT JUST A FRACTION OF GLOBAL GENEROSITY
$350
$301
$300
In 2018, #GivingTuesday was the largest day of the year on many of the biggest online giving platforms, surpassing even December 31 in terms of number of donors
$250 $200
$177
$150
$116 $100
$48
$50
$12
$27
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2012
2013
2014
2015
2016
2017
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The Social Conversation CONTINUES TO GROW
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#GivingTuesday is about much more than money
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High Awareness in U.S. GROWING AWARENESS AROUND THE WORLD
% OF US RESIDENTS WHO HAVE HEARD OF #GT
58 49
51
39
25
2013
2014
2015
2016
2017
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Groundbreaking Learning Network Peer learning through convening and year-round collaboration
Information and research about giving from around the globe
Global data and analytics on giving trends, behaviors, motivations, impact
COUNTRY AND COMMUNITY LEADERS NETWORK
DATA COLLABORATIVE
GIVING LAB
PARTNERS AND COLLABORATORS
Learning from partners, advisors, consultants, and academic institutions
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In both our leadership network and data collaborative, we are focused on learning that drives societal impact. The image part with relationship ID rId13 was not found in the file. The image part with relationship ID rId13 was not found in the file.
The #GT Data Collaborative A N A LY T I C S O N # G I V I N G T U E S DAY
A N A LY T I C S O N G I V I N G B E H AV I O RS
10-year giving data showing impact of #GT
U N P R EC E D E N T E D C O L L A B O R AT I O N Participating Data Platforms
25
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Year 1
40
Year 2
45
Year 3
G LO BA L M E E T U P S : B U I L D I N G G LO BA L DATA L A B
80
60
Year 4
Year 5
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Why Invest in #GivingTuesday? UNLEASH ALTRUISTIC BEHAVIOR TO PROPEL A JUST AND GENEROUS WORLD
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We have a big vision, a plan for getting there, and a commitment to continuous, collaborative learning. The image part with relationship ID rId13 was not found in the file. The image part with relationship ID rId13 was not found in the file.
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What We’ll Do OUR COMMITMENT
OUR IMPACT
• We will create a new ritual for all humanity
• Increase global giving as % of GDP and PDI
• We will increase giving globally
• Grow global reach to accelerate change on the ground
• We will create the world’s richest data lab for philanthropy
• Accelerate global measurement • Amplify generosity in all forms by 20% over 5 years* • Foster a more entrepreneurial and trusted social sector
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* in all participating countries
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Why Will We Succeed? SCALE Millions of people, hundreds of millions of dollars, dozens of countries, billions of social media impressions, countless acts of kindness.
STRATEGY We believe in distributed leadership. We connect global networks, increasing the agency of others and the capacity of the collective. We measure rigorously and support others in doing the same. We believe in the smart, secure, and humane use of data to propel the sector forward.
STYLE
#GivingTuesday is a celebration of giving, an optimistic and joyful ritual. As a collective, we are humble, we are fun, we are ambitious, and we are impatient for change.
SKILLS
The #GivingTuesday team is a backbone to the movement—with a track record of growth, a big vision, and a plan built and sustained on continuous learning and evolution. The image part with relationship ID rId13 was not found in the file. The image part with relationship ID rId13 was not found in the file.
Toward a just and generous world: our Theory of Change TWO-YEAR VISIONING AND PLANNING PROCESS, LED BY ORS IMPACT.
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Our Theory of Change SYNTHESIS SYNTHESIS OF OF COMPLEX GLOBAL MOVEMENT INTO COMPLEX GLOBAL SEVEN SEGMENTS MOVEMENT INTO SEVEN SEGMENTS
Handraisers Handraisers
Sustainability Sustainability
• Those inspired to act generously on generously on #GT #GT
Leadership Leadership
• Advisors, advocates, supporters supporters of of movement movement
Storytelling
• Handraisers who emerge as as movement movement leaders leaders
#GivingTuesday TOC Strategy Segments Segments
• Sharing #GT learning and learning and impact impact
Networks • Coalitions of leaders leaders
Innovation Innovation
Insights Insights
• Insights and approaches approaches that that can can scale scale
• Data and Learning Learning across globe across globe
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As of August 2018
How will we get there?
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Movement Acceleration DRIVEN BY OUR COLLABORATIVE LEARNING MODEL
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Leadership and Support POISED FOR IMPACT.
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Our Executive Team
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Our Board LAURENCE BELFER
AMANDA NGUYEN
Chief Executive Officer of Belfer Management LLC in New York, NY, a family investment firm that emphasizes the energy, real estate, financial services and certain consumer-facing industries.
Amanda N. Nguyen is the founder and CEO of Rise, a civil rights organization. She was the power behind the Sexual Assault Survivors' Rights Act, one of 23 bills to pass unanimously through US congress and was nominated for a Nobel Peace Prize in 2019.
ANITA GALLAGHER
Anita Gallagher is Director of InnovaSocial, a social impact consultancy specializing in strategic planning, evaluation and marketing for nonprofit initiatives. Anita has led #GivingTuesday in Mexico since 2014.
ZJ JALLAH
JONATHAN SOROS Jonathan Soros is Chief Executive Officer of JS Capital Management LLC, a private investment firm. Mr. Soros also serves on the board of directors of the NAACP Legal Defense and Educational Fund, Inc. and is a Senior Fellow at the Roosevelt Institute, a think tank based in New York City.
Born in Liberia, West Africa, Z. J. Jallah is a technology professional with a passion for social entrepreneurship. He is the global leader of #GivingTuesday in Liberia.
ROB REICH
ARIELLE MADOVER Arielle Tepper Madover is Founder and CEO of WhatShouldWeDo.com, the Board Chair of The Public Theater in New York City, and a TonyÂŽ Award winning Theater & Film Producer.
ASHA CURRAN
Faculty co-director of the Stanford University Center for Philanthropy and Civil Society (PACS) and the Center for Ethics in Society
CEO and co-founder of Unleash; global lead of #GivingTuesday
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Our Supporters Partnerships with institutions and individuals who have supported #GivingTuesday.
LEAD SUPPORTER The Bill & Melinda Gates Foundation INSTITUTIONS UJA-Federation of New York Microsoft Corporation John Templeton Foundation The Lodestar Foundation Nielsen The William and Flora Hewlett Foundation Interactive Donor Corp. Case Foundation PayPal
INDIVIDUALS Julian and Kara Acker Laurence and Carolyn Belfer Patricia and James Cayne Christine Ferer Richard Fishman and Marny Cherkasky Paul and Nancy Levy Meredith Milstein and Lance Polivy Philip and Cheryl Milstein Michael and Cheryl Minikes Josh Resnick and Danyelle Freeman Robert and Renee Belfer Scott and Elena Shleifer Jeffrey Walker
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Accelerating Impact FUNDING OUR FUTURE GROWTH
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We are ready to move from a startup to a sustainable growth model — ready to optimize our product (giving) and grow our user base (humanity). The image part with relationship ID rId13 was not found in the file. The image part with relationship ID rId13 was not found in the file.
Funding Our Growth: Four Pillars
C O R E T EA M
This pillar comprises the work of our Core team, including our key team members who support volunteer leaders across the globe
LEADERSHI P & COLLABORATI ON
This pillar is our work to bring leaders together to accelerate innovation, distributed leadership, and peer-learning, such as: • •
•
•
Fellowships Global Summits Community/ US Summits Regional Meetups
DATA & L EA R N I N G
Data includes the people, infrastructure, convenings, partnerships, reports and knowledgesharing of our #GT Global Data Collaborative and other learning activities
O P E R AT I O N S
Operations contains facilities, external Marketing/ Communications, Hardware, Software, and other operations needs
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Budget by Year and Funding Pillar Amount
Year One
Year Two
Year Three
Year Four
Year Five
Total
$5,671,800
$5,512,192
$6,253,017
$6,354,358
$7,064,213
$30,855,580
-2.81%
13.44%
1.62%
11.17%
% change Funding Pillar
% of Total
Core Team
$8,754,891
28.37%
Leadership & Collaboration
$6,675,000
21.63%
$10,501,048
34.03%
$4,924,641
15.96%
$30,855,580
100.00%
Data & Learning Operations Detailed budget available on request
5 Year Target
Total
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An investment in #GivingTuesday is an investment in: • An ecosystem of leaders — not just an organization. • The health of the global social sector. • A generous and just world.
We invite you to join us. The image part with relationship ID rId13 was not found in the file. The image part with relationship ID rId13 was not found in the file.